Budko Maksim Vladimirovich, Grinkevich Larisa Sergeyevna FINANCIAL MAINTENANCE OF UNIVERSITY INNOVATIVE ACTIVITY (NATIONAL RESEARCH TOMSK STATE UNIVERSITY EXPERIENCE) // Tomsk State Pedagogical University Bulletin. 2012. Issue 12 (127). P. 124-126

The given article presents the necessity of development of new sources for off-budget financing of innovative activity in National Research Tomsk State University experience. The university is required to develop stateproprietary partnership, as well as to provide consulting services to the third party organizations. It is supposed that such sources of off-budget financing will enable the university to attract financial resources required for со-financing of research programs and grants.

Keywords: university, co-financing, financing

Glushkova Tatyana Sergeevna CORRELATION OF NOTIONS “BEAUTY” AND “USE” IN THE LINGUISTIC WORLDIMAGE (ON THE MATERIAL OF PAREMIOLOGICAL SOURCES, MASS MEDIA TEXTS AND ADVERTISEMENTS) // Tomsk State Pedagogical University Bulletin. 2014. Issue 9 (150). P. 9-13

The author deals with substantial components of such concepts as BEAUTY, USE, HARM, HEALTH. The concepts mentioned are significant for Russian consciousness and are connected with ideas of outward appearance and plainness, use and harm. On the basis of the material analyzed, the stereotypes reflecting these notions’ interrelations are revealed, the changes in Russian linguistic worldimage are set. The author also describes the techniques for creating advertising messages, which are based on operations with cognitive structures. Description of linguistic worldimage of the world fragments with the help of different materials makes it possible to enlarge the insight about national features of material and spiritual culture of Russian people. It also helps to realize the peculiarities of Russian mentality.

Keywords: concept, stereotype, use, beauty, language consciousness, harm, advertisement

Veliyev M. T. ogly LYRICAL IMAGE OF THE HERO-GOVERNOR IN GAZI BURKHANEDDIN’S POETRY // Tomsk State Pedagogical University Bulletin. 2014. Issue 9 (150). P. 140-144

The poet-governors’ creation in the classical medieval Azerbaijani literature is considerably allocated and made out in a special direction as the poetokratic literature. The actually of research is in the formation of the problem of the poetic governor’s psychological portrait in the native language’s classical poetry (Ghazi Burkhaneddin, Jahanshakh Hagigi, Shakh Ismayil Khatayi, Molla Panah Vagif), shown in differential lines in the lyrical hero’s characteristic, in the analysis of ideologically-aesthetic value of this phenomenon which practically does not have analogues in the world literature. Ghazi Burkhaneddin (1344–1398) as one of the first founders of the given literature has displayed and has sung in its divan (the collection of lyrical verses) of the poet-governor’s heroic image. Well-known both in Azerbaijan and in all Near East as the religion scientist, the commander, the governor and the poet, it is one of the first lyric poets in the Azerbaijanian poetry. The questions demanding a parity of creative humanism and activity on government are contrasting to the portrait of the hero of this poetry. The love to Turkic culture which found its reflection in brillian Nizami Ganjevi’s works, has made an essential impact on formation of the image of Turkic hero in Kazi Burhaneddin’s lyrics. Besides, rulling the state, which he himself created, he has practically realized the great Nizami’s dreams about the ideal governor. The history of the world literature has proved that in cases when the powerfull governor as well turned out to be a talented poet, his lyrical hero fought for the rights and freedom of his people with more courage.

Keywords: poetokratic literature, lyrical hero, humanistic poetry, medieval feudal civil strafes, governor-poet relations, qazel, rubai, Kazi Burhaneddin, ideal governor

Zhiginas Natalya Vladimirovna, Sukhacheva Nataliya Igorevna SELF-MONITORING OF THE EDUCATIONAL IDENTITY AS A COMPONENT OF EDUCATIONAL PROCESS AT A PEDAGOGICAL UNIVERSITY // Tomsk State Pedagogical University Bulletin. 2017. Issue 8 (185). P. 46-50

The article analyzes the problem of qualitative preparation and professional self-determination of graduates - future teachers in the context of self-monitoring of educational identity. Most higher educational organizations take into account, to varying degrees, new innovative educational technologies. The humanistic approach in education is relevant to the subject-subject paradigm, the transition to which is possible through the development and formation of subject positions of students, transferring them from passive consumers of information to actively and consciously acting participants in the educational process, subjects of educational activity. «Quality» is a fundamental parameter of any kind of activity and is now considered as one of the most important categories of philosophy and a term actively used in the modern economy. This process in the pedagogical system has specific features. Thus, the expert evaluation of the management of the quality of the pedagogical process, referring to the administrative language, refers to the internal audit of the content of education in a pedagogical university. Improving the quality of education also involves solving important methodological problems in the management of the quality of teacher education, which include the solution of the psychological and pedagogical problem of professional self-determination and educational identity. According to the authors, the self-monitoring procedure can complement the practice of developing subject-subject relations in the modern educational process, in the management of the quality of pedagogical education through the development of professional self-determination of graduate students.

Keywords: education, management, teaching profession, self-monitoring, identity, quality of education

Peshkov Vladimir Fedorovich DEVELOPMENT OF THE CONTENT OF THE DISCIPLINE «THEORY AND METHODS OF REMEDIAL AND PREVENTIVE SOLUTIONS» FOR THE EDUCATIONAL PROCESS AT THE DEPARTMENTS OF PHYSICAL CULTURE AND SPORTS // Tomsk State Pedagogical University Bulletin. 2018. Issue 1 (190). P. 193-197

There was provided a substantiation and development of the content of the innovative academic discipline. On the basis of FSES HVE (Federal State Education Standards for Higher Vocational Education) and curricula there was made a conclusion that all blocks of professional pedagogical training of physical culture teachers are insufficiently represented by remedial and preventive training. Also there are no integrated academic disciplines covering theory and methods of remedial and preventive solutions applied in sports, physical education, academic and work activity. Reasoning the content of the discipline, the author relies on the methodological approaches, principles of professional remedial and preventive training of physical culture teachers, principles of remedial and preventive training of sportsmen in the structure of athletic training, requirements of qualification profiles, systemically important characteristics of the professional activity sphere of the Departments of Physical Culture and Sports: types of educational, athletic, recreational institutions; specialization; type of professional activity of physical culture teachers. On the basis of the stated supporting grounds there was marked seven sections, their content was developed: Section 1. Theoretical foundations of professional remedial and preventive activity of physical culture teacher. Section 2. Scientific rationale of application of remedial and preventive solutions. Section 3. Professional remedial and preventive activity is the basis of humanization of sports and physical culture practice. Section 4. Professional remedial and preventive activity in sports institutions, sports clubs. Section 5. Professional remedial and preventive activity in commercial recreational and fitness clubs. Section 6. Professional remedial and preventive activity in comprehensive schools, technical schools, secondary specialized colleges and higher education institutions. Section 7. Professional remedial and preventive activity in enterprises, institutions, organizations.

Keywords: remedial and preventive solutions, supporting grounds for the development of the disciplines content, methodological approaches, professional remedial and preventive training, principles, systemically important characteristics of the innovative sphere of

Sevryukova Alla Alexanderovna, Il’yasov D. F., Kostenko Olga Anatolyevna DEVELOPMENT OF READINESS OF THE TUTORS IN A GENERAL EDUCATION ORGANIZATION TO SUPPORT STUDENTS’ PROFESSIONAL SELF-DETERMINATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 8 (197). P. 102-109

Modern Russian education is characterized by the adoption of tutors into general education organizations. It is established that these specialists rarely turn to the practice of supporting a professional identity of schoolchildren, are not ready to carry out this process. The concept of the tutor’s readiness to support the professional identity of schoolchildren is defined. This is a complex personal and professional description of a tutor which includes the awareness of importance of the supporting professional identity of schoolchildren, an interested mood in the creative use of the theory of tutoring in the practice of career guidance work with students, the presence of reflexive abilities that allow timely making adequate decisions in the process of constructing and implementing an individual way of choosing the future profession by tutors. A criterial evaluation system has been developed. It offers a level characterization of the components of the readiness of tutors (motivational, activity, analytical) to support the professional identity of schoolchildren. Based on the analysis of the literature, the expediency of using the powerful resources of intracorporate training for the development of this quality is justified. The system of intracorporate training is simulated, the program of which three meaningful lines are proposed: the legal framework for tutoring; psychological foundations of professional identity of schoolchildren as an object of tutoring; effective technologies of tutoring support of professional identity of schoolchildren. The description of the activity methods of work to improve the professionalism of tutors within the framework of intracorporate training is given. The findings of the authoritative study are presented, demonstrating the need for the development of readiness of tutors to support the professional identity of schoolchildren. The results of the control experiment are interpreted that allow one to assess the impact of internal training on positive changes in all components of tutors’ readiness to support schoolchildren in choosing their future profession.

Keywords: tutors, professional identity of schoolchildren, tutors support, tutors’ readiness to support a professional identity of schoolchildren, criteria of preparedness formation, intracorporate training of teachers

Krayevskaya Irina Olegovna WORD FORMATION PROCESSES IN RUSSIAN TERMINOLOGY (BASED ON THE FIELD OF OIL AND OIL PRODUCTS DESULFURIZATION) // Tomsk State Pedagogical University Bulletin. 2019. Issue 7 (204). P. 24-31

Introduction. The paper focuses on the main term formation processes in the Russian language based on the field of oil and oil products desulfurization. Such features of the studied filed as low exploration degree and absence of term pattern bring this study up-to-date. Taking into account that the removal of sulfur improves the quality of oil and its derivatives, desulfurisation of crude oil and oil products is a strategic pathway not only for Russia, but also for other countries that extract and refine oil. A more complete understanding of the term formation processes has a positive impact on the development of the Russian language scientific worldview, and also enhances the professional qualities of Russian translators. Aim and objectives. The aim of current paper is to regulate selected terms of the previously unexplored oil and oil products desulfurization field according to the principle of term formation. This research is useful not only for specialists in this field, but also for translators working in the chosen sphere. Material and methods. The material for research is The Basic Terms in Oil and Gas Processing: A Brief Reference Book by G. Tarakanov and Transformations of Sulfur Compounds and Aromatic Hydrocarbons of Oils Diesel Fractions in the Processes of Oxidative Desulfurization by E. Krivtsov. Resuls and discussion. Basic word formation processes of the national Russian language, terminologization, and transterminization are widely-used at the level of the original vocabulary in the studied terminology sphere. The term formation with the adaptation of foreign language inclusions also occurs at the same level. The formation of terms based on the method of calquing belongs to the junction of the borrowed and original vocabulary. The Russian language is able to transcribe foreign terms, and its alphabetic system determines its ability to transliteration. Conclusion. Term formation processes in the Russian terminology of the “Desulphurization of oils and oil products” sphere on the basis of original vocabulary is more motivated than on the basis of borrowed. However, in the studied term system, there is a high tendency to adapt foreign-language inclusions, mainly Greek and Latin, which is caused by the medieval tradition to assign chemical elements names in Latin.

Keywords: term formation, Russian language terminology, oil and oil products desulfurization, native vocabaluray, borrowed vocabulary, way of term formation

Shpomer M. V. The content of the course «Social Politics» // Tomsk State Pedagogical University Bulletin. 2000. Issue 5 (21). P. 98-102

The article deals with some issues of modernization of the political system of today's Russia in the light of its traditions, neutrality, and national psychology.

Nadtochiy Aleksey Yuryevich ACTIVATION OF THE FEEDBACK SYSTEM TRAINING OF PHYSICAL TRAINING TEACHERS // Tomsk State Pedagogical University Bulletin. 2010. Issue 12 (102). P. 127-130

Based on the results of our study justifies the need to amplification backward linkages in the system increase qualification teachers of physical training in order to improve the effectiveness of physical training in higher school.

Keywords: physical training in higher school, qualification increase, feedback, distant education.

Molchanova L. N. The criteria and functional contents of professional identity at teachers of the higher school in view of satisfaction professional work // Tomsk State Pedagogical University Bulletin. 2011. Issue 6 (108). P. 139-143

This article gives the theoretical substantiation of research of criteria and functional contents of professional identity at teachers of the higher school with a support on representation about professional identity as the structural formation consisting of components of an image I, cognitive and motivational characteristics of the person and providing successful adaptation. It allows empirically defining the social and psychological adaptation of the person in structure of professional identity as function which is shown in maintenance of backbone roles of an image I and as criterion which is realized through its measure of integration and correlation of substantial characteristics.

Keywords: social and psychological adaptation, professional identity, satisfaction professional work, the criteria and functional contents, teachers of the higher school.

Irkutskaya Valentina Ivanovna QUALITY OF EDUCATION IN RUSSIA IN THE PERIOD OF MARKET ECONOMICS: PROBLEMS AND PERSPECTIVES // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 85-86

Due to level system of professional education and new Standards in Russia one should pay special attention to lecturers qualification, using modern technology in teaching and code of practice for the assurance of academic quality.

Keywords: Bologna process, quality of education, key competences, qualification, QAA (quality assurance agency for higher education)

Azorkina Olesya Demidovna SUPERFIELD METHODS OF RESEARCH OF THE DEFORMED NON-ANTICOMMUTATIVE MODELS // Tomsk State Pedagogical University Bulletin. 2012. Issue 7 (122). P. 40-48

This work is a brief review of superfield methods applications for the deformed theory, adapted for nonanticommutative case. The algorithm of the finding componental lagrangian on the example of the general D = 4, N = 1/2 supersymmetric chiral-antichiral model formulated in terms of arbitrary Kachler potential, chiral and antichiral superpotentials. Further procedure of research of quantum aspects of the general chiral superfield model is resulted into one-loop effective action and missing and final contributions. Thus we use the technics of calculations keeping structure of modified product at all stages of the quantum analysis.

Keywords: The supersymmetric theory of the field, the deformed superspace, non-anticommutative theory

Epp Vladimir Yakovlevich, Kopytov G. F., Mitrofanova T. G. INVERSE PROBLEM FOR STATIC ELECTROMAGNETIC FIELD IN A DIPOLE APPROXIMATION // Tomsk State Pedagogical University Bulletin. 2014. Issue 12 (153). P. 63-66

The following inverse problem is discussed. A static electromagnetic field generated by a limited system of charges and currents is supposed to be known with its first derivatives at a point somewhere far from the system. This allows to reconstruct the position of the system, its net charge, and the electric and magnetic moments of the system.

Keywords: inverse problem, electromagnetic field, dipole moment, charge

Kawamoto N. OFF-SHELL INVARIANT SUPER YANG-MILLS WITH GAUGED CENTRAL CHARGES FOR N=D=2 AND N=D=4: “DO WE NEED A CONSTRAINT?” // Tomsk State Pedagogical University Bulletin. 2014. Issue 12 (153). P. 114-126

We investigate to derive off-shell invariant twisted super Yang-Mills for N=2 in 2-dimensions and N=4 in 4-dimensions with a central charge by super connection ansatz formalism. We find off-shell invariant N=2 algebra with and without an extra constraint in 2-dimensions. On the other hand in 4-dimensions we find off-shell invariant N=4 twisted SUSY algebra including one central charge always with a constraint.

Keywords: superspace, supersymmetry, Yang-Mills, quantization

Kuryanovich Anna Vladimirovna EPISTOLARY LANGUAGE PERSONALITY UNDER THE CONDITIONS OF THE MASS MEDIA OF COMMUNICATION: EXPERIENCE OF SOCIOLINGUISTIC ANALYSIS OF DISCURSIVE PROPERTIES (ON THE ONLINE PETITIONS TEXTS) // Tomsk State Pedagogical University Bulletin. 2015. Issue 9 (162). P. 34-41

This article through the prism of the parameters analyzed sociolinguistic discursive characteristics of epistolarymedia language person, actualized in the sphere of electronic mass interaction. The material for the examination online at the moment is the petition addressed to the representatives of regional and state authorities, as a kind of epistolary texts electronic-social orientation. In the light of sociolinguistic approach online petitions are defined as belonging to the institutional type of discourse, and epistolary-media personality is parameterized in terms of its social status. It should be mentioned that the institutional discourse is more dependent on the conditions in which it is carried out: the aim, the communicants status characteristics, the degree and format of their participation in the discursive event, situational context, the constitutive features in general. For sociolinguistic characteristics of discursive properties of epistolary language of sociolinguistic identity there exist the following parameters: 1) the status-role characteristics of the sender; 2) тhe focus of the author's goal-setting; 3) the ideological and thematic content of the letters; 4) the type of epistolary text; 5) the type of destination; 6) the functional and stylistic features of the epistolary discourse; 7) the use of voice features, including stylistic means. Substantiates the existence of social dominance in the communicative behavior of this type of carrier, which is expressed in the awareness of personal and social identity, demonstrating active citizenship in addressing pressing social issues, ability to carry out communicative expedient and rhetorically organized interaction with different types of people (like-minded people, government officials, site moderator), openness of discursive manifestations.

Keywords: epistolary, epistolary linguistic identity of the mass media communication, electronic epistolary text, online-petition, sociolinguistics, communicative style of the text, discourse analysis

Pogozhina Varvara Andreyevna TRANSFORMATION OF PROBLEM SITUATION TO TASK: SUBSTANTIVE ANALYSIS // Tomsk State Pedagogical University Bulletin. 2015. Issue 9 (162). P. 126-133

The first step of the problem solving process is problem identification and problem statement. Existing problem analysis models are overspecialized. The article substantiates the approach to building a universal analysis model of a wide range of problem situations, regardless of context and subject fields. The main approaches to the problem analyzing process are mapped; key factors related to the efficiency of the problem to task transformation are identified. It is shown that the model developed on the basis of cognitive approach meets the requirements for the design of a universal problem analysis model. The hypothesis of the research is that the use of this model will allow to develop a complete orientational basis of action of problem to task transformation, regardless of context of the original problem.

Keywords: problem solving, problem situation, task, orientational basis of action, psychology of thinking

Sidneva Irina Evgenyevna THEORETICAL ASPECTS OF FORMATION OF READINESS OF FUTURE CIVIL AVIATION PILOTS TO PROFESSIONAL ACTIVITY // Tomsk State Pedagogical University Bulletin. 2016. Issue 1 (166). P. 68-72

The article substantiates the relevance of the research to search for new approaches to the definition of organizational forms, means, methods and conditions for a successful development of modern specialist for professional work in the most critical areas associated with making effective decisions in situations of non-standard character, willingness to take responsibility for them. The results of analysis of problems of formation of readiness of specialist aviation profile for professional work. Define “readiness”, “professional readiness”, “readiness of aviation profile specialist for professional activity”. There are factors in the transformation of the existing learning process for its focus on the formation of the investigated readiness.

Keywords: readiness, professional readiness, readiness for professional activity, the readiness of aviation profile specialist for professional activity

Khaziyeva-Demirbash Guzaliya Sayfullovna ETHNOCULTURAL SPACE OF NAME – WISHES IN TATAR ANTHROPONYMICS // Tomsk State Pedagogical University Bulletin. 2016. Issue 2 (167). P. 72-75

The urgency and necessity of the study of ethno-cultural aspects of the Tatar personal names is caused by the fact that so far in Tatar anthroponymics mainly historical and linguistic problems of personal names have been studied, while the fundamental factor in the formation and functioning of the national system is ethnocultural. The purpose of this work is to define the ethno-cultural space of the names – wishes category in the Tatar anthroponyms. As a result, the study of personal names in ethno-cultural aspect shows that personal names are nationally marked language formation. Cultural and historical associations, ethnic and cultural connotations of personal names-wishes are generated by many extra-linguistic factors. The study of ethno-cultural space of names category shows that the peculiarities of the national antroponimikon are culturally conditioned.

Keywords: ethno-cultural space, names-wishes, the Tatar anthroponimics, ethno-cultural factor, connotations

Sharakov Sergey Leonidovich SPIRITUAL SYMBOLISM IN THE NOVEL “CRIME AND PUNISHMENT” // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 156-161

The article explores the artistic symbolization in the F. M. Dostoevsky's novel “Crime and Punishment”. The short analysis of the historical background, consideration of historical and cultural types of symbolism, differentiation of symbolism “natural” and symbolism “spiritual” forms theoretical base of research. Spiritual symbolism as a basis of art thinking of the writer for the first time appears in the novel “Crime and punishment”. An example of representation of spiritual symbolism in the novel is Pulсheriya Alexandrovna Raskolnikova's image polemic pointed by the writer in relation to anthropological ideas of Fr. Schiller. In the conclusion the article says about the typological connection between the characters of the novel in the context of spiritual symbolism.

Keywords: spiritual symbolism, natural symbolism, parable, anthropology, Schiller, Dostoyevsky, Pulcheria Alexandrovna, image, idea of self-will

Gubaydullina Anastasiya Nikolaevna IMAGE OF CROCODILE IN THE CONTEXT OF MODERN SIBERIAN LITERATURE FOR CHILDREN // Tomsk State Pedagogical University Bulletin. 2017. Issue 2 (179). P. 108-113

In the twentieth century the literature for children creates its own tradition of using of crocodile image. Korney Chukovskiy pioneered the use of this image. His version of the character has become very well known, researchers have linked it with the manifestation of the spirit of St. Petersburg. In the second half of the century, the authors repeatedly use the image of crocodile. It makes sense to refer literary works that explore this type, such as a book by K. A. Bogdanov “About crocodiles in Russia. Sketches from the history of borrowing and exoticisms” (2006). This animalistic exoticism reflects the intention of poetry to express the absurd, paradoxicalness. The latest Siberian literature for children also uses this exotic image. We explore texts of poems by several autors of contemporary Siberian poetry for children such as Bergelson, Sirotin, Eroshin, Olear in order to illustrate changes in the mythology of crocodile, and in the deployment of this icon. Conflict of friend-or-foe is developing in the regional literature. Rare animal loses its naturalistic features. In poems this monster is able to evolve constantly. This paper presents the typology of the different animalistic signs, describes the process of image formation. It is an attempt to develop a theoretical basis for the perception of this image. The study concludes that the image of crocodile expresses many symbolic meanings of particularly convincing way, with preservation of artistic and emotional integrity.

Keywords: contemporary poetry for children, Siberian poetry, animist traditions, image of crocodile

Meremkulova Tatyana Igorevna THE TYPOLOGY OF BORROWED GALLICISMS IN THE CONTEMPORARY LITERARY GERMAN LANGUAGE // Tomsk State Pedagogical University Bulletin. 2017. Issue 11 (188). P. 90-95

The article provides a typology of borrowed Gallic words within the contemporary literary German language based on a grid of criteria allowing a most holistic description of the symptomatic phenomena inside the borrowed Gallic stratum: 1) on the lexical-semantic criterion, 2) on the assimilation specificity, 3) on the way of borrowing, 4) on the method of derivation and 5) composition. For the first time such typological phenomena as re-borrowing, reverse borrowing and formal-structural accommodation, as well as former pseudo-Francization, are interpreted. Typology refers to the structural-systematic features of the studied lexical stratum. The selection of types of borrowed Gallicisms in the modern German literary language involves a number of theoretical and methodological difficulties. This is due to the volatility of the proposed taxonomic criteria, on the one hand, and difficulties in determining the status of borrowing, in particular, in the matter of delimiting it from the concept of a “foreign language”, on the other. The typology of Gallic borrowings functioning within the German literary idiom is of great importance for synchronous codification practices and general lexicography. Appeal to the issues of assimilation (adaptation) of this vocabulary segment of the German literary idiom is inevitable due to the multidimensionality and multilevel processes of integrating the Gallic heritage into the system of the German literary language. The historical unevenness of assimilation determines the existence of only synchronous taxonomic set that testifiesto the dynamism of the studied processes in the canvas of the historical development of the German literary language.

Keywords: borrowing, Gallicisms, contemporary literary German language, typology, criteria

Stepanov Viktor Ivanovich ABOUT THE STUDENTS’ MOTIVES IN STATE AND PRIVATE HIGHER INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2018. Issue 1 (190). P. 123-128

The article describes the concept of motivation and motives, explores a naturalistic approach to man, characteristic of the Western tradition studying the motives as «a multifaceted concept that includes: needs, attitudes, interest, habits, motives, desires, inclinations, urges, examines the impact of motivation on learning, the dynamics of motives of choice of profession, the influence of type of school on the motivation of educational activity of students at state and private institutions. It is noted that among the students of a private university clearly prevails the pursuit of knowledge and orientation to a professional career and at the same time a disregard for the degree. We are slightly puzzled by the coincidence of positions of students of both universities in relation to the career of the entrepreneur and the manager. The survey showed that the availability of money with a lack of abilities plays a prominent but not central role in the selection of paid education. The motives of educational activity of students are closely linked with the motives of choice of institution (profession), and with the conditions of professional activities. They are largely determined by the degree of satisfaction with the quality of teaching and training. The study motives of the student youth of non-state and state colleges of higher education suggests that at present the fundamental differences in this area do not exist, largely due to the immaturity of the private sector of higher education. However, research has shown the relationship between the payment for learning and a higher motivation for learning of students of a private college. The students found great interest in his professional career, confidence in their future, there is no doubt that they are faster to adapt to new economic and social realities.

Keywords: motives, motivation of educational activity, state sector of higher education, private sector of higher education

Seredenko I. I. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 11-16

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Shirokova M. P. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 6 (15). P. 94-97

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Volkova Marina Gennadyevna WAYS TO ENLARGE THE LEXICO-SEMANTIC GROUP OF COLOUR IN VARIOUSLY STRUCTURED LANGUAGES // Tomsk State Pedagogical University Bulletin. 2013. Issue 10 (138). P. 95-98

The article provides the comparative analysis of colour terms in different genres of Old French literature (heroic epos, lyric poetry of the age of chivalry, urban epos).

Keywords: colour naming, genre, Old French

Bogak T. V., Igithanyan Inga Agasievna THE POSSIBILITY OF THE OIL-AND-GAS COMPLEX OF THE RUSSIAN FEDERATION TO ADOPT THE NEW ECOLOGICAL STANDARDS OF MOTOR FUEL // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 95-98

In the article we consider why the Russian Federation adopts the Euro-3 and Euro-4 ecological standards, which demand to use the motor fuel, corresponding ecologically. We analyze the necessity to construct new modern oildeveloping factories, more economical and ecological, producing extra-pure motor fuel.

Keywords: standard, Ecological Standards, the Possibility to Accept the New Ecological Standards

Khakimova A. Kh., Rumbeshta Elena Anatolyevna, Gelfman Emanuila Grigoryevna THE REALIZATION OF STATE EDUCATION STANDARD: CONSTRUCTION OF THE SYSTEM OF PHYSICS LESSON-PROJECTS AT PRIMARY SCHOOL // Tomsk State Pedagogical University Bulletin. 2014. Issue 6 (147). P. 97-101

The article suggests a solution of the problem of increase of motivation to study physics and the development of social skills relevant to students of a non-central school on the basis of the lesson-projects system.

Keywords: system of lesson-projects, social skills, increase of motivation

Tumanova Olga Anatolyevna ORGANIZATION OF COOPERATION AT COMPUTER SCIENCE LESSONS IN THE PROCESS OF USE OF TECHNOLOGY WEB 2.0 AS A FACTOR OF RECEIVING PERSONAL AND METASUBJECT RESULTS // Tomsk State Pedagogical University Bulletin. 2015. Issue 6 (159). P. 25-30

The article describes a new experimental procedure for the preparation of personal, metasubject and subject results at computer science lessons in the process of group collaboration on technology tools web 2.0. Gives pedagogical conditions for the successful implementation of this technique. Selects a component activities affecting the receipt of personal, metasubject and subject results in the framework of such organization of educational cooperation. Formulates indicators for assessing the quality of students’ activity during group work based on web 2.0. In conclusion, the results of the experiment, confirming the receipt of the students personality, metasubject and subject results registered in the new federal educational standards.

Keywords: Web 2.0, Internet technologies, cooperation of students, personality, subject and meta-subject results of teaching

Mineyeva Tatyana Mikhaylovna DEVELOPMENT OF MORAL CULTURE OF THE PUBLIC CIVIL SERVANTS AT IMPLEMENTATION OF PROGRAMS OF ADDITIONAL PROFESSIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 8 (161). P. 109-114

Development of the system of public service requires special attention to the problem of the morality of civil servants. Moral reliability and responsibility is a core of social and axiological potential of the civil servants. The effective instruments of development of moral culture of the civil servants are programs of additional professional education. The article submits the data of empirical researches of the author on the opportunities of additional professional education for realization of social and axiological potential of civil servants. The presented training program of civil servants “Ethics of public service” is modular in nature and in terms of methodology, based on the principle of polysubjectivity.

Keywords: additional professional education, ethics of public service, moral culture of civil servants, responsibility, social and axiological potential, value orientations

Slabukho Olesya Anatolyevna, Babenko Innesa Igorevna CONJUGATION OF THE RUSSIAN VERB: PROBLEMS OF LINGUODIDACTICAL DESCRIPTION OF CATEGORY AND A MODEL OF TRAINING IN CONJUGATION AT LESSONS OF RUSSIAN AS A FOREIGN LANGUAGE // Tomsk State Pedagogical University Bulletin. 2015. Issue 9 (162). P. 65-68

The article is dealing with the description of specific of the Russian verbs conjugation in the linguodidactical aspect, which demands the accounting of the principles of availability, presentation, consciousness and activity in teaching Russian as a foreign language. In this regard the transformed for educational purposes academic model of this category is considered, the scientific description, educational and methodical providing of this theme in reference and guide books for Russian as a foreign language are analyzed. It is established that in these normative documents and training materials the importance and difficulty of this subject isn't considered, there is no clear and simple explanation of this theme, it isn't enough exercises focused on fixing and control of its digestion. The complexity of the verbal category of conjugation doesn’t promote learning by students complete and consistent idea of conjugation system of the Russian verbs therefore authors of the article unite methods of reproductive and productive approach to studying of a subject and suggest foreign students to remember the facilitated model of system of conjugation in classes and groups with obligatory memorization of some difficult verbs. In final part of the article the algorithm of an explanation of the Russian verbs conjugation based on inductive approach and directed to simplification of digestion of complicated grammar is described.

Keywords: conjugation of Russian verbs, Russian language education, inductive approach

Sleptsova Svetlana Vladimirovna, Tolstolutskaya Evgeniya Vladimirovna EXPRESSION OF ALLUSION BY MEANS OF METAPHOR IN THE HEADLINES OF POLITICAL ARTICLES (ON THE MATERIAL OF FRENCH PRESS) // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 179-183

The article analyses the headlines based on metaphorical allusion to the content of political articles in the modern French Press. The aim of political discourse is to persuade the reader and to rouse him to some action. Allusion is considered to be an indirect speech act implicitly reflecting the gist of information, realized with the help of different linguistic means. The headline of the article contains main information about some event and is presented in the subtitle of newspaper article. In the full text of the article the headline is exposed to detail examination by the author. The headlines are classified in accordance with types of metaphors: “Anthropomorphous metaphor”, “Nature metaphor”, “Social metaphor”, “Artefact metaphor” and “Irreality metaphor” with their conceptual spheres. The metaphors are considered to be a reflection of political life, they give presentation about a character of State functioning and influence will, feelings and mentality of the reader.

Keywords: allusion, metaphor, newspaper discourse, indirect speech act, concept, metaphorical expansion

Bolotnov Aleksey Vladimirovich SOME REGULARITIES OF INFORMATIONAL WAVES FORMING IN UP-TO-DATE MEDIA DISCOURSE // Tomsk State Pedagogical University Bulletin. 2017. Issue 11 (188). P. 46-52

The article deals with detection and description of linguistic and extra linguistic regularities of informational waves forming in media communication. An informational wave is interpreted as a connected with informational echo stream of media texts-reactions to one informational reason with detection of peak and recession of social interest and media citations. Establishes the connection of media waves with different types of media texts: primary, secondary and tertiary (texts of the third turn, which are an echo of primary and secondary, are dedicated to topical informational reasons). Reveals linguistic and extra linguistic factors, influencing the appearance and existence of different types of informational waves. As the linguistic factors of the emergence and development of informational waves were examined the following: 1) repeated key words and phrases, and means of their actualization (attributes and predicates, which attend the key words); 2) means of argumentation (logical, rhetorical, stylistic), which were used by the authors of primary media texts according to typical social value; 3) common citations including precedent phenomena, which connect different media texts in the network of informational waves. Extra linguistic factors, that are of great importance for informational waves formation and development, are typical of the following: topical informational reasons for society (events and personalities); realizing in media discourse strategies of provocation, conflict, advertising, connected with psychology of events perception of mass addressee and pragmatics of media communication; informational field of newsmaker and informational field of platform where communication is realized. As an empirical material were analysed primary, secondary and tertiary media texts, forming dynamics of informational waves, which is stimulated by program “Special opinion” with participation of Maxim Shevchenko as a guest and an anchorman Sergey Buntman on radio “Echo of Moscow” on 6-th of July 2017. The results are of interest for theory of speech influence, media linguistics, communicative stylistics of text.

Keywords: media communication, media text, media discourse, informational waves, tertiary media text, informational and media language personality

Wagner Irina Vladimirovna IMPLEMENTATION OF THE SUBJECT APPROACH TO THE DESIGN OF PERSONAL DEVELOPMENT PROGRAM IN GENERAL EDUCATION ORGANIZATION // Tomsk State Pedagogical University Bulletin. 2018. Issue 1 (190). P. 77-83

The article reveals the ways of implementing the subject approach to the design of the personal development program in the general education organization. The relevance of the problem is justified by the requirements of federal state educational standards for general education, the educational component of which presupposes the design of its own personal development program, taking into account the characteristics of the socio-cultural environment, the needs of the subjects of education. The article shows how to involve children in the process of creating and developing a personal development program, to form a space for self-realization of children on the basis of social design techniques. It is shown that the principle of subjectivity presupposes the organization of educational content, which would be inherently the space of children’s self-determination, would provide children with the opportunity to choose topics for projects, content and activities, roles and social positions in collective activities, forms, methods, time frame, cooperation partners , etc. The article contains approaches to developing a variable personal development program as a system of children’s projects - collective, group, individual. The content of personal development is reflected in the program in the form of thematic cycles of the project activity, which are a set of various types, subjects, duration and composition of project participants with gaming instrumentation, suggest the integration of various types of children’s activities in accordance with the main directions and values of the personal development of students in primary school. The approximate content of project initiatives of children is exemplified on the example of primary general education. Approaches to the evaluation of the results of program implementation based on the subject approach are outlined.

Keywords: personal development, personal development program, personal development content, subject approach, social designing, project technologies

Leontyeva Aleksandra Nikolaevna EXPERT ESTIMATION OF THE SPECIFIC PSYCHOLOGICAL SUPPORT OF MALADJUSTED PERSONALITY // Tomsk State Pedagogical University Bulletin. 2012. Issue 6 (121). P. 137-140

The article presents expert opinions and views on the features of psychological support of maladjusted personality, through the work of psychologists of various social and psychological services. Possible steps to improve this area of work in psychological practice is indicated.

Keywords: expert estimation, maladjusted personality, psychological support, system

Kovylin Sergei Vasilievich TOWARDS THE PROBLEM OF MULTIPLE NEGATION IN EASTERN KHANTY AND SOUTHERN SELKUP // Tomsk State Pedagogical University Bulletin. 2014. Issue 10 (151). P. 106-113

The article addresses the problem of multiple negation in eastern, Vach and Vasjugan, dialects of Khanty and Southern dialects of Selkup. The article is based on the typology of multiple negation according to which four types of multiple negation can be pointed out: double negation, weakening negation, negative concord and emphatic negation. In the beginning of the article the information on theory of common and multiple negation is given. Also some peculiar theoretical moments such as negative polarity items and etymological duplets are discussed. Then, consequently, for each language, different markers and strategies of negation are discussed: common negation, imperative negation, existential negation, negation at pronouns and adverbs, negative modal verbs, morphological negation, negation under the influence of Russian. On this basis, different strategies of singular and multiple negation were revealed. At the end of the article the comparison of these strategies in two languages and conclusion takes place. In the languages under discussion, in the sphere of negation, some systemic changes took place connected with the influence of dominating Russian language. Different negation markers were loaned from Russian and adapted to the common use of native speakers.

Keywords: endangered Siberian languages, multiple negation, typology

Musaev E. T. EXCEPTIONAL FIELD THEORY FOR E6(6) SUPERGRAVITY // Tomsk State Pedagogical University Bulletin. 2014. Issue 12 (153). P. 198-202

A brief description of the supersymmetric and duality covariant approach to supergravity is presented. The formalism is based on exceptional geometric structures and turns the hidden U-duality group into a manifest gauge symmetry. Tensor hierachy of gauged supergravity appears naturally here as a consequence of covariance of the construction. Finally, the full supersymmetric Lagrangian is explicitly constructed. This work was presented on the International Conference “Quantum Field Theory and Gravity (QFTG’14)” in Tomsk.

Keywords: supergravity, extended geometry, dualities, exceptional field theory

Fedotova Marina Gennadyevna DESIGNATION AS A FACTOR OF OVERCOMING THE CRISIS OF EURO-AMERICAN GLOBALIZATION PROJECT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 187-190

The author claims that globalization is a modern transit, the essential features of which are the transformation of the life-world of the individual and the formation of a new value-normative consensus through designation of globalization projects. There was carried out the analysis of the designation of the basic ideas of the US-European project of globalization: united Europe as a unified Europe; return to Europe Eastern Europe; liberal Europe, the US and the EU – the world's leaders. The analysis revealed the absence of value-normative consensus in the EU about the liberal values and, therefore, to overcome the crisis it is necessary to change the value of the liberal basis and the corresponding designation of the project.

Keywords: designation, globalization, globalization project, transit, liberal values

Malkova Irina Yur'yevna THE FEATURES OF CIVIL EDUCATION IN EUROPE // Tomsk State Pedagogical University Bulletin. 2016. Issue 4 (169). P. 126-130

The article deals with the basic conditions and characteristics of the development of civilization in the educational system of Europe. Migration, growth of extremism, conflicts between multiculture and security, increased threat of terrorism, the expansion of the European Union are reviewing factors relating to the education and raising the question of innovative implementations that meet the standards and requirements of a modern European society. Continuous reform of the education system is conditioned by the search for the most appropriate programs to facilitate the construction of a democratic community of active citizens. The aspects of civic education are on all the levels of educational system and they transform with the changes of the European society.

Keywords: citizenship, Education for Democratic Citizenship (EDC), the system of education, teaching, the European community

Ilyushin Andrey Mikhaylovich, Onishchenko Sergey Stepanovich THE RESULTS OF RESEARCH OF THE DWELLING OF THE DEVELOPED MIDDLE AGES NOMADS IN THE KUZNETSK BASIN // Tomsk State Pedagogical University Bulletin. 2016. Issue 5 (170). P. 245-250

The article presents the results of research of materials from the dwelling on an excavation No. 9 of a complex of archaeological monuments of Toropovo-7 located in the valley of an average current of the river Kasma in the territory of Kuznetsk basin. Provides the description and the characteristic of materials of excavation of the dwelling which according to the constructive features is interpreted as a semi-dugout. The search of similar materials on Toropovo-7 is carried out, in the valley of the river Kasma and in Kuznetsk basin and the comparative analysis of these material sources is carried out. The studied dwelling is dated from the period of the developed Middle Ages (the XI–XIV centuries) and is among the objects of the shandinsky archaeological culture identified with the culture of Turkicspeaking nomads cattle-farmers of East Desht-i-Kypchak.

Keywords: Kuznetsk basin, Toropovo-7, the developed Middle Ages, nomads, excavation, dwelling, ceramic vessel, bone product, zooarchaelogical assemblage

Bastinovich Ekaterina Vladimirovna THE WAYS OF NEGATIVE EVALUATION EXPRESSIVNESS IN GERMAN // Tomsk State Pedagogical University Bulletin. 2016. Issue 6 (171). P. 9-11

The article is dedicated to the negative evaluation expressing ways in German. The author analyzes the evaluating component occurrence ways in words level. It is very important to research new ways of occurrence of expressiveness in negative evaluation vocabulary in German. Scalar nature of the evaluation allows to analyze the negative evaluation vocabulary fund on different language levels (pejorative vocabulary). Pejorative vocabulary exists in opposition of neutral vocabulary. Combination of incompatible words is one of expressiveness means. The expressiveness means choice depends on different extratextual and intratextual factors. The author pays attention to the anthropocentric nature of the evaluating act. Axiological diversity depends on linguocultural aspects. Different cultures have different language tools for negative evoluation expression.

Keywords: pejorative lexis, expressiveness of the negative evaluation vocabulary fund, connotation, anthropocentrism, axiology

Guohong Wang IMPLEMENTATION OF RHETORICAL ARGUMENTATION STRATEGY IN THE PRESIDENTIAL DISCOURSE OF V.V. PUTIN AND D.A. MEDVEDEV IN COMPARATIVE ASPECT // Tomsk State Pedagogical University Bulletin. 2016. Issue 7 (172). P. 27-34

The article deals with the rhetorical strategies of the argumentative orientation, implemented in the presidential discourse of V. V. Putin and D. A. Medvedev. The empirical material is the texts of Russian President's speech at the press conferences of 2010–2012. Press conference is a synthetic genre which combined declamatory monologue and public dialogue, as well as in their entirety exhibit features of idiolexicon and idiostyle and linguistic identity politics. There is a high degree of functional loading of the texts of this sort: through policy statements there is the opportunity not just to appeal to both the international community and to its citizens, but also to influence their audience. Political discourse can be considered today as one of the most important objects of analysis in linguistics. Argumentative political activity is defined as the basis of speech influence and the main means of achieving the objectives in the process of communicating with mass audience. The research was carried out within the framework of traditions of rhetorical argumentation. On specific text examples, are considered the methods by means of which are represented the rhetorical argumentative strategies of different types. The author comes to the conclusion that there are similar and different features of idiostyle and idiolexicon of the analyzed linguistic personalities exhibited by them in the framework of media discourse.

Keywords: argumentation, rhetorical argumentation, rhetorical strategy, political communication, presidential discourse

Alekseeva Anastasiya Valeryevna VERBS OF SOUND SEMANTICS IN THE POETIC WORKS BY ROBERT ROZHDESTVENSKY // Tomsk State Pedagogical University Bulletin. 2018. Issue 5 (194). P. 58-63

At the present stage of linguistic research the keen interest of linguists in studying of semantics and functioning of separate language units in the literary text, in particular, of units of lexical-semantic group of verbs of sounding is noted. In this article the lexical-semantic group of verbs of sounding on the material of poetic texts of Robert Rozhdestvensky is considered. On the basis of the vast body of procedural units, containing in this sense “sound”, an attempt is made to reveal the features of the use and functioning of sound verbs in R. Rozhdestvensky’s poetry, since the verbs of this group are the specific markers of the original manner of writing of Robert Rozhdestvensky, his poetic handwriting. Special attention is paid to the description of a semantic class of verbs of sounding, namely group of the verbs designating the sounds of inanimate nature made by inanimate objects and the person defining the place and a role of verbs of this lexico-semantic group in the poetic texts of Robert Rozhdestvensky. The material for the observations were the poetry of Robert Rozhdestvensky, poems of the different years of the poet, collected in a three parts collection of works, including the period of the poet’s creative activity from 1951 till 1985. The novelty of the work lies in the fact that the poetic language of Robert Rozhdestvensky has not yet been the subject of a special study. And the study of the lexical case of verbs of sound semantics will allow to establish the creative originality of Robert Rozhdestvensky, a feature of the manifestation of the language identity of the poet.

Keywords: verbs of sounding, lexico-semantic group, semantics, sound vocabulary, procedural units

Kozarenko Olga Mikhaylovna INDIVIDUAL INNOVATIVE TRAJECTORY OF A FOREIGN LANGUAGE TEACHER // Tomsk State Pedagogical University Bulletin. 2019. Issue 5 (202). P. 109-116

Introduction. A review and analysis of the innovative component of the teacher’s activity is necessary in order to provide a new level of national education and its positioning in the world market of educational services. The aim of the investigation is to help teachers improve the quality of their work in accordance with the modern level of education based on the development of the concept of an “individual innovative teacher’s trajectory of a foreign language”. Material and methods. The material for the study was the articles on the topic of innovations in the field of teaching a foreign language, as well as teachers’ answers to the questionnaire which was held on-line. These answers were supplemented by the results of the individual interview. The obtained data was processed to the statistical analysis. Results and discussion. The empirical data was obtained as a result of an online survey of teachers of a foreign language at universities and schools in the center of Russia in order to define their attitude to innovations, which confirms the teachers’ interest in the topic of innovations in the profession. The factors are revealed that interfere with the implementation of innovations, the main of which is the heavy teachers’ workload. The personal teachers’ participation is defined in the development of innovative methods and their positive perception of the concept of an individual innovative trajectory. Conclusion. The teacher’s awareness of the possibility of the personal professional growth based on the implementation of “an individual innovative trajectory” will allow to improve the quality and efficiency of his work, contribute to his professional and creative self-realization. The attentive teachers’ attitude to the innovation, a critical understanding of its effectiveness and feasibility of implementation will also improve the quality of research in this area. On the one hand, the optimal combination of the strengths of traditional methods and innovative opportunities will help to maintain a sustainable balance in the national educational system, on the other hand, it will help follow all the most progressive trends.

Keywords: innovations in the teaching of foreign languages, teacher’s individual trajectory, traditional teaching methods, personal professional growth, innovative trajectory

Zolkina Anna Valentinovna, Naumenko Olga Mikhaylovna APPLICATION OF INFORMATION TECHNOLOGY IN TEACHING “COLOUR SCIENCE AND COLORISTICS” COURSE (THE CASE OF “APPLIED INFORMATICS IN DESIGN” PROFILE) // Tomsk State Pedagogical University Bulletin. 2020. Issue 1 (207). P. 77-85

Introduction. In this paper, topicality of information technology application in teaching “Colour Science and Coloristics” course at “Applied Informatics in Design” profile of “Applied Informatics” bachelor degree field of education is validated. The analysis of the history of color science and the history of teaching the discipline “Color Science and Coloristics” is given. Approaches to practice-oriented teaching in educational and design activity of future information specialists in the field of design are described. Material and methods. Lectures, practical studies and course design for “Colour Science and Coloristics” course were delivered (1) using conventional teaching procedures and (2) with application of information technology. In both implementations, Canvas LMS was used. Then pedagogical experiment was carried out in the form of questionnaire with the following analysis of innovative informational methods in educational process. Results and discussion. In this paper, example of successful application of information technology and educational learning resources at Department of Computer Aided Design of National University of Science and Technology “MISIS” in teaching “Colour Science and Coloristics” course for bachelor degree students of “Applied Informatics in Design” profile are given. Digital environment of “Colour Science and Coloristics” of “Applied Informatics in Design” profile was created using digital learning resource LMS Canvas and virtual interaction between teacher and students was implemented. Option of on-line training to the course (in addition to conventional training methods) was implemented using Canvas LMS. This option allows submitting of assignments in digital form for checking. There are options of online discussion of actual topics, remote checking of received student’s depicted or scanned assignments and return of assignments, which require improvement or editing for correction. Canvas LMS allows to arrange and systemize theoretical material in the form comprehensible for student, control dates of opening and closing for every following course module, set deadlines required by teacher, fix dates of module tests and automatically announce the students about these dates. There is the option of creation of database with digital students’ portfolios for demonstration to potential employers. Discussion of results of innovative informational methods was performed by digital questionnaire with application of Google Forms. The discussion indicates growth of interest to “Colour Science and Coloristics” course in the process of electronic learning resources application and increase of material acquisition rate. Conclusion. Application of information technology in teaching “Colour Science and Coloristics” course of “Applied Informatics in Design” profile at Department of Computer Aided Design of NUST MISiS contributes to increase of level of skills acquired by students: growth of interest to the course is observed; students of 09.03.03 profile better understand engineering and design. Implementation of innovative informational teaching forms and methods allows enhancing methodology of professional education in the field of design and facilitates enhancement of creative and professional practical parts of education of computational specialists in design.

Keywords: competence, e-learning resources, higher education, information and communication technology, quality of education, applied informatics, coloristics, design, chromatics

Chernyak Valentina Danilovna, Parysheva Ekaterina Viktorovna RYNOK (MARKET) AND BAZAR (BAZAAR): THE DYNAMICS OF LEXICON FRAGMENT // Tomsk State Pedagogical University Bulletin. 2020. Issue 3 (209). P. 104-113

Introduction. The words rynok (market) and bazar (bazaar) have become a kind of indicators of social, economic and political changes, which had a great impact on language personality of the Russian native speaker. The aim of the article is to research into the dynamics of thesaurus fragment, which is verbalized with words rynok (market) and bazar (bazaar). The analysis is based on lexicographical and corpus data. Methods and material. The main material used for analysis is: data taken from explanatory dictionaries published from XVIII to XXI century, associative fields mined from associative dictionaries, and text fragments extracted with the help of The Russian National Corpus. These materials make juxtaposition analysis of lexical semantics dynamic processes possible. Results and discussion. Juxtaposition of explanatory dictionaries materials as well as “Russian Associative Dictionary” shows that ‘the mirror of associative dictionary’ is indispensable for studying particular fragments of reality. Interconnection between associative fields and systemic lexical semantics fields is obvious. The study directed from system to text shows the gradual changes in semantics structure of two synonyms. The research traces the establishment of their axiological specialization. The word rynok (market) develops a new meaning over time – “sphere of commodity exchange”, which is further reflected in the expansion of its lexical compatibility. Since the semantic component “noise” actualizes, the figurative meaning of word bazar (bazaar) emerges – “loud conversation”. Bazar (bazaar) in the native speaker’s mind is a space where one can be easily deceived. Rynok (market) on the value scale of everyday consciousness is also associated with theft, high cost and chaos, which is largely due to the influence of socio-economic factors on the language consciousness. Semantic differences between two synonyms and contamination of different meanings become the basis for creating language game. Conclusion. The meaning of words rynok (market) and bazar (bazaar) verbalize the crucial for person’s life fragment of reality. Throughout the long history of functioning, their semantics underwent significant transformation that can be revealed at various levels: structure of the meanings fixed by lexicography, associative and verbal level of language personality. The observations show that in the semantics structure of word rynok (market) the new meaning (‘system of exchange relations’) tends to prevail over the traditional one (‘place for trade’). Lexical unit bazar (bazaar) contains connotations in all meanings.

Keywords: lexicography, lexical semantics, associative field, connotations, synonymy

Vanina O. G., Kanakova Lyubov Petrovna . // Tomsk State Pedagogical University Bulletin. 1999. Issue 2 (11). P. 37-42

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Kim Antonina Aleksandrovna . // Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 73-80

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Kritskaya Nadezhda Vadimovna LIVE AS YOU WRITE // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 9-12

The article dwells on the problem of relationship between I. A. Krylov’s personality and romantic ideology of his time. The enigmatic nature of Krylov, being highly pragmatic and common-sensed, nevertheless, appears to have much in common with the basic principle of romanticism “Live as you write, and write as you live”, declared by V. A. Zhukovsky.

Keywords: I. A. Krylov, romanticism

Galashova Nataliya Borisovna, Kamarova N. A., Chernykh Elena Ivanovna ABOUT APPROACHES AND METHODS OF RESEARCH OF BODY AS VISUAL CHARACTER IN ADVERTISEMENT TEXT // Tomsk State Pedagogical University Bulletin. 2015. Issue 5 (158). P. 196-199

A “visual turn” in the culture defined prevailing of visual characters in advertisement discourse. The body of man becomes one of the often used visual signs in advertisement discourse. In the article approaches and methods of research of body are considered as visual character in an advertisement. As basic methods an interview and focus are distinguished is a group, and also semiotic, structural and method of discursive interpretation. By adequate philosophical approach in the study of body a phenomenological hermeneutics can come forward in an advertisement. The phenomenological approach allows to explain the perception of the consumer of media images. The use of the hermeneutic approach will allow you to create a holistic interpretation of the corporeal image in advertising and to reach the understanding of modern models of reality with its system of values.

Keywords: body, advertisement, visual sociology, phenomenological hermeneutics

Kuryanovich Anna Vladimirovna FEATURES OF SYNTACTIC STRUCTURE OF LETTERS OF REPRESENTATIVES OF RUSSIAN CREATIVE INTELLIGENTSIA OF THE XX CENTURY IN THE ASPECT OF REGULATIVITY THEORY // Tomsk State Pedagogical University Bulletin. 2015. Issue 6 (159). P. 126-132

The article focuses on the analysis of syntactic organization of epistolary texts from the perspective of regulativity theory, developed in the framework of the communicative style of the text – a new and promising direction of functional stylistics. Regulativity is understood as the ability to manage through the text the reader’s cognitive activity. The key thesis advocates judgment that the regulativity as a universal text-forming feature has specifics of its manifestation in the letters – the most relevant for the type of epistolary texts, due to the peculiarities of epistolary communication sphere. The factors determining the specificity of epistolary regulativity include: distance character of communication between the addresser and the addressee, bound by the written form of verbal contact, the special role of extralinguistic factors (аuthor of the target installation, the nature of the relationship communicants, thematic and situational context, genre form), informality and ease of dialogue, his lack of preparation, automatism, spontaneity. We should particularly mention the factor of polidiscursivity of epistolary. For the material served the private letters of the representatives of Russian creative intelligentzia of the ХХ century (M. V. Nesterov, F. I. Chaliapin, V. I. Vernadsky, M. I. Tsvetaeva, Yu. M. Lotman, V. S. Vysotsky, D. D. Shostakovich), characterized by the presence in their speech of the rich palette of regulatory assets and syntactic structures. This is largely due to the brightness of the personalities of the communicants, originality of idiostyle of each addressee and syncretic and stylistic properties of their letters. Among the most significant regulatory syntactic means include: simple, one-piece, incomplete, exclamatory and interrogative sentences, homogeneous terms, word order, and various forms of transfer of another’s speech. The list of assets of poetic syntax highlighted antithesis, oxymoron, comparison, graduation.

Keywords: epistolary text, writing, Russian intellectuals, communicative style of the text, regulativity, syntactic text units