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| 1451 | The article deals with the Russian customers’ types with the specific features, peculiar to each type. General peculiarities, which represent modern Russian mentality and can be used to distinguish Russian customers from those of Europe and the USA, are considered too. These are, first of all, the large income-contrast between wealthy minority and poor majority of Russian population (there is a distinct stratification of Russian society), priority of material wellbeing and the lack of trust to advertising. These peculiarities are considered in the context of the marketing communication barriers, which occur in process of marketing message recognition by customers. There are five consequentially occurring barriers: attention; understanding; trusting; remembering and first actions. We analyze them in three aspects: 1) the influence of four factors, which characterize the marketing message, showing its quality and efficiency (these are form, contents, technical facilities and organization of the massage); 2) the influence of Russian customers’ peculiarities, which determine the smooth or hard coming of marketing message over this or that barrier of marketing communications; 3) making the set of marketing communication instruments, which could be most effective to overcome each barrier. As the result, we conclude that the stratification of Russian society into wealthy minority and poor majority is now the most actual peculiarity, which influence passing the four (of five) existing barriers and determines the set of marketing communication instruments for overcoming each of them. Keywords: marketing communication complex, customer peculiarities, marketing communication barriers, attention, understanding, trusting, remembering, first actions | 2082 | |||||
| 1452 | The relevance of the article is determined by the need to develop environmental education and coordinate its various directions through creating the regional systems of continuous environmental education. Nowadays, despite a large number of works of such authors as A. N. Zakhlebny, E. N. Dzyatkovskaya, S. V. Alekseev, N. M. Mamedov and others devoted to the subject under study, an integral system of continuous environmental education has not yet been developed. The aim of our work is to specify this problem within the framework of environmental and chemical education and to single out its goals and objectives for various educational levels (school – institutions of additional education – technical college – advanced training courses). Certain elements of the continuous regional system of environmental and chemical education were first realized in the Republic of Bashkortostan. In particular, the ecological character of the school course of Chemistry within the regional component of education was obtained, the continuity of the Bachelor and Master degree programs in the technical university was achieved, the students’ project activities on various levels of environmental and chemical education were effectively integrated. It is shown that the interaction of higher educational institutions, schools and institutions of additional education for children, all in all make the objective results of schoolchildren better and contribute to their early professional orientation. The directions of the activities for school teachers’ refresher courses in the sphere of ecological and chemical education were determined; the functions of the scientific and educational ecological center that coordinates the environmental education in the Republic of Bashkortostan, were defined. Keywords: ecological and chemical education, regional system of continuous ecological and chemical education, problems of ecological and chemical education on different levels, ecological orientation of the school course of Chemistry, continuity of the programs of | 2082 | |||||
| 1453 | Introduction. The article describes the changes in ideas on the family and the role of woman in public consciousness at the end of the nineteenth century. The aim and objectives. The aim of this work is to study the reflection of female emancipation process in Russian and German society at the end of the nineteenth century. Material and methods. The material for research is the novel by L. N. Tolstoy “Anna Karenina” and the novel by Th. Fontane “Effi Briest”. The analytical and descriptive, comparative, cultural and historical methods are used in this work. Results and discussion. In the last quarter of the nineteenth century, European and Russian society faced the crisis of the family institution. The global historical, political, socioeconomic and ideological changes had their influence on the understanding of the role and place of women. The problem of women emancipation is widely represented in the works of the European and Russian writers of the given period. L. N. Tolstoy in the novel “Anna Karenina” gives a critical eye to the state of the “family matter”. The writer indicates the discredit of the traditional ideas on marriage in the society of Moscow’s and Petersburg’s nobility. L. N. Tolstoy exposes the hypocrisy of nobles, vicious in all spheres of life (official, family, economical spheres) but advocating for decency. In “Anna Karenina” we see how inequitable social gender roles are. The heroine of the novel was rejected not due to the adultery, but because of the aspiration to live openly. The conflict of the emancipated person against the ossified society becomes a plot engine in “Effi Briest” novel by the German writer. We found the coincidence of the key personality traits of the Th. Fontane and L. N. Tolstoy protagonists. The unifying quality is the ambition, based on the undisclosed emotional potential of a woman from noble society. If the social ground of Anna Karenina’s tragedy in the Tolstoy novel is the hypocrisy of the high society, the Effi Briest catastrophe is due to (in Fontane’s opinion) misconception of honour in the German noble society. Similar features are found in the male characters of the novels. However, there is a moral superiority of Karenin over Instetten that can be explained by peculiarities of the mentality. Conclusion. The comparative analysis of L. N. Tolstoy’s and Th. Fontane’s works allows us to conclude that there is coincidence of the created social and psychological situation and the characters’ emotional reactions to similar collisions without proven interference of the texts. In both works, developing women’s emancipation is portrayed as a complicated and dramatic process, which testifies to the epoch’s crisis. Keywords: L. N. Tolstoy, Th. Fontane, novel, emancipation, adultery | 2082 | |||||
| 1454 | The author gives the analysis of international experiment in the system of education in the period of XX–XXI Centuries; examines universal globalism from the point of view of philosophy of education and shows the same tendencies in development of education in Russia, Europe and the USA. Keywords: international standards, technological innovations, international globalism, national system of education, language education | 2081 | |||||
| 1455 | The article presents an analysis the Russian literature 1840-60 in the context of philosophical ideas about the love and marriage. The author views the construction of plot in the general and marginal texts of the literary process of XIX century. Keywords: gender research, feminism, patriarchal mentality, philosophy of gender, dialog of culture, comparative analysis, belles-lettres | 2081 | |||||
| 1456 | The connection of epimorphological structure with ecological strategies and reproduction features of plants in extreme high-mountain conditions is considered in the article. There is shown, that the approaching to the ecotopic limit furthers the growth of life forms diversity and plants sizes. Keywords: high-mountain (alpine) plants, life form, ecotop, thermal regime of plant, ecological niche, ecological strategies, spatial strategies, reproduction strategies | 2081 | |||||
| 1457 | The article examines the role of universal educational actions in the development of information culture of the individual student as a component of human culture as a whole, objectively characterize the level of ongoing information relations. Specifies various approaches to the phenomenon of information culture: information and logic, cultural and philosophical. From the standpoint of these approaches defined the understanding of the phenomenon of “information culture”. The author claims that the personal information culture has four major components: cognitive, emotional and evaluative, effective and practical, communicative. Details of each component are disclosed. Described universal educational actions as a set of actions of the student providing social competence, ability of independent mastering of new knowledge and skills, including organization of this process, cultural identity and tolerance, affecting the development of information culture of the student’s personality. Keywords: information culture, components of information culture, development of information culture, universal educational activities | 2081 | |||||
| 1458 | New documents in the education sector set new conditions for the formation of successful graduates of vocational education. The aim of educational institutions is not only the formation of basic professional competence, but also more conducive to personal and professional development of graduates. The introduction of an additional education program in the direction of graphic design will form artistic and design competence of students of specialty «Programming in computer systems», «On the digital information processing Master». Integrating program of supplementary education in graphic design and the basic program of the specialty, the college graduate is expanding a range of areas of professional activity. The article discusses the relevance of the development of art and design competence of students as the need to prepare for the competitions, championships of different levels in the field of graphic design. The authors reveal the concept of art and design competence of college students, additional components of the education program and its focus. The structure of the supplementary education program in the direction of graphic design is disclosed. The interrelation between the sections of the program being studied and the social practice of students is shown. Describes the expected results of students which this program is aimed at. Keywords: competence, art and design competency, graphic design | 2081 | |||||
| 1459 | In the present article the key notions and categories of the communicative stylistics of the text are defined and systematized. On the basis of shem the peculiarities of the linguistic trend under studu are found out against the background of other stylistic studies (structural - typologi¬cal, functional - typological and functional - stylistic). | 2080 | |||||
| 1460 | The author regards the rhetorical category of colloquality with the reference to the theory of different types of speech culture as the relevant feature of public speech of the representatives of the elite type of speech culture. The undertaking analysis is closely related to the modern processes in public verbal communication. The author reveals the specific character of the rhetorical colloquiality, the composition of its units (including a low colloquial speech and jargon) and their functions, determines the limits of the permissible deviation from the norm of communication within the given culture and the corresponding criteria of reference of the speaker to the representatives of the elite type of speech culture. | 2080 | |||||
| 1461 | In this paper, we first explore the process of history writing and teaching in Soviet autonomies using the concept of ethnic enclosure as a framework to examine the way the distant past is presented in history textbooks published locally in the Soviet Union. We then show the conflicting character of ethnic historical narratives in the textbooks of rival ethnic groups and, next, discuss the legacy of the Soviet policy of ethnic enclosure as reflected in school textbooks published after the demise of the Soviet Union. | 2080 | |||||
| 1462 | The article considers the communicative possibilities of advertising name, examines the way of verbal mimicry and reveals its regulative potential. | 2080 | |||||
| 1463 | The article discusses the need for substitution of traditional educational paradigm for modern one, more democratic, diverse and productive from the standpoint of society interests, which essence largely determines solidity, integrity and focus on satisfying individual interests; the aim of vocational education is to implement person-centered approach to learning, optimize educational process, prepare competitive specialist. Keywords: new educational paradigm, student-cantered approach, innovation, higher vocational education, axiology, humane education | 2080 | |||||
| 1464 | In the article the analysis of national and international literature and practice is executed on rehabilitation and social adaptation of disabled people by means of physical training and sport. Keywords: disabled person, rehabilitation, social adaptation, adaptive physical training, adaptive sport | 2080 | |||||
| 1465 | In the article deals with the features of the structure of extracurricular activities at the university and also the main directions, content, functions, types, forms and methods of extracurricular activities. Keywords: extracurricular activities, objectives, content, function, forms of extracurricular activities in university | 2080 | |||||
| 1466 | The article deals with social-pedagodical activity of the Tomsk doctor V. P. Pirussky in children’s sanatorium colonies organization, which turned out to be modern summer camps prototypes. Questions of all the year round educational, developing and socializing work with children in riding academies and city winter and summer grounds are reported; original pedagogic ideas of the scientist that foresaw a lot of achievements of the next decades in school and out of school education are revealed and summed up in the article. Keywords: children sanatorium colonies, pedagogical ideas, institutes of additional education, social practices | 2080 | |||||
| 1467 | The article points to identification of generality and difference in content and ways of representation of notions idiostyle and linguo-cultural character, which are topical for modern Russian studies. The comparative analysis of the methods of idiostyle’s studying in communicative stylistics of text and studies of the linguistic and cultural characters in linguistic culture studies is described in the article. Keywords: language personality, idiostyle, communicative stylistics of text, linguo-cultural character, linguistic cultural studies | 2080 | |||||
| 1468 | The article deals with necessity of university complexes establishment which allows to form innovative infrastructure and create educational programs to the needs of the real economy and its science-based, high-technology sector. The phenomenon of the university complex involves establishing creative environment for real innovation process combined with the training of a new generation personnel with innovative skills. Managers, professors, scholars, Ph.D. candidates, students, representatives of companies and project organizations who are included in the environment use innovative thinking in all professional and personal processes. Countries with developed economy prove that advantages of innovation-based development are increasing competitive advantage of national economy and settle social and economic issues. Shows the experience of the university complex establishment in several Siberian regions as a model of interaction between labor market and education market in the processes of labour force reproduction for industry. For universities responding to regional challenges means moving to the role of the active subject of formation and implementation of regional economy, including: formation of regional strategy of socioeconomic development; formation and realization of large investment projects on the basis of private-public partnership; scientific-educational outcomes supply for the region (innovation projects and project teams for their implementation), etc. University, which is developed according to the model of the university complex, responds to the challenges of modern socio-economic development of the region. Therefore the university complex is a vital institutional mechanism which is provided with priorities, objectives, projects and resources. Keywords: innovative thinking, market for services, labour force reproduction, university complex, effective training | 2080 | |||||
| 1469 | Introduction. Relevance of the research is determined by the interest of modern linguistics and translation science in search of effective ways of preserving author’s individual style in translation. Aim and objectives. The present paper attempts to discuss A. Bromfield’s ways and decisions to render the principal features of V. O. Pelevin’s individual style in “Generation P” postmodernist novel. Materials and methods. The research is based on two text sources: the Russian original text of “Generation “P”” by V. Pelevin and its English version “Homo Zapiens” (transl. A. Bromfield). The methods applied are general scientific (observation and description) and linguistic (text analysis, comparative analysis). Results and discussion. Rendering of author’s idiostyle features is one of the basic tasks of literary translation. Novel “Generation “P”” by V. Pelevin’s, marked by intertextuality and syncretism of style and narration characteristic of Russian postmodernist paradigm, strikes the reader with own specific eclecticism, word play, multi-layered picture of reality, plentiful quotations and allusiveness. The challenging attempt of Russian-English literary translation by British interpreter A. Bromfield, trying to restore V. Pelevin’s idiostyle principal features manifested in plexus of expressive means and stylistic devices, is discussed in the article. Conclusion. In authors’ view, some minor flaws in rendering of V. Pelevin’s idiostyle may be caused by incompleteness of comprehension of “Generation “P”” text, loaded by multifaceted linguistic affluence of style. The most sensitive omission for the author’s idiostyle is probably zero translation of English insertions as principal features of Pelevin’s bilingual narration, as well as the decision to neutralize some colloquialism. Keywords: idiostyle, V. Pelevin, postmodernism, translation, foreign language insertions, allusions, colloquialism | 2080 | |||||
| 1470 | In their article show us the historical connection of Modern State Teacher's Training University in Tomsk with Teacher's Training Institute wich existed before the revolution in the town. Like the institute in the past, the University now trains teachers for Siberia and Russia and has the best pedagogical traditions Nowadays in Tomsk Teacher's Training Institute's building there is the Natural Faculty of the Modern University in Tomsk. This article continues the theme of the first hundred anniversary of Tomsk Teacher's Training University. | 2079 | |||||
| 1471 | The article presents and describes the experience of using different types of case-method (the opinion poll with elements of case-study; independent modeling and resolving the case-situations by students; case-test) in the competency building approach within “History of Pedagogics and Education” discipline for future Bachelor’s degree holders. The article also substantiates the opportunity of translation of most of the historical and pedagogical topics into the language of case-method. The article includes the examples of case-tests and cases described by Bachelor’s degree holders which contributed to the case bank of the discipline. The practice of different forms of the indicated interactive learning approach considering its own principles and teaching principles developed by pedagogics made it possible to solve the following problems that can be faced in the conditions of reduced classroom load: failure to make conclusions on the basis of existing knowledge, failure to establish the connection between the material that is studied at the moment and material studied previously and the interdisciplinary cause-and-effect relationships. Keywords: case-study, case-method, case-situations, opinion poll, competence, case-test | 2079 | |||||
| 1472 | Today’s school objectives to teach students to learn suppose developing of internal motivation among students. The priority motives of students of juvenile age are as follows: interest in the new; aspiration to fulfill one’s potential; necessity to understand the training material; significance of the studied material for improvement of personal experience. The content of mathematics education plays an important role in the search for the means of internal motivation of training activity. At the same time not only training skills but also ways of cognitive activity should act as the content of education. The unit of the content of education is a teaching text. It is the teaching text that can initiate active motivated intellectual activity of students. But not every teaching text can act as the factor of motivation of training activity. It should be a teaching text based on a psychodactical approach which would allow to identify the types of teaching texts that create the conditions for motivating training activities at its different stages. The study showed that the texts for students of grades 5 to 9, aimed at enriching the various forms of students’ mental experience (cognitive, conceptual, metacognitive, emotional-evaluative), make it possible to motivate students’ training activities at different stages. For example, such types of texts as «text as an encoding of information», «text as motivation», «text as an assessment and choice of features of the concept», «text as establishing links between concepts», «text as a programme», «text as means of self-monitoring», «text as a choice of mode of operation», «text as a choice of cognitive position», etc. guide students in their cognitive activities at the current stage of the development of school mathematical education. Keywords: motivation of school activity, mental experience, training texts | 2079 | |||||
| 1473 | The article represents the insufficiently studied up-to-date issue of Diversity Pedagogics, expanding its theoretical essence and its historical–cultural Russian origin. It deals with two main approaches to conception of Diversity Pedagogics in contemporary science. The first approach is considered in a context of a certain assignment for school, composed by society to solve up-to-date related problems. The second one represents a broader view on inclusive education that is beyond of creating essential conditions for teaching children with special needs. In terms of analysis of Diversity Pedagogics genesis in Russian history the two main directions of its evolutional development are emphasized: cultural diversity (differences according cultural, national, religious characteristics) and individual diversity (children in a difficult life situation and children with special needs). The cultural origin of diversity is properly researched, and it leads to conclusion that cultural diversity phenomenon contains its own Russian roots and distinctive characteristics that are traced back in Russian Pedagogics, in its applied and theoretical aspects, arrhythmic circulated in different types of world outlook, reflecting the culture-specific elements, cultural-historical processes and folk orthodox religious traditions in teaching. Keywords: Diversity Pedagogics, inclusive education, tolerance, cultural diversity, Russian education history | 2079 | |||||
| 1474 | The article represents the theoretical analysis of role of a pedagogical position of influence in the content of changing of the education. The author analyzes a traditional view at the teacher’s position like a generator of knowledge to pupils, which is in fact an antiauthoritarian position and it is revealed in join interactivity of child and adult. The modern educational situation demands reconsiderations of this state of things and to hold another position as an adviser, tutor, helper, observer. All this positions are linked with so called “mediation” as special type of pedagogical activity, which is being described by the author. | 2078 | |||||
| 1475 | Four types of individuality differing in extro-vercy, neuro-tism, functional asymmetry, vegetative regulation and activation of central nervous system are marked out. The author argues that these types are characterized by different success in operator's adaptation. | 2078 | |||||
| 1476 | The article deals with the analysis of pragmatics of different types occasionalisms in M.I. Cvetaeva correspondence on the basis of recipient statements. The realized analysis discovered high degree of Tsvetaeva’s epistolary occasionalisms pragmatics, which is caused by specificity of epistolary sphere of communication as well as the peculiarities of conceptual world picture and individual style of the author. | 2078 | |||||
| 1477 | The article presents some theoretical and practical aspects of using the compe-tence approach in the innovation course «Developing aesthetics of art expressiveness» in elementary school. The author demonstrates some results of introduction of this course into practice. Keywords: competence, aesthetics competence, developing aesthetic, creative self-expression, art expressiveness | 2078 | |||||
| 1478 | The article considers the liturgical reforms of Patriarch Nikon in the theological aspect. The peculiarities of the impact of the liturgical text on the person and formation by the text of the fundamental religious beliefs, connected with the concept of deity. Keywords: Orthodoxy, liturgical reforms of Patriarch Nikon, the liturgical texts, theology | 2078 | |||||
| 1479 | The article deals the problem of the Russian language influence on the minority languages of the Russian Federation. The results of the influence could be seen in the Finno-Ugric grammar description, which is often performed following Russian grammatical tradition. The influence is also revealed in the process of Finno-Ugric textbook creating and the methods of material presenting. Keywords: contact influence, Finno-Ugric, adjective, accusative, the future tense | 2078 | |||||
| 1480 | The paper identified the timing and content for the main stages of development of public-private partnership for human capital accumulation based on the innovative development of domestic industry. There is a result of the author’s practical testing methodology for evaluating the effectiveness of corporate investment in human capital at the Joint Stock Company “Siberian Group of Chemical Enterprises” (Seversk, Tomsk region). There are recommendations for the integration of the nuclear power industry enterprises of the Russian Federation in a public-private partnership for the accumulation of human capital. Keywords: human capital, investment, efficiency, innovation development, public-private partnership | 2078 | |||||
| 1481 | The article deals with the study of the background of a unique female character formation, based on Sofia Kovalevskaya’s autobiographical story and A.-Sh. Leffler and Sofia Kovalevskaya’s (the younger) memories. The gender approach reveals a consistent inversion of traditional female roles in the fate of Kovalevskaya: unloved daughter, fictitious wife and nontypical mother, female scientist. For the analysis were taken the following works: the literary autobiography of Sofia Kovalevskaya «The Childhood Memories», the book «Sofia Kovalevskaya» by Anne Charlotte Leffler and the work «The Memories of Mother» by S. Kovalevskaya (the younger). S.V. Kovalevskaya’s «The Childhood Memories» reflects the first thirteen years of her life. The article deals with the role of family atmosphere in little Sonya’s personality development: the attitude of her mother, father, sister, governess, male relatives to her. Through childhood events both awareness of herself as an «unloved» daughter and at the same time a desire to prove that she is worth being loved and respected can be traced. Analyzes the key moments of Kovalevskaya’s complex nature formation: on the one hand - very motivated and hard-working, on the other hand - emotionally immature, vulnerable and childish. Keywords: Sofia Kovalevskaya, memories, childhood, Anne Charlotte Leffler, education, gender studies | 2078 | |||||
| 1482 | The article presents the analysis of peculiarities of creation of family and family life of the Russian law intellectual elite of the period of modernization in the second half of XIX – early XX centuries. The importance of this aspect is due to the significance of the family, especially wife, in creating the conditions for successful scientific and journalistic activities. Some aspects of the problem are reflected in the works of N. L. Pushkareva, L. P. Repina, T. A. Saburova. This issue is at the intersection of problematic fields of history of intellectual culture, and the history of everyday life. A full study of the results of intellectual activity is possible only taking into account the understanding of the working conditions of their creators, their surrounding environment and relationships with family. To understand these features we have applied the methods of biographical and generational analysis, and gender analysis from the standpoint of the historical andrology. Conclusions based on the study with the denoted positions of the diaries and memoirs of the lawyers. Professionally successful lawyers suffered the most comfortable transition to a small family, perceived equitable conjugal role and the active role of the father in the upbringing of children. Marriage was seen as a deliberate step, voluntary, based on love union. The financial position of the bride had a secondary role, importance is given to personal qualities and level of intelligence. They emphasized the undoubted value to family life. Extramarital relations (if mentioned) were described very veiled. Representations of law intellectual elite about family and marriage, as well as practical implementation has coincided with the trends in this direction among the Russian educated society in the second half of XIX – early XX centuries. Keywords: memoirs, diaries, married life, law intellectual elite | 2078 | |||||
| 1483 | Introduction. Various educational organizations create a characteristic educational environment that ensures the specificity of the educational impact on students. The key task of high school is the education and upbringing of a citizen, in connection with which it is advisable to talk about the formation of values that ensure the prosocial orientation of the individual, which in turn finds expression in the creation and preservation of the world and oneself in the world. The impact of the educational environment on the personality of the student is carried out simultaneously with a number of other translators of values: family, friends, the media, etc., which entails the formation of a hierarchy of values of the adolescent in the process of their mutual integration and determines his life perspective. The purpose of the study is to determine the relationship between the formation of the value-semantic sphere of high school students with the current educational environment of educational organizations. Materials and methods. We have used empirical analysis and questionnaire methods. The study of the educational environment was carried out by analyzing the documents presented on the official websites of three educational organizations in the city of Irkutsk (Lyceum No. 2, secondary school No. 45, Women’s Orthodox Gymnasium). The questionnaire of students included the methodology “Emotional orientation of the personality” (by B. I. Dodonov) and “Meaningful life orientations” (by D. A. Leontyev). Results and discussion. The study showed a difference in the development of the emotional and value sphere, which in some aspects differs from the pupils of the Orthodox gymnasium, lyceum and secondary school. Most high school students of all the examined groups purposefully plan their activities, strive to achieve high results, demonstrating socially significant values. Conclusion. The methods used in the study confirmed the differences in the value-semantic sphere of students of three institutions that are different in the characteristics of the organization of the educational environment. It was determined that the glorical emotions associated with the need for self-affirmation are most pronounced among the gymnasium students of the Orthodox gymnasium, the practical emotions caused by the activity, its success – among the lyceum students, communicative – among the students of the secondary school. Keywords: values, value orientations, life-meaning orientations, educational environment, emotional orientation | 2078 | |||||
| 1484 | Introduction. Quantitative and qualitative changes in the modern English vocabulary and regular production of extensive neogenic lexical segments in its content demonstrate the viability of this language and are vivid evidences of its dynamic evolution in the modern society confirming its leading position in the development trend indicators in the synchronous perspective. Coinciding with innovations in special areas of knowledge, modern English acts automatically as a vocabulary producer for new forming onomasiologic structures to which the lexical-semantic field “Smart Energy Systems” belongs. Material and methods. Author’s corpus consisting of 1 144 lexical units served as a material resource for this research. The corpus was selected from authentic scientific and technical publications over the period from 2015 to 2019. The neologism status in the specified corpus segment was determined through lemmatic articles taken from representative lexicographical references books like “Dictionary of Mechanical Engineering”, “Dictionary of Technical Terms”, “Electropedia”, “Encyclopedia Britannica”, “Encyclopedia of Energy Engineering and Technology”, “Engineering Dictionary”, “Power Engineering Dictionary”, “Cambridge Dictionary”, “Collins Online Dictionary”, “Urban Dictionary”, etc. Structural and systemic approach constitutes the rational and empirical platform of this study enabling to interpret structural relations of lexical aggregates as a system (subsystem) of elements and the language as a structural and systemic formation. To determine the neologization extent of the lexical-semantic field “Smart Energy Systems” some traditional methods of logic (analysis, synthesis, comparison, generalization, contrasting, etc.) and statistics (quantitative, grouping method) as well as linguistic methods (descriptive and structural for component and constituent analysis) were used. Results and discussion. The formation of terminological neologisms is continuous while their lexicographical documentation is characterized by an impressive delay. Based on the quantitative and comparative analysis, the neogenic growth rate in thematic groups was determined and the localization of terminological neologisms in the lexical-semantic field was specified. The knowledge of neological distribution makes it possible to predict the trends of terminology formation in the field of smart energy systems in the modern English. Two and three component wordformative models are predominant in thematic groups which reflect their nominative function and display their tendency to specification. The vocabulary enhancement of the lexical-semantic field “Smart Energy Systems” follows two ways: the extension and abridgement of words and collocations lexical length reflecting current trends in the lexical enrichment in the modern English. Conclusion. Upon the analysis of the lexical-semantic structure of the lexical-semantic field “Smart Energy Systems” the following conclusion is made: the peripheral zone, formed around the core, contains the language material imported from allied onomasiologic fields and, therefore, distinguishes by the fastest pace of neologization. Keywords: neologization, terminological neologisms, lexical-semantic field “Smart Energy Systems”, thematic groups, Contemporary English | 2078 | |||||
| 1485 | In article opportunities of formation of ecological culture of the schoolboy in conditions of an educational complex «a kindergarten-school- an educational institution» are opened. In a basis of the methodological approach to the decision of the designated problem the author studies the idea of steady development suggested by known domestic scientist Kaznacheev V.P. Keywords: steady development; continuous education; ecological culture. | 2077 | |||||
| 1486 | The article reveals the need of formation of experimental competence of a future physics teachers from a position of developmental education theory. The examples of experimental tasks which enable to implement it in practice are given. Keywords: situation of uncertainty, experimental competence, developmental learning, problem situations | 2077 | |||||
| 1487 | The article shows the relevance of the problem of adaptation of international students to the conditions of Russian universities. The authors have identified the main types of measurement procedures to solve the problem of estimating adaptation of foreign students, as well as formulated especially processing expertise and selected algorithm analysis of the results of expert evaluation, taking into account the type of measurement scale. To diagnose the level of adaptation, the algorithm based on the fuzzy classification method. Developed and put into operation information system of IMO, which is a universal tool for solving not only problems of evaluation of adaptation of international students to study in Russia, but also to identify groups at risk maladaptation? Keywords: social and psychological adaptation of international students, information technology in education. | 2077 | |||||
| 1488 | First geological knowledge was incorporated into the Russian school education in the 18th century. Geological excursions have great educational potential. They reveal the philosophical basis of geological knowledge, increase the level of teaching the subject «Geography» and are of interest to their homeland. In the suburbs of the city of Tomsk in the garden “Lagerny Sad” students could study natural objects and processes, the formation of which began approximately 360–340 million years ago and still continues nowadays. Keywords: school geological excursions, area of the Lagerny Sad, rock of the base and a cover of the West-Siberian plate, residual soil, geological activity of the river and superficial fluid waters, the influence of the anthropogenic factor | 2077 | |||||
| 1489 | Modern Tomsk author Tatyana Efremovna Meyko writes in the genre of philosophical stories, continuing the tradition of Hans Christian Andersen, Konstantin Ushinsky, Arkadiy Gaidar, Valentin Kataev. The fairytale “Zernyshko” is considered as a phenomenon of “common” literature that is aimed on the one hand at an adult and on the other hand at a child. On the level of plot the tale is clear to children. Rich intertextual formation (allusions to mythology, the Bible, folklore and literature) is designed for the understanding of the problem of choice of life for more prepared readers. The ways of creating images of characters (names, characteristics of speech, their relationship with the world, transmitted via spatial characteristics) are analyzed in this article. In the spatial organization of tales the opposition “top – bottom” is important and the way is the topos. The hero of the tale is able to overcome obstacles, to look for answers to questions, to move forward. Using references to the Bible, world literature, Т. Meyko connects the image of the grain with the semantics of eternal renewal, the triumph of life over death. Т. Meyko uses the techniques of attracting attention of the listener (issues treatment), typical tales formula. In addition, she imbues the text with poetic metaphors, which gives the narrative a lyrical tone. Keywords: modern children’s literature, Siberian literature, prosaic short story, philosophic-poetical fairy tale, T. Meyko | 2077 | |||||
| 1490 | The article describes and analyses the Russian educational paradigms in the context of their historical shifts in relation to the objectives, content of education, representatives of major educational concepts and pedagogical technologies. Two historically developed in Russia educational paradigms are considered: traditional and humanistic. Analyzed traditional pedagogical concepts and pedagogical models of contemporary humanistic paradigm of Russian education: student-oriented, competence-based, subjective-personal, personal-oriented network and sense-activity. Presented the goals, objectives, content, benefits and drawbacks of the existing and further developed by the Russian scientists pedagogical concepts of the XX–XXI centuries. Traced and justified the historical transition from traditional to humanistic educational paradigm. The necessity of the consideration and integration of traditional methods and technologies of Russian education that have proven efficiency in the formation of conceptual-cognitive thinking necessary for student-centered development, education and training of the individual is shown. As a result of the the content-historical analysis, the article presents positive aspects and shortcomings of traditional knowledge-centered paradigm and outlines the main difficulties of the implementation of modern humanistic educational paradigm within the framework of existing educational models. The authors came to the conclusion about the necessity of harmonization of technologies, concepts, and assessment of results according to the tenets of the two main (traditional and humanistic) historical Russian educational paradigms. Keywords: education, educational paradigms, Russian education, pedagogical technologies | 2077 | |||||
| 1491 | The author deals with the cognitive basis of the creative processes which underlie the text formation. The subject matter of the study is the creativity of the literary text. While defining the cognitive parameters which contribute to the formation of the creative nature of the literary text, the author grounds the hypothesis about the creative text as the artful deviation from the automatized conventionality on the structural, communicative, conceptual, and semiotic levels of the literary text. The results of the study demonstrate the multilayered organization of the creative text which is formed by the cognitive processes. Among the processes are the associative connections of the chunks of knowledge, their analogical mapping, ambiguity of meaning, conceptual integration and foregrounding. These processes are viewed as the key processes in the cognitive model of the literary text which form structural, semantic and symbolic transformations that refer to the existing literary archetypes. The text is considered to be creative if the author purposefully foregrounds the semiotic level of the text and transforms it. The semiotic transformation entails the transformation of the elements of the other levels of the text. The usage of the highly frequent lexemes and structural repetitions contribute to the formation of the novel processes of the aesthetics of suspense. Keywords: language creativity, analogy, association, ambiguity, conceptual integration, foregrounding | 2077 | |||||
| 1492 | The article discusses some features of teaching business English with a Russian-study component in a nonlinguistic institution. Studying and teaching business English is relevant for modern learning. The urgency for students of non-linguistic institution to develop the ability to carry out foreign-language business communication, which is set by the Federal State Educational Standard of higher education in the field of teaching foreign languages, is noted. There is also a need to implement the Russian-study component in the English language. The content of the Russian-Study component in the process of teaching a foreign language is determined. The content, structure, purpose and methodical basis of the developed tutorial “Russian-study in the class on business English”, which is a means of implementation the Russian-study component into the process of teaching foreign language, is described. A special feature of the tutorial is the inclusion of English-language material on Russian business (large and medium-sized business in Russia), as there are no other special methodical tutorials on this topic in the English language today. The content of teaching Russian-study in business English classes is carried out in the process of communicative and project activity based on the use of modern information and interactive poster technology (e.g. educational service Glogster.com). Keywords: teaching business English, business communication in foreign language, the Russian-study component, a tutorial as a means of implementation of the Russian-study component | 2077 | |||||
| 1493 | The main principles and the development Periodic system of chemical elements have discussioned in the articles a sport description is given an some species Periodic table. The main attention is given the consideration of the best modern form Periodic system, which based on atomic ionization potential and atomic numbers of elements. The problems at the end number of elements at the Periodic table has been considerated. We cannot explain the phenomen today. The problem is suggested for discussion. | 2076 | |||||
| 1494 | The author investigates philosophical poetics as the model of the tradition of hermeneutics and phenomenology. The article shows that the conception of mythos in the poetics of Aristoteles includs the ethical (katharsis) and existential (tragedy) aspects of the poetical understanding. The author notices the similar structure in the understanding of existential phenomenology. However the event of understanding includs as well the being to the death here. According to the author it is the base of the philosophical poetics. In this way the author interprets the whole philosophy of hermeneutics, phenomenology and existentialism. | 2076 | |||||
| 1495 | The article is devoted to the problem of the origin of Russian symbolism in the aspect of interaction between a new literary trend and the previous art tradition illustrated with works by an early symbolist Alexander Dobrolyubov. The influence of I.S. Turgenev on his poetry made by the texts which are usually characterized as "strange" is investigated | 2076 | |||||
| 1496 | The article explains the concept of «educational disadaptation», the mechanism of its formation, levels, signs and indicators. The author is offer the model of realization of pedagogical terms of overcoming of educational disadaptation of teenagers at basic general school. Keywords: difficulty in education, school disadaptation, educational disadaptation, pedagogical terms to overcoming of educational disadaptation, educational activities. | 2076 | |||||
| 1497 | The article addresses the objectives of mathematical education, the role of tasks in teaching mathematics and their ability in the development of cognitive interest. In studying the subject «Mathematics and Computer Science» the author proposes to use the task. They should have several options for solutions and be focused on a joint study of these sciences. Keywords: mathematics, computer science, tasks, cognitive interest | 2076 | |||||
| 1498 | In this article with special reference to the verb subsystem of the German language the expediency of applying the differentiative method of describing morphological categories in linguistic prognostics has been justifi ed, since it provides the means of revealing productive categories and thus determining the prospects of the development of a morphological subsystem. Keywords: unifi cation and differentiation methods of description, morphological categories, syncretism, homonymy, hierarchy of categories, productivity | 2076 | |||||
| 1499 | The article includes analysis of clothes change motive and its main functions in “Peter I” novel by A. N. Tolstoy. This motive plays an important part in the development of the plot, in the revelation of the nature and the acts of the characters. The author of the work appealed to deferent episodes of the novel, where there are such functions of clothes change motive as socio-cultural, political and psychological, and uncovered their special features. Keywords: Peter`s I epoch, clothes change motive, costume, costume details, clothes, “poteshnyy” (lit. “fun”) world of Peter I, functions of clothes change | 2076 | |||||
| 1500 | The traditional folk songs are being investigated from the viewpoint of identifying the moral family values and perfect marriage ideas. The process of subject, image and motif inheritance and transformation associated with the family theme in the literature song of the 19th century are under study. Keywords: folk songs, literary songs, the lyrics of the 19th century, folklore | 2076 | |||||