| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 5151 | In industrial countries the special knowledge of the competitors confidently turns to a lawful source of the competitive advantage. The contents of this competitive advantage is, that the company offers a special purchasing value to the consumers. The consumers determine consumer value in comparison with the offers of the competitors. Therefore competitive information turns to an original component of the corporate strategy. It gives the bases to consider the competitive analysis as an independent kind of the economic analysis serving the current needs of firm. Besides the competitive analysis is necessary for service of needs of strategic management of firm | 1819 | |||||
| 5152 | The article analyses the notion of different-age groups, methods of forming foreign education contents in different-age complement class Keywords: : different-age groups, complement classes,, methods of forming foreign education contents | 1819 | |||||
| 5153 | The article concerns the method based on the use of computer tutors in classroom instruction, namely webvisualizers (which are web applications demonstrating the way algorithms work). We suggest programming principles, specifically cyclic design using the method of problematical searching. Keywords: programming, web-visualizers, computer tutors, methods of teaching, problematical searching | 1819 | |||||
| 5154 | The article considers the opportunity of solving the problem of non-linguistic students’ independent work organization by way of Web 2.0 integration into learning process. It outlines the advantages of using Web 2.0 over traditional means of studies based on Internet. The paper gives the example of how to make a learner’s web-project on English. Keywords: learning competence, independent work, information technologies, Web 2.0, blog, English. | 1819 | |||||
| 5155 | . | 1819 | |||||
| 5156 | The paper defends the thesis that zombie image cinema is a topical phenomenon not only for cinema but also for philosophy. It was shown the modification of zombie image cinema in modern philosophy. The author comes to conclusion that it is possible to maintain a special case of interpretation of modification of zombie image cinema in modern philosophy. Keywords: zombie, philosophical zombies, consciousness philosophy, consumer society, rationality, human beings | 1819 | |||||
| 5157 | The need to improve the effectiveness of the system of additional vocational training increases the need to seek innovative forms of organization of the system. In our case, this innovative form of organization of the system of additional vocational training network is a learning organization. Subject of research – a model of network infrastructure management of lself-earning organization system of additional vocational training, created in the form of a triple net. The authors present an algorithm for creating infrastructure model, develop and describe a model of network infrastructure of management of self-learning organization. Found and characterized the basic scientific approaches and principles of management, and network management of infrastructure components of self-learning organization system of additional professional education: scientific, target, providing, controllable and controlling subsystems. Keywords: infrastructure of management, continuing professional education, triple net, network learning organization | 1819 | |||||
| 5158 | The article discusses prospects of using the method of tandem leaning in Master courses of a multidisciplinary university. The conventional concept of tandem learning is broadened and it does not necessary apply to leaning foreign languages by means of intercommunication between two speakers of different languages. The author argues that in a multidisciplinary university a tandem can include Master students of various specializations. The article provides a reflection on a tandem learning experience when organizing Master of Linguistics students’ internship. In one case the second party of the tandem was Master of Engineering students, while in another case the second party of a tandem was students of an additional qualification program “Translator in the sphere of professional communication”. The two-year successful experience has proved the efficiency of using the method of tandem learning in a multidisciplinary university. Keywords: foreign language, Master courses, multidisciplinary university, internship, tandem learning | 1819 | |||||
| 5159 | French gastronomy is the pride of the French nation. The French cuisine traditions play a great role in the attractiveness of France and its culture and the development of gastronomic tourism. This article deals with the French gastronomy discourse as one of the kinds of the national discourse, which is a complexly organized, multi – composition formation, interaction of legislative (legal) discourse in the field of public dietary and foodstuff trade, publicity gastronomy discourse, restaurant discourse, scientific gastronomy discourse, academic (educational) discourse of the cookery art, gastronomic media art, commercial discourse. The leading role in the above group belongs to the gastronomy expert discourse proper in the sphere of professional communication. The complex discourse nature of the gastronomy discourse has given birth to a variety of genre forms. Keywords: gastronomy, gastronomy discourse, speech genre, functional style, food, cookery art, a unit of analysis | 1819 | |||||
| 5160 | In the article we are talking about the interaction of the higher and secondary schools in the context of the implementation of the competence approach, on the one hand, as a manifestation of the openness and continuity of the modern educational process, on the other, as an important component of the university training of students who study in the field of Pedagogical Education. It is noted that a knowledge component in the university education of this contingent of trainees should be present sufficiently, and substantive training should necessarily be guided by future professional activity. In fact, university training in the subject area of students of a pedagogical university should use the criterion of applicability of information in future professional activity as a priority reference point in studying any topic of each subject block. In this connection, the student is obliged to know the normative base of general education, to have an idea of the programs implemented in the general education school, to be able to give them a competent assessment. The student should be familiar with a certain range of scientific and educational-methodical literature on the subject. The role of educational and production practices, research work, as well as network sites, stimulating students’ motivation for mastering the profession, social adaptation and personal growth, is also being updated in the process of the university training of students-philologists. As an example, the forms of network interaction practiced in the process of implementing the program “Formation of the professional culture of teachers in the new educational conditions” are analyzed as part of the network of the experimental site “school – university” (IAOU School No. 14 named after A. F. Lebedev, Tomsk – Tomsk State Pedagogical University). It is concluded that it is the orientation of a pedagogical university to a school and close interaction with it that will allow for the professional training of students-philologists in the context of the changed requirements of society, presented to the modern teacher. Keywords: competence approach, openness of the educational environment, network interaction, continuity of the educational process | 1819 | |||||
| 5161 | The article explicates components expressed in reproach genre which are marked by gender and have great cognitive value. There were identified core types of determination, value scale, value criteria, main perception channel, cognitive and pragmatic functions, types of emotional correlation and ways of speech intensification. Serial “Deffchonki” was taken as the material for the analysis; special attention was paid to the first part, because it has to involve the spectators into the activity continuum in order to keep their attention and interest up to the end of this serial. The core investigation method is cognitive and semantic analysis. The most valuable for the female components of the world view were discovered. Emotional correlation and attitude were analyzed as well. Pragmatic and value aims were taken into consideration. It was revealed that reproach genre explicates female ideals and attitudes. Both value poles were highlighted. A great number of creative approaches were fixed in female attempts to change psychoemotional atmosphere and interlocutor behaviour. The analysis showed the dominance of visual perception channel. The main function was determined as emotional influence in order to change the interlocutor behaviour. Emotional background is conviction. It was revealed that female position is marked by emotional, affective and dimensional determination. 10 % of content has value-oriented and precedential type of determination. Keywords: Gender aspect, genre, cognitive and pragmatic functions, ways of speech intensification, value registers | 1819 | |||||
| 5162 | Introduction. In rapid computerization and mathematization of almost all areas of knowledge the mathematical training of students at a higher education institution must be of an anticipatory nature and be aimed at obtaining results that will be in demand in a technologized society. Modern society requires the individual skills of self-organization, self-development, self-regulation, self-control, self-education, etc. These tasks can be successfully solved in the process of mathematical training of students with the competent organization of the educational process. Material and methods. The basis for the substantiation and implementation of the principle of refocusing the mathematical training process of the university students from “teaching maths” to “teaching by maths” was based on the methods of theoretical and empirical research. Results and discussion. The main tasks of high-quality mathematical education of students, which a modern university is facing today, are considered. Mathematics is characterized as a science and a body of knowledge; a language of research and modeling for solving problems in various fields of knowledge; a system of organization of thinking. The object, subject, methods and properties of mathematics are highlighted. The fundamental functions of students’ mathematical training are revealed: teaching mathematics – involving mastering the system of mathematical knowledge and skills, the formation of mathematical competence; teaching by mathematics – aimed at the intellectual development of students, formation of logical thinking, development of mathematical literacy, etc. The implementation of the principle “learning by mathematics” in the electronic educational environment is characterized through the integration of the content of mathematical courses with specialized disciplines; the choice of the type and method of presentation of educational material not only for carrying out calculations, but for visualizing abstract mathematical concepts and knowledge; differentiation and personification of teaching mathematics through the using non-linear methods and various types of presentation depending on the psycho-physiological characteristics, cognitive styles of students, professional area, including taking into account health features (persons with disabilities). Conclusion. The results of the study showed that refocusing the mathematical training process of the university students from “teaching maths” to “teaching by maths” through the organization of training within electronic educational environment allows students to assimilate the system of mathematical knowledge and skills, actively apply the methods of mathematical research; quickly adapt to the changing conditions of modern society and production, acquiring the necessary competencies for professional activities in the process of solving various applied problems. Keywords: mathematics, mathematical training, functions of mathematical training, teaching mathematics, teaching by mathematics, electronic educational environment, student, higher educational institutions | 1819 | |||||
| 5163 | Introduction. In this article we attempted to analyze the textual material of two multi-genre works written by one author. Our attention was drawn to the mechanisms of actualization of meaning at the level of words, phrases and sentences. In the course of our analysis, we also identified concepts that are significant for the author and described the role of concept-regulators in the formation of meaning represented in fiction and publicistic texts. Purpose of the study. Our purpose is to analyze the textual material of two multi-genre works of literature and prove that certain set of relevant meanings, represented by the concepts “ethics”, “memory” and “power” within the text of a publicistic work, will also be present in the conceptual-semantic content of the work of fiction by the same author. Material and methods. We have used the following methods: conceptual and structural analysis of the text, stylistic analysis of the text, associative-semantic interpretation of the text in the context of communicative and anthropocentric paradigms; morphological, lexical and syntactic analysis of the text with allocation of its separate levels represented by a word and an utterance. Works of Viet Thanh Nguyen “The Sympathizer” and “Nothing Ever Dies” with a total volume of 727 pages is the material of the research. Results and discussion. The study confirmed the suppositional hypothesis. The semantic dominant “memory” inside the semantic field “love – life – war – memory – sensation”, which we discovered earlier in the analysis of the “The Sympathizer”, remains analogous in the publicistic work “Nothing Ever Dies”. The analysis of the work “Nothing Ever Dies” confirmed the remaining actuality of the dominant concept “memory”, the significant concept “power” and also allowed us to highlight and describe the properties of the concept-regulators “ethics” and “dual”. Conclusion. The stylistic, syntactic, conceptual and structural analysis of the two texts allowed us to single out previously unnoticed functional concepts-regulators “ethics” and “dual” implemented in speech in conjunction with other concepts that demonstrate greater substantiality, but less functionality, such as “memory” and “power”. The duality of the concept “memory” is not an internal attribute of this concept, but arises under the influence of the concept-regulatory “dual”. The same is true for other substantial concepts, such as, for example, “power”. Keywords: concept, concept-regulator, multi-genre works, publicistic work, discourse, transmission of meaning | 1819 | |||||
| 5164 | Bozhenko L.I. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 31-35 . | 1818 | |||||
| 5165 | Kovaleva S.V. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 2 (2). P. 49-51 . | 1818 | |||||
| 5166 | In this work the author analyses the problems of education in the market economy society and the role of the state in developing educational politics. The authour pays spesial attention to the purposes and tasks of the education in modern society and their normative base of their realization. | 1818 | |||||
| 5167 | Methods of laser ektacytometry and spectrophotometry revealed that the increase in intracellular calcium ion concentration causes a decrease in deformability and a reduction in human erythrocytes. Keywords: erythrocytes, Ca2+-dependent potassium permeability, deformability | 1818 | |||||
| 5168 | In the article the most rational ways of integration of the enterprises of a timber industry complex are proved and analyzed. As the most a topical, the formation of vertically integrated structures of holding type is offered. Keywords: the timber industry complex, vertically integrated structure, integration, holding | 1818 | |||||
| 5169 | In the article the role of educational setting in achievement of acme in modern welfare conditions is considered; results of research of the basic spheres of ability to live of students, their valuable orientations of university, and also feature of vital prospect of development of the person of the student are analyzed. Keywords: educational space, an image of the future, vital values, vital prospect | 1818 | |||||
| 5170 | In the article the special features of physics as disciplines and special feature of its teaching and study are considered. There is traced the connection of physics with disciplines in the technical directions, the need for the introduction of new courses on the innovation directions of scientific studies. It is indicated that the weak training of school students in physics and mathematics does not make it possible to master the learning material of university courses. For formation of the competences of the graduates of technical institute of higher education in accordance with the needs of the labor market for technical universities it is necessary to attract different methods to raise the level of knowledge on these disciplines. Keywords: special feature of physics as disciplines, new courses, competences of graduates, need of the labour market | 1818 | |||||
| 5171 | Teaching students translation is always a topical task. Before beginning to translate it is necessary to perform a preliminary text analysis to determine its functional style and speech genre. In this case, the speech genre is considered to be a translation unit. Keywords: translation teaching, speech genre, preliminary analysis, text, translation unit | 1818 | |||||
| 5172 | The article deals with the main theses, approaches and concepts of development and preservation of health of students’ personality within the process of realization of the concept of nature and culture corresponding education. They are: development, self-development of personal (intellectual, creative and etc.) students’ potential; preservation of their health; improvement of training quality and quality of specialists training. The investigations of the authors and postgraduate students proved theoretically and confirmed experimentally the possibility and effectiveness of these problems-solving within nature and culture corresponding education. Keywords: conception, concepts of nature and culture corresponding education, development and preservation of health of students’ personality, quality of training, education | 1818 | |||||
| 5173 | We present a strategy to get axially symmetric solutions in f(R) gravity by starting from spherically symmetric space-times. To do so, we assume the validity of a complex coordinate transformation, which acts on the spherically symmetric metric and permits one to infer the corresponding f(R) modification. The consequences of this recipe are here described, giving particular emphasis to define a class of compatible axially symmetric solutions, which fairly well describe the motion in cylindrical geometries in the field of f(R), in two different classes of coordinates. We demonstrate that our approach is general and may be applied for several cases of interest. We also show that our treatment is compatible with the standard approach of general relativity, evaluating the motion of a freely falling particle in the context of our metric. Keywords: complex coordinate transformations, axially symmetric solutions, f(R)-gravity | 1818 | |||||
| 5174 | The article gives a brief review of the development of the theory and practice of correlation between general education and vocational training and provides an overview of the major trends in the research in this sphere in the history of education of Russia. The underlying reason for this survey is the necessity to enhance training of craft and trade workers in Russia both in general and vocational subjects taking into account the experience of the previous generations. The outcomes of the research can be used to increase the quality of training specialists for small enterprises including craft enterprises. The introduction of competence-based training in the vocational education system of Russia opens up a new sphere of research of the problem of correlation between general education and vocational training. Keywords: general education, professional education, vocational training; correlation | 1818 | |||||
| 5175 | The article addresses the questions of the history of Russian-German literature relations with the main focus on three poets: Mikhail Lermontov, Heinrich Heine and Rainer Maria Ril’ke. The article reveals the nature of the relations between the creative works of poets. Using the lyrical work by Heine “Der Tod, das ist die kühle Nacht” (“Death is the cool night”) as an example, the author explores the peculiarities of reinterpreting of the theme and motif by the creative consciousness of Lermontov that was embodied in the poem “I come out to the path, alone…” as well as their “return” through Rilke’s translation “Einsam tret’ ich auf den Weg, den leeren…” back into the German-speaking cultural space as a new poetic masterpiece. Keywords: literature relations, connections; poetry, literary translation | 1818 | |||||
| 5176 | Introduction. The digital platform for the organization of modern broadcasting significantly transforms the principles of information and communication with the addressee. Material and methods. The subject of discussion in this article is the communicative ways of implementing personal radio discourse. Results and discussion. The focus is on the image of the radio host, which is formed at the intersection of the strategies of self-presentation and advertising of the radio site as an information resource. The functional potential of the interaction of communicative strategies is manifested in how the author identifies himself through a set of roles of professional and personal orientation. The specificity of the author’s role realization is examined through the description of the macrotext structure – the sociocultural and genre features of the Internet blog, which serves as a precedent form of broadcasting organization. The social network principle of radio functioning determines the basic parameter of its picture of the world – the individualization of the process of interaction with the addressee, the organization of the psycho-emotional environment of identity formation. Conclusion. The complex of interacting communicative strategies becomes the discursive mechanism that determines the variability of the author’s role-playing behavior – a discursive personality that manifests itself in the process of interactive communication, in the process of forming a discursive picture of the world as a world shared with the addressee, a comfortable psycho-emotional interaction environment. Keywords: personal radio project, communicative strategies of self-presentation and advertising, contextual macrostructure, discursive worldview | 1818 | |||||
| 5177 | Introduction. The studying of the peculiarities of readers’ perception of poetic texts is one of the relevant problems of modern stylistic. The theory of regulativity as one of the text`s stylistic communicative directions, allows identifying of means and methods of text influence on the addressee. Based on analysis of regulatory tools and various types of structures, in O. E. Mandelstam`s lyrics the nature of vivid images that appear in reader`s mind in a poetic text can be explored as a form of communication. Material and methods. The hypothesis that the features of the regulatory capabilities can be judged by the reaction of informants who perceive the text and its parts, is tested on the basis on the receptive experiment based on the indications of the participants’ language consciousness. O. E. Mandelstam’s poetic texts of different years were the study materials: «In the dark sky, like a pattern» (1909); «Up out of an evil clinging pool» (1910); «How do I love the strain of living» (1930); «We are living, but can’t feel the land where we stay» (1933). The choice of these poetic texts is caused by its ideological significance and time of creation (the first and the second poem belongs to author`s early lyrics, the last two – his latest works). All these factors allow us to follow the nature of their perception by informants, taking into account the reflection of the evolution O. E. Mandelstam’s poetic picture of the world. Results and discussion. According to conventional five-point scale of impact, respondents gave the maximum score to poems related to the author’s civil lyrics. It is connected with the theme of these poetic texts (for most informants it seemed urgent and familiar), its ideological originality and its large number of regulatory methods that was used in text, srtuctures and its specific (in the poem «We are living, but can’t feel the land where we stay...» – vivid metaphors and epithets; in the poem «How I love the strain of living...» – a number of epithets). Conclusion. As a result of this research, data about factors that determine regulatory potential of the text and the nature of the interpretative activity of addressee were obtained. Among them, we can note thematic and ideological originality of O. E. Mandelstam`s poetic texts, the number and variety of lexical regulatory tools and structures used by author. Keywords: theory of regulativity, text regulativity, experiment, poetic text, O. E. Mandelstam | 1818 | |||||
| 5178 | The article raises a problem concerning young people’s low employment caused by insufficient career guidance and professional self-determination for individual career building, it concerns in particular young people getting professional education. In connection with it, what seems necessary is implementing mechanisms of assisting professional selfdetermination, career building and employment that are currently important for modern young people. The aim of the article is designing, applying and analyzing the results of an additional general developmental program in career building and preparation for going to the employment market of students who have difficulties in professional self-determination and have an unclear idea of their career trajectory. Theoretical analysis of the terms “youth” and “young students”; questioning Tomsk State Pedagogical University senior students (years of 2020–2022), singling out the target group, i.e. those students who have difficulties, designing and applying the program. There presented the main content idea and specific peculiarities of the general enriching program for additional education “Basics of effective employment in education”. Implementing the comparative analysis of initial and final questionnaires of students with difficulties (participants of the program), we’ve traced positive dynamics in the parameters “plan employment in education” and “identify themselves with professional pedagogical activities”. The results of monitoring employment of the program participants show that on average 67 % of the participants have got employed due to the completed pedagogical education. It has revealed that applying the additional general enriching program “Basics of effective employment in education” causes students’ motivation towards building their professional pedagogical career, has a positive impact on the formation of professional pedagogical identity and can be used as a mechanism of assisting students’ professional self-determination and employment in the regional educational system. Keywords: occupation, employment, contribution, young students, program of additional education | 1818 | |||||
| 5179 | Rezun M.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 36-40 . | 1817 | |||||
| 5180 | An this article evolution stages of scientific social investigations display and their specific traits open. Author analyses the premises of change of scientific sociological paradigm and give special attention to investigation new tendency, exactly to realization of idea of complexes in Western-European variants of scientific sociology. | 1817 | |||||
| 5181 | The purpose of the article is to estimate advantages end disadvantages of selected ways of influence on economic development in Russia. The choice of well-balanced budget as the purposive orienting point demands a very accurate estimation, in spite of the evidence of the question. It is demented to reason how this policy of centralization of sources in the budget and providing its inefficiency is acceptable for deciding the problems of doubly the gross product and reducing the pace of inflation. | 1817 | |||||
| 5182 | This article examines questions of the special training of social teachers for the fulfillment of professional responsibilities. The professional portrait of social worker is built on the basis of different classifications of social types | 1817 | |||||
| 5183 | This article is devoted to problem investigation of poetry of space in the novel of M. Osorgin «Witness of the History». Special attention is paid to the heroineґs way. Keywords: space, poetry, novel, topos, way | 1817 | |||||
| 5184 | Biomorphological spectra in pseudo tundra phytocoenoses are analysed at the article. It is shown that the ecotopic differentiation of phytocoenoses in extreme conditions is reflected in the composition of life forms, which have a significant functional loading in extreme conditions. Keywords: vegetation, life forms, synmorfology, pseudotundra, high mountains | 1817 | |||||
| 5185 | The aim of the article is to reveal and systematize standard methods of discrediting political rivals in the publicistic literature of the 16th century. The author comes to the conclusion that the majority of these methods have an archaic origin and their usage bears a stereotyped character. Keywords: Russian state, Russian publicistic literature, stigmatization | 1817 | |||||
| 5186 | The article deals with content, specific management competence of the teacher at rural school Keywords: content, management competence of teacher at rural school | 1817 | |||||
| 5187 | The publication examines the key borrowing of Russian culture in the heroic in the most important stage of the Russian aristocracy. On the example of Roman culture receptions set of “Roman valour” and mechanisms for its effect on the world outlook of Russian noblemen. Keywords: heroism, valour, reception, the aristocracy, the Roman valour | 1817 | |||||
| 5188 | The author considers the organization of prevention for drugs abuse in educational institutions of primary and secondary vocational education as one of the social functions. The article concerns such concept as “a social function”, “a value”. The article talks about problematic of prevention for drug abuse, its foundations, characteristics, structure of organization in educational institutions of elementary and secondary professional education. Keywords: social function, values, contingent, prevention for drug abuse, institutions of primary and secondary professional education, environment, educational system, testing, educational-instructive work | 1817 | |||||
| 5189 | The author presents some concrete examples of projects on the problem of the surface material of the electric charges in different ways. The basis is the heterogeneity of distribution of charges arising from the friction electrification of various polymeric materials. There are presented some schemes of practical projects. It can be used in specialized schools in the course of electrodynamics. Keywords: design tasks, electrification by friction, the creation of the charge distribution | 1817 | |||||
| 5190 | Two translations of A. P. Chekhov’s narrative “A Dreary Story” into the French language are described; realization of a basic concept dreary and its semantic components (monotony and estrangement) are in the center of the author’s attention. Some difficulties connected with some objective features of the language and complexity of the work itself are analyzed. Keywords: Chekhov, “A Dreary Story”, Roche, Parayre, translation into the French language, translator’s transformation | 1817 | |||||
| 5191 | The article specifies the basic research concepts in the context of intercultural educational programs participants’ readiness level such as “potential intercultural educational programs participant”, “intercultural educational programs participants’ readiness”, “intercultural interaction”. Reveals the intercultural interaction components (cognitive, necessity-motivated, practical, intercultural, analytical-reflexive). Main accent is paid to participants of intercultural experience. Describes the intercultural interaction readiness components (intellectual, personal, intercultural, operational), criteria (cognitive, necessity-motivated, actionable), levels (situated, basic, high) set; appropriate techniques to diagnose the readiness level, the base (students of Omsk State Pedagogical University), procedure and results analyses. The results of the diagnostics correlate to the intercultural interaction readiness level. Keywords: international educational programs, potential participants, intercultural interaction readiness | 1817 | |||||
| 5192 | The article describes a new experimental procedure for the preparation of personal, metasubject and subject results at computer science lessons in the process of group collaboration on technology tools web 2.0. Gives pedagogical conditions for the successful implementation of this technique. Selects a component activities affecting the receipt of personal, metasubject and subject results in the framework of such organization of educational cooperation. Formulates indicators for assessing the quality of students’ activity during group work based on web 2.0. In conclusion, the results of the experiment, confirming the receipt of the students personality, metasubject and subject results registered in the new federal educational standards. Keywords: Web 2.0, Internet technologies, cooperation of students, personality, subject and meta-subject results of teaching | 1817 | |||||
| 5193 | The article presents the analysis of the functional development of the Russian language anglicisms present in the texts of out-of-home advertising. For this purpose the meaning of the concept out-of-home advertising is revealed, the reasons of anglicisms loans and their theme groups in advertising are determined. Acording to the method of loan of anglicisms in out-of-home advertising there are: foreign-language blobs (ekzotizms), composites, abbreviations and hybrids. The active and universal use of anglicisms in outdoor advertising is explained by the functional properties of advertising texts (nominative, pragmatical and incentive functions). Keywords: anglicisms, out-of-home advertising, foreign-language blobs, composites, abbreviations, hybrids, theme groups of anglicisms | 1817 | |||||
| 5194 | Dmitriyenko V.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 105-107 . | 1816 | |||||
| 5195 | The questions of optimization of study process of different physics problems' decision, the questions of connecting traditional methods with using PC are investigated. The description of algorithm of the automatized decision of physics problems using the model language is given. | 1816 | |||||
| 5196 | The article deals with the problems of language teaching at the elementary level. The authors share their teaching experience in the educational complex “Kristina” (the kindergarten and elementary school). | 1816 | |||||
| 5197 | Specification of the following terms: “pedagogic accompaniment”, “pedagogic accompaniment of vocational training”, “pedagogical technology”. Description and explanation of the process element of the technological structure for the pedagogic accompaniment of future-teacher vocational training by giving as an example the formation of practical readiness for pedagogic activity | 1816 | |||||
| 5198 | The work is devoted to the study of the concept “Leisure” which has an important value in the culture of any linguistic community. One of the leisure aspects which has become widely spread in many countries of the world in recent times including America and Russia is considered. Keywords: concept, leisure, free time, shop, shopping | 1816 | |||||
| 5199 | The term “the national character of the literary creation” is in the base of our research showing how the language material can reflect peculiar features of a certain culture. Language and culture meet each other with the help of a concept. Usually an interpreter translates only a conceptual component, as a rule ignoring an associative-cultural one. In our work we reveal lexemes which reflect national concepts of Little Russia and analyze English translation of them. On the basis of Little Russian songs from the stories “The fair of Sorochinetz” and “A night in May or drowned maiden” we are revealing lexemes which reflect national Little Russian concepts, which are given in the texts of songs as ethnographic and political realia and analyzing a specific character of their translation into English. Keywords: national character, concept, non-equivalent lexicon, realia, denotative meaning, significative meaning, connotation, songs of Little Russia | 1816 | |||||
| 5200 | In this article the subject of comprehensive study of regional (local) history of the considerable region of Western Siberia – Priishimya from a position of economy, public administration, culture, sociology is touched. On the basis of the studying of a wide range of reference books of the pre-Soviet past and archival sources which are earlier not introduced into scientific circulation connection between emergence of the capitalist relations in the Russian Empire is established with their experience in the Siberian remote place. Work has interdisciplinary character, is written on a joint of history, sociology, economy, ethnography and covers cultural and community and economic preferences of peasants in one of the important directions of work – butter manufacture. The author traces formation of such phenomenon as collective butter manufacture which served one of the reasons of intensive stratification of rural society. Uniting in cooperatives and agricultural artels, peasants could improve the welfare, there was an opportunity to rise on a social ladder, to join cultural values of mankind (through education, opening of joint ventures with foreign businessmen, etc.). The practical importance of the received results of research consists in the use of new contemporary records and conclusions by drawing up scientific and methodical grants and editions, possibility of inclusion in information references of local history and public character, and also will allow to eliminate gaps in the social, historical, economic description of pre-revolutionary Siberia. Keywords: Siberia, Priishimye, butter manufacture, peasantry | 1816 | |||||