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| 5101 | The article discusses the problem of definition in logics and investigates the role of it in management discourse based on academic textbooks. Describes applied research problems and paradox of definition analysis. The author introduces the concept of definition and identifies its types and characteristic features. The understanding of the definition content is formed due to logical systematization and classification. Distinguishes and describes nominal and real, explicit (classical, functional) and implicit (inductive, ostensive) definitions. Gives the techniques, similar to definitions (description, characterization, explanation, comparison and differentiation), defines their didactic purpose. The study provides linguistic realizations of definitions from academic texts, reveals common logical mistakes of definitions. Keywords: Applied research, management discourse, definition, paradox of analysis, classification of definitions, characteristics | 1726 | |||||
| 5102 | The article explains the choice of the empirical material as the cognitive-discursive research of written texts – compositions, which is a component of the Russian Unified State Exam on the Russian language. The key point of the author is that the modeling potential of these speech patterns allows creating an invariant of a high school graduate worldview picture. The modeling direction within the given research gives a reconstruction of the represented in a system of certain frames worldview of the modern high school child in the aspect of the axiological characteristics. The text, reflecting in itself a fragment of the world picture is the richest material for the researcher wishing to analyze not only the originality of the author’s position on this or that question, his or her creative potential, but also a system of the author’s signature style evaluations, and also priorities in a foreshortening of axiological preferences. It is noted that the formation of the high school graduate worldview is carried out in difficult historical and socio-cultural conditions, on the one hand because of the economic and political changes which happened during the last decades in Russia and the world, on the other hand because of the world values shift in the society and, as a result, contradictions in an axiological paradigm of different generations representatives. The conclusion is that, despite the presence of templates affiliation in the processes of writing and evaluation of these works by the experts, the graduates compositions accurately present the world values, that are determined primarily by the age and the social factors. Keywords: picture of the world, worldview, world values, worldview axiological parameter, psychology, writing, Russian Unified State Exam | 1726 | |||||
| 5103 | The article deals with the problems of forming European space of higher education within the limits of Bologna process. The author comes to the conclusion that qualification levels of higher education conform to Bologna model in 37 oui of 48 countries. It is noted that only in 10 countries the basic principles of Bologna process are registered on a legislative level. The author points out definite circumstances which in the course of realizing Bologna process can exert direct negative influence on Russian higher education system. It is proposed to form an alternative Euro-Asian educational system of CIS and Baltic countries and to cooperate in the sphere of higher education with countries in Asia and the Pacific region in the BRICS and Asia-Pacific Economic Cooperation formats. Keywords: Bologna process, conferences of ministers responsible for higher education, formation of European space of higher education, mobility of students and professors | 1726 | |||||
| 5104 | Introduction. The article deals with the issue of the cultural communication between representatives of different generations. The precedent texts associated with the common knowledge of people belonging to a single culture are studied in line with the structure of a linguistic personality. Precedent phenomena of various types are an important part of an intertextual thesaurus. In the process of communication, the cultural allusions of communicants play a great role, as well as the application of their cultural backgrounds that include components of the intertextual thesaurus. Aim and objectives. The purpose of the article is to analyze the area of the Russian linguistic personality thesaurus that contains the catchphrases by Bulat Okudzhava – a prominent 20th century Russian author. Material and methods. Being constantly played out in the 1970–1980s, Bulat Okudzhava’s songs were shaping the cultural values of the generation. Many phrases from the songs got a folklore status, which is witnessed both by the dictionaries and by the Russian National Corpus. In order to study the dynamics characterizing the differences in the cultural memory of generations of fathers and sons an experiment has been carried out based on the 10 popular catchphrases from Okudzhava’s verse. These phrases underlie the survey covering an audience of approximately 1,000 people. Those surveyed had to determine the authorship of the phrases and to continue some of them. Results and discussion. The analysis showed that in most cases there are no links in the mind of respondents between the name of Bulat Okudzhava and even the most widespread phrases from his songs. The authorship was often attributed to fully unexpected names, which shows serious gaps in the cultural memory of the young. However, it was proven that Okudzhava’s catchphrases definitely exist in the intertextual thesaurus of the linguistic personality, which is surely determined by the interaction of verbal and multimedia information. Conclusion. The analysis of the dictionary entries and the corpus data proves the precedent status of many of the Okudzhava’s phrases. Nevertheless, the results of the mass survey reflect a significant change in the intertextual thesaurus of the young. Keywords: intertextual thesaurus, precedent names, citation, cultural memory, linguistic personality | 1726 | |||||
| 5105 | It is described how to produce polyolefines and pol-yethers from thermoplasts by sulphation of polystirol. The polystirol is introduced into the propilen in the pro¬portion of 5 through 15% in mass. The largest static exchange capacity belongs to the fiber obtaind by treating it with a sulfic acid of 93% concentration under temperature of 100-105 grad.C. The acheived purification coeffitient for Cz-137 is near to that acheived on ion-exchanging material of КУ-2-10 type. | 1725 | |||||
| 5106 | The article is dedicated to the development of experimental methods of finding out text units, expressing the author's strategy of communication. The status and borders of informemes are defined as those of the elements of the informative semantic level of a poetic text. The research has been carried out on the basis of M.I. Tsvetaeva s poems. | 1725 | |||||
| 5107 | Managers’ professional skills providing effectiveness and success of their work are described in the article. Peculiarities of the adaptive method, modular and problem teaching methods which provide effective development of professional skills of the students are described. | 1725 | |||||
| 5108 | Studying creative processes has become of current importance as a result of introducing science organization and management principles to science and production. Creative tninking of a future engineer is develops most effectively through course and graduation work designing. Creative thinking of a personality arises from a problem solving or conflict settling situation. Keywords: creative thinking, coursework and graduation work designing, engineering | 1725 | |||||
| 5109 | The article presents the analysis of emotional colouring of urbanonyms (emporonyms) for what associative experiment and the phonosemantic analysis of names was conducted. As the result, words with the positive and negative connotation influencing perception of names by recipients-consumers have been revealed. Keywords: psycholinguistics, phonosemantics, emporonyms, associative experiment, connotative meaning | 1725 | |||||
| 5110 | The lack of theoretical knowledge of the concept “specialist’s competitiveness” in pedagogical studies is stated. General description of competitive specialist on the basis of essential characteristics presented in recent pedagogical studies is given. An acme approach to analyze peculiarities of competitive specialist is considered. Keywords: theoretical knowledge, investigation, competitive specialist, competitive activity, acme level, approach, pedagogical studies | 1725 | |||||
| 5111 | The article examines personal characteristics of patients with bronchial asthma depending on physiological responses of bronchopulmonary system in response to a physiological effect. Keywords: audio-visual stimulation, personal characteristics, bronchial asthma | 1725 | |||||
| 5112 | The eld of a rotating inclined magnetic dipole is studied. One rst integral of motion and some particular solutions of equations of motion for a charged particle in this eld are found. The effective potential energy of a charge is studied. It is shown that the effective potential energy in the corotating reference system has six stationary points, which correspond to circular motion of a charge. Keywords: magnetic dipole, electromagnetic eld, inclined rotator, charge, equations of motion | 1725 | |||||
| 5113 | This article studies the representation of the author’s individual concept of “delicious dissolution” in Nabokov’s novel “The Original of Laura”. The concept is described as a step-by-step sequence of actions of the central character, and its basic semantic features are listed, which gives a possibility to compare this concept with its precedents in the works of classical literature. The cognitive linguistics approach is combined with elements of literary theory here. Keywords: author’s individual concept, scenario (script), semantic nucleus of the concept, Nabokov’s artistic world | 1725 | |||||
| 5114 | In this article we emphasize the necessity of paying attention to foreign pedagogical terms as a clue factor in understanding international experience in science and education. The article considers the influence of social and historical factors on development of modern educational terminology. As an illustration of theoretical reasoning the article demonstrates some examples of borrowed general pedagogical terms and their equivalents in the Russian language. It also analyzes the problem of interpretation and implementation of the borrowed terms in the domestic pedagogy and highlights the need to adapt foreign pedagogical terminology to the peculiarities of domestic pedagogy and realities of the Russian educational system. Keywords: educational terminology, borrowed terms, education system, social and historical factors | 1725 | |||||
| 5115 | The article presents the interim results of the study, the purpose of which is to study the possibilities of using new information and communication technologies in the areas of training implemented in higher educational institutions specializing in training specia lists in the humanitarian field. The relevance of the subject is considered taking into account the need to improve the teaching of the discipl ine “Informatics” using intersubject communications between the fields “Informatics” and “Culturology”. Scientific novelty and significance of the operation. Intermediate results of the conducted researche are carried out, some cultural features of the teaching discipline “Informatics” are analyzed. Some cultural features of teaching discipline “Informatics» to the first year students of the direction of training “Economics” are discussed. With the use of the service https://www.visualworld.ru/ the key terms that characterize the structure of the subject areas “Culturology” and “Informatics” are highlighted. The tasks aimed at forming the information culture of students, developed by the teachers and indicated by the author, taking into account the pragmatic, semantic and syntactic aspects of information, are considered. It is advisable to offer the students the assignments aimed at researching expositions of museums of a corresponding orientation for independent implementation. Using materials, developed by the teachers of department of informatics and mathematics, we have developed some information resources for training in the discipline “Informatics”. The statistics of the fulfillment of the tasks by the students consists in the fact that the students have mastered the autumn semester in the 2017/2018 academic year. Keywords: cultural science, information, interdisciplinary communications, teaching of the discipline “Informatics” | 1725 | |||||
| 5116 | Bozhenko L.I. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 31-35 . | 1724 | |||||
| 5117 | Eremin L.P. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 59-61 . | 1724 | |||||
| 5118 | The article devoted to the methods of Benars instability and Taylor's current demonstration in the course of nature study | 1724 | |||||
| 5119 | The author analyses «Fantastic Travellings* by Senkovsky as a parody of the novel «The Wanderer* by Weltzman. Senkovsky is parodying the romantic principle of duality and doublicity in «The Wanderer* which is manifested firstly in poetical philosophy oftravelling of «Mindand Heart*. Accordingly, «Scientific travelling to the Bear Iceland* is looked upon as a parody oftravelling of mind, and «Travelling to Etno* as a parody of heart travelling. | 1724 | |||||
| 5120 | The soil is traditionally considered as a main source of microelements in the plants, but it is established, that vegetative cover accumulates the considerable part of the fallen dust out of atmosphere, that is why along with the mechanical hoid-up of the aerosols by leaves of the plants it is possible out-rooted penetrance of the big ammountof the vitaly important microelements and heavy metals. The source of the atmospheric microelements can be both Earth's and space substance. | 1724 | |||||
| 5121 | In this work the author analyses the problems of education in the market economy society and the role of the state in developing educational politics. The authour pays spesial attention to the purposes and tasks of the education in modern society and their normative base of their realization. | 1724 | |||||
| 5122 | The work relates to communicative stylistics of text and devoted to the problem of effectiveness of author and reader communication. In the article we research individual communicative “universalities” – “maxims” of B. Pasternak, which are regarded as individual (typical for the author) constructive principles of text building. The “maxims” analysis and their description are realized with the help of “testing standard” and common rules of verbal-fiction text building. | 1724 | |||||
| 5123 | The article examines the problems of state industrial policy on the base of innovations. The author gives the analysis of such instruments of transferring industrial policy to innovational rails as state-private partnership, venture and investment capital, special economic areas | 1724 | |||||
| 5124 | . Keywords: Peat, peatmaster, Leonid Apollonovich Sytin, the biography | 1724 | |||||
| 5125 | In the article possibilities and restrictions of the psychological approach in the activity theory with the reference to intensive business to training are considered. The basic contradictions constraining application in modern applied research are allocated, including by working out the methodology and the technique intensive training business (pedagogy of business). Keywords: structure of mental processes, the psychological approach, activity the approach, the activity theory, business training. | 1724 | |||||
| 5126 | Comparative evaluation of modifi cations in the biological and social criteria for long-term partner selection in representations of female junior university students and specialized school students was conducted. Both groups studied revealed discrepancies between biological and social components of selection. Female considered more attractive masculine men in the context of long-term partnership. At the same time, they expected at masculine male behavioural pattern that was not distinctive for masculine males. Keywords: long-term relationship, masculinity, femininity, biological, social-determinant, behavioural pattern | 1724 | |||||
| 5127 | The renormalization of general gauge theories curved space-time backgrounds is considered within the Sp(2)-covariant quantization method. It is proven that gauge invariant and diffeomorphism invariant renormalizability to all orders in the loop expansion and the extended BRST symmetry after renormalization is preserved. Keywords: Extended BRST symmetry, Sp(2) quantization, general covariance, renormalization | 1724 | |||||
| 5128 | The article attempts to develop the genre model of the electronic poly-addressee letter. Emphasizing the monothematic character of the poly-addressee letters, the author divides them into three groups (political, social, and psychological). The next genre parameters of the poly-addressee letter are also to be noted: phatic macro-intention, diffusion between person-cantered and status-cantered communicative fields, complicated nature of the addresser (symbiosis of the virtual and the real communicant), dual nature of the addressee. Keywords: the genre of electronic poly-addressee letter, phatic communication, mono-addressee, massaddressee, group-addressee, person-cantered / status-cantered communicative fields, virtual / real communicant, dual nature of the addresser | 1724 | |||||
| 5129 | The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011. Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach | 1724 | |||||
| 5130 | This article summarizes the main problems hindering the development of the strategy of innovative development of Russian economy. The main factors impeding the development of innovation are analysed. The model of China’s innovation strategy was considered and proposed as an example. This model has proven its effectiveness even in the face of the global economic crisis by launching a sustained, large-scale, complex program, becoming the world’s factory and world laboratory for the production of innovations. Strategic direction will increase the competitiveness of the economy of our country and help to move from the use of natural resources, to an economy based on innovative development. Keywords: innovation strategy, technological innovation, innovative activity, organizational and managerial innovations, Advisory democracy, global transformation, commercialization point, overtaking development | 1724 | |||||
| 5131 | The article attempts to determine the methodological approach to the study of literary constants in the framework of the interdisciplinary research on the border of cognitive linguistics and literary criticism. Literature is considered as one of the types of mental activity of a person, obeying the same laws as the other types of mental activity. It is believed that the textual study in the context of modern anthropocentric trends of Humanities should be displayed on the mental level. Therefore, we should conduct research with the involvement of the methodology of cognitive poetics. The unit of text analysis in this case is the artistic concept, which allows to track the process of formation of individual author's conceptosphere represented in the text. It is stated that there is the difference between an “artistic concept” and “сultural concept”, “conceptual art” and “artistic image” because the same artistic concept can receive representation through various images. Creation of a common terminology and a clear delineation of related concepts helps us to avoid mixing of methods and techniques of research, the receipt of erroneous conclusions. Due to concept as a literary category still is not fully understood, we believe that the development of methodology in conceptual analysis of literary constants is one of the primary tasks of modern philology. Keywords: literary constants, cognitive literary criticism, concept, artistic concept, artistic image | 1724 | |||||
| 5132 | The article addresses the problem of multiple negation in eastern, Vach and Vasjugan, dialects of Khanty and Southern dialects of Selkup. The article is based on the typology of multiple negation according to which four types of multiple negation can be pointed out: double negation, weakening negation, negative concord and emphatic negation. In the beginning of the article the information on theory of common and multiple negation is given. Also some peculiar theoretical moments such as negative polarity items and etymological duplets are discussed. Then, consequently, for each language, different markers and strategies of negation are discussed: common negation, imperative negation, existential negation, negation at pronouns and adverbs, negative modal verbs, morphological negation, negation under the influence of Russian. On this basis, different strategies of singular and multiple negation were revealed. At the end of the article the comparison of these strategies in two languages and conclusion takes place. In the languages under discussion, in the sphere of negation, some systemic changes took place connected with the influence of dominating Russian language. Different negation markers were loaned from Russian and adapted to the common use of native speakers. Keywords: endangered Siberian languages, multiple negation, typology | 1724 | |||||
| 5133 | The article analyses the features of the oral narrative, reveals its genre features, gives the classification of the Angarsk narrative texts and set their semantic and axiological dominants. The source of the research is the stories of the people from the flood zone of the Boguchanskaya HEPS (hydro-electric power station), recorded by the author during dialectological expeditions to the Kezhemsky and Boguchansky regions of the Krasnoyarskiy krai in 2012–2014. The macrostructure of the Angara narrative review is based on the short stories material about the transmigration from the Boguchanskaya HEPS flood zone. We also identify the stylistic features of narratives. Keywords: narrative, narrative subject, speech genre, typology, textual macrostructure | 1724 | |||||
| 5134 | The article is about the situation of Chinese migrants in Tomsk guberniya. It is also about some factors that made the situation of their arrival to that place, about their population there, about the attitude of local authorities to them and about their cross-cultural adaptation. The issue mainly deals with the situation in Tomsk guberniya in 1804–1925. Finally, some attempts are made to discover the history of Chinese diaspora group in the region, which is discussed in the context of Sino-Russian relations. It also discusses the factors that influenced the process of Chinese people’s arrival and the nature of such migration. Keywords: Chinese diaspora group, Chinese community, Chinese people in the West Siberia, Chinese people in Tomsk guberniya | 1724 | |||||
| 5135 | Suprygina G.G. .. Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 23-29 . | 1723 | |||||
| 5136 | Zagrevskaya A.I. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 47-48 . | 1723 | |||||
| 5137 | . | 1723 | |||||
| 5138 | Coordination of Activities (Teaching-Learning, Menegering and Scientific Support Activity) is the main point of the article. It presents the 5 interdependent levels of Teacher's and Teaches' Trainers professional skills. The Activity Analysis is also aspecial point of concern. The idea of Children-Adult Academies gives the example of a new model of co-organization of Students'. Teachers', Teachers Trainers' Activites. Problem solving and Project Forms of Activity are the most preferable ways of working with large grous of people in Education. | 1723 | |||||
| 5139 | The article represents a theoretical model of continuous pedagogical activity of students in the process of professional training. This model is essential for training future teachers to perform their professional work. The model contains interrelated elements (tasks and objectives, conditions, content, methods and results of work). The description of implementation results of the given model into the process of future professional training shows, that forming of professional skills to educate children is more successful when applying the above mentioned model. | 1723 | |||||
| 5140 | The article is dedicated to the problem of personnel motivation. An example of motivation system develop¬ment through the composition method is described. As initial parameters for system development the assess¬ment center results have been taken. | 1723 | |||||
| 5141 | Biomorphological spectra in pseudo tundra phytocoenoses are analysed at the article. It is shown that the ecotopic differentiation of phytocoenoses in extreme conditions is reflected in the composition of life forms, which have a significant functional loading in extreme conditions. Keywords: vegetation, life forms, synmorfology, pseudotundra, high mountains | 1723 | |||||
| 5142 | The article deals with teaching refresher course students listening comprehension, difficulties they face, skills, they acquire and comprehension tasks that help understanding oral speech. Keywords: studying, listening, skills, tasks. | 1723 | |||||
| 5143 | The article is devoted to simulation of education settings learning. On the basis of historical and pedagogical analysis the authors suggest a model of the educational setting for the formation of the social competence of future teachers in rural schools. Keywords: modelling, educational environment, social competence, village school | 1723 | |||||
| 5144 | In the article the science is considered a sociocultural system and a social institution, the directions of reciprocal influences of science and culture are set. The science is represented as a complex system, which exists as a cultural field. For this reason the author gives definition of culture, it implies an over-natural system and mixes material and moral artifacts. The science and scientific knowledge focus on understanding, research, explanation and modification of outward things. The author analyzes the sociocultural factors, which determine the formation of scientific knowledge, such as values, traditions, rules and regulations established by society; considers the change of outlook with the change of historical periods; gives examples of some scientific activity modifications. In the last decades the science becomes more than only the scope. It is also the ideology, the way of knowledge systematization. This process increases the level of mutual influence of science and culture. Consequently the science is a unique social institution, which sets trends to develop the main component of culture. Keywords: science, culture, sociocultural factors, tendencies of progress | 1723 | |||||
| 5145 | The article is about one of the ways of modernization of education based on competences, namely: using interactive forms of teaching. Creative task, group work, role play, mini-lecture, project work, warm-up, training, block modular organization of the lesson, Position-Substantiation-Example-Result formula are considered to be the common base of interactive technologies. Each of them is aimed at formation and improvement of definite competences. Learning the theoretical conceptions and practical recommendations of psychologists and teachers shows that using interactive means of teaching allows to make Russian lessons not only effective and interesting but promotes activation of the students’ cognitive activity that is a key moment of teaching. The actuality of the stated problem is caused by sharp reducing of the students’ cognitive interest and motivation to the problems of language culture. A lot of complex problems of lexicology causing some students’ difficulties are used as lingua-didactic material to comprehend this task. Keywords: interactive technologies; competence approach of teaching; regulative, cognitive and communicative competences; Federal State Educational Standard; interactive lesson; difficult problems of lexicology | 1723 | |||||
| 5146 | A “visual turn” in the culture defined prevailing of visual characters in advertisement discourse. The body of man becomes one of the often used visual signs in advertisement discourse. In the article approaches and methods of research of body are considered as visual character in an advertisement. As basic methods an interview and focus are distinguished is a group, and also semiotic, structural and method of discursive interpretation. By adequate philosophical approach in the study of body a phenomenological hermeneutics can come forward in an advertisement. The phenomenological approach allows to explain the perception of the consumer of media images. The use of the hermeneutic approach will allow you to create a holistic interpretation of the corporeal image in advertising and to reach the understanding of modern models of reality with its system of values. Keywords: body, advertisement, visual sociology, phenomenological hermeneutics | 1723 | |||||
| 5147 | The article contains the attempt to explain almost total absence of women among the great philosophers on the basis of the Marxist theory of activity and pedagogical ideas of Ewald Il’yenkov. The author shows that the ability of the philosophical perception of the world is formed in the children’s games by certain toys. The content of the boys’ game is changing historically, as it is linked to the progress in technology and weaponry, and the girls’ games are historically unchanged, as they are related to the imitation of family life and child care. The ever-changing play of boys they contribute to the formation of creative and comprehensive perception of the world, while the routine games of girls form their reproductive and rigid mindset that excludes philosophy. Keywords: women, philosophy, praxis, interiorization, way of thinking, children’s game activities, children’s toys | 1723 | |||||
| 5148 | The article discusses prospects of using the method of tandem leaning in Master courses of a multidisciplinary university. The conventional concept of tandem learning is broadened and it does not necessary apply to leaning foreign languages by means of intercommunication between two speakers of different languages. The author argues that in a multidisciplinary university a tandem can include Master students of various specializations. The article provides a reflection on a tandem learning experience when organizing Master of Linguistics students’ internship. In one case the second party of the tandem was Master of Engineering students, while in another case the second party of a tandem was students of an additional qualification program “Translator in the sphere of professional communication”. The two-year successful experience has proved the efficiency of using the method of tandem learning in a multidisciplinary university. Keywords: foreign language, Master courses, multidisciplinary university, internship, tandem learning | 1723 | |||||
| 5149 | The article deals with prototypical categories “man”, “woman”, “human” in the language conscience of men and women. The investigation is based on the theory of Oswald Ducrot and Jean-Claude Ascombre who suppose that the perception of the best representative of the category, that is typical of the majority of language speakers, underlies any lexical independent word. The aim of our research is to investigate the correlations between communicative-pragmatic potential of the adjectives and the degree of prototypicality of denoted quality in the perceptions of men and women about masculine and feminine qualities. The research bases on the experimental data obtained from Russian participants in our experiment. Keywords: prototype, category, prototypical world map, associative experiment, communicative experiment | 1723 | |||||
| 5150 | The article explicates components expressed in reproach genre which are marked by gender and have great cognitive value. There were identified core types of determination, value scale, value criteria, main perception channel, cognitive and pragmatic functions, types of emotional correlation and ways of speech intensification. Serial “Deffchonki” was taken as the material for the analysis; special attention was paid to the first part, because it has to involve the spectators into the activity continuum in order to keep their attention and interest up to the end of this serial. The core investigation method is cognitive and semantic analysis. The most valuable for the female components of the world view were discovered. Emotional correlation and attitude were analyzed as well. Pragmatic and value aims were taken into consideration. It was revealed that reproach genre explicates female ideals and attitudes. Both value poles were highlighted. A great number of creative approaches were fixed in female attempts to change psychoemotional atmosphere and interlocutor behaviour. The analysis showed the dominance of visual perception channel. The main function was determined as emotional influence in order to change the interlocutor behaviour. Emotional background is conviction. It was revealed that female position is marked by emotional, affective and dimensional determination. 10 % of content has value-oriented and precedential type of determination. Keywords: Gender aspect, genre, cognitive and pragmatic functions, ways of speech intensification, value registers | 1723 | |||||