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| 1301 | The article discusses pragmalinguistic peculiarities of interrogatives. These characteristics are analyzed at comparing interrogatives to other speech acts. Interrogatives as speech acts have an illocutionary force and a perlocutionary effect similar to those of directive speech acts. The illocutionary force of interrogatives is connected with communicative manipulation when asking for or checking information by referring to another person. The perlocutionary effect of interrogatives is either this person agrees or does not agree to share information. Directive speech acts are also connected with communicative manipulation and the perlocutionary effect of directive speech acts is either the other person agrees or does not agree to fulfill the action. However, interrogatives differ from other speech acts (directive speech acts including) by their locutionary and propositional characteristics. Interrogatives are constructed in a special way and do not contain reference to the answer. At least these locutionary and propositional characteristics of interrogatives makes it possible to consider interrogatives as a separate group of speech acts. Analysis of interrogative speech acts in contemporary American films show that 70 % of interrogatives are used as direct speech acts, i.e. to ask for information or to check information. One fourth of interrogatives contains second illocutions, in most cases these are reproach, indignation and pleading. Interrogatives as indirect speech acts are used in 20 % of utterances mainly to express suggestions. Rhetorical (false) questions are used only in 10 % of interrogative utterances. Keywords: pragmalinguistics, speech acts, interrogatives, American English | 2137 | |||||
| 1302 | The article is devoted to pedagogical problem of health savings of pupils, in particular during the state final certification in the format of Centralized Testing and preparation to it. The article presents the complex of the necessary pedagogical conditions providing maximal reliability of the results of final testing at minimal psychophysiological loading of senior pupils. The brief review of the maintenance of each of conditions is given. The generalized results of experimental work on practical realization of the allocated complex of pedagogical conditions are presented. Keywords: health savings, Centralized Testing | 2136 | |||||
| 1303 | The organization and realization of the medical treatment of the West Siberian clearing hospitals is considered. The organization’s features of the medical treatment in the clearing hospitals in different regions are considered. The conclusion is that the medical treatment was organized on a quite high level. Keywords: health service, West Siberia, the Great Patriotic war, clearing hospitals (hospitals), the treatment of wounded people | 2136 | |||||
| 1304 | The article deals with characteristics of peculiarities of the professional activity infl uencing the beginnings of the negative mental condition development by police offi cers. Emotion conditions, fatigue, stress, that arise during the work of the offi cer, adversely affect effi ciency of professional activities. Special demands are raised by mental health of offi cers during pursuance of offi cial duties. Taking into account requirement and condition of the professional activity positions of law enforcement offi cial apply to diffi cult and extreme types of professional activity. Keywords: professional activity, mental condition, effi ciency of professional activities, emotion condition, fatigue, stress | 2136 | |||||
| 1305 | This article deals with the history of the adoption of the law on private education. There was marked the contributions to the development of the L. I. Lavrentyeva – trustee of the West Siberian educational district. The author presents the analysis of the activities of the Ministry of education and the State Duma of the third convocation in discussing the draft law on private education. Keywords: the rules about private education, Leonid Ivanovich Lavrentiev, the Ministry of national education, Third-Call State | 2136 | |||||
| 1306 | The article presents characteristic plant covering of bogs of the Republic of Mordovia in conjunction with the lithogenic base and position in the landscape. Attention is paid to the disturbed peatlands. For the first time the authors introduce a scheme of division of the territory of Mordovia on the predominant types of wetlands. Keywords: bogs, transitional marsh, fens, Republic of Mordovia, vegetation, developed swamp, burnt out marsh | 2136 | |||||
| 1307 | The article deals with the formation of Rokossovsky's identity that occurred through identifications with significant others (primarily with parents and ordinary hardworking people during his biographical experiences, and also with «the characters of his favourite books» as they are perceived). These others may be divided into benign such that Konstantin aspired to their characteristics, values and beliefs (a process of idealistic-identification), or malign when he wished to dissociate from their characteristics. The article shows that Rokossovsky’s identity is formed predominantly by a choice of certain characteristics. The construction of an individual sense of self is achieved by personal choices regarding who and what to associate with. Rokossovsky’s identity is defined as the totality of his self-construal, in which he expresses the continuity between how the charismatic people were in the past and how Rokossovsky construes himself as he aspires to be in the future. This article also directs attention to Rokossovsky's impact on his solders. Keywords: Rokossovsky, identity, experience, biographical, characteristics, impact, values and beliefs, Konstantin, identification, solders, aspire | 2136 | |||||
| 1308 | Introduction. The article is devoted to the cognitive and semasiological study of the metaphorization of taste characteristics (delicious, sweet, sour, fresh, etc.) that make up one of the significant segments of the conceptual gastronomic metaphor. Aim and objectives – to study the directions of metaphorization of figurative units motivated by adjectives with the original semantics of taste properties; to identify the bases of figurative analogies; to describe a fragment of the Russian language picture of the world presented by the system of figurative means of the language reflecting the characteristic food metaphor. Material and methods. The research material was made up of about 200 figurative lexical and phraseological units of the Russian language, reflecting the metaphorization of the properties of food products, metaphorically motivated by 15 adjectives. The study is based on the theory of the figurative structure of the language, in particular, the method of describing the lexical and semantic field is used. Results and discussion. Cognitive grounds for metaphorical characterization of various objects of reality are the nature and evaluation of sensations that occur in the subject of eating: 1) pleasant/unpleasant taste, 2) pronounced/ weakly pronounced taste, 3) high/low degree of suitability for eating. Conclusion. The figurative words and expressions, motivated by names of taste qualities, metaphorically characterize objects and phenomena of various spheres of reality: appearance, emotional state, character and behavior of a person; style and content of speech and artistic works; financial significance of economic objects; human attitude to the phenomena and events of life. Keywords: food metaphor, figurative vocabulary, adjective metaphor, cognitive model | 2136 | |||||
| 1309 | Introduction. Relevance of the research is determined by the interest of modern linguistics and translation science in search of effective ways of preserving author’s individual style in translation. Aim and objectives. The present paper attempts to discuss A. Bromfield’s ways and decisions to render the principal features of V. O. Pelevin’s individual style in “Generation P” postmodernist novel. Materials and methods. The research is based on two text sources: the Russian original text of “Generation “P”” by V. Pelevin and its English version “Homo Zapiens” (transl. A. Bromfield). The methods applied are general scientific (observation and description) and linguistic (text analysis, comparative analysis). Results and discussion. Rendering of author’s idiostyle features is one of the basic tasks of literary translation. Novel “Generation “P”” by V. Pelevin’s, marked by intertextuality and syncretism of style and narration characteristic of Russian postmodernist paradigm, strikes the reader with own specific eclecticism, word play, multi-layered picture of reality, plentiful quotations and allusiveness. The challenging attempt of Russian-English literary translation by British interpreter A. Bromfield, trying to restore V. Pelevin’s idiostyle principal features manifested in plexus of expressive means and stylistic devices, is discussed in the article. Conclusion. In authors’ view, some minor flaws in rendering of V. Pelevin’s idiostyle may be caused by incompleteness of comprehension of “Generation “P”” text, loaded by multifaceted linguistic affluence of style. The most sensitive omission for the author’s idiostyle is probably zero translation of English insertions as principal features of Pelevin’s bilingual narration, as well as the decision to neutralize some colloquialism. Keywords: idiostyle, V. Pelevin, postmodernism, translation, foreign language insertions, allusions, colloquialism | 2136 | |||||
| 1310 | The article is devoted to an important topic organization of students’ independent work. Focuses on the use of modern information technologies, especially networking, in students’ independent work. Keywords: extracurricular independent work, reference work, information technology, mind maps, wiki-technology | 2135 | |||||
| 1311 | The article examines the paradigms of antonymous type with the aim of identifying their individual characteristics and relation to the thematic areas of the poetic picture of the author’s world. Antonymous paradigms are considered from the point of view of their differentiation into verbal and ultra verbal, usual and not usual, complete and incomplete. Presents thematic classification of textual paradigms of antonymous type. Examines the role of their representation of the author’s poetic picture of the world. The research is done in the trend of communicative stylistics of the text and includes analysis of the material of the early lyrics by Tsvetaeva from 1909 to 1919. 343 verses and 32 cycles were analyzed in the article, and 416 textual paradigms of antonymous type were revealed. It was determined that a “Person” as a personality, his relations with other people and with society, and with a whole world are in the center of poetic world by Marina Ivanovna Tsvetaeva. As a rule, this “Person” is a poetic “Ego” of the author. Youthful maximalism and the world perception connected with it, M. Tsvetaeva carried for the rest of her life. It is proved on the example of the textual paradigms of antonymous type and connected with them fields of the author’s concept sphere that a contrast turned into the one measure of visual environment, relations with other people, evaluation of the other people’s and her own personality. Keywords: textual paradigm of type antonymy, antonyms, poetic picture of the world, concept | 2135 | |||||
| 1312 | The spectral-luminescent properties of humic acids, humic triplet excited states, its influence on organic ecotoxicants, using the luminescence biotests for study of detoxification the aqueous solution in the presence of humic acids are discussed Keywords: Humic acids, spectral characteristic, irradiation | 2134 | |||||
| 1313 | The article presents the author’s model of the system of psychological support of teenagers in building up their self-confidence. It describes the objectives and directions of a psychologist’s work with teenagers, parents and teachers. There is also the evaluation of the efficiency of the proposed model. Keywords: self-confidence, psychological support, psychological diagnostics, psychological correction, individual psychological consultation, psychological education | 2134 | |||||
| 1314 | The relevance of the article is determined by the need to develop environmental education and coordinate its various directions through creating the regional systems of continuous environmental education. Nowadays, despite a large number of works of such authors as A. N. Zakhlebny, E. N. Dzyatkovskaya, S. V. Alekseev, N. M. Mamedov and others devoted to the subject under study, an integral system of continuous environmental education has not yet been developed. The aim of our work is to specify this problem within the framework of environmental and chemical education and to single out its goals and objectives for various educational levels (school – institutions of additional education – technical college – advanced training courses). Certain elements of the continuous regional system of environmental and chemical education were first realized in the Republic of Bashkortostan. In particular, the ecological character of the school course of Chemistry within the regional component of education was obtained, the continuity of the Bachelor and Master degree programs in the technical university was achieved, the students’ project activities on various levels of environmental and chemical education were effectively integrated. It is shown that the interaction of higher educational institutions, schools and institutions of additional education for children, all in all make the objective results of schoolchildren better and contribute to their early professional orientation. The directions of the activities for school teachers’ refresher courses in the sphere of ecological and chemical education were determined; the functions of the scientific and educational ecological center that coordinates the environmental education in the Republic of Bashkortostan, were defined. Keywords: ecological and chemical education, regional system of continuous ecological and chemical education, problems of ecological and chemical education on different levels, ecological orientation of the school course of Chemistry, continuity of the programs of | 2134 | |||||
| 1315 | The author of the article is analyzing images and motives of «The Poem without a Hero» and «The Prose about the Poem» by Anna Akhmatova. They trace to shaman myths and notions which underlie the legend about the mission of a singer, his poetical inspiration. They can be seen in the composition of the first part of «The Poem without a Hero» in traveling of the memory into the world of the dead, the presence of the images of dances, the motive of conjuring. It is known that Akhmatova had an idea of changing the poem into a kind of «dancing action with singing from behind the scene. All these made it possible for Anna Akhmatova to call her poem «shamanics». | 2133 | |||||
| 1316 | The history of learning freshwater of molluscs of Siberia is considered. The items of information on a modern species composition of molluscums and their allocation on provinces of Siberia are reduced. Keywords: freshwater molluscs, allocation, province, zoogeography | 2133 | |||||
| 1317 | This article deals with the problem of the development of the organized forms of education of specialists in study of mental defects and physical handicaps in Russia that is studied from the point of view of the demonstration of variety of the forms of education of a specialist on mental defects and physical handicaps. The chronology of origin of different educational forms and their description are touched on in this article. The origin of these forms is grounded according to the social and economic conditions in our country. Keywords: education of specialists, specialists on mental defects and physical handicaps, the ways of education of specialists, a speech therapist, a specialist on teaching children with mental defects, a specialist on teaching the blind, a specialist on teaching c | 2133 | |||||
| 1318 | There is still no consensus in the criminalistics literature on the place of forensic situational investigation in the current classification and on its right to independent existence. The purpose of this article is to describe the existing points of view about the nature of forensic situational investigation and to determine the author’s position on its object, subject and tasks. Keywords: forensic investigation, scientific discussions, object, subject and tasks of forensic situational investigation | 2133 | |||||
| 1319 | The article deals with the E. Zamyatin’s image of England and his relation to English people formed within his two-year stay in England. The writer’s letters, diaries, narrative biographies and articles served as the material of this research. Keywords: E. Zamyatin, image of England, narrative biography, journalism | 2133 | |||||
| 1320 | An experience of the development and introduction into practice of new techniques of medical exercise therapy for children with infantile cerebral palsy is shown in the article. A complex of exercises is performed in a special costume “Aerokombinezon”. For the first time, a technique of exercises in a neuroorthopedical costume “Ippo” is developed for hippotherapy. The data of empirical study reflecting the results of correction of the movement disorders of children with spastic form of infantile cerebral palsy are presented. Keywords: infantile cerebral palsy, medical exercise therapy, hippotherapy, neuroorthopedical costume “Aerokombinezon”, neuroorthopedical pnevmokostume “Ippo” | 2133 | |||||
| 1321 | Individualization of learning is considered as organization of educational process, which takes into account individual differences of students. Individualization in the narrow sense is the development of individual learning path for each student. Individualization in the broad sense is the creation of conditions for the manifestation of student’s individual characteristics in the process of learning. The article shows that the individual approach should be distinguished from the differentiation. Differentiation means training based on division of students into groups according to some external criteria. The authors pay special attention to the differentiation and individual approach in teaching higher mathematics to the students who are enrolled in the university program specially developed for Elite Engineering Education (EEE). Examples of multi-level training materials illustrate various ways of individualization of learning higher mathematics in the framework of the EEE program. Recently, both individual approach and differentiation in teaching higher mathematics are the trend in the organization of the educational process in technical universities. To keep the urgent tendency significant the renewed educational practice in higher engineering and technologic educational institutions should be thoroughly adapted to requirements and opportunities of recent pedagogical reality. Keywords: individual approach, learning, learning differentiation, individualization, learning mathematics, higher mathematics, Elite Engineering Education | 2133 | |||||
| 1322 | Introduction. Social networks are currently a platform not only for interpersonal, but also for professional communication. Due to the importance of the communicative aspect for medical activity, doctors support this trend. Thus, the implementation of the doctor’s self-presentation strategy in the social network requires scientific justification. Aim and objectives. The purpose of the research is to identify and analyze the communicative tactics and verbal means of implementing the doctor’s self-presentation strategy in the social network. Material and methods. The research material was the doctor’s media texts of the social network Instagram, created in the genre of network media post-presentation. The reason for choosing the material is the popularity of using the social network for personal and institutional communication on the Internet. The methodological basis of the research is the discursive and communicative-pragmatic approaches to the analysis of the text. Results and discussion. A post on a social network is a communicative event and has three levels of analysis: text, discursive practice, and social practice. The communicative interaction of a doctor and a “mass patient” is formed under the influence of media discourse into an independent discursive practice – medical blogging. Medical communication in the process of public functioning on the Internet reveals the features of mass media, marketing and personalityoriented discourses. The communicative-pragmatic analysis of media texts allowed us to reveal communicative tactics of label communication, communication of information about education, appeals to the profession through images of “I am a doctor” and “I am an expert in the field of medicine”, transfer of subjective information, actualization of devotion to the profession, accentuation of negative information, and ability to overcome difficulties. The linguistic analysis demonstrated the use of typical language means, characteristic of Internet communication. Conclusion. Analysis of the communicative tactics of the doctor’s self-presentation strategy allows us to conclude that the media text of the Instagram social network has a high potential in creating an attractive image of a representative of the medical community. The status of a medical blogger allows a doctor to use communicative tactics of media communication to form a positive professional image in the knowledge of a mass audience. Keywords: media text, social networks, Internet communication, medical communication, image, self-presentation, Instagram | 2133 | |||||
| 1323 | In the article «Polysemantiks of the modern culture and its main characteristics* the author examines the «settled» approaches to the cultural studies and selects their weak sides, which do not let perform the modern cultural situation from different points. The most identical approach is the hermeneutic approach presenting the textuality of the culture. Textuality and performativity - there are two main characteristics of the culture. Their interaction lies in the ground of the cultural polysemantik. | 2132 | |||||
| 1324 | Analyzing the nature of successfulness of instructional activities of teachers in preparing them for work with innovation techniques, the author came to the conclusion about essential significance in this process of didactic difficulties, which are the factor of declining effectiveness of school activity. Studying the nature of didactic difficulties and the ways of their overcoming by means of special training becomes the condition for increasing of effectiveness of instructional process and learning activity of the students. In the article the author discusses the new approach to organization of professional training of a teacher focusing on necessity of previous the most recently encountered didactic difficulties in a group of learners connected with mastering of innovation technologies prior to organization and conduction of the courses aiming at the formation of the skills to overcome these difficulties. Inclusion of these actions as a prior stage of any courses of in-service training and advanced specialized courses opens extensive possibilities for increasing effectiveness in teaching issues connected with new educational techniques and strategies. | 2132 | |||||
| 1325 | The article describes how the integrated health-improving aerobics exercise programme based on the body ballet technique may increase physical and theoretical fitness, boost motivation of technical university students. Training effects of the integrated programme are compared with the results gained by doing exercises of traditional type. The approach under experiment includes a programme aimed at target training of aerobics capacity, strength as well as at learning body movement skills. The programme features some peculiarities of students’ theoretical background implementation and is carried out in a step-by-step way. A number of tests have been used to determine the efficiency of both experimental and traditional methods. The new experimental approach has proved to be the more beneficial, which is clearly shown by the results of the tests | 2132 | |||||
| 1326 | The article, based on published data, consider the interaction of local mechanisms of regulation of cardiac activity during the transition processes in the cardiovascular system. We describe the factors that ensure the stability of the hemodynamic processes in the transition process. Keywords: cardiovascular system, transients, haemodynamics, factors of stability | 2132 | |||||
| 1327 | The accounting form as one of the insufficiently known parts of the ancient pre-literate culture is the subject of this article. The classification of some typical accounting forms principles is presented; the conclusion about the fundamental accounting forms’ features is drawn by the author. Keywords: pre-literate societies, accounting form | 2132 | |||||
| 1328 | The works of Russian researchers, published in the Soviet period and dedicated to the political processes on the Korean Peninsula in the second part of the 20th century were analyzed in the article. The main issues, connected with the Korean problem, were examined. Keywords: Korean Peninsula, split of Korea, Korean War 1950–1953, interests of the USSR and the USA, unification | 2132 | |||||
| 1329 | In the twentieth century the literature for children creates its own tradition of using of crocodile image. Korney Chukovskiy pioneered the use of this image. His version of the character has become very well known, researchers have linked it with the manifestation of the spirit of St. Petersburg. In the second half of the century, the authors repeatedly use the image of crocodile. It makes sense to refer literary works that explore this type, such as a book by K. A. Bogdanov “About crocodiles in Russia. Sketches from the history of borrowing and exoticisms” (2006). This animalistic exoticism reflects the intention of poetry to express the absurd, paradoxicalness. The latest Siberian literature for children also uses this exotic image. We explore texts of poems by several autors of contemporary Siberian poetry for children such as Bergelson, Sirotin, Eroshin, Olear in order to illustrate changes in the mythology of crocodile, and in the deployment of this icon. Conflict of friend-or-foe is developing in the regional literature. Rare animal loses its naturalistic features. In poems this monster is able to evolve constantly. This paper presents the typology of the different animalistic signs, describes the process of image formation. It is an attempt to develop a theoretical basis for the perception of this image. The study concludes that the image of crocodile expresses many symbolic meanings of particularly convincing way, with preservation of artistic and emotional integrity. Keywords: contemporary poetry for children, Siberian poetry, animist traditions, image of crocodile | 2132 | |||||
| 1330 | The article is focused on the separated syntactic constructions as a productive syntactic model which is used in the headlines of online quality press. The headlines from online archives of The Telegraph and The Independent dated back to 2015 and 2017 are used as the material for the study. The article is aimed at explaining the reasons for the use of the separated syntactic constructions in the headlines and singling out the main types of the separated syntactic constructions which are used in the headlines of online quality press. They are segmented constructions (binary separated constructions in which the segment (the first part) represents the main notion and the base (the second part) represents an utterance about the notion); joining constructions (syntactic complex containing two semantically connected utterances which are joining part and joined carrying some additional information); parcelled syntactic constructions (constructions containing the main part and parcelled part(s) which is (are) the rema of the headline separated by a punctuation mark); constructions with parenthesis (when structures of different syntactic levels (words, word combinations, predicate constructions or sentences) are included in the text of the headline to give a particular detail or to emphasize something); and separated syntactic constructions of mixed type (constructions of special type containing all above mentioned separated syntactic constructions as means of syntactic convergence). The article concludes that the separated syntactic constructions help to increase information content of the headline taking into consideration the peculiarities of online media and making the headline more expressive and attractive to the reader. Keywords: headline, separated syntactic constructions, segmented syntactic constructions, joining syntactic constructions, parcelled syntactic constructions, syntactic constructions with parenthesis, separated syntactic constructions of mixed type | 2132 | |||||
| 1331 | The article deals with the problems of semantic updating of the lexical structure of the Russian language for the last two decades, one of the types of the semantic derivation – the expansion of semantics of lexical units is considered. | 2131 | |||||
| 1332 | This article is devoted to the most important and actual problem as the development of village schools with limited number of pupils. The solution of nowadays problems depends on modernization of the village schools, municipal and regional educational systems. These problems are connected with the beginning of finance according to the number of pupils, branch payment, implementation of pre-schooling education, profile learning, etc. The main way of the development of NLVS (Number Limited Village Schools) is the staff (teachers who work with pupils of such schools). The article gives the analyses of the staff resource (in the Tomsk region), highlights the main contradictions of teaching skills development, and points out the conditions necessary for pedagogical competence. The authors offer the description of the concrete experimental action and the results of the competence development in such groups of specialists. Keywords: keywords_eng | 2131 | |||||
| 1333 | In the article the mechanism of the inner representation of the fi gurative sexuality is researched. Initially disclose of the sexual sensitivity is given as an unclear images, which might be rationally interpreted and, consequently, clarifi ed by the person in the future. The problem is that in the dominant sphere of heteronormativity the individual mixes socially legitimated description of sexuality and his own one, taking away possibility of his own authentic existence. Authentic perception of own sexual sensuousness is based on the inner representative acts, on the high degree of that which are authentic. Keywords: figurative sexuality, sexual sensuousness, representation, heteronormativity, heterofl exibility, existence | 2131 | |||||
| 1334 | The article contains a research of common features and differences in content and esthetic actualization of fiction concepts “spring” and “life” on the material of the Russian poets’ verses. Means of their usage and individual figurative representation with glance to associative connections are examined in the article. Some regularities in variety of content and structure of concepts, which are connected with their different sides reasonably and are conditioned subjectively by peculiarities of the author interpretation and creative conception of poets, theme and situation were determined in the article. Different variative potential of researched fiction concepts connected with their specificity, semantics of concept’s nominative, their collective associative field and different types of verbalized in poetic texts associations were established. The research is done in cognitive trend of communicative stylistics of text and regulative theory. Keywords: fiction concept, variative potential of concept, poetic text, regulativity, textual associates, textual associative field of concept | 2131 | |||||
| 1335 | The article deals with the analysis of the activities of evacuation centers as a vital link of evacuation mechanism that took the brunt of the work on the population relocation from frontline areas to the West Siberian rear area. Keywords: evacuation centers, evacuation, the Great Patriotic War, evacuation mechanism | 2130 | |||||
| 1336 | The article deals with the Russian customers’ types with the specific features, peculiar to each type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, the large income-contrast between wealthy minority and poor majority of Russian population (there is a distinct stratification of Russian society), priority of material wellbeing and the lack of trust to advertising. These peculiarities are considered in the context of the marketing communication barriers, which occur in process of marketing message recognition by customers. There are five consequentially occurring barriers: attention; understanding; trusting; remembering and first actions. We analyze them in three aspects: 1) the influence of four factors, which characterize the marketing message, showing its quality and efficiency (these are form, contents, technical facilities and organization of the massage); 2) the influence of Russian customers’ peculiarities, which determine the smooth or hard coming of marketing message over this or that barrier of marketing communications; 3) making the set of marketing communication instruments, which could be most effective to overcome each barrier. As the result, we conclude that the stratification of Russian society into wealthy minority and poor majority is now the most actual peculiarity, which influence passing the four (of five) existing barriers and determines the set of marketing communication instruments for overcoming each of them. Keywords: marketing communication complex, customer peculiarities, marketing communication barriers, attention, understanding, trusting, remembering, first actions | 2130 | |||||
| 1337 | The article presents the problem of children’s education in the academic discipline “Environment” in modern elementary school. Currently, there is a new federal state educational standard of primary education in the Russian Federation. It gives teachers new opportunities for the use of the course “Environment” for the development of children. The article provides an analysis of the resources of this discipline to achieve the learning outcomes in elementary school. New educational standard has three groups of educational outcomes: substantive results, metasubject results, personal results. All three groups of results were the basis for the analysis of the resources of the discipline “Environment.” The article describes the features to achieve these results by means of the course. In particular, it describes the nature of the content of the discipline at this stage, taking into account the changes of substantial lines at different stages of development of the discipline in the past. Shows the features of the use of problem methods and techniques at the lesson “Environment”, describes its problematic structure. Great importance is attached to the possibility of organizing research and project activity of students in the study of the discipline “Environment”. These activities correspond to the content of the course and can successfully form children’s universal educational actions. Keywords: educational discipline “Environment”, standard of primary education, problem-based learning, research and project activity of students, educational outcomes | 2130 | |||||
| 1338 | The communicative and pragmatic research of individual media discourse of Viktor Erofeev, contemporary Russian writer, the presenter of author’s cultural and entertaining TV program “Apokrif” on the channel “Culture”, was presented. Author-presenter’s professional speech behavior organizes his individual media discourse, determining the holistic well-known journalist’s image in circumstances of current discursive practice. At the same time specific peculiarities of his informational and media language personality’s idiostyle are reflected in television journalists’s individual media discourse. Analysis of individual media discourse of TV presenter is based on the criteria, which were described by the author. The linguistic and paralinguistic (phonational and kinetic) characteristics of communicative behavior of informational and media language personality of TV presenter-writer, as well as extralinguistic factors determining the specificity of the media environment, were described. The results of the research of the features of the language personality of Viktor Erofeev with the use of separate elements of the software system “VAAL” are presented. The means of quantitative content analysis identified the thematic groups of words most often used by the TV presenter. The analysis of Victor Erofeev’s speech from the point of view of the use of emotionally colored words (“emotional-lexical” estimations) is presented. The results of the linguistic projective test of Cattell are described. These results with a probability of 70–90 % characterize the psychological characteristics of the personality of Viktor Erofeev. Keywords: media discourse, individual media discourse of a TV presenter, informational and media language personality, author’s TV program, cultural and entertaining TV program | 2130 | |||||
| 1339 | Introduction. Quantitative and qualitative changes in the modern English vocabulary and regular production of extensive neogenic lexical segments in its content demonstrate the viability of this language and are vivid evidences of its dynamic evolution in the modern society confirming its leading position in the development trend indicators in the synchronous perspective. Coinciding with innovations in special areas of knowledge, modern English acts automatically as a vocabulary producer for new forming onomasiologic structures to which the lexical-semantic field “Smart Energy Systems” belongs. Material and methods. Author’s corpus consisting of 1 144 lexical units served as a material resource for this research. The corpus was selected from authentic scientific and technical publications over the period from 2015 to 2019. The neologism status in the specified corpus segment was determined through lemmatic articles taken from representative lexicographical references books like “Dictionary of Mechanical Engineering”, “Dictionary of Technical Terms”, “Electropedia”, “Encyclopedia Britannica”, “Encyclopedia of Energy Engineering and Technology”, “Engineering Dictionary”, “Power Engineering Dictionary”, “Cambridge Dictionary”, “Collins Online Dictionary”, “Urban Dictionary”, etc. Structural and systemic approach constitutes the rational and empirical platform of this study enabling to interpret structural relations of lexical aggregates as a system (subsystem) of elements and the language as a structural and systemic formation. To determine the neologization extent of the lexical-semantic field “Smart Energy Systems” some traditional methods of logic (analysis, synthesis, comparison, generalization, contrasting, etc.) and statistics (quantitative, grouping method) as well as linguistic methods (descriptive and structural for component and constituent analysis) were used. Results and discussion. The formation of terminological neologisms is continuous while their lexicographical documentation is characterized by an impressive delay. Based on the quantitative and comparative analysis, the neogenic growth rate in thematic groups was determined and the localization of terminological neologisms in the lexical-semantic field was specified. The knowledge of neological distribution makes it possible to predict the trends of terminology formation in the field of smart energy systems in the modern English. Two and three component wordformative models are predominant in thematic groups which reflect their nominative function and display their tendency to specification. The vocabulary enhancement of the lexical-semantic field “Smart Energy Systems” follows two ways: the extension and abridgement of words and collocations lexical length reflecting current trends in the lexical enrichment in the modern English. Conclusion. Upon the analysis of the lexical-semantic structure of the lexical-semantic field “Smart Energy Systems” the following conclusion is made: the peripheral zone, formed around the core, contains the language material imported from allied onomasiologic fields and, therefore, distinguishes by the fastest pace of neologization. Keywords: neologization, terminological neologisms, lexical-semantic field “Smart Energy Systems”, thematic groups, Contemporary English | 2130 | |||||
| 1340 | Surovtsova M.N. . Tomsk State Pedagogical University Bulletin. 2000. Issue 1 (17). P. 19-23 | 2129 | |||||
| 1341 | The article considers peculiarities of objectivation of one of universal concepts – the concept «Own/Strange» in Selkup culture in comparison with Indo-European and, particularly, Russian culture. | 2129 | |||||
| 1342 | An alternative kind of deleting/erasing operation is Introduced which differs from the commonly used controlled-not (C-not) conditional logica1 operation - to flip io a standard, 'zero' value the (classical or quantum) state of the last copy in a chain, in a deletion process. It is completely reversible, in the classical case, possessing a most natural cloning operation counterpart. We call this deleting procedure R-deletion since, in a way, it can be viewed as a 'randomization' of the standard C-not operator. It has the remarkable property of by¬passing in a simple manner the 'impossibility of deletion of a quantum state' principle, put forward by Pati and Braunstein [1]. | 2129 | |||||
| 1343 | In managing the organization of the independent work on foreign language to students’ of technical specialities it is necessary to involve the students themselves in the process of the reverse connection, attracting them to the fulfillment of some portion of the correctional work. It means that it is necessary to teach students to self-control and self-correction. This process facilitates of the students’ abilities to accomplish the self-control in the native language, that’s why the teacher’s task is to direct the action of this mechanism to acquirement of the knowledge, skills and habits in foreign language | 2129 | |||||
| 1344 | This paper focuses on the problem of forming of self- regulation and its influence on the development of child’s potentialities, including intellect. The article attempts to analyze the process of metacognitive self- regulation which is provided by inner psychological mechanisms. The forming of metacognitive self-regulation favors the intellectual development of a child, stimulates self-dependence, self-control and self-appraisal, the abilities to correct intellectual activity and enrich child’s personal experience by means of special exercises. The author gives the examples of training texts on such an important subject of school course of mathematics as «function». The article is meant for psychologists, teachers, students and all those who are interested in actual problems of education. Keywords: cognitive activity, self-education, self-knowledge, self-regulation, metacognitive experience | 2129 | |||||
| 1345 | In the article, that is in the form of review, modern conceptions of left-handers phenomenon are being examined from the neuropsychological point of view developed in cognitive psychology; science views on the character of this phenomenon are being analyzed; issues related to psychological and pedagogical peculiarities of children with genetic left-handed phenotype are being discussed. Keywords: cerebral hemispheres asymmetry, bilateral brain organization, true left-handers, false left-handers, development peculiarities of children with left-handed phenotype | 2129 | |||||
| 1346 | This article is devoted to the analysis of two main scientific approaches to the steady verbal-nominal combinations of modern Russian: semantic and functional. Classifications of the verbal analytical units developed with use of these two approaches are offered. The question of a ratio of the steady units with a rod verbal component and the free phrases is considered. Keywords: the free phrases, the steady verbal-nominal combinations, the synlexes the phraseological units, the turns of speech, the belletrizm, the terms, nominative structure of language | 2129 | |||||
| 1347 | The work is accomplished in the framework of anthropological paradigm of modern linguistics, at the intersection of current trends of language science: functional linguistics, linguistic personology, contactology, neology, etc. The article is devoted to the functioning of contemporary loanwords in student speech, namely to the analysis of pragmatic functions of foreign novations in student discourse. Contemporary loanwords is the vocabulary borrowed from foreign languages, both assimilated and non-assimilated, which entered the Russian language beginning with 1990s. The youth newspapers, Internet websites of social communities, colloquial speech of students was chosen as the material for investigation. The foreign novations not included into the regular Russian language dictionaries are analysed. The particular features for foreign neologisms to realize the specific linguistic pragmatic functions are revealed. The functions are expressive (emotive and attractive), characterological, contact-setting, euphemistic, etc. Multifunctionality of contemporary loanwords as a particular feature of a speech portrait of higher education institution student is proved. Summing up the observations over the functional potential of contemporary loanwords in student discourse of the XXI century, the functional syncretism can be traced. Keywords: foreign lexis, newest borrowings, neologism, functionality, pragmatic functions, speech portrait | 2129 | |||||
| 1348 | The article considers the possibility of training teacher of technology of the new formation under the direction of educational activities in vocational teacher education – Vocational Training (Design), organized in the context of the competence and teaching format. Image of modern design culture is projected on the process of training the teacher of technology, organized as a system of continuous design education, which has a characteristic methodology, including the structure of activities, principles, standards, models and methods of teaching. Presented experience of design and engineering activity of students demonstrates the possibility of forming productive behavioral, communicative, emotional and cognitive stereotypes in the implementation of educational and extracurricular activities. The content of the professional competence of the teacher is considered by us as multicomponent (components: cognitive, activity, value-semantic, motivational), and has common features with the professional expertise of the designer. Professional competence of the teacher of vocational training in the field of design is determined by a set of special design competencies, the formation of fine arts means (teaching students the principles and methods of artistic design, familiarity with the fundamentals of artistic design, the development of practical methods and techniques of project development of various products, their performance graphics engines). These features were put by us in designing the content of the foundation disciplines of subject preparation teacher of vocational training in the field of design as an individual competence-oriented modules of basic educational programs. Formation of core competencies organized by us is also a successful solution of professional problems that can be solved by the student as a result of the previously developed system of educational problems. The content of learning tasks include elements and algorithms for the solution of professional problems. Keywords: teacher of technology, design-education, design-engineering, motivation, productive patterns, designkonstruktions activities, competence-oriented modules | 2129 | |||||
| 1349 | The activity of peptidyl-dipeptidazy A in the brain of rats following single fold action piracetam, рhenotropil, noopept after 0.5 hours, 4 hours, 24 hours, 72 ca-meat after injection. In terms of short-term mode of administration used nootropics general trends identified changes in the activity peptidyl-dipeptidazy A: the highest activity was observed in the pituitary gland at 72 hours after injection рhenotropil and the striatum 4 hours after injection of piracetam and noopept. Marker-tion measurable activity of the enzyme studied in rats after a single dose pre-nootropic preparations in the dynamics of observation can serve as one of the key biochemical characterized-tics possible neurochemical mechanism of action. Keywords: activity peptidildipeptidazy A, nervous tissue of rats, piracetam, fenotropil, noopept, single action | 2129 | |||||
| 1350 | Introduction. The article describes three main models for constructing bilingual puns – multilingual formations in which wordplay is performed on multilingual material. We also present the results of a linguistic study of bilingual puns. The purpose of the study is to establish the role of an auxiliary verbal or iconic indicator of another language or an attribute of a “foreign” culture, as well as to define the language models that describe the most understandable bilingual puns for Russian respondents. Material and methods. The study was conducted on the material of 416 bilingual puns selected on the Internet using a targeted sampling method (9gag.com – 180, Reddit – 185, “Vkontakte” – 51) from 2016 to 2019. To interpret the meanings of interlanguage puns, the descriptive method and the method of semantic analysis were used. To assess the perception of bilingual puns, a linguistic experiment was conducted that included two stages: translation and interpretation of the meanings of foreign words in 20 bilingual puns. The experiment was attended by 200 students of linguistic specialties of the Kemerovo State University and the Novokuznetsk branch of the Kemerovo State University, Siberian Federal University and Altai State Pedagogical University. Results and discussion. An explicator within a bilingual pun contributes to its correct perception. The anticipatory model turned out to be the easiest for Russian respondents to understand, with English-based bilingual puns described by this model were correctly identified in 45.2 % of cases. Puns represented by the neological model are less obvious, especially in the absence of an explicator (25 %). Puns described by the implicit model are also perceived by respondents, but in significantly fewer cases (19 %). Among Russian-based bilingual puns, the most understandable are the bilingual puns represented by the anticipation model – 51.75 %, followed by puns that can be attributed to the neological and implicit models – 50.6 and 15 % respectively. Conclusion. An iconic or verbal explicator is important, but not critical, for understanding bilingual puns. However, when borrowed elements (complete words or their fragments) are not explicitly expressed in puns, an explicator is necessary for successful perception of the pun. The anticipatory and neological model describe the most understandable interlingual puns. Keywords: bilingual pun, wordplay, Internet-memes, polylingualism | 2129 | |||||