Nikonova Elena Ravilyevna INDIVIDUAL SOCIAL DESIGNING AS MEANS OF PREPARATION OF THE FUTURE ARCHITECTS TO SELF-REALIZATION AND SELF-ACTUALIZATION // Tomsk State Pedagogical University Bulletin. 2012. Issue 2 (117). P. 131-134

The article shows materials of research of the problem of self-realization and self-actualization of the future architects as bases of their preparation for active social activity.

Keywords: social projects, social designing, motivation of social activity, individual architectural designing, individual social designing, self-realization, self-actualization

Ryzhova N. A. NETWORKING INTERACTION OF PRESCHOOL INSTITUTIONS WITHIN AN INTERNATIONAL PROJECT // Tomsk State Pedagogical University Bulletin. 2012. Issue 8 (123). P. 85-87

The article analyzes results of the network project of the Moscow Department of Education and UNESCO “Moscow Education: from infancy to school”. The aim is related to the modernization of preschool education, development and testing of new forms and methods of work, including new versions of the effective interaction of preschool, replicating innovation of preschool education in Russia and abroad.

Keywords: network design, modernization of preschool education

Pervushina Nina Andreyevna THE APPROACH FOR REGULATION THE PERCEPTION OF VISUAL INFORMATION PROCESSES AND THE ROLE OF MUSEUM IN MODERN CULTURE // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 167-172

The perception of visual information is analyzed on the example of the transformation of the museum, caused by socio-cultural transformations and memory-turn. The methodology of the information-synergistic approach makes it possible to classify the theories of perception visual information and the definition the applicability limits for each approach. It presented some results of the project no. 6.1879.2011.

Keywords: visual information, perception of visual information, museum transformation, memory, history, memory-turn, temporal turn, information-synergetic approach

Astaf’ev Evgeny Viktorovich DEVELOPMENT OF ORGANIZATIONAL AND ADMINISTRATIVE ASPECTS OF NATIONAL INNOVATIVE SYSTEM // Tomsk State Pedagogical University Bulletin. 2014. Issue 5 (146). P. 177-181

The complex model of management is presented in the article by national innovative system, the analysis of development of network forms of innovative activity and sources of their emergence is carried out, the role of a threefold spiral in achievement of synergetic effect of continuous updatings and accumulation of the knowledge base in economy of knowledge is studied.

Keywords: innovative system, model of a threefold spiral, network forms, complementarity effect

Galashova Nataliya Borisovna, Kamarova N. A., Chernykh Elena Ivanovna NON-STANDARD FORMS OF ADVERTISING EXPOSURE: MARKETING EFFECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 63-68

The main strategic objective of advertising is to increase sales of a particular company. There is no doubt that the consumer knows about this problem and about the various methods of advertising impact. Some of these methods seem to be quite complex, and some clear and simple. The relevance of the study due to the fact that the effectiveness of traditional promotional tools, such as direct advertising and public relations, goes down each year. Marketers develop alternative ways of influencing consumer. This article discusses the non-standard forms of advertising and promotion: ambient marketing, product placement, creating intrigue in the advertising message, flashmobs and other.

Keywords: marketing tools to promote products and services, the efficiency of instruments of promotion, nonstandard forms of advertising promotion

Kritskaya Nadezhda Vadimovna FROM THE HISTORY OF RUSSIAN-ENGLISH LITERAL TRANSLATION (PECULIARITIES OF INTERPRETATION OF I. A. KRYLOV’S FABLES BY W. R. S. RALSTON) // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 112-116

Key peculiarities of literal prose translations of I. A. Krylov’s fables by well-known English slavist and interpreter W. R. S. Ralston are discussed in the article. The book Krilof and his Fables, first issued in 1869, enjoyed a great success and added a considerable contribution to propaganda of Russian culture in England. Lexical, syntactical, and stylistic features of the English texts, as well as difficult for translation cases of rendering of realities and proper names are studied. An attempt to explain the author’s choice of literal (exact) translation against the background of free Russian-English interpretations of the time is provided from the historical point of view. The article shows, that literal prose translation of Russian verse, however condemned as imperfect by modern translatology, was a successful and necessary step in its time, aimed at introducing a famous Russian writer to English readers. Ralston’s attempt was even more significant considering the traditional attitude of British authors to regard the fable as literary genre not just prone to, but also welcoming free interpretational transformations. Objectively lacking idiom, imagery and humour of the original, prose versions of Ralston, nevertheless, retrieved at least the true idea of the original fables contents and provided the readers with reliable image of Russian life and folklore.

Keywords: literal prose translation, W. R. S. Ralston, stylistics o the text, fables, I. A. Krylov

Tolstova Mariya Anatolyevna FEMALE AGE STATUSES IN A DIALECT: THE MAIDENHOOD // Tomsk State Pedagogical University Bulletin. 2019. Issue 2 (199). P. 21-27

Introduction. The purpose of the article is the analysis of verbalization of maidenhood concepts in traditional culture. The materials of the study are dialect dictionaries, as well as the materials of dialectological expeditions conducted by Tomsk State University linguists from 1947 to nowadays in the dialects distribution territory of the Middle Ob Region. The use of this material allows us to explore the concept of maidenhood, taking into account the changes taking place in the dialect culture and caused by both linguistic and extralinguistic factors. Results. Concepts of maidenhood are objectified in the lexical and phraseological dialect units, nominating maidens and characterizing their behavior. In peasant culture, marriage was considered as the fulfillment of the main female life purpose. Therefore, society demonstrated the importance attached to the preservation of maiden honor. It was reflected in a number of stable combinations that denominate a virgin. Noncompliance with this form was a great disgrace for a girl and her parents. The loss of virginity and the birth of a child before marriage are characterized by units containing seme `shame‘. Zoomorphic metaphors are also used in dialect speech, indicating the comparison of extramarital relations with the animal world, in which the rules of human society do not operate. Marriage for a girl in traditional culture is perceived as a necessity, this fact is evidenced by the analysis of ritual lyrics. In dialectal folklore ditties are recorded with the intention of warning or recommendations not to marry. The use of a large number of verbs, the grammatical form of which reflects the lack of participation of the girl in the decision to marry is also characteristic. The analysis of the units nominating wedding ceremonies confirms the idea that marriage was economically beneficial and did not depend on emotional attachment. The wedding is treated as a ritual transition, initiating a girl to the status of a woman. At the same time, the transformation of the concept of maidenhood is shown due to social, historical and economic factors. Dialect speakers note a change of social norms. They condemn the behavior of modern girls, in relationships with the opposite sex before marriage, and the lack of a sense of shame for that matter. Dialect speakers also mention the disappearance or simplification of the wedding rite and the absence of legal relations between the spouses.

Keywords: maidenhood, dialect, traditional culture

Milevskiy O. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 70-74

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Golubenko T. Ya. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 17-21

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Lisitsyn D. V. Establishment of the Culture of the Open Society // Tomsk State Pedagogical University Bulletin. 2000. Issue 7 (23). P. 52-57

The article tells about particular features of social-cultural transformation of the contemporaries. A large role of informational condition of civilization at present is outlined, which allows to tell about trends of establishing the open society as a type of the society which follows the industrial one. The genesis of the idea of the open society and particular principles of its culture are examined.

Pilipenko G. P. Economic culture in Teachers High School students training // Tomsk State Pedagogical University Bulletin. 2000. Issue 9 (25). P. 59-61

The article considered contents of notion «economic culture», revealled mechanisms of influence of economic culture at the social-economic life of society. There are chosen functions of the economic culture. Specific lines of teacher economic culture are shown. Criterions and factors for the evaluation of economic culture condition formation are designed.

Bolotnova Nina Sergeyevna On the Borders of informemes in a Poetic Text // Tomsk State Pedagogical University Bulletin. 2002. Issue 1 (29). P. 3-9

The article is dedicated to the development of experimental methods of finding out text units, expressing the author's strategy of communication. The status and borders of informemes are defined as those of the elements of the informative semantic level of a poetic text. The research has been carried out on the basis of M.I. Tsvetaeva s poems.

Kokarevich Mariya Nikolaevna Philosophical Essencialism as the Basis of Theoretical Modeling in Philosophy of Culture // Tomsk State Pedagogical University Bulletin. 2002. Issue 4 (32). P. 12-17

The article shows that to conceptual modeling in social philosophy, philosophy of culture immanently peculiar to proceed from «the human nature» as the system of basic principles and to consider all the fulfillment of the person as actualizations, embodiment of the human nature. The article points out basic stages of understanding of the concept «human nature».

Kachalov Nikolay Aleksandrovich The Methods of Inxetconnected Teaching Non-linguistic Students Oral and Professional Communication // Tomsk State Pedagogical University Bulletin. 2005. Issue 2 (46). P. 139-144

The article is dedicated to the methods of teaching of non-linguistic students oral and written communication.

Makarenko N. F. Stock Activity as a Village Factor of Enterpreneurship Development // Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 50-52

The article runs Tomsk region experiment in stock activity of forest wild production and conditions for entrepreneurship activity raise. The author investigates the data of the territory potential resources, economic stock development efficiency.

Nevraeva I. V. Manager's career success prognosis. // Tomsk State Pedagogical University Bulletin. 2005. Issue 7 (51). P. 55-60

In the article the algorithm for professional success prognosis is described. On the basis of the system analysis the research of the personality potential is car¬ried out. The way of getting a synergy effect in the activ¬ity is investigated.

Polyanichko O. Yu. To the Problem of Constructing the Model of the System of Class and out-of-Class Self-Education of the Students of Pedagogical Higher Educational Institutions // Tomsk State Pedagogical University Bulletin. 2006. Issue 6 (57). P. 149-154

Self-education is one of the important aspects of organizing educational process in the institution of higher education. The article reveals the idea of modeling the system of the self-dependent work of the students studying at the pedagogical universities in and out of the class. The realizing of the constructed model promotes the development of the competence of the self-education, permits to the students to master qualitatively the school material

Kafanova Ol'ga Bodovna George Sand and the Beginning of the Patriarchic Perception Downfall in the Russian Literature of the XIX Century // Tomsk State Pedagogical University Bulletin. 2006. Issue 8 (59). P. 31-37

The article covers the constituents of the patriarchic perception still thriving in the modem Russian culture, and traces the influence of the works of George Sand on its downfall in the 19th century. The Russian literature of that epoch, both at its grand and inferior level, was affected by the transformations in the morale of the society, alongside with the penetration of the new literary plots, collisions, motives and characters.

Zelichenko Vladimir Mikhaylovich, Danilov D. O., Chervonnyy Mikhail Aleksandrovich Research Method in Forming Critical and System Thought During Physics Lessons // Tomsk State Pedagogical University Bulletin. 2007. Issue 6 (69). P. 119-122

The article considers the problem of forming critical and system thought of students in teaching physics. The realization of research method of teaching is presented by the methods on the basis of experimental tasks of research character. The examples of its realization in educational process are given

Chervonnyy Mikhail Aleksandrovich, Danilov D. O. Estimation of System Thinking of Learning Senior Classes // Tomsk State Pedagogical University Bulletin. 2007. Issue 10 (73). P. 73-77

In article the problem of psychology-pedagogical diagnostics of formation of system thinking of pupils in training to physics is examined. The estimation of thinking is carried spent by a technique developed on the basis of use of the latent mechanical, electric, optical systems. Experience of its use in educational process is resulted

Gorbuleva Maria Sergeyevna Symbolic and Ritual Characteristics of the Sword in Modern Culture // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 89-92

Semiotic and cultural functions of the sword are examined in the article. An attempt for an opportunity of representation of functioning of the sword’s symbolic in the model of system dynamics of culture is made. A project of sociological research of the modern forms of perception of symbolic of the sword is discussed

Burtseva Galina Vyacheslavovna THE FACTORS OF SUCCSESSFULL EDUCATING OF ART SPECIALIST // Tomsk State Pedagogical University Bulletin. 2008. Issue 2 (76). P. 36-40

The article describes the conditions, which effectively stimulate the system of cognitive relations in the universities of art and culture being developed on the basis of the unity and interrelationship of teaching and learning activity. From the point of the humanistic pedagogy a specific field, connected with the improvement of pedagogue professional qualifications (long-term application of knowledge, energetic activity position, inborn choreographic abilities, the scene fear, the volition freedom, the awareness of the choice of profession, the pedagogical authority etc.) is revealed. The latter give the opportunity to provide the scientifically based ability to manage the quality of education, the reliability and objectiveness of its results in a creative university.

Keywords: activity approach to teaching, internal and external factors of choreographer training, conscientiuos choice of profession and students'progress motivation, psychophysiological inclinations and movement purpose, performance choreographic creation and sta

Nikulshin Sergey Maevich FORMATION OF PROFESSIONAL COMPETENCE OF TEACHERS IN RURAL UNGRADED SECONDARY INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 11-18

A concept of professional competence, summarized the experience of the Institute for Advanced Studies on preparation of trainers to organize professional development of teachers MKSH standards-based general education of the second generation.

Keywords: teacher'sprofessional competence, competence-oriented standards of education

Sartakova Elena Evgenyevna, Petukhova L. V. REASONS FOR MODERNIZATION OF RURAL EDUCATION SYSTEMS IN RUSSIA // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 43-48

The article analyzes the philosophical and pedagogical bases of complex structural changes in education of the Russian Federation: the emergence of theories of post-industrial society, modernization, education philosophy, management of educational systems, teaching in rural schools.

Keywords: common historical and pedagogical trends in the municipal education systems in Russia, the rural educational system specifics, tendencies of realization of ideas of modernization.

Knyr G. E. THE PROBLEM OF FOREIGN LANGUAGE TEACHING IN DIFFERENT AGE COMPLIMENT CLASS // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 139-141

The article analyses the notion of different-age groups, methods of forming foreign education content in a different-age complement class.

Keywords: different-age groups, complement classes, methods of forming foreign education content.

Dunbinskaya Tatyana Ivanovna THE STATISTICS OF EVACUATED AND LOCAL CHILDCARE FACILITIES IN THE YEARS OF THE GREAT PATRIOTIC WAR (ON THE DATA OF WESTERN SIBERIA) // Tomsk State Pedagogical University Bulletin. 2011. Issue 13 (115). P. 46-51

The article is the result of extensive research and compilation of data on the history of the childcare facilities organization in Western Siberia during the Great Patriotic war. The statistical analysis of the number of institutions on areas and, in general, in Western Siberian region, considered the difficulties faced by society in dealing with the organization of the evacuated and local childcare centres during the war was carried out in the article.

Keywords: children, child care, the Great Patriotic War

Buchbinder Iosif Lvovich EDUCATION SYSTEM AS A SOCIAL FACTOR OF BASIC SCIENCE DEVELOPMENT (SUMMARY OF IMPRESSIONS AND CONCLUSIONS OF UNIVERSITY EDUCATION IN THE USA) // Tomsk State Pedagogical University Bulletin. 2012. Issue 3 (118). P. 268-273

The article describes the author’s observations of the impact of a particular system in higher education. The author focused on specific organization of higher education, reflecting its objectives, challenging personal leadership and the dynamics of priority areas of basic research.

Keywords: basic research, higher education, higher education as a social factor in the progress of science and technology.

Kunashenko Yuriy Petrovich BREMSSTRAHLUNG FROM FAST NEUTRONS // Tomsk State Pedagogical University Bulletin. 2012. Issue 7 (122). P. 49-55

The theory of bremsstrahlung from fast neutrons in electric field of atom is developed. The cross-section of process is derived. The angular and energy cross-section dependence is investigated. There are two possibilities of the photon emission: with and without neutron spin flip.

Keywords: fast neutrons, bremsstrahlung

Variyasova Elizaveta Vladimirovna GENDER FACTOR INFLUENCE ON ASSOCIATION BEHAVIOR OF ADVERTISING COMMUNICATION PARTICIPANTS // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 151-153

The article presents the data of the unrestricted association survey experiment held in 2010 and aiming at revealing the suggestive potential of advertising food commodities texts. The article also gives the results of gender stereotypes investigation.

Keywords: gender-sensitive factor, unrestricted association experiment, suggestive potential, advertising copy

Pasynkova Marina Aleksandrovna THE STRUCTURE OF READINESS FOR TRAINING AT HIGHER SCHOOL (BASED ON THE DATA OF MILITARY HIGHER SCHOL) // Tomsk State Pedagogical University Bulletin. 2013. Issue 1 (129). P. 18-21

The structure of readiness for training at higher school is shown. There is an example of complex research during enrolment to military higher school.

Keywords: readiness, readiness for the activity, professional psychological selection, educational standards, the two-bin system of instruction

Kupriyanova Irina Evgenyevna, Dashiyeva Bairma Antonovna, Karaush Irina Sergeyevna QUALITY OF LIFE AND MENTAL HEALTH OF TEACHERS WORKING IN DIFFERENT EDUCATIONAL SYSTEMS (GENERAL, SPECIAL, INCLUSIVE) // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 87-93

270 teachers of city schools, 54 teachers of rural schools, 105 teachers correctional schools and special correctional boarding schools were examined. The data on the prevalence of violation of adaptation in this group were obtained. The level of anxiety, the severity of burnout syndrome and quality of life were studied. The programs of prevention of burnout syndrome were offered.

Keywords: educators, violation of adaptation, quality of life, burnout syndrome, anxiety, correction and inclusive education

Borisova Tatyana Vladimirovna TRAINING INFORMATION CULTURE OF THE YOUNGER SCHOOLCHILDREN // Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 207-209

The article presents an analysis of technique of information culture of younger schoolchildren in the municipal educational project “Safe OnLandо.

Keywords: education, information culture, formation technique

Ovchinnikova Yuliya Valeryevna, Bogomaz Sergey Aleksandrovich, Gychev Aleksandr Vitalyevich FEATURES OF THE PROFESSION IMAGE OF INDIVIDUALS AT DIFFERENT STAGES OF PROFESSIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 3 (156). P. 28-33

The article deals with the dynamics of the image of the profession substantial characteristics at different stages of professional education involving certain types of crises. Based on the data of the image of the profession in the context of a crisis of professional formation, the existence of obligatory and facultative features in its structure is assumed. The authors suggest the existence of “ideal” image of the profession among students and the unemployed. The structure and nature of the interaction between the obligatory and facultative descriptors of image of profession in each group is analyzed in the article. The assumption about the existence of a unmatched structure of the image profession among students, graduates working in the specialty, and the unemployed is proposed.

Keywords: crises of professional education, image of profession, ideal representations about profession, obligatory and facultative descriptors of profession

Visitaevа Maret Balaudinovna DEVELOPMENT OF MATHEMATICAL ABILITIES OF STUDENTS IN THE FORMATION OF CONCEPTS // Tomsk State Pedagogical University Bulletin. 2017. Issue 1 (178). P. 51-57

The article presents an attempt to identify the aspects of development of mathematical abilities of schoolchildren in the process of formation of concepts representing the design in the form of three-dimensional model projected in (substantive, functional and conditional) planes. The model is based on the identified logical characteristics (volume, content, classification), types and stages of formation of the levels of formation of a concept, identified criteria adequate to the four levels of schoolchildern’s MA (discrete, fragmented, structured and holistic). For the first time developed a criterion for assessing the development of schoolchildren’s MА in the formation of concepts, according to which the four levels are marked. In general, the article shows the process of schoolchildren’s MА in the form of multifunctional dynamic and hierarchical model of the formation of concepts embodied at the output of the internal educational product and the student by correcting ascertaining certain result of a higher order.

Keywords: development of mathematical abilities of students, notion, preconcepts, criterion, ways and stages of formation, levels, model

Sakharova Olga Sergeyevna, Fedorova Irina Aleksandrovna BASIC COMMUNICATION TACTICS IN THE PUBLIC SPEECH OF A FEMALE POLITICAN (BY THE EXAMPLE OF HILLARY CLINTON’S CAMPAIGN SPEECH) // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 39-43

The article aims to clarify the concept of “political discourse”, its definition, structure and its place among other discourse types. Political discourse in this article is considered as a complex of all speech acts used in the political debates, and it can also be interpreted as a complex of rules of social relations which have their own traditions, and have been tested by many years of experience. The article describes politician’s verbal impact on the public from a gender perspective, and characterizes typical traits of a female politician. Verbal impact can include different methods and tactics used by the orators to influence and persuade the audience. However, these influence tactics differ from individual to individual in their effectiveness, as well as across gender. The article presents different types of the communication tactics (contact-establishing tactics, self-presentation tactics, communication tactics, accusation tactics and «play in figures» tactics) by the example of Hilary Clinton’s campaign speech – the Democratic Party’s nominee for President of the Unites States of America in the 2016 election. With the help of these tactics Hilary Clinton has a possibility not only to establish contact with the audience, but also she can influence people’s emotions, feelings, and can induce public to act.

Keywords: political communication, election speech, political discourse, communicative tactics, politician’s speech portrait

Nalitkina Olga Viktorovna ON DEVELOPING MODEL OF APPLYING ONLINE COMPONENT IN SELF-GUIDED FOREIGN LANGUAGE STUDIES AT NON-LINGUISTIC UNIVERSITIES // Tomsk State Pedagogical University Bulletin. 2017. Issue 8 (185). P. 15-21

The research concerns the problems of applying textbooks with online components in the organization of selfguided work of students learning foreign languages at non-linguistic universities under modern conditions. We believe that the competences described in the Federal State Standard of Higher Education can not be fully developed in students lacking the necessary knowledge of a foreign language after finishing their secondary education. One more relevant problem arises here, the one of the equalization of the initial level of students’ language skills. The institutions of higher education used to solve this problem by running a correction course, but due to the reduction in the amount of contact hours, we believe it is advisable to organize such work outside the classroom. Such changes will require a careful choice of textbooks. Therefore, we suggest applying a model of work with English textbooks having online components in the organization of students’ self-guided work. We analyze the results of the experiment aimed at the approbation of the technique in question and illustrate them by the statistical data obtained by testing the experimental and control groups. We prove that most language skills improve considerably due to the use of computer learning. Moreover, this pedagogical technique contributes to growing motivation and results in developing necessary competences prescribed by the State standard.

Keywords: higher school, educational process, foreign language teaching, competence approach, online learning, self-guided work, model of applying online component

Volkova Evgeniya Vladimirovna COMMUNICATIVE TACTICS AND VERBAL MEANS OF IMPLEMENTING A DOCTOR’S PROFESSIONAL SELF-PRESENTATION STRATEGY IN INSTAGRAM // Tomsk State Pedagogical University Bulletin. 2020. Issue 3 (209). P. 114-123

Introduction. Social networks are currently a platform not only for interpersonal, but also for professional communication. Due to the importance of the communicative aspect for medical activity, doctors support this trend. Thus, the implementation of the doctor’s self-presentation strategy in the social network requires scientific justification. Aim and objectives. The purpose of the research is to identify and analyze the communicative tactics and verbal means of implementing the doctor’s self-presentation strategy in the social network. Material and methods. The research material was the doctor’s media texts of the social network Instagram, created in the genre of network media post-presentation. The reason for choosing the material is the popularity of using the social network for personal and institutional communication on the Internet. The methodological basis of the research is the discursive and communicative-pragmatic approaches to the analysis of the text. Results and discussion. A post on a social network is a communicative event and has three levels of analysis: text, discursive practice, and social practice. The communicative interaction of a doctor and a “mass patient” is formed under the influence of media discourse into an independent discursive practice – medical blogging. Medical communication in the process of public functioning on the Internet reveals the features of mass media, marketing and personalityoriented discourses. The communicative-pragmatic analysis of media texts allowed us to reveal communicative tactics of label communication, communication of information about education, appeals to the profession through images of “I am a doctor” and “I am an expert in the field of medicine”, transfer of subjective information, actualization of devotion to the profession, accentuation of negative information, and ability to overcome difficulties. The linguistic analysis demonstrated the use of typical language means, characteristic of Internet communication. Conclusion. Analysis of the communicative tactics of the doctor’s self-presentation strategy allows us to conclude that the media text of the Instagram social network has a high potential in creating an attractive image of a representative of the medical community. The status of a medical blogger allows a doctor to use communicative tactics of media communication to form a positive professional image in the knowledge of a mass audience.

Keywords: media text, social networks, Internet communication, medical communication, image, self-presentation, Instagram

Churikov V. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 55-55

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Filonov S. V. The problems of Russian liberalism of the new millenium boundary. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 56-59

This article represents by itself the historical survey of the Russian liberal phenomenon. The main author's thought is contained in that during all the times of the lib¬eral ideas existence in Russia, they penetrated in a kind of philosophic and religion discourse of intellectuals only. Thus the liberal traditions appeared in the narrow layer of Russian society.

Korniyenko A. A., Tsapko E. A. Technological transfer; modern university and industry - new lines of synthesis // Tomsk State Pedagogical University Bulletin. 2001. Issue 2 (27). P. 73-75

Three articles devoted to the role of universities in the development of modern society, their relationship to industry, are reviewed by the authors. They state that commercialization of higher school leads to loss of its specific features, its transformation into a very expensive business of industry of getting knowledge. It is supposed that cooperation of universities and industry will lead to synthesis of fundamental- and applied knowledge, and to more active use of the fundamental knowledge itself. For this purpose the term "technological transfer" is offered.

Golovchiner Valentina Egorovna - // Tomsk State Pedagogical University Bulletin. 2003. Issue 1 (33). P. 95-96

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Atrashenko Aleksandr Nikolaevich To the Problem of Education Management Research // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 37-42

Management is the most important function of orga¬nized systems. But in spite of lasting and global inter¬est for scientists and practical specialists in manage¬ment it stil! remains little researched phenomenon. Problems of understanding management come from extraordinary complexity of organized systems, ab¬sence common theory of management and well const¬ructed methodology of research. In this article some problems of understanding phenomenon of manage¬ment and methodological approaches to its research are considered.

Petrov A. V. Russian Classical Literature and Changes in the Modern Educational System // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 112-117

The main ideas and problems of the present situation with the Russian classical literature in teachers and students consciousness are emphasized on the questionnaire materials. Opinions of respondents are viewed against a background of the modern educational reform and recent changes taking place in Russia's society.

Malova Irina Evgenyevna, Kvasha Olesya Valeryevna The Principles of the Connection of Education and Life and the Fundamental Basis of Methodical Teacher Training // Tomsk State Pedagogical University Bulletin. 2006. Issue 6 (57). P. 154-157

The content of the principle of connection of education and life in view of up-to-date education changes is revealed in the article. Some ways of training of teachers for carrying out this principal are suggested

Rostovtsev A. N., Sokolova E. M. Technological Education as the Most Practicable Way to Compensate the Children Speech Pathology // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 121-123

The technological education of the junior schoolchildren with the speech pathology is analyzed in the article. The theoretical statements and the results of the research confirm the influence of the technological education on the development of the functional abilities of the children. The research reveals the essence of the concept «compensation», its kinds and the necessity of the programme «Technology» for the junior schoolchildren with the speech defects.

Kulikov Sergey Borisovich THE PHILOSOPHICAL ANALYSIS OF FORMATION OF THE MODERN THEORY OF EMOTIONS // Tomsk State Pedagogical University Bulletin. 2010. Issue 5 (95). P. 12-15

The paper defends the thesis that formation of the modern theory of emotions reveals an especial variant of selfconsciousness in which scientific search corresponds to the clearing of a question whether the human is a reasonable animal or it’s an active being independent of the natural beginnings.

Keywords: theory of emotions, formation, human

Matveyeva E. S. LAND CAPTAIN’S MAINTAINING HOUSEHOLD MANAGEMENT OF THE BONDED PEASANTRY OF KOLYVANO-VOSKRESENSK (ALTAI) UPLAND DISTRICT (SECOND HALF OF 18TH – FIRST HALF OF 19TH CENTURY) // Tomsk State Pedagogical University Bulletin. 2010. Issue 9 (99). P. 27-32

The article is devoted to analysis of the functional duties of land captains in the bonded village in the sphere of household management. The analysis of management vector of peasants` household during second half of 17th – first half of 19th century is carried out in the article, the efficiency of management decisions of the mining power is determined.

Keywords: Kolyvano-Voskresensk upland district, bond peasants, land captain, registration, household activity account

Bondarchuk Sergey Sergeyevich, Zhukov Aleksandr Stepanovich, Pesterev Aleksey Viktorovich ABOUT ONE APPROACH TO CONDENSED SYSTEMS NONSTEADY BURNING RATE ESTIMATION // Tomsk State Pedagogical University Bulletin. 2011. Issue 8 (110). P. 64-66

In the present paper the new algorithm of non-stationary burning rate estimation within the framework phenomenological theory is offered. Comparison of the received results with known calculation results have shown their satisfactory qualitative coincidence. Advantage of the offered approach consists in reduction of the experimental information involved for problem statement.

Keywords: nonsteady burning rate, solid propellant, deep regulation, phenomenological theory, temperature of a burning surface, transient processes

Peremitina Nataliya Aleksandrovna BUDGET OF TOMSK: PROBLEMS OF BUDGET FORMATION AND EXECUTION // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 41-45

The article examines the process of formation and execution of local budget in case of municipality of Tomsk, identifies the challenges faced by local authorities in the formation and execution of the municipal budget, presents proposals for increasing a revenue potential of municipalities.

Keywords: municipal budget, local budget revenues, local budget expenditures, the budget of Tomsk, the revenues of the budget of Tomsk, the expenditures of the budget of Tomsk

Medvedev Igor Borisovich, Skripnichenko V. I. PROBLEMS OF NETWORK CONNECTIVITY FORMATION BETWEEN EDUCATIONAL INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2011. Issue 13 (115). P. 239-242

In the article such problems as network connectivity formation between educational institutions and the role of pedagogical universities in the process of network educational programs realization are being analyzed.

Keywords: network connectivity, pedagogical universities, educational centres