| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3701 | The article deals with the research of regulative potential of comparison in lexical structure of Z. Gippius poetic texts. In the author’s poetry regulative possibilities of comparative constructions depend on explication of features of fiction realia assimilation in lexical microstructure, their quantity and meaning, predomination of type of notional relations within the frames of comparative construction (intensification, addition, contrast), trope conjugation with the other regulative means in lexical text structure. The comparison in Z. Gippius poetry is examined as dominating regulative means of great importance for verbalization of clue concepts of the author’s poetic concept sphere. | 1898 | |||||
| 3702 | The article considers the conception of actualization of students’ and teachers’ creative potential and explains the way of its implementation in education at the teacher training university and in the system of professional teachers’ development. The author presents diagnostic, educational and recourse system components of actualization of creative potential and analyzes the psychoeducational teachers’ difficulties in the development of creativity and innovation. Keywords: actualization, creativity, psychoeducational difficulties, conditions of actualization of creative potential. | 1898 | |||||
| 3703 | The article is devoted to problems of the development of teachers’ qualification examination holding procedure instituted by 2011. Keywords: certification, qualification examination, holding procedure | 1898 | |||||
| 3704 | The fashion сatalogue’ communication which is structured by genres, is the part of culture. The speech genre is the priority object to examine culture and speech. Adequate interpretation of the speech genres (especially their comparison) is impossible without consideration of the culturological aspects of genres, i. e. aspects of the problem “Genre and Culture”. Keywords: speech genre, culture, fashion, discourse, comparison – culturological study | 1898 | |||||
| 3705 | In the article there are analyzed features of realization of media concept oil in small print press of the oil-extracting region. It is proved that a world modeling potential of concept in a subdiscourse of the regional newspaper is caused by latent opposition of values of traditional country culture connected with the oil factor installations of civilization and urbanism. Keywords: media concept, world modeling potential, media discourse | 1898 | |||||
| 3706 | The author of the article analyzes the three mechanisms of formation of administrative policy in the Altay mountain district: congresses of administrative staff, emergency information collection and use of the mobile expert. The work shows dynamics of mechanisms’ development in the conditions of active transformation in the management system because of economic dominant’s change in the Altay industrial-territorial complex. Keywords: Altai mining district, administrative policy, S. P. Shvetsov, K. N. Mirotvortsev | 1898 | |||||
| 3707 | The influence of different forms of selenium on development of wheat plants in soil culture was studied. It is shown, that formation of structural elements of shoot and productivity of plants Triticum aestivum L. depends on the degree of oxidation of selenium ions and the methods of processing. Specificity of action of different ions of selenium consists in regulation of accumulation of dry substance by the main shoot and shoots tillering, amount of tillering shoots, productivity and quality of grain. Selenate sodium increased wheat productivity, selenite of sodium - quality of grain (the content of starch and protein). Keywords: Triticum aestivum, selenite and selenate sodium, morphogenesis, growth and development of plants, starch, protein | 1898 | |||||
| 3708 | The article presents the data of the unrestricted association survey experiment held in 2010 and aiming at revealing the suggestive potential of advertising food commodities texts. The article also gives the results of gender stereotypes investigation. Keywords: gender-sensitive factor, unrestricted association experiment, suggestive potential, advertising copy | 1898 | |||||
| 3709 | The considered theme is not studied properly in the school programme of mathematics. So many questions on this topic are still open. In this paper we offered on effective technique for applying the method of intervals for solving equations and inequalities with a module of some types based on the geometrical interpretation of the number’s module. Keywords: method of intervals, equation with module, generalization, efficient solution, inequality with module | 1898 | |||||
| 3710 | The article presents the main concepts associated with transdisciplinarity objectivity in school education. Possibility of realization of transdisciplinary approach at a geography class by means of technology of development of critical thinking through reading and writing is shown. Keywords: transdisciplinarity objectivity, transdisciplinarity public work, transdisciplinarity knowledge, transdisciplinarity skills, transdisciplinarity results, technology of development of critical thinking through reading and writing | 1898 | |||||
| 3711 | In the composition of communities of testate amoebae (Amoebozoa, Rhizaria) from the sediments of the shores of lakes and river Tom of Tomsk territory found 27 species and subspecies. Characteristic elements of the fauna are eurytopic species with wide geographical distribution: Arcella discoides difficilis Deflandre, Centropyxis discoides (Penard) Deflandre, Difflugia bidens Penard, Difflugia corona Wallich., Difflugia schurmanni van Oye. The diversity of species in each habitat ranges from 6 (Sennaya Kuria) to 13 (Boyarskoe Lake, the Tom River) species per sample. The density of organisms did not exceed 2,000 speciments/m 2. Changes in the diversity of the amoebae community in Sennaja Kuria are considered as a result of mechanical cleaning of the bed of the lake produced in 2012–2013. Keywords: testate amoebae; fauna of littoral sediments; urban lakes, Tom River | 1898 | |||||
| 3712 | The review of A. V. Bolotnov’s monograph “Textual activity as the reflation of communicative and cognitive styles network language personality” (Tomsk, 2015) contains the evaluation of the urgency and scientific research novelty, the importance of network language personality theory for the investigation of textual activity in IT epoch. The established by the author of the monograph complex method of idiostyle analysis ensured the development of a new typology of information and media language personalities (journalist, writer, blogger, politician, etc.) and a description of significant features for each type of verbal behavior. For the material of the study served the content posted on the site “Echo of Moscow” – the radio station, which clearly demonstrates the new trends in the Russian massmedia of the XXI century. There have been achievements A. V. Bolotnov related to the identification and interpretation of linguistic methods of media exposure and the Internet as a new channel of communication on the consciousness of society and the individual. It appreciates the contribution of the author in the development of a number of scientific fields: the linguistic theory of personality, communicative and cognitive linguistics, communicative stylistics, discourse theory, media linguistics. Theoretical depth of the monograph and large factual material cause undoubted practical value of the book for journalists and public relations professionals. Keywords: media communication, media text, media discourse, network language personality, language personality types, individual style, communicative style, cognitive style | 1898 | |||||
| 3713 | The article demonstrates the positive dynamics of mutual influence of Russian-Tajik bilateral relations. One of the main elements is multilateral interference in the sphere of education. Educational, scientific and human relations have their deep origin, they are based on our nations’ customs and experience. The historical preconditions for the development of partnerships in the sphere of education in Russia and Tajikistan are considered, as well as the main content of the reforms in the educational sphere throughout 1867-1917. As a result the partner relations between nations are formed. Taking into account as an objective of the education the preparation of the person to the social life, it can be assumed that it will give us a new impulse in further implementation of other aspects of cooperation (economic, political, military, etc. Considers the question of the transition of the education system from purely religious in the middle of the 19th century (which was mainly represented by such educational institutions as mektebas - primary schools, madrasahs - secondary and higher educational institutions, which were supported by public donations) to schools various in content, forms and methods of instruction (Russian, Russian native, new method’s, etc.), gymnasiums, various vocational schools and other educational institutions after the entry of Central Asia into the Russian Empire. Determines the role of the Russian language on the territory of Turkestan. The Ministry of national education suggested joining the nations as a result of spreading the Russian language. Demonstrates the interaction and interpenetration of the Russian and Tajik languages, as a result of joint work and residence. Keywords: education, religious and secular schools, Russian native schools, trade schools, new methodological schools | 1898 | |||||
| 3714 | The article examines teacher intellectuals of the Yenisei province in the XIX-XX centuries. The objective is to identify the population dynamics, social and right position, educational level, moral-ethical motivation of professional activities, cultural interests and political mood. The author states that the number of teachers in the province from 1897 to 1915 increased by 1.5 times, amounting in 1916 1148 man. The predominant age group was young people under 30, whose professional experience was less than 5 years. By 1915 74,6 % of teachers had primary and secondary special education. The vast majority of teachers came from the lower classes: petty bourgeois, peasants, Cossacks, village priests. The salary of rural teachers was slightly above the earnings of the wage worker in industry and ranged from 50 to 620 roubles a year. Higher social status had the teachers of the middle schools. Their salary 2-3,5 times was higher than that of the primary school teachers. In their cultural and educational practices teachers tried to adhere to the traditions of folk culture, which retained a strong religious colouring. The author claims that the the teachers, being the most massive professional group of provincial intellectuals, played a leading role in translating the achievements of cultural modernity into the mass consciousness of the Siberian society. Keywords: teacher intellectuals, socio-professional group, social and legal status, professional organizations, cultural modern | 1898 | |||||
| 3715 | The article concerns the legal status of refugee children in the interwar period in the limitrophe states. It reflects material and legal status and is based on the data kept in the so called Prague Archive (the Russian Foreign Historical Archive), which is the part of the State Archive of the Russian Federation (SARF). The article includes the analytical data concerning the quantity of refugee children. The article considers not only social and legal status, but also moral condition of refugee children in the limitrophe states and includes common and particular cases of this. The research concerns also living conditions of adults and children in emigration, their complicated material and moral conditions, difficulties which children had to face (either the necessity to work at an early age and, as a result, the inability to attend school, or the employment of parents at work and the inability to educate a child, which ultimately led to disobedience and permissiveness), identifies the factors, which affected this and means of providing assistance to refugee children. The author pays attention to the difficulties, which children faced in emigration: hunger, need, mental and physical violence and denationalization. The author also points out the means of struggle against such a regime and means of providing support from the government and emigration organizations (material support, organization of various children “settlements”, summer children camps and refuges) and problems, which they faced while organizing all this work. The author also gives the comparative analyses of refugee children’s position in recipient countries and points out that children conditions were different according to the policy of the government towards Russian emigrants and economical situation inside every country. Moreover the direct dependence of legal and material status on economical situation inside the country is also pointed out in the research. Keywords: Russian emigration, denationalization, charity, the Civil War, Russian speaking population, repatriation, national identity | 1898 | |||||
| 3716 | Introduction. The image of a child in art is universal because it is associated with the widest range of problems: from socio-psychological to philosophical and cultural. The aesthetic complex of childishness turns out to be highly relevant for expressing the essence of the subject of the modern transition due to the specificity of the image of the child, which is associated not only with the ideas of naturalness and creative fantasy, but also infantilism and primitivism. Aim and objectives. The aim of this work is disclosure of the symbolic content of the motif and image complex of childishness in P. V. Krusanov’s novel “American hole” (2005). The objectives of the work are studying the role of the Child archetype (“Infant-Orphan”, “Divine Infant”) and the myth-folklore motifs associated with this archetype (“children in the forest”, “initiation”). Materials and research methods. The author of the article used the structural-semiotic method, the method of myth-restoration and the method of complex analysis based on the synthesis of literary theoretic, linguistic and philosophical-cultural approaches to the artistic text. Results and discussion. To express the essence of the subject of modern transition epoch, the aesthetic complex of the childishness is very relevant, because the child’s specific image means not only naturalness and imagination, but also infantilism and primitivism. In the novel “The American Hole” by P. Krusanov, the deep symbolism of the child’s image is created by play upon the Jung’s Child archetype (“Infant-Orphan”, “Divine Infant”) and the associated myth and folk motifs (“children in the forest”, “initiation”). Despite the prevailing in the text elements of the carnival, subjecting all its ideology and axiology to inversion, the mythological analysis of the plot allows us to reveal the serious meanings that constitute the author’s “message” to the reader. The plot of the transformation of reality in the game, organized by the extremely free artist Sergey Kuryokhin and the eternal boy Evgraf, cancels the idea of the inevitable elimination of childhood and childish in adult life. Conclusion. The author of the article comes to the following conclusions. Firstly, the game inversion creates in the novel by P. Krusanov axiologically ambivalent images of the modern transitional era. Secondly, the inconsistency of the image of the child becomes a means of identifying a modern person with his infantilism, on the one hand, and the cult of creativity, on the other. Thirdly, the child for the modern man continues to be a symbol of hope and spiritual enlightenment. Keywords: P. V. Krusanov, “The American hole”, child, childishness, play, image, motif, archetype | 1898 | |||||
| 3717 | The article analyzes the change in the sphere of financial-industrial groups in the transition period and the period of structural transformation of the Russian economy. Integrated business groups are considered as probable participants of high-tech and infrastructural projects of national importance | 1897 | |||||
| 3718 | In article is given the concept of an information-technological resource and its role of professional training for a specialist of public relations. Long-term experience of the author and the developer of an information-technological resource or image constructing of the future specialist is presented. The structure and the resource substance is considered. Keywords: information-technological resource, image of the public relations specialist | 1897 | |||||
| 3719 | The article is devoted to the problem of hermeneutics as method of scientific knowledge and to revealing of its features of application in a pedagogical science. Having perfomed comparative analysis for the purpose of formalization of hermeneutics a method of knowledge the author offers its own understanding of the essence of hermeneutics relating to educational system. The work gives the definition of hermeneutics technology of training. Keywords: hermeneutics, knowledge, subject, object, comparative, interpretation, hermeneutics triangle | 1897 | |||||
| 3720 | In this article, we consider the gauge invariant approach to Lagrangian construction for higher spin fields. The method is based on BRST-BFV construction, can be applied to construction of Lagrangians both for massive and massless bosonic and fermionic higher spin fields, in Minkowski or AdS spaces, for fields with mixed index symmetry and fields without any algebraic constraints. Keywords: BRST-approach, higher spin fields, anti-de Sitter (AdS) space, irreducible representations, gauge invariant Lagrangian | 1897 | |||||
| 3721 | The article deals with development of exercises complex for teaching pre-translation analysis of professional texts to non-linguists. It represents the research results in this fi eld and its experimental approbation. Keywords: pre-translation text analysis, exercises complex, speech, training and orientation exercises | 1897 | |||||
| 3722 | The article presents a short description of the water objects of exploring territories. The majority of explored lakes are the old bed areas of the Uy River. The main body of the article is devoted to the exploration results of the flora and cenotic composition of vegetation cover of the Uy River Valley water objects. According to the data of geobotanic descriptions the list of water macrophytes groupings types for the Uy River Valley water objects was done. 17 out of 27 described associations of hydramacrophytes are cited for the territory of exploration the first time. Keywords: the Uy river; flora of hydromacrophytes; aquatic vegetation | 1897 | |||||
| 3723 | The article presents the results of theoretical and empirical research of the phenomenon of «professional perspective». The approaches to the study of professional perspectives are analysed; its structure is characterized; its structural components are marked. The authors give the analysis of the results of empirical research, which qualitatively and quantitatively describe the severity of the components of professional perspectives of students in traditional schooling. Keywords: modernization of HPE, practice-oriented focus of the educational process, temporal perspective, professional perspective, the structure of the professional perspective, value-semantic field, professional identity | 1897 | |||||
| 3724 | Introduction. The article presents the study of the semantics of perception, which is observed in the process of describing unreality as an object of sensory experience in the works of V. Pelevin. Language units with perceptual semantics having a functional and aesthetic meaning play an important role in the implementation of formal and semantic aspects of the organization of a literary text. The purpose of the article is to study the linguistic features of the representation of the semantics of unreality in the work of V. Pelevin on the basis of the identified structural and semantic models of the statement and linguistic means of expressing the semantics of perception. Material and methods. The research is carried out using the method of linguistic modeling aimed at identifying the main components of the utterance structure and linguistic and stylistic analysis. The material chosen is a postmodern text that reflects the active processes taking place in the language sys-tem in particular V. Pelevin’s novels «Chapaev and the Void» and «Generation “P”» which relate to the mature period of the writer’s work (the 1990s). Results and discussion. In the course of the research, it was revealed that the semantics of perception is implemented at various levels of the organization of a literary text. In addition to the basic model of the situation of perception at the structural-semantic level of the utterance, there are models that make it possible to actualize unreal objects. In such circumstances, these objects become accessible to the sensory perception of characters. Abstract and concrete nouns and pronouns are more often used to replace the position of an object. Adjectives and participles that act as qualifiers describe various char-acteristics of the perceived. At the level of the formal text organization, the representation of the se-mantics of the unreal caused the complexity of the syntactic structure of the work (the use of various types of comparative sentences, complex sentences, adverbial clauses of place and adverbial clauses of time, etc.). At the stylistic level of the text, the semantics of unreality are implemented by stylistic devices and expressive means which include language units with perception meaning. Conclusion. The study allows us to conclude that the representation of unreality semantics in the work of V. Pelevin is closely related to the image of perceptual processes. A special role is assigned to perception objects with unusual qualitative characteristics which become the subject of language actualization at different levels of the literary text. Keywords: unreality, perceptual semantics, linguistic modeling, object of perception | 1897 | |||||
| 3725 | In the article regional problems of economic devel¬opment on the example of Novgorod Oblast are con¬sidered. It investigates mechanisms of forming a com¬petitive regional economy, and ways of activating the regional investment process. | 1896 | |||||
| 3726 | The scholarly article deals with the problem of concealed meaning, one of the most important and complicated issues of the contemporary linguistic studies; the characteristic feature of the latter is reference of scholars to the hidden signifiers of connotative systems. The article treats a complicated problem of the concealed meanings typology. There are revealed means and ways of coding both rational and irrational subtexts. There is also described mechanism of the subtext actualization. | 1896 | |||||
| 3727 | In the article the imagery system of F.G. Lorca's poetry is viewed as a phenomenon of «neotraditionalism» - in terms of the interpretation of the ancient cultural tradition, in relation with which a number of semantic points in the Russian translations are specified. | 1896 | |||||
| 3728 | The article considers the problem of self-destruction of statehood’ bases in the Eurasian theory. The reasons and the basic elements, leading to civilization’s destruction are defined reasoning from essential influence of religious tradition on the formation of the Eurasian theory. The article underlines the problem of ideological and cultural fixation self-destruction’ logic in the system forming the state. The materials of the Eurasian states’ history are used for disclosing a theme. | 1896 | |||||
| 3729 | Psychological and pedagogical influence of study of local lore on process of socialization of the person is presented on the basis of the developed characteristic of functions of study of local lore work which organized in educational establishment in educational objectives. Obtaining by pupils of the information on features of local society, progress of criticality of their judgments, skill to be guided in the environment, desire to participate in its transformation – these and other educational values are laid in study of local lore. Keywords: socialization, educational, a function of «remove mask» , rough and stimulating functions of study of local lore, «strong» and «weak» sides of object. | 1896 | |||||
| 3730 | This article deals with the peculiarities of the concept «space» expression from a position of a human being’s commonplace sense and existing everyday practice. The methods of «inaccurate» vertical measurement of the space with the help of the parts of the human body have been analyzed (data of English). Keywords: space, «inaccurate» measurement, vertical, anthropocentrism, scalar and vector observations, everyday practice | 1896 | |||||
| 3731 | Control means the identification, establishment and evaluation of students’ knowledge, i. e., the determination of the level and quality of learning, the identification of success in teaching, practice, gaps in knowledge, skills and abilities of individual students and the entire group to make the necessary adjustments in the learning process to improve its content, methods, means and forms of organization. Monitoring is an important and necessary part of learning and teaching involves the systematic observation of the progress of teaching at all stages of the learning process. Keywords: student’s individual work, optimization, control, self-education | 1896 | |||||
| 3732 | The complex of volunteers’ training for the Olympic and Paralympic Games in Sochi in Tomsk training center of Tomsk Polytechnic University the module of first aid is included. This is connected with the fact that when there is such a big event so there are a number of potential threats to health and life as athletes so spectators, service staff, volunteers and local residents. In Tomsk State Pedagogical University the training technique has been developed. This method includes theoretical knowledge and practical skills. As a result of volunteers’ training their knowledge and skills in first aid in emergencies were improved. Keywords: Olympic and Paralympic Games, volunteers, emergencies, first aid, method of training | 1896 | |||||
| 3733 | 1896 | ||||||
| 3734 | The paper considers specific features of image and status of English king Edward the Confessor’s wife Edith based on “Vita Ædwardi Regis” that was written in the middle 60-s of the XI c. on the orders of Edward’s widow. Edith’s status as the queen at her husband’s court as reflected in the “Vita…” well fitted in the overall trend of late Anglo-Saxon rulers’ wives strengthening influence on state affairs. However, the key factor in Edith’s “career” and in her image interpretation by the “Vita…” was her kinship with the powerful Godwin’s clan, the English king had to reckon with. By representing herself in the “Vita…” as the ideal wife, queen, sister and daughter of the powerful Godwin family members Edith attempted at strengthening her position at the royal court after the death of king Edward, her husband. Keywords: woman in the early Middle Ages, Anglo-Saxons, the queen’s status, Edith of Wessex, “The Life of king Edward” | 1896 | |||||
| 3735 | Introduction. Meta-language narratives are the most indicative material to study how the dialect speakers perceive their own speech and the speech of others, as well as peculiarities of their linguistic reflection. The study of this phenomenon revealed the set of peculiarities of dialect speakers’ language consciousness. But dynamic aspects of dialect speakers’ language consciousness haven’t been examined until present. The purpose of the article is to reveal the types (degrees) of meta-language reflection and to determine the factors of its heterogeneity in the speech of dialect speakers. Material and methods. The material for analysis includes contexts with meta-language topics; the subject of the research is the character of meta-language topic development in the speech of a dialect speaker, as well as his ability for metalanguage reflection; the main research method is probabilistic object modeling. Results and discussion. Records of dialect speech represent different degrees of awareness of dialect speakers of their speech – from almost complete inability to concentrate their attention on a word itself, in distraction from objects and situations denoted by this word, to the active meta-language reflection. The attention of dialect speakers is usually drawn to the language and speech in those communicative situations, when the communicants belong to different social groups and have visibly different language and/or culture codes. But there are also transitional, intermediate degrees of speech awareness. These are the cases of effortful, gradual transition from the situational reflection to the linguistic one, the cases of switching from meta-language topic to the reflection on the corresponding facts or things, as well as the cases of meta-language reflection in situations, untypical for literary language speakers. Conclusion. Unwritten traditional culture is characterized by the weak speech awareness, by the interfusion of the word itself and situations it represents. These features are consequences of such general distinguishing characteristics of traditional folk life culture bearers as the priority of trivial consciousness in contrast with rational (theoretical) consciousness, which is formed by specially organized cognitive activity. The strengthening of meta-language reflection is associated with the growth of literacy among the dialect speakers. Familiarization with written culture leads to greater speech awareness, to shifting the balance between trivial and rational consciousness. The scale of the degrees of speech awareness in dialect speech is the result and the evidence of changes in dialect communication. The specificity of socio-cultural situations in the dialects supports and promotes the tendency to the expansion of meta-language reflection. Keywords: dialect, language consciousness, meta-language introspection | 1896 | |||||
| 3736 | The system of the considered phenomena - the world outlook - presumes the building of the integrated system by its diagnostics. The base for its development will be the structural components, which are distinguished by us in the process of theoretical and methodical research. The system of valuation of quality and degree of formation is set by the criteria system of the separate components of the world outlook formation and of the phenomena in the whole as well. The constructed system must satisfy: - changes in the school education in the context of transformation of cultural and educational demand on the part of the society; - regularities of the world outlook phenomena formation; It will ensure the consideration of the psychological, age and personal abilities of the people tested. | 1895 | |||||
| 3737 | The article considers questions of interhemispheric asymmetry of brain with reference to the children with speech pathology. The author provides the data of his own research concerning character and extent of types of lateral organi¬zation of motor and sensorial functions among children with motor alalia. The article shows the frequency of prevalence of work with left-hand at this group of children, Keywords: - | 1895 | |||||
| 3738 | Motivated by the dark energy issue, the minisuperspace approach for general relativistic cosmologicai theories is outlined. | 1895 | |||||
| 3739 | This article deals with the components of the time cycle in the Khanty world perception, that is micro- and macro-cycles (day-and-night/ annual cycle); their interaction and interdependence of the solar and lunar calendar systems are investigated. | 1895 | |||||
| 3740 | The article is dedicated to the particularities of the orthodox church text as a component part of religious service, role of the text in shaping the religious consciousness. It considers the particularities and the main features of the orthodox religious consciousness and mechanisms of this consciousness operation in modern society. | 1895 | |||||
| 3741 | The article is devoted to the problem of linguistic actualisation of German temporal adverbs in phase realisation in the language. The author chose temporal adverbs that express phase meanings. There is a detailed analysis of temporal adverbs that directly characterise semantic definition of the beginning, the duration and the end of action in speech. The material demonstrates that any utterance is oriented to the meaningful completion. | 1895 | |||||
| 3742 | The article proves the elements of the author’s methods of teaching art in ungraded schools to meet the requirements of draft standards of the second generation. Keywords: universal training activities, methods of teaching art. | 1895 | |||||
| 3743 | In the clause we consider N. Erdman`s interludes to Shakespeare’s play “Two Gentlemen of Verona” in comparison with the original scenes. In particular, we argue that the carnival nature of the laughter of Shakespeare’s interludes gives way to humorous pathos of Erdman`s scenes. Keywords: Erdman Nikolai, interludes, Shakespeare William, “Two Gentlemen of Verona”, a comic, humor, carnival laughter, the language of carnival forms and symbols | 1895 | |||||
| 3744 | In this article there is an analyses of the components and the functioning process of social control’s normativesanctional mechanism. Taking into account the character of different social control forms it is viewed a specifi city of normative-sanctional mechanism functioning of comparative individual actions. The conclusion has information about the necessity of complex discount of viewed mechanism elements. Keywords: social control, social norm, sanction, normative-sanctional mechanism | 1895 | |||||
| 3745 | The article is dedicated to support actuality of the creation a concept of the home museum in a modern Russian family. As a communicative space of family leisure the home museum not only performs the museum function (security, axiological, research, communicative, recreational, aesthetic, educational), but also helps to heighten the image of the family, tradition continuity, to preserve genuine family potential. The main part is assigned to the younger generation. Keywords: the home museum, the concept of the home museum, functions of the home museum, the communicative space of the family leisure | 1895 | |||||
| 3746 | The article presents the model of formation of informational competence of the senior educator of preschool educational establishment It describes the principles of organization of the process of formation and conditions of their implementation. The blocks which were allocated in the studied process are characterized. The article presents the criteria for determining the level of development of information competence, which are described on the basis of three levels. Keywords: senior educator, informational competence; informational competencies; formation; the model of formation; formation conditions; levels of formation of information competence | 1895 | |||||
| 3747 | Media language is a special code that helps to create the world view in the individual and mass consciousness. The usage in the language of mass communication has a strong influence on the “stylistics of the reader”, as well as other functional styles of a language and changes common linguistic skills and aesthetic ideals of speech. Telescopisms as a special kind of abbreviation, are one of the most productive ways of enriching the language of the media, since the use of telescopisms in media texts provides a combination of high expressiveness and information content of presentation. This article highlights the form and function of telescopisms in the modern English media text culture. Keywords: abbreviation, telescopism, media texts, partial and full telescopisms, haplologic telesсopisms | 1895 | |||||
| 3748 | The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other. Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion | 1895 | |||||
| 3749 | The article focuses on the analysis of syntactic organization of epistolary texts from the perspective of regulativity theory, developed in the framework of the communicative style of the text – a new and promising direction of functional stylistics. Regulativity is understood as the ability to manage through the text the reader’s cognitive activity. The key thesis advocates judgment that the regulativity as a universal text-forming feature has specifics of its manifestation in the letters – the most relevant for the type of epistolary texts, due to the peculiarities of epistolary communication sphere. The factors determining the specificity of epistolary regulativity include: distance character of communication between the addresser and the addressee, bound by the written form of verbal contact, the special role of extralinguistic factors (аuthor of the target installation, the nature of the relationship communicants, thematic and situational context, genre form), informality and ease of dialogue, his lack of preparation, automatism, spontaneity. We should particularly mention the factor of polidiscursivity of epistolary. For the material served the private letters of the representatives of Russian creative intelligentzia of the ХХ century (M. V. Nesterov, F. I. Chaliapin, V. I. Vernadsky, M. I. Tsvetaeva, Yu. M. Lotman, V. S. Vysotsky, D. D. Shostakovich), characterized by the presence in their speech of the rich palette of regulatory assets and syntactic structures. This is largely due to the brightness of the personalities of the communicants, originality of idiostyle of each addressee and syncretic and stylistic properties of their letters. Among the most significant regulatory syntactic means include: simple, one-piece, incomplete, exclamatory and interrogative sentences, homogeneous terms, word order, and various forms of transfer of another’s speech. The list of assets of poetic syntax highlighted antithesis, oxymoron, comparison, graduation. Keywords: epistolary text, writing, Russian intellectuals, communicative style of the text, regulativity, syntactic text units | 1895 | |||||
| 3750 | Formation of primary schoolchildren’s citizenship allows to build common spiritual and moral values, primary value orientations and civil ideology. Civil education is considered as the direction of the educational activities associated with the formation of the social role of personality, its public face. Creation of the student’s experience of the social group and individual behavior of the civil nature goes through a joint analysis, solution of the group social problems, joint social action in the framework of non-recurrent separate social actions as well as long-term projects. Concept and methods of implementing social actions and projects arise and are discussed in the student community and implemented with the support and supervision of parents, class teacher, and public organizations. Preparatory work for inclusion in social planning is done with students by means of educational and extracurricular activities, educational work with parents – through thematic parent-teacher meetings, collective creative works. The results are stability of citizenship, including cognitive, emotional and behavioral components of the evaluation, the constancy of socially approved behavior patterns with a strong civil position of primary school children, the positive experience of their civil action. Keywords: primary school, civil education, cognitive, emotional evaluation, behavioral components of citizenship, experience of civil action, children-invalids, children with disabilities, parents, family, joint social action | 1895 | |||||