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| 6201 | Introduction. Taking into account the conditions of digitalization of various spheres of the economy, future managers and economists of firms and organizations have to be prepared for professional activity using modern information technologies, including electronic office and web-technologies. Aim and objectives. This work deals with the experience of author’s educational materials, which were developed for ensuring of high level of future managers training in the field of information technology. Material and methods. The material of the study was developed by authors (teachers of the Department of Informatics and Mathematics electronic courses of the Saint-Petersburg University of Humanities and Social Sciences (SPbGUP)), placed in the system of support of independent work of students of SPbGUP by address https://edu.gup. ru/. In order to organize the results obtained, the system used the possibilities provided by the system to check the level of learning of the studied material – using the elements «Task» and «Test». Results and discussion. In the course of professional activity, teachers of the Department of Informatics and Mathematics improve educational and methodological materials on taught disciplines, which are placed in the corresponding electronic courses in the system of support of independent work of students of SPbGUP (www.edu.gup. ru). In the paper the sequence of use of electronic resources in the educational process was considered, as well as the author ‘s experience of training managers, considers the applied electronic resources in the disciplines «Informatics» and «Information technologies in management» and highlights further directions of the conducted research related to improving the quality of teaching disciplines. Electronic resources include discipline workshops, tasks, task execution technologies, test materials. Conclusion. The work provides a brief description of the educational and methodological support of the subject disciplines, the sequence of work of students with developed electronic resources (electronic courses and workshops). In the future, the authors plan to improve the electronic complex of training tools in conjunction with the ongoing process of forming professional competencies and information culture of students. Keywords: Informatics, information technology, information systems, distance learning, digitalization, managers, training, electronic resources, electronic office | 1714 | |||||
| 6202 | Eremina N.L. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 44-49 . | 1713 | |||||
| 6203 | The mathematical model of the membrane concentration process of multistage mounting of a continuous working on the basis of Markov chains is presented. The model allows defining the efficiency indexes of this process | 1713 | |||||
| 6204 | The article presents the developing process of creating training aids with a view of the overcoming the conflict of the students’ cognitive stуles and the stуlesґ realization in a mathematical text on the example of the topic “Corners and distances in the geometric space”. This process is based on the principles of considering of different components of the personal cognitive style, enquiries to the basic methods of teaching maths, enquiries to the organization of the personal oriented teaching. Keywords: conflict of the cognitive styles, stylesґ realization, mathematical script, prevention of the conflict, training aids, personally oriented teaching, corners in the geometrical space, distances in the space | 1713 | |||||
| 6205 | In the 20th century, the phenomenon of stereotype started to attract wide scientific attention in the field of humanities, due to the occurred awareness of the influence of socio-cultural context on an individual. Nowadays we can see a growing interest in the research of stereotyping in pedagogical discourse, because while being seemingly unbiased, pedagogical discourse is subject to ideological influence and involves perception of information that inevitably transmits ethnic and cultural stereotypes and prejudices. That fact forms the necessity of detecting and researching the ideological content in written foreign language learning materials. The aim is to describe various ways in which heterostereotypes are verbalized in Japanese language textbooks for foreigners. The research is based on Japanese language textbooks for foreigners of elementary and intermediate level of proficiency. The major methods used are qualitative-quantitative, contextual and discourse analysis as well as some elements of linguocultural analysis. In the content of the analyzed textbooks we see the elements of stereotypical image of a foreigner represented by various linguistic means. On the vocabulary level, there are multiple positive characteristics of appearance, personality traits and Japanese language skills of the foreign characters residing in Japan. At the same time, grammatical structures, the existence of presupposition in some sentences, and the thematic selection of narratives often emphasize the insufficient level of integration of the foreign characters into Japanese society through the presumption of their temporary status in Japan. In addition, foreigners, especially Western culture bearers, are often shown making communicative mistakes, violating Japanese etiquette rules and causing trouble for Japanese characters. The analysis demonstrates main stereotypical features of the image of a foreigner in Japanese textbooks and the ways of their linguistic representation. Established patterns reveal the contradiction between the intentional transmission of the message of Japan’s openness towards foreigners and the perception of a foreigner as a member of the “out-group” that is deeply rooted in Japanese culture. Keywords: stereotype, heterostereotype, linguoculturology, Japanese language, pedagogical discourse, Japanese language textbooks | 1713 | |||||
| 6206 | The comparative study of closely related literatures seems to be a relevant direction in modern humanities. This perspective of the study allows us to identify the creative uniqueness of the work, the national basis and methods of literary reception through the disclosure of literary and sociocultural connections, and forms the openness of consciousness to the perception of foreign cultural codes and meanings. The creative individuality of Viktor Kozko was formed in the Belarusian literary process of the last third of the twentieth century, when there was an increase in the existential orientation of prose. Mythopoeticism is characterized by its rootedness in the universal humanistic constants of national specificity. The main stylistic changes occur at the junction of the artistic systems of realism – modernism, realism – postmodernism. The emergence of diffuse phenomena is due to both the individual author’s creative experiment and the general stylistic trends of the era. Modernist intentions in Belarusian literature have a pronounced folklore and mythological basis, which determined the predominance of authentic elements, helped to verbalize unconscious categories, making them the subject of author and reader reflection. Mariam Petrosyan worked on the novel “The Gray House” for almost two decades (1991–2009). The literary process at the turn of the 20th–21st centuries, on the one hand, demonstrates the completion of a certain sociocultural stage, on the other, it indicates the beginning of a new historical and cultural cycle. It is no coincidence that the allegorical nature of the novel satisfies the aesthetic and cognitive needs of the time – to create a metonymic image of modern society. Both prose writers actively use various types of secondary artistic conventions. Depending on the dominant type of convention and the dominant artistic technique, the following ways of enriching realistic aesthetics with means of non-classical artistry can be distinguished: actualization of surreal aesthetics; synthesis of realistic and fantastic; appeal to folklore and mythological motifs, mythological ways of understanding the world. The methods of mythological quotation used in the novels by Mariam Petrosyan “The Gray House” and Viktor Kozko’s “Chronicle of an orphanage garden” when embodying the images of teachers and students, topoi of the house and garden, neomythological methods of modeling reality allowed the writers to create a unique spatiotemporal organization of works, explicate national cultural codes. Keywords: Russian literature, Belarusian literature, realism, modernism, comparative typological analysis, mythological quotation | 1713 | |||||
| 6207 | Kabanova T.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 27-28 . | 1712 | |||||
| 6208 | The distinctive features of the latitudinal-zonal distribution of fresh-water mollusks in the water basins of Western, Middle and North-Eastern Siberia are discussed. The species composition of mollusks occurring in the various types of basins of every region is reported, moreover, the Pulmanata-to-Branchiata ratio is considered. As based on the biotopic features and malacofauna composition, a series of present-day ecological - zoogeographical complexes is distinguished and the species composition of malacofauna is reported. By pooling data on the current composition and distribution of the ecological - zoogeographical complexes of mollusks, the ecological - zoogeographical regionalization of North-Siberia basins has been updated. | 1712 | |||||
| 6209 | The two-dimensional finite difference method is applied to model the metal cutting process where the contact interaction between the cutter and work piece is defined. Lagrange description of motion is used which includes the generation of new surfaces as the work piece fractures and chip separates. A cutting path is thus developed and simulated by splitting the nodes of the finite element grid. Special attention is given to the loading process of the cutting tool during the cut-in stage. Chip formation at different times are calculated and presented | 1712 | |||||
| 6210 | Numerical values of the long-term trend components for 129 points of Asiatic area of Russia are estimated. The typical trend fields are determined and classification of long-term trends is executed | 1712 | |||||
| 6211 | The article deals with the “Mode” concept in the cognition of the German ethnos as a component of its cognitive view of the world. With the help of experimental methods, and namely, the associative and receptive experiments, the description of the structure and content of this concept in relation to its language model that allows showing the model of the concept “Mode” in a dynamic context is given. Keywords: concept, fashion, cognitive view of the world, kernel, interpretation field, experimental methods, dynamic aspect | 1712 | |||||
| 6212 | The article presents the author’s vision of the model of interaction between educational institutions of general, additional, higher education and research and production enterprises, organized in order to create conditions for the solution of problems of analytical thinking and professional self-determination of senior pupils, the embodiment of which is possible in the conditions of extracurricular technical activities in the development of new Federal State Educational Standard. Particular attention is paid to the analysis of the structural components of the model, the conditions for its implementation. The model can be widely used in regional educational practice in the context of the organization of extracurricular activities of students in grades 10–11. Keywords: scientific and technical creativity, analytical thinking, professional orientation, further education, extracurricular activities, educational network interaction | 1712 | |||||
| 6213 | Introduction. One of the goals of youth policy in the Russian Federation is the formation of a system of moral and semantic guidelines that can allow us to resist the ideology of extremism, nationalism, manifestations of xenophobia, discrimination and other negative social phenomena. Under the FSES university graduates are required to be able to navigate the socio-political environment, to have their own worldview, ideals and humanistic values, to have the ability to self-develop. Therefore, the active phase of youth education should be continued today beyond school education – in higher education. This requires the reanimation of the educational potential of universities. The main task of educating students at the university falls on the shoulders of curators of academic groups and tutors. The aim of the article is to compare the educational roles of curators and tutors in higher education. Material and methods. The material of the study was dissertations and articles in pedagogical periodicals devoted to the study of the activities of curators and tutors of universities, as well as the results of the practical organization of the work of a team of curators in a technical university. The study used the method of contextual analysis of publications and the setting of a pedagogical experiment to identify the effectiveness of the educational work of curators of student groups. Results and discussion. This article compares the educational roles of curators and tutors in higher education. It is noted that unlike tutors, the professionogram of curators of academic groups is not legally defined, their official duties are regulated by local acts established by universities independently. Comparing the functional responsibilities of tutors and curators shows the commonality of their educational roles, both categories are mentors of young people, implementing informal transfer of knowledge and social experience, providing assistance in personal and professional development. It is determined that the curator of the academic group is an employee of the educational organization from the teaching staff, who provides tutor support and academic guidance to the student group, organizes the educational and extracurricular activities of students with the aim of adaptation, harmonious development, personal and professional development of each student. It is concluded that the full implementation of the activities of academic groups’ curators requires the creation of an appropriate system of organizational and methodological support for this activity, including psychological and pedagogical training of academic groups’ curators. Conclusion. It is concluded that for the full implementation of the activities of curators of academic groups at a technical university, it is necessary to create an appropriate system of organizational and methodological support for this activity, including the psychological and pedagogical training of curators. Keywords: education, higher school, institute of curators, tutors, tutor support | 1712 | |||||
| 6214 | The analysis of the current condition of the mar¬ket of house-public economy is represented in the work. A high monopolization of the producers of elect¬rical energy, hot water, services of litter utilization, doing one a turn of warmth supply, repair of the ha¬bitable fund is marked. It is underlined that, without demonopolization of subjects of the market of HPE, owners of the house will have to pay all the payments for the services. According to the theory of management and chan¬ges, the main directions and changes are substantia¬ted, the union of lodgers into association of owners of house is the determining part among them. The pro¬posal of creation of the center of assistance to the union of lodgers at the level of municipality is sub¬stantiated. | 1711 | |||||
| 6215 | The paper studies the transformation of cluster flow position of the innovation process at different stages of its development. Innovative process is divided into two main stages: creation of a cluster and cluster functioning. The first stage includes three main stages and is connected with process of creation of a cluster by association of its key participants, definition of strategic activities on the basis of the analysis of functioning of the region and formation of resource base and infrastructure elements. The second stage includes creation, introduction and distribution of innovations, has cyclic character. Keywords: innovative process, region development, cluster | 1711 | |||||
| 6216 | The article is devoted to the analysis of the plots of Selkup folklore texts with Itya and his opponent – Eater. Analytical review covers one of the identified subgroups of texts in the corpus under study. The subgroup comprises stories with the active role of the bride of the hero, who shows her magical qualities. The result of the analysis suggest that initially, these texts were not included in the narrative repertoire of Itya-tales, but were integrated by storytellers in the process of compiling this folklore series, the process which had yet not been completed by the mid-twentieth century. Keywords: Selkup folklore, texts with the hero Itya, Samoyedic epos, classification of subjects | 1711 | |||||
| 6217 | Klochkov V.P. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 71-76 . | 1710 | |||||
| 6218 | The rational use of cemented carbide cutting tools is impossible without knowledge of physical phenomena which occur in cutting. Among all physical processes, contact processes which take place on contact surfaces between tool and chip, and also between tool and work material are most important. In this chapter different contact conditions are analyzed. Experimental results obtained relate to contact parameters and their dependencies on cutting conditions. Experimental equipment and method of contact load measurements are described | 1710 | |||||
| 6219 | The results of investigation of the fullerene C60 ground state electron structure obtained with the use of model spherical-symmetric potentials of electron-nuclear interaction are presented. The following models: the rectangular potential well, the potential of the uniformly charged sphere, and the potential “in a chosen direction” are used in the calculations. The new potential “in a chosen direction” has been used for the first time, so that the corresponding results are of the most interest. We suppose this potential takes into account, to a certain extend, the real geometry of the molecule C60 and the screening of the nuclei Coulomb field by the inner-shell electrons. The single-electron energies are calculated in both Hartree and Hartree-Fock approximations for the averaged term configuration of 60 outermost valence electrons. The inner-shell electrons are included effectively into the molecular ionic core. The parameters of the potential are chosen to provide the best correspondence of single-electron energies and the experimental ionization thresholds IP1=7.58 eV , IP2=11.50 eV. The calculation showed a good agreement between the calculated results and experimental data. All that will allow utilization of well-developed methods of the theoretical atomic physics to investigation of spectroscopic properties of highly-symmetrical molecular clusters | 1710 | |||||
| 6220 | The author considers word-building as a source of formation and structurization of the linguistic world picture. The article provides the analysis of general-categorial semes of the English suffix -hood and considers, that such analysis serves the «expansion» of a derivative word semantics and allows to simulate the meaning of a derivative word within the limits of represented cognitive structures. Keywords: linguistic world picture, concept, categorization, derivation, word-formation formant, word-formation model, word-formation meaning | 1710 | |||||
| 6221 | . | 1710 | |||||
| 6222 | The study of modern standards and requirements for higher education institutions in Russia and Germany leads to the idea that learning a foreign language becomes the task of undergraduate or graduate students themselves. The value of academic mobility which to a certain extent is implemented in all higher schools of Russia to achieve the quality of bachelor’s or master’s degree is presently being studied. The introduction of this technique to the educational process requires the appropriate training and support on the part of foreign language teachers. It is necessary to consider both the psychological and communicative training of students. The basis for formation of the professional foreign language competence is formed during the basic training of a foreign language. The next step is the transition from general technical texts to special ones. It is important to complicate the teaching material gradually, use a variety of sources in order to give students the opportunity of finding some familiar elements in each following task. This will help them understand the text and remove the possible psychological and communicative problems. Keywords: professional foreign language competence, academic mobility, methods of foreign language teaching at Technical University | 1710 | |||||
| 6223 | The study was carried out on the material of the poetic and prose texts of Yu. Vella (1948–2013), included in his fourth book “Talk to me...”. The dialogical intention is indicated in the title of the book, addressed to the Nenets student and the one who “would like to listen to the Nenets soul.” The structural features of the dialogical situation in the book “Talk to me...” are determined by the traditionalist type of artistic consciousness of the Nenets master of words, for whom the values of significance are, firstly, rootedness in the national cultural tradition, secondly, involvement in the process of ethno-confessional continuity, thirdly, a mythopoetic picture of the world and awareness of the harmony of existence in unity with the spiritualized natural world. The dialogue in the book is modeled by the poet in three interrelated areas: intercultural interaction in Russian, Nenets and French; aesthetic communication between the author and the reader (Nenets student, young reindeer herder, etc.) and intra-textual events in the form of friendly communication between the owner and the guests at the chuval, or the reindeer herder guessing riddles (“My riddles (riddles from Tatva)”), or the lyrical hero’s instructions to someone who is ready to open up to world in order to experience spiritual transformation on Nenets land (“Swan Hunt (dialogues)”). Yu. Vella, as a social and cultural leader of the Nenets of Western Siberia, felt responsible not only for the fate of his small people, but also for the lives of people caught in the zone of interethnic conflicts. Yu. Vella, as a social and cultural leader of the Nenets of Western Siberia, felt responsible not only for the fate of his small people, but also for the lives of people caught in the zone of interethnic conflicts. The poem “Swan Hunt (dialogues)” and the poems “The Highest Value” and “The Golden Fleece” are dedicated to the latter. The architectonics of the experience “The Highest Form of Harmony” expresses the idea that dialogue between people of different nationalities and religions is possible if we return to the direct (“childish”) perception of the world, which allows us to restore the value connection of a person with the natural Cosmos surrounding him. In conclusion, the mechanisms of interaction of ethnocultural components in texts under the general title “Talk to me (the story of one translation)” are considered from the point of view of the poet’s bilingual representation of the same work, reflected by the author in the commentary to his translation. Keywords: Yuri Vella, ethnopoetics, axiology of creativity, dialogue, intercultural dialogue, Nenets culture, book creativity | 1710 | |||||
| 6224 | Petrova N.G. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 23-29 . | 1709 | |||||
| 6225 | The author considers the history of 2 types of schools in the North of Siberia. Since the beginning of the XX century: parish and literacy schools. During the first years of the Soviet Power the development of national schools was widely prac-ticed, but later the needs of Northern peoples were of no importance. And nowadays there is only one national school in the village Ivankino. | 1709 | |||||
| 6226 | Zhukova O.A. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 1 (4). P. 48-49 . | 1708 | |||||
| 6227 | Orlova O.V. .. Tomsk State Pedagogical University Bulletin. 1998. Issue 6 (9). P. 32-35 . | 1708 | |||||
| 6228 | During the experiments with lucerne all the tested strains have been found to cause significant green mass yield increase. With clover Rhizotorfin also has turned out to be efficient, but with pea the majority of the tested strains did not show any advantages in comparison with the native nodule bacteria. Of the three tested doses of mineral N only the last one (30, 60kg/g\ha) increased the efficiency of inoculation and only of lucerne. | 1708 | |||||
| 6229 | The article studies the space metaphor represented in scientific (incl. popular scientific) IT-discourse in the field of cloud computing. The cognitive nature of metaphor is highlighted. The space metaphor is regarded as a key one in modelling of cloud computing and defines particularity of space organization in the given research field. Representation of cloud computing as space is given on the basis of two main metaphors «Technology is space» and «Technology is a container». The article determines the range of meanings conveyed with the help of semantic transformation describing types of spatial relations most commonly used as a basis for metaphors in the text. Keywords: scientific discourse, metaphorical model, cloud computing, space, metaphor | 1708 | |||||
| 6230 | The article deals with the problem of formation of diagnostic competence of future physicians in the process of learning physics. Provides a composition of diagnostic competence expressed by the authors. Noted the need for extensive use of devices for the diagnosis. It is proved that when teaching physics it is possible to obtain knowledge necessary for competent understanding of the readings, develop the ability to encode and provide information. For the formation of diagnostic competence there was developed an elective course where one can master diagnostic knowledge, based on the physical material the skills in the use of diagnostic tools are developed, the experience of their use is formed. The training uses active methods, developing an interest in the diagnosis. Keywords: diagnostic competence of the physician, the composition of competencies, methods of formation, tools for diagnosis, physics – the basis of the formation | 1708 | |||||
| 6231 | The paper deals with actual philosophic problems, connected with existence of ideal in modern cultural areal. Fantasy is appreciated and looked upon as basic phenomenon of human existence. The stages of studying fantasy in the history of philosophy are pointed out as well as tne perspectives of future investigations of fantasy. | 1707 | |||||
| 6232 | The paper presents the theoretical justification of the pedagogical system model of professional reparative and preventive training for teachers of physical training. The implementation technology is disclosed in the selected five stages. The assessment of efficiency of the model and the technology is made in the following criteria: health saving; sport and athletic performance; formation of the value-building capacity; building motivation in sport and physical culture. Keywords: pedagogical system, professional reparative and preventive training, model, technology, assessment of efficiency | 1707 | |||||
| 6233 | The article examines the qualitative changes that happen in a man in the information society. It analyzes the connection between the above-mentioned changes and the problems that the system of education has to solve. The article questions whether it is necessary to review the main principles of Classical Pedagogy under the conditions of new sociocultural situation. Keywords: sociocultural situation, self-determination, knowledge-information, knowledge-persuasion | 1707 | |||||
| 6234 | Article is devoted to research of “the offered generation” as historically caused phenomenon of the Russian culture through a prism of an author's literary viktimologiya of F. M. Dostoyevsky. The analysis of a victimological discourse of “A Writer`s Diary” allows to reveal the most important axiological aspects of a concept “victim” and system of its realization in various issues of this monomagazine. Developing a victimological perspective in fiction and publicistic texts, the writer at the level of idea shows the reasons of emergence of various types of criminals and victims, comes to a conclusion about their self-reproducibility on a global scale of the state. “The offered generation” becomes result of action of similar destructive processes of valuable deformation of the personality, the contradictory relations of the legal legislation with the principles of humanity and the Divine law. Keywords: F. M. Dostoevsky, A Writer’s Dairy, victim, literary victimology, author, discourse, publicism, genre, axiology, spiritual imperatives | 1707 | |||||
| 6235 | Werner Н.K. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 35-41 . | 1706 | |||||
| 6236 | Razumova N.E. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 16-22 . | 1706 | |||||
| 6237 | In the present paper some algebraic sums including the binomial coefficients and leading to some new representation of the Stirling numbers of the second kind are investigated | 1706 | |||||
| 6238 | The article is devoted to the study of health-culture and background of the formation of the modern industrial enterprise. A defi nition of health-culture, and its levels are marked. An author’s scheme of resource company focused on maintaining the health of employees. There analyzed health resource of a company. Keywords: health-culture, the levels of formation of health-culture, mental models, corporate health | 1706 | |||||
| 6239 | The article deals with the aesthetic views of A. V. Makedonov – a famous literary critic and historian of the Soviet literature and post-Soviet periods. He was a supporter of the scientific concept of perceiving art as a constantly evolving knowledge of objective reality in the form of a second subjective-objective reality. The basic aesthetic views of Makedonov are connected with German classical aesthetics, particularly the philosophy of G.W.F. Gegel, the works of V. G. Belinsky and N. G. Chernyshevsky. In his works of the 1960–1980s, he was engaged in a polemic with Russian and foreign supporters of the theory of semiotics, in particular with Yu. M. Lotman. The researcher tried to prove that, despite a number of accurate statements, his opponents failed to determine the specificity of art as they tried to reduce all the originality of artistic creativity to the characteristics of different sign systems and as well as to reject the study of artistic image as a way to acquire knowledge about objective reality. Keywords: art, aesthetic sign, image, model, A. V. Makedonov, Yu. M. Lotman | 1706 | |||||
| 6240 | Art education and esthetic education of the younger generation is one of the main tasks of modern school. The development of color as a means of expression in the visual arts plays a great role in the development of the child. Emotional responses to color, their recurrence, a positive direction become the basis for the development of the sense of color. The variety оf method, used in the classroom fine art (mental journey, the choice of verbal analogues, composition of color combinations, analysis and interpretation of art works), techniques («entering the picture», «renewal the picture», «recovery items»), plastic exercise to increase consciousness, experience and the ability to express their attitude to the colour graphically, verbally, plastically. The child, possessing a sense of color, emotionally responses to color, separates and creates favorable color combinations and consciously uses them in esthetic activity. Keywords: color, sense of color, method, technique, emotional responsiveness to color, art activity | 1706 | |||||
| 6241 | Introduction. The object of this research is the French advertising discourse in the sphere of insurance services, and the subject is its speech genre differentiation. The topicality of this study is explained by the following factors: firstly, the above the discourse was not previously studied, secondly, it was carried out in line with the modern anthropocentric paradigm, thirdly, discursive studies still remain the focus of attention of modern domestic and foreign linguists, fourthly, the description of the genre palette of thematic discourse replenishes the repertoire of speech genres, and, finally, the French insurance market is one of the largest insurance sectors in the world, characterized by a high level of insurance culture, the historically established system of industries. The aim of this work is to analyze the French-language thematic discourse in the field of professional communication and to identify its speech genre palette. Material and methods. The methods of the research are the discursive analysis and the “extended” model of the speech genre. The material for the research is the promotional products of the insurance services of the leading insurance companies in France. Results and discussion. The advertising discourse in the field of insurance services is an integral part of the French insurance discourse. French institutional insurance discourse refers to the object thematic discourses, which are complex, multi-component, hybrid formations born at the intersection of the insurance, legal, academic, scientific discourse in the field of insurance, the advertising insurance discourse, the medical insurance discourse, the economic (marketing) discourse, the financial, the banking, the social, the managerial discourses in the field of insurance. Promotion of the insurance products to the market, i.e. their commercialization needs special advertising. Firstly, insurance is a service that is remote in time; accordingly, insurance services more than any other product need constant advertising. Secondly, the insurance company together with the insurance policy sells the client confidence in the future. The advertising discourse is defined as a special kind of the imperative discourse, which occupies an intermediate position between the argumentative (persuasive) and the propaganda (manipulative) discourses. The verbal and the visual semiotic codes are used to create an advertising text. The article describes the speech genres of printed materials of the French advertising discourse in the field of insurance services. Conclusion. In conclusion, it is noted that the author of the article has contributed to the description of the previously unexplored thematic French discourse and also replenished the “genre repertoire”. Keywords: advertising, discourse, insurance discourse, sphere of insurance services, imperative discourse, speech genre | 1706 | |||||
| 6242 | In the article there are analysed two allied cultures of the II millennium B. C. The attention is paid to the qualities of “the action” and “the statics” in the ornamental design of these cultures. These qualities determined the measure of the similarity and of the distinction between researching archaeological cultures. The basic method in this research is the method of symmetrometria. Keywords: Alakul culture, Fyodorovo culture, ornamental design, “the action”, “the statics”, symmetrometria, chronology, territory | 1705 | |||||
| 6243 | The article deals with the national specifics of language space models and its significance in comparative Russian-Slovak aspect. Special attention is paid to the factor of geographical determinism and its role in the forming of national specific cognitive dominants of Russian and Slovak worldview. Above mentioned is illustrated with Russian and Slovak phraseology. Keywords: space models, linguistic worldview, cognitive dominant, conceptualization, categorization, Russian, Slovak | 1705 | |||||
| 6244 | This article deals with the problems of teaching adult learners to foreign languages (mainly English). With the help of multimedia, video projectors, electronic screens and networks there appear new opportunities for mass and more effective language learning, connected with the organization of the foreign language environment and visualization of the physical or informational objects of the language. Therefore it is necessary to rethink and refine a great number of issues in the foreign language teaching, including the system of relations in the paradigm «teacher – computer – adult learner,» as well as the role and importance in this system of the teacher herself\himself. Keywords: adult learners, information technologies, multimedia, teaching foreign languages, English, communication, professional-oriented | 1705 | |||||
| 6245 | Notions reading and writing from J.-P. Sartre’s autobiographical tale The Words (Les Mots) are considered in their relation to representing an authorial ego and to existential experience of an autobiographical character, which undergoes authorial formation by going through various stages of reading and writing. Individual literary evolution is specified by its correlation with literary evolution in general. There studied how the mechanism of writing is paradoxically described in the narrative and the way it performs the summit of a single ego’s fulfillment along with the ego’s estrangement and vanishing into generality at the same time. There also revealed an analogy between forming an autobiographical character’s reading and writing habit and his experiencing the notion of death. Sartre’s parting from literature in The Words is explained in connection with R. Barthes concept of “Death of the author”. Keywords: J.-P. Sartre, The Words (Les Mots), autobiographical character, authorial ego, reading and writing, literary evolution | 1705 | |||||
| 6246 | The article describes the possible areas of monitoring methodical-mathematical training of future elementary school teachers from the standpoint of implementation of competent approach in vocational education. Provides the analysis of research on the definition of the essence of the concept “monitoring”, on the bases of which were given the specific features of pedagogical monitoring as a system and a process. As a system, monitoring is a set of elements (the purpose of monitoring, the object and the subject of monitoring, monitoring results, monitoring tools, and monitoring activities) that ensure effective implementation of the monitoring procedures. From the standpoint of the procedure approach monitoring can be seen as a consistent implementation of the collection of information on the quality of education, its processing, analysis, assessment in relation to the performance of educational development and the development of further measures to further correction of the educational process. The content of the monitoring activities through the lens of professional competencies, formed in the process of teaching mathematics to students has been revealed. A component structure of competencies has been presented, their components have been revealed – cognitive (what the student must know), active (what the student should be able to do) and personal (what the student should master). The criteria of their formation of future elementary school teachers in the course of mastering the discipline “Methods of teaching mathematics” have been emphasized, and specified the types of assessment tools used for monitoring activities in these areas. Keywords: pedagogical monitoring, teaching mathematics, professional competence, future elementary school teacher | 1705 | |||||
| 6247 | The problem of the translatability of a literary text has remained urgent. At different times, there have been debates in literary science about whether it is permissible and possible to recreate an original work by means of a foreign language. In this article, the Bakhtin thesis on the “dialogue of cultures” and the provisions on the fundamental translatability of a work of art developed in the works of Russian comparative scientists are the starting points. The purpose is to analyze the poems of the American modernist poet Wallace Stevens and his Russian – language translations. The program poem by U. Stevens’ “Thirteen Ways to look at the Blackbird” and its translations into Russian served as the material for the study. The study uses the methods of linguo-stylistic analysis of language units, the method of philological analysis of a literary text, and comparative analysis. Creative works of Stevens reflect a general tendency of complexity of the poetic language that was earlier expressed by G. Elliot. Stevens’ poetry remains a mystery, has various interpretations while the author himself does not provide detailed and clear recommendations. The symbol of poetry for Stevens is music – the most abstract kind of art that is why any art should strive towards the state of music. In his poems, Stevens creates a world of imaginary, conditional and mysterious reality. The origins of his poetics go back to romanticism and symbolism, Coleridge’s understanding of the imagination, echoes of Nietzscheanism, Freudian and Jungian motifs. That is the reason why it can be challenging to understand what the author’s poems are about. It leads to multiple interpretations of Stevens’ works. This feature of the poetic style of the American author gives translators freedom when working on Stevens’ texts and actualizes some dominants of original works while obscuring others. An accurate translation of Stevens’ poems is not the same as a successful translation. That is why the researchers recommend to take into consideration his entire artistic heritage (including his theoretical research) when analyzing individual poems. Stevens’ individual poems become parts of a single hypertext that can be understood by having a complete image of an imaginary world created by the author. The paper considers one of the curriculum poems written by Stevens’ “Thirteen ways of looking at a blackbird” and the ways of implementation of the author’s conception in its Russian translations. The analysis of the selected translations made it possible to identify the translation made by Britanishsky as the closest to the concept of equivalence. His translation conveys the lexical content of the original poem, though there are significant deviations that deprive the poem of a holistic reconstruction of the author’s idea. Keywords: receptive aesthetics, literary translation, adequacy, translation equivalence, artistic method, symbol | 1705 | |||||
| 6248 | Teaching methods of mathematics for law students are being further developed. The basic attention is paid to the organization of independent learning. The author has developed the structure of independent work context, which includes the basic types of learning activities. For more efficient management of independent work of students the author has worked out the structure of educational and methodical provision | 1704 | |||||
| 6249 | In this paper the authors analyze the problem of interaction between educational systems, social institutions and business enterprises to implement long-term plans for the development of rural areas in Russia at the present stage. Keywords: institutional analysis, interaction, social partnership, human capital, formal and informal social institutions, changes in the social structure of the rural environment | 1704 | |||||
| 6250 | The article considers main provisions of the concept of nature-oriented education, the approaches and principles of development and preservation of the health of the individual of learners within the framework of realization of Federal state educational standards of new generation. These include: development, self-development of the personal and adaptive potential of students; maintaining their health; taking into account individual psychophysiological and age characteristics of students when planning the educational process; development of professional competence of teachers, improving the quality of education and quality of preparation of specialists for the implementation of Federal state educational standards of new generation. The account of these features is the basis for effective development of mental cognitive processes – memory, imagination, perception, attention, thinking, speech, which, in turn, develop talents and personal potential in general. Keywords: concept, principle of nature-oriented education, personality development and the preservation of its health, professional competence, Federal state educational standard | 1704 | |||||