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| 3001 | The article is devoted to the cultural and linguistic aspect of teaching the Russian in the regional educational component for senior schoolchildren, students and teachers. The process of borrowing is considered on the material of the Tomsk business papers of the XVII-th Century in historical and cultural context of the inhabitants of the Tomsk settlement from its foundation. It has been found out that the theme belonging and the history of borrowings allows to reveal the zones of Russian and Polish cultures intersection. The latter mentions conducted to some extent of the western European culture to Siberia in the XVII-th Century. | 1647 | |||||
| 3002 | In the article the typological research is being described. The correspondence between typological functions (socionics) and the management functions is found out. The author proves the advantage of the team manage¬ment in comparison with the individual management style. | 1647 | |||||
| 3003 | The article is devoted to the problem of time interpretation in drama, which is a crucial phenomenon in drama of the XIX-XX centuries. The peculiarities of A.P. ChekhoVs plays are pointed out In comparison with the works by G. Hauptman and B. Shaw, for time for A.P. Chekhov becomes not only a theme and prob¬lem but a structural basis as well, which makes his drama close to rnysic and myth. | 1647 | |||||
| 3004 | The article is devoted to the questions of etymology of some ancient Mongol tribal names. By the complex investigation of the semantic complements of the mongol and buryat ethnonyms the conceptual picture of the nomadic world is revealed. In fact the conceptuality is transferred by the lexical items of samoyedish languages (for instance, selkup language), which is in conformity with samoyedish substrate in the system of geographical proper names of Transbaikalye. Keywords: etymology; some ancient Mongol tribal names; the complex investigation; the conceptual picture of the nomadic world; samoyedish substrate | 1647 | |||||
| 3005 | The article states the caste-class structure of the Khakass-Minusinsk region under the conditions of its reclamation by Russia and Christianization policy of the native ethnic group. The main source of the research was documents of the church population demographic list. The subject is examined on the example of parochial communities. Keywords: Christianity, estates, Khakasses, proselyte, the Russian Orthodox Church, the church and parochial communities | 1647 | |||||
| 3006 | The competence-oriented professional training assumes an orientation to forming of special knowledge, skills and universal abilities of students. Now, they are claimed on a modern labor-market. Key competences are forming in practical and prequalifying trainings. They are revealed at drawing up in a portfolio-process. Sociological opinion poll among students and practice-masters and potential employer for qualitative estimation on projected competences of graduates was carried out. The rating of competences on the basis of the received results is constructed. Keywords: competence-oriented professional training, key competences, practical training, prequalifying training, portfolio-process, universal competences, professional competences, rating of competences | 1647 | |||||
| 3007 | The issues of modeling theory as applied to the field of didactics and teaching foreign language problem-oriented professional in the course of speaking a foreign language in high school non-linguistic. As an information framework for foreign-language job-speaking and listening using a series of didactic models of dialogue. Keywords: professional foreign language speaking, training interaction, didactic model of interaction | 1647 | |||||
| 3008 | The scientific revolution of the end 19th – beginning 20th century had a great importance on the formation of Platonov’s world-view. Especially it refers to the Einshtein’s Theory of Relativity and the connected with it polemics about “the ethereal wind”. Platonov studied these conceptions in the beginning of 1920-s as a student of the physical and mathematical faculty, then he was interested in this matter like a philosopher and a man of letters. The article depicts some ways of reflection for these two theories in Platonov’s stories. Keywords: creativity A. Platonov, poetic language, the substance of existence the theory of relativity, theory of the ether, quantum, the electron, the gravity, radio the evolution, time and the space | 1647 | |||||
| 3009 | In this article there is reflected the influence of education on the economic development bin the modern situations and efficacy of investations into the sphere of education. The theory and the main tendencies of development of human being conceptions. The principles of management of economic development of educational factors are summarized and perfected in this article. Keywords: educational complex, innovations, the innovational development of economy, educational approach, human capital, economic increase, educational process, labour resources | 1647 | |||||
| 3010 | The problem of loneliness as the social-psychological phenomenon connected to the personal features of youth development is considered in this article. Keywords: of loneliness, social-psychological phenomenon, refl ection, individual, personal, tolerate, young people, identify. | 1647 | |||||
| 3011 | Restriction of physical activity affects the physical condition of students, causes an increase in the number of students referred for health reasons in a special medical group. Games contribute to the development of physical qualities, create favourable living conditions for children with poor health, they learn new moves, raise their vitality, improve their physical and mental condition. Under the influence of motor activity, implemented in the games, the children activate their biological relationship and psycho-pedagogical nature. Keywords: physical development, play, physical activity, adaptive physical education, special medical group | 1647 | |||||
| 3012 | The article examines the examples of interaction between pictorial arts and literature in Virginia Woolf’s writing. The British writer often used painting language as a source of renewal of fictional inventory. The paper analyzes different cases of intermedial interactions on the level of form (borrowing particular qualities of a genre in combination with peculiarities of composition characteristic of this genre, painting technique and tools) and content (allusions to certain paintings or popular topos, used by artists of different epochs, movements and schools). Keywords: Virginia Woolf, intermediality, visual poetics of the prose, allusions, impressionism in the literature, effect of the picture frame | 1647 | |||||
| 3013 | The article considers the key to communication studies and a number of other sciences, the concept of “code of cooperation” as a means of implementing the communication, communication, knowledge translation, expression evaluation. It is about the visual and natural language communication as two codes that differ based on the absence / presence of the properties of linearity and consistency deployment in space and time and analyzed in relation aspects of their functional and pragmatic properties, as well as the specificity of interaction in various spheres of social and interpersonal communication. Particularly emphasized affecting the function of visual language, high performance implementation of which is achieved due to the availability of a huge perception and interpretive capabilities. To justify the need to study the visual language is important to recognize formulated within the framework of psychological science position on the importance of the visual code of perception, which found ample evidence in practice (eg, in the course of implementation, the techniques of art therapy, receiving visualization work with people belonging to visual personal psycho). Visual (lateral) kind of thinking, secreted by some scientists as a distinct type of appeal to the possibility understanding of information through the creation of non-linear visual images, in some cases, more ductile and moving than words – a linear unit of verbal series. The emergence of visual language as an interdisciplinary concepts and the growing interest in it among scientists from different fields of scientific knowledge is determined by the powerful influence of the modern information environment exerted on the minds of the media / user as a result of the introduction of the everyday life of the latest information and cognitive technologies. As an example of the close interaction of visual and verbal codes is actually seen the phenomenon of creolized speech product that combines elements of a visual and verbal code. For empirical research base are taken the commercial advertising texts. Keywords: communication, communication code, visual language, the nonlinear visual image, natural language, creolized text, advertising text as creolized variety of text | 1647 | |||||
| 3014 | Children’s creative potential realized most fully if the educational process is carried beyond the scope of traditional training. Content and presentation of teaching material promotes the formation of students’ positive motivation forearning. Positive students’ motivation is created by the variety in the objective educational process through the use of different types of games from business role-plays to simulation. The article presents the results of introduction and adaptation of interactive associative board games into educational process when studying ecological disciplines on the example of the Federal State Educational Institutions of Higher Education “Krasnoyarsk State Agrarian University”. With the help of associations it is possible not only to remember the information with the first attempt, but also to keep it in the long-term memory. The proposed variant of the game is built on the basis of the most successful ideas of the famous computer and board games with the addition of some new, original teaching materials. Application of this approach to training significantly stimulated assimilation of a training material, especially the glossary on the set subject. The proven effectiveness of the use of associateive games expressed in the increase of educational motivation of students and consequently in the quality of education. It is revealed through the diagnosis of learning motivation of 125 students of Krasnoyarsk State Agrarian University that the communicative motives took the first place 66.9%, the second place 62.7 % - educational and informative ones. Adaptation of the proposed method in the training contributed to the formation of such qualities in students as independence and communication in making and justifying the decisions. The method is suitable for studying all disciplines and ability levels of students. Keywords: training, method, interactivity, game, associations, ecology | 1647 | |||||
| 3015 | On the basis of conversations between the six-year-old boy and his mother the organization and ways of adultchild communication, semantics, pragmatics, and discourse language are revealed. Taken for study parameters, described in general, fit into the existing models of discursive analysis, which as an object considers oral dialogue. In particular, strategies, objectives, control over the course and change of types of speech activity, channels, tone, genres are described. Metacommunicative indicators and their role in organizational communication are determined. On the basis of speech characteristics, the question of whether the constitutive characteristics of discourse are in conversations is positively solved: fixed relative design, thematic and structural unity, relative semantic completeness. It is established that gaming and learning/cognitive strategies prevail; genre repertoire combines traditional children’s genres, popular science literature for children and new formats of the entertainment industry (cartoon, computer game); in the thematic field, modern cartoons, games (computer, desktop, mobile), history of inventions, microcosm, etc. prevail. Values and assessments are not emphasized. The analysis of the discourse testified to various cultural attitudes of the elderly and younger informants. Special appeal for boy new formats of the entertainment industry is faced with restrictions from his mother on viewing of this production. Keywords: discourse, child, strategies, genres, topics of discourse | 1647 | |||||
| 3016 | Manankova R.P. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 3 (3). P. 4-5 . | 1646 | |||||
| 3017 | Shirokova M.P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 5 (14). P. 81-81 . | 1646 | |||||
| 3018 | Mental variability of human development is considered from evolutionary genetic and onthogenetic points of view. Borderline and abnormal variability zones are represented by individuals with dissdaptive complexes genes. Geometrical zones of individuals with different degrees of abnormality are formed in phenotypical areas of integral personal parameters. Transitions between individuals develope according to genetic correlations. Dynamic approaches to analyze pnenotyical features, wioh can prove efficient for psychogenetic studies on human psyche at different hierarchial levels of variability are given. | 1646 | |||||
| 3019 | Problem of the man’s perception of time is discussed in article. The different approaches to explanation of mechanism this no quite comprehensible process are analysed. The hypothesis about possible relationship between subjective time and unconscious color preferences are promoted. There are analysed results of the study, carried out with use the author’s technique “Reproduction of time to presenting color standards”. | 1646 | |||||
| 3020 | The paper addresses the development of the German verbal subsystem. Comparative-contrastive analysis of Old-, Middle- and Early-New Upper German languages identifies typological specifics of verbal categories and types of their interactions. | 1646 | |||||
| 3021 | The article considers the problems of forming and influence on the native political traditions of governors of ancient Russia in N.M.Karamzin’s interpretation. The author distinguishes three variants of formation of general «homo politicus» in our early history, based on the basis of the text of «The history of the Russian state». | 1646 | |||||
| 3022 | The article is devoted to the analysis of the Siberian Constructional Democrats’ program positions evolution on the agrarian issue during the revolution and Civil War and the attempts of their practical achievements. Compromise content of the agrarian policy of the Constructional Democrats in the reviewed period, its motives, influence on the policy of A. V. Kolchak government and the reasons for the final failure was revealed on the materials of the Constructional Democrats party congresses and conferences, the Constructional Democrats periodical press and the archival documents. Keywords: Liberalism, Siberia, Revolution, Civil War | 1646 | |||||
| 3023 | The paper deals with the analysis of opioid receptors, their endogenous and synthetic agonists in the formation of resistance to acute hypoxia. The article proves that stimulation of opioid receptors is normally accompanied by a neuroprotective effect in acute hypoxia. It also studies the role of different types of opioid receptors in the implementation of the adaptation protective effect to hypoxia. Mechanisms opioids activity, the role of cAMP, cGMP, nitric oxide, inositol triphosphate, K+ - and Ca2 + -channels in implementation of agonists effects of opioid receptors are analysed. Opioidergic mechanisms of the reactions that increase the resistance to hypoxia are described. Keywords: opioid receptors, opioid system, КАТР-channels, cAMP, cGMP, inositoltriphosphate, nitric oxide, hypoxia, adaptation. | 1646 | |||||
| 3024 | The article verifies the idea higher education has to be transformed. The requirements for professional skills of the teacher of higher school are justified. The relation of professional and personal qualities of higher school teacher is analyzed. Keywords: higher education, professional teacher’s qualities, feedback, personal qualities, interaction | 1646 | |||||
| 3025 | The article considers the role of the independent work within the course of technical translation for senior students. Psychological peculiarities of senior students stipulate the independent work for technical translation teaching. The independent work is an essential part of the course because the students are taught to take decisions in terms of translation, search for information necessary for translating. Keywords: translation of technical documentation, independent work, linguistic and professional competence, peculiarities of senior students’ teaching | 1646 | |||||
| 3026 | The paper considers the names of bear in the Nganasan and Selkup languages. It outlines mythological data that shows the role of bear in the culture of Nganasans and Selkups. The article gives linguistic analysis, which helps develop nomination characteristics of the considered zoonyms. Keywords: the Nganasan language, the Selkup language, names of bear, mythology, nomination, nomination characteristic | 1646 | |||||
| 3027 | Yiddish, the language of Ashkenazic Jews, arose about ten centuries ago as a result of contact with various dialects of Medieval German. Of all the Germanic languages, Yiddish looks least Germanic: it uses a Hebrew alphabet and is read from right to left, and its grammar and lexicon have undergone considerable influence not only from Hebrew and Aramaic, but also from various Slavic languages. Between 1890 and 1920 millions of Jews from Central and Eastern Europe boarded ships for America. They were fleeing the tragic events that shook the Old World. So Yiddish language and culture began its journey on a new continent. Los Angeles, Chicago, New York, and Philadelphia were among the cities where Yiddish theaters, newspapers, and book publishers thrived. A Yiddish vaudeville sprang up, featuring performers who could switch in the blink of an eye from dances and funny jokes to sentimental songs. The heart of the culture lay in New York, where Second Avenue acquired the nickname “the Yiddish Broadway.” Yiddish words were quick to enrich American English - words like bagel, bupkes, chutzpah, klutz, schlemiel, schlep, schmuck, tchotchke, etc. Many words and phrases from Yiddish you can encounter today in American books, magazines, newspapers; or hear on television or radio, in movies or nightclubs; or may overhear on the street in many cities in the United States. The borrowings from Yiddish include specific ethnic and religious terms, words of conversational speech, pejorative words and terms of Jewish cuisine. Keywords: Yiddish, borrowings, English, religious terms, words of conversational speech, pejorative words, Jewish cuisine terms | 1646 | |||||
| 3028 | New possibilities of the method of sigma deviations allowing to study individual features of a person’s physical development are presented. Any person can easily get 23 anthropometric indicators, compare them with the arithmetic mean and the mean square deviation of this indicator, obtained for the corresponding age-and-sex group, and obtain an individual set of sigma deviations of all these indicators. Combining the obtained indices into certain groups, one can analyze the presence of different proportions in the human body (proportionality of bone length, bone thickness, proportion between upper and lower body parts, proportion of development of the thorax, for women - the proportion of development of the breast, the ratio of length of legs and height, the harmony of the development of muscles, the uniformity of fat deposition in the subcutaneous fatty tissue). At the next stage of the study, analyzing the individual set of sigma deviations, an individual comparison standard is selected for each person, with which all 23 indicators are compared. All indicators that differ from this standard by more than one are recognized as deviations from the individual standard. The observed deviations are conditionally subdivided into «advantages» and «shortcomings» of the physique. Knowing the magnitude of the conventional shortcomings (in cm and kg), it is possible to propose an individual program for correcting these deviations with the help of modern methods of metered exercise in order to create a harmonious physique Keywords: anthropometry, graph of the normal distribution, sigma deviation method, deviations and standards of physical development | 1646 | |||||
| 3029 | Introduction. The features of the lexical representation of the idea of national unity in publicistic and advertising texts are considered. The relevance of the study is due to the current state of the field of social communication, in particular, the unlimited possibilities of free interaction between people due to the availability of digital technologies, as a result of which, on the one hand, various actors can in-fluence human consciousness through texts (for example, newspaper publications, advertising, etc.), on the other hand, different types of discourses reflect the peculiarities of people’s ideas about a par-ticular fragment of modern reality. Aim and objectives. The purpose of the article is to analyze what lexical means represent the idea of national unity in the media discourse. The object of research is journalistic and advertising texts. Material and methods. The research material was lexicographic data, text fragments extracted from the National Corpus of the Russian language and selected by the authors from media publications, polycode texts of commercial advertising. The methods of semantic-motivational reconstruction, com-ponent analysis, interpretation of contextual semantics, analysis of definitions were used. Results and discussion. Based on the study of the linguistic representation of the idea of national unity in dictionaries and speech use, the value of the non-idiomatic compound expression national unity is established, contextual markers of the idea of national unity are identified in publicistic and advertising texts. The expression national unity is considered in a series of synonymous units of national unity and national consent. It is shown that the expression national unity has a procedural meaning and pre-supposes the duration of action, and the expressions of national unity and national consent have a substantive meaning of effectiveness and a contextual synonym for national union. Based on the analysis of the definitions of the adjective national and the noun unity and their speech use as a com-posite non-idiomatic expression, the definition of national unity is formulated as ‘the state process of rallying the citizens of the country who have a common historical past, based on the interaction of the authorities and the people on the issue of solving the problems of state development and national secu-rity’. It has been established that in commercial poly-code advertising, the expression national unity is not used, but the idea of national unification is implemented implicitly. Conclusion. The authors identified language markers for promoting the idea of national unity in mod-ern commercial advertising, nominating common traditions, territory and some features of the coun-try’s socio-cultural life. It is noted that commercial advertising has significant opportunities for promot-ing national ideas; a research perspective is seen in the study of the educational possibilities of adver-tising discourse. Keywords: semantics, lexical markers, media discourse, polycode advertising text, national unity | 1646 | |||||
| 3030 | Kopytov A.D. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 41-43 . | 1645 | |||||
| 3031 | The overcome of the ecological process may be carried out by the quality change of the paradigm in culture and science. It is necessary to bring up the consecutive ecological culture-of behavior and thinking. The ecological problem gives the possibility to clear up the content of many ethic categories, to deepen the analysis of moral responsibility of scholars and politicians, to establish a new outlook and values on the environment. | 1645 | |||||
| 3032 | In this paper the author considers two approaches to understanding the game role in the study process. There are the games that could be the means of study activity activization as well as the means of teaching. Special atten¬tion is paid to the role of the game for preschool children during study process. The author aims to emphasize the importance and ne¬cessity of using mental games for preschool children in class which favour creative abilities of children. The names of mental games are listed in this paper. The author gives a detailed description of some games. The conditions of the game conducted are presented. Keywords: - | 1645 | |||||
| 3033 | The early stage of considering the idea of general positive and negative evaluation in the Germanic languages is connected with different kinds of evaluation: – pragmatically rational evaluation (‘useful, beneficial’ – *bat-, batiza); – normatively rational evaluation (‘over’ – *wers-, wairsiza; *ubil-); – intellectually psychological evaluation (‘match, connect, join’ – *gMd-, юiuю); – emotionally psychological evaluation (‘desirable’ – *wal-). | 1645 | |||||
| 3034 | At the Roots of Tomsk Theoretical School | 1645 | |||||
| 3035 | The Indo-European languages at the early period of their development were characterized by the structure and categories which were quite different from what they are having nowadays. The active structure, the predecessor of the nominative one, determined the morphological, syntactical and semantic aspects of the language. Binary opposition of the active and inactive cases developed into a new opposition which at the moment of the formation of the nominative structure consisted of the subject case (genitive) and the object case (accusative and nominative). Old Germanic t-stems and their Indo-European parallels reflect some features which were peculiar for the active stage in the history of the Indo-European languages. | 1645 | |||||
| 3036 | Considered of conception Problem Vision end Visualization in didactic of Physic for application in content Teaching of different degree detail for computer method in learning training. The Elaboration Vision model end formulate gйnйrale Topology for model visual. Demonstrated of grand effect in Teaching possible realize of application composite combination visual end natural models relies for modeling | 1645 | |||||
| 3037 | Game software has potential demand and can be used effectively in the process of foreign language teaching. There is a necessity of the theoretical foundation development of instructional design of these means of teaching. This article is devoted to specific features of designing game software for foreign language teaching, main principles of their working out and methodological features of using them. | 1645 | |||||
| 3038 | The article raises the problems of legal computerization in the conditions of forming common legal information space in Russia which provides all sections of society and each individual citizen with legal information. It is noted that legal computerization opens new possibilities for improving the organization of legal activity. The data of sociological research done by the author show that new information technologies based on the use of personal computers and telecommunication means are not applied in modern legal practice in time. It is also noted that the solution of these problems can be achieved on the basis of information orientation of higher law education, multilevel and multicomponent system of training specialists according to information culture model. This model reveals the role of the disciplines «Computer Science» and «Law Computer Science» due to which new forms of training are developed and trends to forming open education, using new technical devices and improving methods of teaching are secured. | 1645 | |||||
| 3039 | In this article is offered the technique of development mathematical competences of student for technical specialties in the time of solution applied tasks. Particularly geometrical tasks are stressed contributing to development of habits of construction and design. Keywords: engineer's education, mathematical competences,pedagogical conditions | 1645 | |||||
| 3040 | The article analyses general historical and pedagogical tendencies of development of municipal educational systems in Russia, rural educational systems specific character, tendencies in realization of accessibility ideas, quality and efficiency in the process of structural complex changes in 2002–2009, tendencies in the process of forming of educational establishments’ nets inside the complex project of education modernization (Tomsk region). Keywords: general historical and pedagogical tendencies of municipal educational systems’ development in Russia, rural educational systems’ specific character, tendencies of realization of ideas of modernization. | 1645 | |||||
| 3041 | In the frames of the article there is an attempt to clarify certain provisions of the concept of a viable identity, developed by M. P. Gurjanova, in relation to rural ungraded schools. Keywords: organization of educational process in rural ungraded schools, different-age children teams, teamwork, interpersonal communication | 1645 | |||||
| 3042 | The article provides with reasons for lack of Economic department students’ interest in studying the Humanities along with determination of the given subjects in the process of formation of comprehensively developed personality. Thus, the advantages of using electronic educational resources during students’ training described in the article lead to the suggestion of using them in order to motivate students to master the Humanities at Economic educational institution of higher education. Keywords: the Humanities, education in the Humanities, multicultural competencies, Economic department students, electronic educational resources, electronic textbook | 1645 | |||||
| 3043 | Professional self identity is formed in the learning process and has the features associated with the choice of specialty. The use of a personalized approach to the organization of the educational process improves the quality of training of future specialists and develops the properties of the individual to ensure the success of a professional medical practice. Keywords: professional self-determination, personal qualities, education, medical school, student, patient | 1645 | |||||
| 3044 | The problem of realization of the state policy in formation of Russian legal culture of citizens is considered in the article. The insufficient number of hours for the studies of the subject “Law” in educational institutions is discovered. On the base of the research, the author proposes to introduce the discipline “Law” for the elementary and basic general education. Keywords: sense of justice, legal education, legal culture, discipline “Law” | 1645 | |||||
| 3045 | In this paper, the methodology to create periodisation of the historical and pedagogical process is presented. The description of principal functions and features of periodisation is given. Besides, it is shown here the author’s viewpoint of the main stages of development of supplementary education for children from the 80-s of the 19th century till present in Western Siberian region. Special attention is paid to the historical and social and cultural background of changes of purposes, tasks, contents and principles of activities, types of supplementary educational institutions for children. Periods and stages represented are defined by different criteria based on the analysis of numerous historical and pedagogical facts and specific regional contexts. Also the article is focused on present-day situation of additional education for children and developmental perspectives in the context of the idea of lifelong learning. Keywords: additional education for children, periodisation of the historical and pedagogical process, aspects and functions of periodisation, regional features, purposes, contents, principles of activities, types of supplementary educational institutions for childr | 1645 | |||||
| 3046 | The paper presents the results of research on the study of the course of ordinary differential equations and partial differential equations in the context of the competency approach to training future math teachers. As is known, models of real processes can be described in the language of mathematics, including by means of ordinary differential equations and partial differential equations. Ability to create such mathematical models and work with them is an integral part of the human culture. Thereby it is necessary to search for new approaches to the training of maths teachers, aimed at the formation of ideas about the role of models and modeling. In this connection the course of differential equations is essential means in attracting students to research work and for the formation of professional competence of the future teacher of mathematics. The course of differential equations plays a fundamental role in the professional training of mathematics teacher in terms of understanding the gist of the application and the practical orientation of teaching mathematics, mastery of the method of mathematical modeling. The course of differential equations and its methods give another tool for knowledge of the world, which allows to create a scientific understanding of the real physical space. The results presented in the paper allow us to conclude, that the involvement of students in research work in the framework of the course of differential equations not only promotes the overall development and professional training of the future teacher of mathematics, but also getting completely new results are important in the modern theory of differential equations and theoretical physics. Keywords: professional training of future maths teacher, professional competence, differential equations | 1645 | |||||
| 3047 | The article considers the key features of communication as a tool of linguistic manipulation in advertising discourse. The aim of this study is to investigate the technologies of creating perlocutionary effect in American advertising communication. At the stage of the interpretation the vast majority of American advertising works consisting of few words are transformed into informative and pragmatic semiotic texts. Nowadays the US advertising shows a big variety of products with different degrees of verbal congestion. As a part of this study we have found a lot of advertising samples which include the minimum amount of verbal text: only the name brand or trade mark and single-phrase slogan. It should be noted that even the most minimum quantity of speech act expressed by the well-known and popular person lead to the greater intensity and immensity of its significance. Having analyzed the fragments of advertising texts we conclude that the informative congestion of communication is fundamental to its ability to persuade with the only proviso that by congestion we mean not the number of language units but the amount of their information content. The findings of the integrated and comprehensive study of the informative congestion of discourse and text can be used in pragmalinguistics, text linguistics, functional linguistics, theory of intercultural communication. Keywords: advertising discourse, informative congestion, communication, linguistic manipulation, language units | 1645 | |||||
| 3048 | The article examines the paradigms of antonymous type with the aim of identifying their individual characteristics and relation to the thematic areas of the poetic picture of the author’s world. Antonymous paradigms are considered from the point of view of their differentiation into verbal and ultra verbal, usual and not usual, complete and incomplete. Presents thematic classification of textual paradigms of antonymous type. Examines the role of their representation of the author’s poetic picture of the world. The research is done in the trend of communicative stylistics of the text and includes analysis of the material of the early lyrics by Tsvetaeva from 1909 to 1919. 343 verses and 32 cycles were analyzed in the article, and 416 textual paradigms of antonymous type were revealed. It was determined that a “Person” as a personality, his relations with other people and with society, and with a whole world are in the center of poetic world by Marina Ivanovna Tsvetaeva. As a rule, this “Person” is a poetic “Ego” of the author. Youthful maximalism and the world perception connected with it, M. Tsvetaeva carried for the rest of her life. It is proved on the example of the textual paradigms of antonymous type and connected with them fields of the author’s concept sphere that a contrast turned into the one measure of visual environment, relations with other people, evaluation of the other people’s and her own personality. Keywords: textual paradigm of type antonymy, antonyms, poetic picture of the world, concept | 1645 | |||||
| 3049 | Introduction. Nowadays the sphere of construction engineering is one of the fast-developing fields. Owing to the advanced construction technology development new words appear in the Russian language. The purpose of the article is to discover and describe the latest professional borrowings related to the field of innovative construction technologies and introduced into Russian in the 21st century. The objectives of the paper are the material selection, the definition of the sources and time of borrowings being analyzed, and creating the classification of foreign terminological units. Material and methods. The material for the study is the latest borrowings in the sphere of construction engineering appeared in the Russian language in the 21st century and used in the professional discourse (web-sites for construction professionals). The basis of the methodology lies in the descriptive and comparative methods. Results and discussion. The article contains a short theoretical overview of borrowings in Russian. The study shows that most of the terminological units denoting advanced construction technologies are borrowed from other languages with the technology itself. The major part of the given terminological units is borrowed from English and represents loanwords, calques and partial calques. Moreover, with the purpose of stating the time of borrowings all terminological units were searched for in the National Corpus of the Russian Language. It appeared that the majority of terms are not recorded either in the National Corpus of the Russian Language or in terminological dictionaries. Conclusion. Modern construction vocabulary of the 21st century is represented mostly by anglicisms among which there are lexical and semantic borrowings (calques and partial calques). The article has analyzed terminological units not previously recorded in either terminological dictionaries or National Corpus of the Russian Language. The practical value enables to use the article materials for academic and lexicographical purposes. Keywords: construction terminology, latest borrowings, lexical and semantic borrowings, calques, partial calques | 1645 | |||||
| 3050 | A new approach to the system of professional skill im¬provement is worked out and applied in practice, which provides an education of the motivation to self-progression of a teacher. Main principles of the PSI operation are de¬scribed, and an example of sociological and psychology-pedagogical examination of a school collective is given. | 1644 | |||||




