Komagina S.G. Transformation of the Serpent Fighter Archetype in N. Ostrvvsky's Novel "How the Steel was Tempered". Tomsk State Pedagogical University Bulletin. 2006. Issue 8 (59). P. 88-93

S.G. Komagina in N. Ostrovky's novel discovers the signs of the archaic serpent fighting motive represented on the level of plot collisions, character sketches and writer's narration, which enables the author to give additional explanation of the reasons become of which the novel "How the steel was tempered" influences the reader.

Soboleva O.V. FORMING CREATIVE THINKING OF A FUTURE ENGINEER THROUGH HOUSEWORK AND GRADUATION WORK DESIGNING. Tomsk State Pedagogical University Bulletin. 2009. Issue 11 (89). P. 35-38

Studying creative processes has become of current importance as a result of introducing science organization and management principles to science and production. Creative tninking of a future engineer is develops most effectively through course and graduation work designing. Creative thinking of a personality arises from a problem solving or conflict settling situation.

Keywords: creative thinking, coursework and graduation work designing, engineering

Koshechko A.N. .. Tomsk State Pedagogical University Bulletin. 2010. Issue 8 (98). P. 145-146

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Zhadko N.V. POSSIBILITIES AND RESTRICTIONS OF THE PSYCHOLOGICAL APPROACH TO THE ACTIVITY THEORY IN THE INTENSIVE BUSINESS TRAINING (BUSINESS TO PEDAGOGY). Tomsk State Pedagogical University Bulletin. 2011. Issue 4 (106). P. 93-97

In the article possibilities and restrictions of the psychological approach in the activity theory with the reference to intensive business to training are considered. The basic contradictions constraining application in modern applied research are allocated, including by working out the methodology and the technique intensive training business (pedagogy of business).

Keywords: structure of mental processes, the psychological approach, activity the approach, the activity theory, business training.

Konysheva A.V., Kachalov N.A. DIDACTIC MODEL OF LANGUAGE INSTRUCTION OF ADULTS ON THE BASIS OF INFORMATION TECHNOLOGIES IMPLEMENTATION. Tomsk State Pedagogical University Bulletin. 2011. Issue 10 (112). P. 64-67

The article substantiates organizational approaches to the selection and structuring of the content of language instruction when the instruction is taking place in an informational teaching environment.

Keywords: language instruction, information technologies, informational teaching environment, didactic model.

Sartakova E.E., Pushkareva T.G. THE MODEL OF SOCIAL EDUCATION SETTING FOR FORMATION OF SOCIAL COMPETENCE OF FUTURE TEACHERS OF RURAL SCHOOLS. Tomsk State Pedagogical University Bulletin. 2011. Issue 13 (115). P. 118-122

The article is devoted to simulation of education settings learning. On the basis of historical and pedagogical analysis the authors suggest a model of the educational setting for the formation of the social competence of future teachers in rural schools.

Keywords: modelling, educational environment, social competence, village school

Pervushina N.A. THE APPROACH FOR REGULATION THE PERCEPTION OF VISUAL INFORMATION PROCESSES AND THE ROLE OF MUSEUM IN MODERN CULTURE. Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 167-172

The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011.

Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach

Goncharenko V.N. ABOUT TRANSFORMATION OF THE “IMAGE OF THE READER” IN F. M. DOSTOEVSKY’S NOVEL “THE GAMBLER” IN RELATION WITH THE CHANGE OF CULTURAL DOMINANT. Tomsk State Pedagogical University Bulletin. 2014. Issue 2 (143). P. 68-70

Some aspects of the interpretation of fiction associated with changes of cultural dominant are considered in the article; the author draws attention to what grounds laid down in the text of F. M. Dostoevsky’s novel “The Gambler” contributes to the emergence of new interpretation in the changed conditions; diachronic connection problem of interpretation fields is considered as a condition of preservation the integrity of culture.

Keywords: image of the reader, interpretation, concept, cultural dominant

Kudryashova A.V. DEVELOPMENT OF THE MODEL OF INTEGRATING BLENDED LEARNING INTO THE SYSTEM OF FOREIGN LANGUAGES TEACHING IN ENGINEERING INSTITUTIONS. Tomsk State Pedagogical University Bulletin. 2015. Issue 4 (157). P. 75-80

The present paper deals with studying theoretical and methodical background of the concept of blended learning, which is a major didactic tool of the modern ways of foreign languages teaching. It also considers the principles of integrating blended learning into the system of teaching foreign languages in engineering institutions. The basics of educational modeling used for developing a model of integrating blended learning in the process of foreign language teaching are defined. The schematic model representation is given and the way of implementing the described model into the educational process is shown via the example of the lesson on “Cohesive devices”.

Keywords: blended learning, electronic resource, education process, Bologna process, educational modeling

Zakharova E.O. SPECIAL FEATURES OF CORRELATION BETWEEN PUNCTUATION MARKS AND GRAPHICAL MEANS IN ADVERTISING TEXTS. Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 130-137

The paper presents the results of a study that explores the specific features of punctuation marks usage determined by the graphic design of advertising texts. The study is based on the data collected in the period of 2008–2016 from a variety of sources: commercial advertising texts from federal and regional newspapers and magazines, advertising leaflets, and banner advertisements from the Internet. The outcome is the systematization of examples of meaningful correlation between punctuation marks and graphical means (punctuation-graphical devices) as well as the description of the cases of punctuation marks displacement by graphical means.

Keywords: advertising text; paragraphemics; metagraphemic and paragraphemic means; punctuation-graphical devices; omission of punctuation marks

Yermolenkina L.I. CONTEXT MACRO-STRUCTURES AS THE MECHANISM OF FORMING DIALOGICAL MODELS OF COMMUNICATION IN SOCIAL WEB-RADIO DISCOURSE. Tomsk State Pedagogical University Bulletin. 2020. Issue 2 (208). P. 55-60

Introduction. The article discusses the principles of organizing a dialogue between users of social networks of entertainment radio. Modern convergent forms of media communication are realized at the intersection of discursive macrostructures. In particular, radio functions in social networks of the Internet as a multifactorial phenomenon, depending on the technological and ideological features of media sources, such as radio and the Internet. The innovative nature of the traditional source of information is manifested in the position of the addressee, which is due to the capabilities of the Internet user. The one-way communication method of analog radio acquires the qualities and capabilities of an interactive interaction model, the listener becomes a user, an active subject of discourse, his agent and content generator. Results and discussion. The analyzed material allows us to draw the following conclusions. The method of dialogue depends on the dominant macrostructures, which are either analog radio or social networkcommunication. The indicated macrostructures realize themselves at the level of values and the ideology of network communication. The macrostructure of the radio is explicated in the speech of the communicants in settings on the personal plan of interaction. The macrostructure implements an intersubject model of interaction. The macrostructure of social network communication manifests itself in the psycho-speech mechanisms of affiliation, namely, in the connection of speakers to the speech in order to actualize in public space, realizing a quasi-subject communication model. The second model does not show explicit markers of dialogue, but can be considered from the point of view of successful communication, given the general discursive perspective and the social-network form of organization of communication.

Keywords: entertainment radio, discourse of radio in social networks, dialogical models of communication, context macro-structures

Tsuker A.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 37-40

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Zagrevskaya A.I. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 47-48

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Meleshko T.A. .. Tomsk State Pedagogical University Bulletin. 2000. Issue 6 (22). P. 35-39

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Ayzikova I.A. Philosophical-Historical and Religious-Moral Problems in V.A. Zhukovsky's Prose of the 1840-s. Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 9-15

The author of the paper analyzes Zhukovsky's latest publicism. The article states the problems of the first Rus¬sian romanticist in moral - aesthetical and religious -philosophical seeking. The prose works are considered in connection with the peculiarities of aesthetics and po¬etics of his prose. Its leading idea of synthesis organical¬ly stems from romantic philosophy of universalism. Zhu¬kovsky's articles are edited to both his general creative system and the formation process of the Russian prose.

Uvarov N.N. Education Management. Tomsk State Pedagogical University Bulletin. 2004. Issue 1 (38). P. 85-89

This article deals with detailed analysis of the state structure of Education in the Russian Federation. The autour dwells on the role of management structures of different levels, methods and principles of management and finally the author formulates requirements to the management structures.

Zhotikov V.G. Experimental Observation of the Spin-Spin Action at a Distance. Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 7-17

In the article the author presents the results of the experiments in which we observe a new type of fundamental interaction – spin-spin action at a distance. The latter presents a non-electromagnetic action at a distance between the spins which is in the pseudo- scalar field. On the base of the experiments the author provides assessment to the magnitude of interaction constant

Brusnik O.V. World Outlook Aspect of the Special Theory of Relativity. Tomsk State Pedagogical University Bulletin. 2004. Issue 6 (43). P. 122-127

The basic directions of development and the concept of relativistic mechanics are considered. The material of paper can be used at studying theoretical physics at pedagogical universities.

Kruglova L.V., Sakharova I.E. The Peculiarities of the German Language Teaching at the Elementary Level. (on Results of Approbation of Leaning- Methodic Complex “Mosaik” on Basis of Educational Complex “Kristina”). Tomsk State Pedagogical University Bulletin. 2006. Issue 9 (60). P. 94-97

The article deals with the problems of language teaching at the elementary level. The authors share their teaching experience in the educational complex “Kristina” (the kindergarten and elementary school).

Neopredelen N.N. LEONID APOLLONOVICH SITIN – THE FIRST RUSSIAN PEATMASTER. Tomsk State Pedagogical University Bulletin. 2009. Issue 3 (81). P. 162-162

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Keywords: Peat, peatmaster, Leonid Apollonovich Sytin, the biography

Shishmintseva A.P., Surtaeva Y.N. INTERACTIVE TECHNOLOGY IN SCHOOL. Tomsk State Pedagogical University Bulletin. 2012. Issue 8 (123). P. 97-98

This article describes the possibilities of using modern information technologies in education as one of the most important and sustainable mechanisms to enhance the learning process at school.

Keywords: interactive learning technologies, distant education, resource provision

Kryukova E.A. COMPARATIVE ANALYSIS OF NUMERAL SYSTEMS IN KET AND SELKUP. Tomsk State Pedagogical University Bulletin. 2013. Issue 3 (131). P. 92-98

The paper discusses the morphological similarities in the structure of Ket and Selkup cardinal numerals. For the comparative analysis, the data on Eastern and Western Khanty, Nganasan, Chulym Turkic are also used.

Keywords: Ket, Selkup, numeral systems, language contact, interaction and mutual influence

Obukhov V.V., Voytekhovskaya M.P., Osipova I.V. MODERN VARIABLE MODELS OF THE PERSONALIZED AND INDIVIDUALIZED TRAINING OF EDUCATORS FOCUSED ON NEW MODELS OF CERTIFICATION. Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 93-98

The article analyzes the development of the theoretical foundations of the invariant model of personalized and individualized training of educators focused on new models of certification; regularities of its design and implementation are opened, the structure and contents are described.

Keywords: personalized and individualized approach, patterns, structure and content of a model of personalized and individualized training of educators

Kocherova A.S. THE RESEARCH OF THE DISTANCE FORM WORK WITH GIFTED SCHOOLCHILDEN ON THE EXAMPLE OF CORRESPONDENCE PHYSICS AND TECHNOLOGY SCHOOL. Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 129-134

The article considers a methodical study of the distance learning process of a large number of gifted schoolchildren for additional general developmental programs. The author has analyzed the relevance of distance learning, the issues of systematic work with gifted schoolchildren, the supplementary education problems and the most perspective forms of work with children interested in natural science disciplines. The article presents the description of the profile supplementary educational environment for high school students, created and implemented by the Correspondence Physics and Technology School (ZFTSH), contributing to the development of their intellectual potential and their need to continue self-education, and the format of working with teachers. The author has determined the advantages of working on the online platform. The article contains the formulation of the additional educational ZFTSH programs implementation results. The methodological recommendations on the organization of distance learning for students on additional general development programs of natural sciences consist of three part: (1) high-quality educational and methodical materials; (2) the chain of close interaction: child - teacher - methodologist - parent; (3) convenience, efficiency, scalability, manufacturability of the online platform. ZFTSH represents the general federal system of selection and training of talented youth at the stage of pre-university supplementary education and, in essence, activities have been established to improve the skills of teachers of physics and mathematics through the work of the ZFTSH curriculum and the system of continuing education courses held annually at MIPT.

Keywords: distance learning, additional general development programs, correspondence school, online education, gifted children

Yermolenkina L.I. COMMUNICATIVE STRATEGIES INTERACTION AS A DISCURSIVE MECHANISM OF A CONVERGENCE RADIO HOST’S IMAGE FORMING. Tomsk State Pedagogical University Bulletin. 2019. Issue 4 (201). P. 150-154

Introduction. The digital platform for the organization of modern broadcasting significantly transforms the principles of information and communication with the addressee. Material and methods. The subject of discussion in this article is the communicative ways of implementing personal radio discourse. Results and discussion. The focus is on the image of the radio host, which is formed at the intersection of the strategies of self-presentation and advertising of the radio site as an information resource. The functional potential of the interaction of communicative strategies is manifested in how the author identifies himself through a set of roles of professional and personal orientation. The specificity of the author’s role realization is examined through the description of the macrotext structure – the sociocultural and genre features of the Internet blog, which serves as a precedent form of broadcasting organization. The social network principle of radio functioning determines the basic parameter of its picture of the world – the individualization of the process of interaction with the addressee, the organization of the psycho-emotional environment of identity formation. Conclusion. The complex of interacting communicative strategies becomes the discursive mechanism that determines the variability of the author’s role-playing behavior – a discursive personality that manifests itself in the process of interactive communication, in the process of forming a discursive picture of the world as a world shared with the addressee, a comfortable psycho-emotional interaction environment.

Keywords: personal radio project, communicative strategies of self-presentation and advertising, contextual macrostructure, discursive worldview

Manankova R.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 3 (6). P. 3-3

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Kovalevskaya E.N. The Theory of the Novel at Literature Lessons. Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 70-75

The author is looking upon the genre contents of the novel in connection with the possibilities of this type of literary works to produce a deep moral psychological in¬fluence upon teenagers. The article is offering evidence that a teacher's work with the phenomenon of genre ori¬entation is of great importance for the process of educa¬tion. The author of the article describes theoretical (psy¬chological and pedagogical) foundations of the genre orientation formation.

Sayfullina M.M. Reflection of the Eastern Mentality at the World Musical Culture. Tomsk State Pedagogical University Bulletin. 2004. Issue 2 (39). P. 149-156

This article is dedicated to discription of the speciality of mentality of the people from China, India y Islamic countries and its reflection in the folc music of this countries and also in the world classic musical culture.

Neyman R.R. To the Problem of Price Determination "Human Resources". Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 79-81

The approaches in forming of the value "human resources" were investigated in the article. The fundamental factors were exposed, defining the value of the "human resources".

Vysotova I.E. The Role of Foreign Culture in Professional Training of Pedagogues.. Tomsk State Pedagogical University Bulletin. 2006. Issue 4 (55). P. 186-189

The article is devoted to the problem of training highly qualified teachers. The author proves that as any other subject foreign language can be valuable in training teachers of new generation with high level of culture.

Antoshkin V.N., Meltser K.M. Social-Pedagogical Work: Problem of Control of Communication. Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 103-108

This article examines questions of the special training of social teachers for the fulfillment of professional responsibilities. The professional portrait of social worker is built on the basis of different classifications of social types

Smirnova E.A. Development of Communicative Competence in the System of Continuous Education. Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 126-127

The article defines theoretical basis of the problem of developing communicative competence in continuous education (from pre-school up to postgraduate stage); gives brief analysis of research and experimental work, which has been carried out for a number of years at all stages of educational system (pre-school, comprehensive school, specialized secondary school, higher school) and among professionals; provides a brief description of the model for stage-by-stage development of communicative competence in the system of continuous education.

Tlegenov R.T. Synthesis of azomethines 8-benzodioxane 4-amino-1-phenyl-2,3-dimethylpyrazolone-5. Tomsk State Pedagogical University Bulletin. 2007. Issue 6 (69). P. 30-33

At the condensation 4-amino-1-phenyl-2,3-dimethylpyrazolone-5 with appropriate 8-benzodioxane aldehydes were synthesized earlier not known azomethines. The structure is confirmed by spectral methods. Is shown, what azomethine have none antitubercular of activity against штамма H37Rv in concentration 12.5 (јg/ml) also do not show activity against anti-HIV CEM-SS at concentration 5,00 х 10-5 in vitro. Among synthesized azomethines I-III the amplification of antibacterial activity is revealed at introduction in structure nitro of group

Bushov Y.V., Khodanovich M.Y. EEG-correlaters of process of actualization of long time memory in appreciation of shot visual signals lengthiness. Tomsk State Pedagogical University Bulletin. 2007. Issue 10 (73). P. 16-20

In the article the research of EEG-correlaters is made on the basic of study connected with potentionals of brain. They show the process of taking out the subjective time model from the long time memory in appreciation of short visual signals lengthiness

Shabanov L.V. The Comparative Analysis of Youth Subculture and Its Representatives in Cultural-Historical Field of Myths and Discurses of the Russian Society. Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 44-53

The author of the article conducts the analysis of discurse of four epochs (the second half of the XX century), which, anyhow, present in our lives in the from of texts, mental reflections, ascriptions and other social artifacts. The Main milestones for social-philosophical analysis in genesis of studied phenomenon become periods "sixties", "seventies", "eighties" and "nineties" years of Russia

Gnezdilov M.A. PURPOSEFUL USAGE OF PHYSICAL TRAINING LESSONS FOR PREVENTION AND OVERCOMING OF ANTISOCIAL TEENAGERS’ BEHAVIOR. Tomsk State Pedagogical University Bulletin. 2009. Issue 6 (84). P. 64-67

This research work is devoted to the problems of the prophylactic of the antisocial teens’ deviation behavior. The foreign and native experience of the prophylactic of teens’ disruptive behavior is considered. The contemporary situation with teenagers is considered taking into consideration the essential changes of criminal arranging in the country and state-political conditions and social-economic reorganization in the last period. The matching of the resource and methods of pedagogical modification of antisocial teens’ disruptive behavior was realized on the basis of the given data of pedagogical investigations.

Keywords: disruptive teenagers, teenagers’ criminality, usage of physical training lessons, correction of antisocial teens’ disruptive behavior, person’s directed upbringing, teenagers’ adaptation

Kulikov S.B., Dmitriyenko V.A. POSITION OF PHILOSOPHY OF EDUCATION IN STRUCTURE OF SOCIAL-PHILOSOPHICAL KNOWLEDGE. Tomsk State Pedagogical University Bulletin. 2009. Issue 8 (86). P. 159-161

The paper defends the thesis that philosophy of education has a special position in structure of social-philosophical knowledge. It's the part of philosophy which could help to maintain the logic of forming of mental representation of reality and principles of transition from tradition to innovation.

Keywords: philosophy of education, social philosophy, structure, knowledge

Knyr G.E. METHODICAL RECOMMENDATIONS IN FORMING FOREIGN EDUCATION CONTENTS IN DIFFERENT-AGE GROUPS OF RURAL FEW COMPLEMENT SCHOOL. Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 97-99

The article analyses the notion of different-age groups, methods of forming foreign education contents in different-age complement class

Keywords: : different-age groups, complement classes,, methods of forming foreign education contents

Shevtsova G.V. THE COMPARATIVE ANALYSIS OF FOREGROUND DIRECTIONS IN THE IMPLEMENTATION OF EDUCATIONAL PROGRAMS ON HUMANITIES IN ENGINEERING EDUCATION IN THE USA AND EUROPE. Tomsk State Pedagogical University Bulletin. 2010. Issue 12 (102). P. 12-18

The article includes the results of theoretical analysis of a problematic of implementation of humanitarian factors to the vocational education of engineers in the USA and Europe, based on authentic foreign scientific literature.

Keywords: competitiveness of the engineering staff, widening of the engineering education contents, integration of technical disciplines and humanities, the interdisciplinary approach, the integrative approach, the integrated educational programs.

Trubacheva O.A., Shakhristova E.V., Galich A.I., Petrova I.V. The Effect of Elevated Ca2+-dependent Potassium Permeability of Erythrocyte Deformability. Tomsk State Pedagogical University Bulletin. 2011. Issue 5 (107). P. 69-72

Methods of laser ektacytometry and spectrophotometry revealed that the increase in intracellular calcium ion concentration causes a decrease in deformability and a reduction in human erythrocytes.

Keywords: erythrocytes, Ca2+-dependent potassium permeability, deformability

Dolgikh A.A. MODIFICATION OF ZOMBIE IMAGE CINEMA IN MODERN PHILOSOPHY. Tomsk State Pedagogical University Bulletin. 2013. Issue 5 (133). P. 34-37

The paper defends the thesis that zombie image cinema is a topical phenomenon not only for cinema but also for philosophy. It was shown the modification of zombie image cinema in modern philosophy. The author comes to conclusion that it is possible to maintain a special case of interpretation of modification of zombie image cinema in modern philosophy.

Keywords: zombie, philosophical zombies, consciousness philosophy, consumer society, rationality, human beings

Kovylin S.V. TOWARDS THE PROBLEM OF MULTIPLE NEGATION IN EASTERN KHANTY AND SOUTHERN SELKUP. Tomsk State Pedagogical University Bulletin. 2014. Issue 10 (151). P. 106-113

The article addresses the problem of multiple negation in eastern, Vach and Vasjugan, dialects of Khanty and Southern dialects of Selkup. The article is based on the typology of multiple negation according to which four types of multiple negation can be pointed out: double negation, weakening negation, negative concord and emphatic negation. In the beginning of the article the information on theory of common and multiple negation is given. Also some peculiar theoretical moments such as negative polarity items and etymological duplets are discussed. Then, consequently, for each language, different markers and strategies of negation are discussed: common negation, imperative negation, existential negation, negation at pronouns and adverbs, negative modal verbs, morphological negation, negation under the influence of Russian. On this basis, different strategies of singular and multiple negation were revealed. At the end of the article the comparison of these strategies in two languages and conclusion takes place. In the languages under discussion, in the sphere of negation, some systemic changes took place connected with the influence of dominating Russian language. Different negation markers were loaned from Russian and adapted to the common use of native speakers.

Keywords: endangered Siberian languages, multiple negation, typology

Uvarov D.V. INFINITE-DIMENSIONAL SYMMETRIES OF THE TWISTOR STRING MODELS. Tomsk State Pedagogical University Bulletin. 2014. Issue 12 (153). P. 249-253

It is shown that similarly to massless superparticle models, space-time symmetry of the classical action of the Berkovits twistor string is infinite-dimensional. Its superalgebra contains finite-dimensional subalgebra that includes the generators of psl(4|4, R) superalgebra. In quantum theory this infinite-dimensional symmetry breaks down to SL(4|4, R) one.

Keywords: supertwistor, twistor string, infinite-dimensional symmetry, anomaly

Galashova N.B., Kamarova N.A., Chernykh E.I. ABOUT APPROACHES AND METHODS OF RESEARCH OF BODY AS VISUAL CHARACTER IN ADVERTISEMENT TEXT. Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 196-199

A “visual turn” in the culture defined prevailing of visual characters in advertisement discourse. The body of man becomes one of the often used visual signs in advertisement discourse. In the article approaches and methods of research of body are considered as visual character in an advertisement. As basic methods an interview and focus are distinguished is a group, and also semiotic, structural and method of discursive interpretation. By adequate philosophical approach in the study of body a phenomenological hermeneutics can come forward in an advertisement. The phenomenological approach allows to explain the perception of the consumer of media images. The use of the hermeneutic approach will allow you to create a holistic interpretation of the corporeal image in advertising and to reach the understanding of modern models of reality with its system of values.

Keywords: body, advertisement, visual sociology, phenomenological hermeneutics

Yakovleva T.A., Izhdeneva I.V. METHODS OF MENTAL-CONTEXTUAL TRAINING OF FUTURE TEACHERS-PSYCHOLOGISTS TO IT DISCIPLINES. Tomsk State Pedagogical University Bulletin. 2016. Issue 1 (166). P. 91-97

The article presents the justification of the importance of information and communication technologies for effective implementation of professional activity of the psychologist in education in accordance with the Federal State standard’s requirements of higher education and professional standards of the teacher-psychologist. Offers the use of mental-contextual teaching of future teachers-psychologists to informatics disciplines, contributing to the formation of readiness for using means of information and communication technologies for solving problems of professional activity and clarifies the concept of the indicated readiness. Proves the construction of the model of mental-contextual learning based on the dual paradigm, with regard to cognitive and contextual approaches. The identified requirements for the indicated readiness components such as a complex motivation; understanding of ICT potential for solving different tasks; capability to relate educational problems to the future profession; capability of using the means of ICT, relevant for the future professional activity served as the basis for determination the effectiveness of the offered method. The results of research demonstrate the positive dynamics of the formation of the indicated readiness in the process of mental-context training to IT disciplines.

Keywords: teaching methodology, informatics discipline, mental-context training, mental-task context, ICT professional competence and readiness to use ICT to meet the challenges of professional work

Baranova A.A., Guzanov B.N., Bazhukova I.N. PROFESSIONAL AND COMMUNICATIVE COMPETENCE IN THE SYSTEM OF SPECIAL TRAINING MASTER STUDENTS IN A TECHNICAL UNIVERSITY. Tomsk State Pedagogical University Bulletin. 2021. Issue 2 (214). P. 60-70

Introduction. Communication skills are recognized as one of the most important elements in the education of a modern engineer. Engineering education programs should include modules aimed at developing interdisciplinary and cross-cultural communication skills. The specificity of professional engineering communication is determined by the professional competencies of a new generation technical university graduate. Aim and objectives are to describe and analyze the methodology of forming the communicative competencies in the field of professional activity for master students with engineering training. Material and methods. Theoretical methods of comparative analysis, synthesis and generalization of research by foreign and domestic authors are used. The experience of Western countries about the program accreditation in the field of engineering and technology is considered. Results and discussion. The paper analyzes and suggests the conceptual ideas of engineering education implemented by the method of integrated project training, which contribute to the improvement of specialist professional training. The structural and functional model of the module “Current issues in biomedical engineering” is implemented in the Ural Federal University named after the first President of Russia B. N. Yeltsin, Institute of Physics and Technology for the educational master program 12.04.04 Biotechnical systems and technologies. The program allows one to ensure a gradual development of communicative competence of master students during the study of special professional disciplines. The model represents the unity of the goal, content, organizational and evaluation blocks and reflects the organizational and methodological tools of the pedagogical process, as well as the pedagogical conditions that ensure the effectiveness of the model. The practical implementation of the model is described with the indication of disciplines and communication skills. Conclusion. The study revealed the importance of improving the quality of training engineering and technical personnel in terms of forming communicative competence as a component of general cultural competence. These knowledge, skills and abilities affect the motivational-value, cognitive-activity, emotional-volitional and reflexiveevaluative components of the business professional communicative competence of future engineers, provide readiness for professional activity and allow forming engineering thinking of a new formation. Such innovations in the education system are an integral part of the implementing the task for Russian technical universities to become world-class educational organizations.

Keywords: communication competence, communication skills, engineering education, professionalism, project training

Leonteva N.V. Methodological aspects of teaching schoolchildren to solve mathematical problems of increased complexity. Tomsk State Pedagogical University Bulletin. 2023. Issue 2 (226). P. 16-25

Various solutions to mathematical problems can cause certain difficulties for schoolchildren. The use of a scheme allowing to organize and systematize the search for a solution to a problem makes it possible to ensure the interaction of participants in the educational process, aimed at creative initiative, mathematical intuition, activity, and independence in reasoning. The result is the ability of the student to solve various problems individually. The goal is to substantiate a step-by-step scheme for solving the problem for its application in the process of teaching mathematics to schoolchildren. The system and activity approach compose the research base. The work used such methods as generalization, systematization, classification, analysis of domestic and foreign studies. Russian and foreign researchers in their works divide the activity of schoolchildren in solving problems into separate stages, which contributes to the formation of the main methods of action aimed at obtaining educational results. The proposed schemes differ in content, as well as in the number of allocated stages.. Generalization and systematization of the studied experience made it possible to modify them taking into account the needs of the participants in the educational process. During training, the task of increased complexity is solved not only by the student, but also by the teacher. The above scheme summarizes their activities, makes it possible not only to analyze the problem, but also to characterize the methodological and methodological aspects of the solution. Accordingly, it includes the following stages: analytical, schematic, methodological, descriptive, verification, research, methodical. At the analytical and schematic stages, the actual search for a solution to the problem is carried out, its main content is represented using mathematical models and various schemes. At the methodological stage, the task is characterized from the point of view of the methods used and the mental operations used. The descriptive and verification stages are directed by recording the problem solution and his validate that includes logical, computing and other mistakes. During the research phase, an analysis of the conditions of the problem is carried out, the existence of its solution is determined when they change. The methodological stage enables the teacher to generalize and systematize issues related to learning to solve a problem. The scheme considered in this paper systematizes and structures the activities of both the teacher and students in solving problems for the gradual formation of the ability to search for it.

Keywords: teaching mathematics to schoolchildren, difficult problem, mathematic problem solution stages, student development

Vasilyeva A.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 29-32

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Medinskaya N.B. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 10-13

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Afanasyeva E.M., Khodanen L.A. -. Tomsk State Pedagogical University Bulletin. 2006. Issue 8 (59). P. 135-137

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