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| 501 | The article is devoted to the problem of creation of successful brand in conditions of a strong competition among them. The theory tape allows to slightly open secrets of deep motivation of the consumers and to use this knowledge in creation and development of successful brands. The conformity to individuality brand certain tape is recognized by a key component successful of the companies in the market. Socionic opens perspective opportunities for marketing at segmentation of the consumers and development of brand. The theory of socionics gives the complete characteristics to 16 types of the person, which personify all consumers. The expert should know types of each segment, develop and create the stamps of the goods and their image, advertising campaign, effective methods of stimulation separately for every group. With competent use of theoretical development of socionics the experts in the field of marketing are able fully and effectively to satisfy needs of the consumer | 1709 | |||||
| 502 | Optimization of the foreign language teaching process at the Law department is observed in the article. The author describes the defined pedagogical conditions which optimize the teaching process of the foreign language learning. Keywords: optimization, pedagogical condition, bilingual education, cognitive style, experiment, competence. | 1708 | |||||
| 503 | This article considers the problem of the institutes of additional education and their participation in the upbringing and teaching of the disabled children and describes the working experience of “Home of children’s creativity” Kachkanar, Sverdlovskaya region. The author supposes that in the conditions of small towns work with the disabled children and their parents allows to fill in the gap of social and pedagogical attention to the problems of disabled children and appreciably optimize their upbringing and teaching. Keywords: the upbringing and teaching of the children with limited physical abilities, social-pedagogical help, of additional education, creative activity | 1708 | |||||
| 504 | The paper is devoted to the description of one of the phenomena of the modern media space, namely fake news. To denote the thing under study a lot of terms are used in different scientific paradigms: fake news, false news, mediamystification, information attack, media-fake. The term “fake news” is considered by the author to be the most appropriate one as it coincides with the genre aspect of the phenomenon under study, it reflects the dominant role of the fake news usage as the leading instrument of information and psychological warfare. The author gives the characteristics of the structural, linguistic, pragmatic and discursive peculiarities of the fake news. It is pointed out that to some extent fake news may be identical to newspaper hoax but the latter is mainly used in the framework of the paper-based mass-media whereas the Internet makes it necessary to create new terms for denoting newly emerged phenomena. The terms “fake news” and “newspaper hoax” also differ in the scale of their consequences: the latter might be quite harmless while the former might provoke cyberterrorism. The author gives some pieces of advice how to distinguish fake news from real messages in the modern mass-media discourse. The set of these rules might be helpful not only for ordinary readers but also for the journalists, i.e. for those who generate news. Keywords: fake news, media space, axiological conflict, manipulation, information and psychological warfare | 1708 | |||||
| 505 | This article is a new addition to the hlstcry of Russian ancestral surnames in verbal legends of linguistic clans of Great Rus" tribes and is dedicated to the problems of evolution of professional names of Russian clans and totems, it explains the cause of origin of Koza (she-goat) and Kozei (he-goat) totems of linguistic Skaz clan in Rus' tribe as well; why it was required to keep ancestral memory and why jii days of old Russians said: «Who wii! recall bygons lose an eye and who will forget it will lose the both». | 1707 | |||||
| 506 | In this paper slips of the tongue and mishears are considered as one of the informational spam displays in the oral spontaneous communication. Their kinds and causes of the appearance in the dialect speech are revealed. Their distinguishing and similar features with the phenomena like dyslexia, paronymia and paronymasia are mentioned. Besides, peculiarities of their functioning in fiction are fixed. | 1707 | |||||
| 507 | The article shows that primary aspect of deciding the problem of finding the own Russian’s culture unique in modern philosophy is comprehension of general system - making mental dominants of Russian culture. According to the author’s opinions they are absolutism, asceticism, kindness, cathedral, humility. Russian culture is embodiment of these mental dominants. These cultural dominants form in the process of the comprehension of Christian ideas by ancient Russian culture according to its mentality. | 1707 | |||||
| 508 | The article is devoted to a conception of pedagogical techniques as the basic categories of specialists training for the needs of the tourism industry. Some peculiarities and specifics of the industry have been analyzed in detail, the necessity of exactly the module variations is substantiated. There have been presented some examples of modular technologies that can be perfectly adapted to such discipline as «Tourism economics». The theme in question is known to be poorly explored and requires further research. The article mainly focuses on the algorithm of actions applicable for the modular approach, and the idea is reinforced by an examination of the teacher’s role as a coach. Also a definition of this pedagogical concept has been proposed, and an adequate level of competency has been introduced. This thesis is confirmed by the peculiarities of the tourism market, which is regarded as a changeable and dynamic system. The main section of the paper presents some problem-theme blocks that can be successfully implemented into the «coach» system with the purpose to compose the «Change management strategy for the tourism business» module in the discipline «Tourism economics». In conclusion, as a brief summary of the reported study, the author introduces a concept «information literacy», which is introduced by means of such notions as follows: «a paradox of information redundancy management», «a paradox of education management», «a paradox of uncertainty and variability management». Keywords: modular educational technologies, character, word, scheme, coach, information literacy, paradox of information redundancy management, paradox of education management, paradox of uncertainty and variability management | 1707 | |||||
| 509 | This article contain historical and methodological review of CH4, CO2 and CO emission from West Siberian wetlands. Special attention is given to the problem of spatial and temporal heterogeneity of gas flux which associated with daily and seasonal ecosystem dynamics and waterlogged landscape patterns. Different estimations of regional gases fluxes are analyzed. Keywords: carbon balance, methane, carbon dioxide, wetlands, Western Siberia | 1706 | |||||
| 510 | The article presents the theoretical basis of the future primary school teacher professional training for schoolboys educational progress assessing. The authors prove professional training model which includes purposeful, substantial, technological, criteria and effective parts and pedagogical conditions which assure its effective functioning. Keywords: future teacher training model, components of training, criteria of readiness, motivational and value component, cognitive component, activity founded and reflexive components. | 1706 | |||||
| 511 | The article discusses various aspects of teaching engineering drawing for a focused formation of professional qualities of a future specialist and his/her willingness to self-learning activities. The author proposes alternative experimental model for teaching engineering graphics, which ensures continuity of studying this subject in technical colleges. Keywords: engineering drawing, experimental model, the result of training, learning tools, professional qualities. | 1706 | |||||
| 512 | Discusses the issues of transition from children’s music schools, which are an integral part of the system of additional education, pre-professional programs in the field of art education, to further professional self-determination of graduates of art schools. Unfortunately, the ranks of graduates of art schools, in recent years, rarely fill up the number of students wanting to get an art education. After graduation many of the graduates, educated in a certain field continue professional training, and to act in the educational institutions of other profiles. This is due to the fact that the prestige of education in the sphere of culture and arts is not high. Among parents and children standing on the threshold of the school and are ready to choose a future profession, there is an unspoken ranking of “necessary and important” professions according to their prestige, “fashion” and material security. Low wages in the sphere of culture and arts does not allow it to rise to the same level as the more prestigious, according to parents and high school graduates, professions. The results of the analysis of the pre-professional programs are presented and the issues of their implementation are identified. The most significant were the increased physical and temporal workload, and a lack of motivation on the part of parents and children. The requirements for training in additional pre-professional programs are given, and the areas of responsibility of all parties in the educational process are selected. The conditions necessary for the formation of positive motivation and successful development, additional preprofessional programs are revealed. Among them are the following: the ability of the teacher to build the learning process so that heavy physical exertion associated with the development of choreographic disciplines, was seen as a requirement to achieve the learning outcomes; the interest of parents and their involvement in the learning process; the formation of students ‘interest in subjects of pre-professional programs. Keywords: additional education, pre-professional programs, motivation, choreography | 1706 | |||||
| 513 | The problem of the function of the low in the law science is comparatively new. For the first time, the concept of “function of the law” was used in the XIX Century by German lawyer R. Iering. The Russian law science turned to the question of function of the law many times, because analysis of the function of the law is important for learning the essence of the law | 1705 | |||||
| 514 | Author analyses the terminology of archaeological ornamentology. The problem is in the different understanding of the structural levels of ornaments and their various designations. The author proposes his solving of this problem. Keywords: archaeological ornamentology, ornament, structural levels, motive, element, border | 1705 | |||||
| 515 | Clusters formation in today’s economy provides favorable climate for creating, conolitions for work and introducing high technologies. The author examines foreign practice of forming and developing regional clusters in Italy, France, Great Britain, the USA und Japan. Keywords: regional computability, regional cluster, cooperation | 1705 | |||||
| 516 | This article describes psychosomatic symptoms that are common among HIV-infected men. These symptoms are interpreted from psychological point of view, and the conclusion is: the illness duration is not related to the intensity of symptoms, and patients who were infected in the earlier age suffer from symptoms related to feeling of guilt, fear and intenseness. Keywords: HIV-infection, psychosomatic, psychological aid | 1705 | |||||
| 517 | The article covers the problem of identity construction in children, which defines Russian educational policy today, actuating the search for alternative ways to implement it. Special aspects of indigenous minorities of the North are described in the light of other regions of multicultural Russia. The author studied the regions of Russia inhabited by indigenous small peoples, as well as their distinctive features that have a significant impact on the process of identity formation in children of the North. As a result of systematization of analytical data from 19 subjects of Russia and analysis of academic packages, a problem in cultural disciplines’ courseware has been revealed. The relevance of the subject (course) “Culture of the Peoples of the North”, developed as a result of research at the Research Institute of National Schools of the Republic of Sakha (Yakutia), was substantiated here as one of the key educational resources in the process of comprehensive formation of positive types of identity. The research has been carried out within framework of a public assignment from the Ministry of Education and Science of the Russian Federation starting since 2015. This article reflects the results of a research work on the development of a system aimed at formation of civil, regional, and ethno- cultural identity in children of the peoples of the North in form of a curriculum and teaching aids. Keywords: culture, spiritual values, indigenous peoples of the North, civil, regional, ethno-cultural identity | 1705 | |||||
| 518 | The article addresses changes in the fauna of the river Tom basin in the last 90 years, starting from the last century’s second decade in this work data on areas of distribution, certain size, weight and reproductive characteristics are shown. The authors discuss disappearance of pydschjan and tugun from the area. As a result of planned acclimatization efforts in the river Ob, at least 5 species were introduced to river Tom’s ichthyofauna. While in the dawn of research, salmonidae fishes were dominant species, in the present time, the basin is heavily populated by cyprinidae and percidae. Keywords: river Tom, ichthyofauna, introduced species, changes in fish population, distribution of species | 1704 | |||||
| 519 | This article is the result of a theoretical study of comparative constructions in the Shor language. This study gives a complete description and comparative analysis of the etymology of singularities of analytic performance comparison чилеп, шени, ош›аш in Shor and other Turkic languages (Altai, Khakas, Tuva), structural-functional classification of comparative constructions in the simple sentence in the Shor language and definition of synonymy postpositions. Keywords: postpositions, comparative particles, types of comparative constructions, comparison standard and comparison subject, comparison indicator, synonymy postpositions | 1704 | |||||
| 520 | The article is devoted to the development of cognitive independence through problem situations. The novelty consists in the justifi cation of humanities subjects as a deliberate means of cognitive independence through special problem situations for pupils of 5–7th classes of secondary school. The article indicated the problematic situation, particularly effective in the development of cognitive independence of pupils of the 5–7th grades. Keywords: adolescence, the cognitive independence, humanities, problem situations, development of cognitive independence, middle school age, pupils of 5–7th grades | 1704 | |||||
| 521 | In the article we discuss the problem of formation and evaluation of pedagogical competences in the field of preschool foreign language education. Modern educational companies are in need of flexible and constantly developing teachers. The technology of portfolio is shown as one of the effective technologies which allows us to collect and structure all the information about the development of pedagogical competences. The teacher’s portfolio consists of a teacher questionnaire, English placement test, individual plan, project, teacher’s characteristics and selfreflection. It also helps to evaluate a teacher at any period of her or his professional development. The sources of evaluation are supervisors’ feedback, parents’ feedback and self-reflection. We distinguish four main pedagogical competences in the field of preschool foreign language education. They are communicative competences, informative competences, organizational competences and creative activity. We also formulate the requirements according to the three-level system of formation of the main pedagogical competences and the criteria of evaluation for each of three levels. The level «I know» means teachers understand the importance of self-development and they learn new skills. The level «I can» means teachers practice new skills at their lessons. The level «I can teach» means teachers can share their experience with colleagues. Keywords: professional development, preschool education, competences, foreign language teacher, portfolio, training, supervision, self-reflection | 1704 | |||||
| 522 | The article describes the technique of teacher's creative self-development and its facilitation. The technique is based upon scheduling the individual way of teacher's self-development which becomes clear in the course of self-analysis and diagnostics of educational work and level of development of personal qualities. The stages of process of teacher's creative self-development are identified. Keywords: teacher's creative self-development, self-analysis, diagnostics, stages of teacher's creative self-development | 1703 | |||||
| 523 | The article deals with the opportunity of studying self-assessment of important features for professional activity through the modifying technique of studying a personality’s self-assessment by S. A. Boadassey, B. A. Sosnovsky. This modification was checked among the psychologists of educational institutions. The results of the research are analyzed. Psychologists’ professionally important features influence upon the level of their professional appraisal is presented in the article. The dynamics of prior professionally important features of teachers-psychologists according to their length of service are shown. Keywords: self-assessment, psychologists’ important features for professional activity, self-assessment of a teacher-psychologist’s professionally important features | 1703 | |||||
| 524 | Introduction. The comic aphorism is usually considered in the framework of parody forms, although its genre potential is much wider. Comic aphorism as a genre form is one of the super-small genres, widely spread in satirical and comic journals and play important role in periods of mass interest in publications of this type. Aim and objectives. The purpose of this work is to determine the place and functions of aphorism in the Russian satire of 1905-1907, to identify poetics and typology of aphorisms in this period, which allows us to make theoretical and historical-literary conclusions concerning comic aphorism as a genre form. Material and research methods are based on a frontal study of the available corpus of sources, including satirical-humorous Russian magazines of 1905-1907. The article explores the comic aphorism as a genre, as separate text written with the corresponding author’s intention. The historical-typological and historical-functional approach and the structural analysis provide an opportunity to identify the role of context in the poetics of satirical aphorism and the main models of construction of aphorism and cycles of aphorisms. Results and discussion. Comic aphorism is included into the system of comic genres both functionally and conceptually. The opinion expressed in the form of aphorism is dictated as authoritative and rational. Aphorism allows to achieve the highest possible level of generalization and satirical typing by minimal means: at the potention of the genre form and its conventional perception. Context plays an important role: the author’s intention requires an appropriate reader’s reception. In most cases, the genre form of aphorisms in magazines of 1905-1907 was clearly marked: the genre setting was expressed in the definition given by the author or the editor, which set the appropriate reader’s perception. Another form of fixation is the declared connection with the corresponding literary tradition (K. Prutkov). Conclusion. The main intention in aphorisms of 1905-1907 is not parody (like Prutkov) but satirical. Among the subjects of satirical aphorisms are almost all spheres of the state and social order. Aphorisms also concern persons and situations that had a great resonance. The subject of the statement can become the object of satirical image: most often, such comic aphorism is created as a direct speech. Theoretical contribution. The research proves that comic aphorism as a genre must not be considered as only a parody form. It is one of the ultra-small genres that are widely used in satirical and humorous magazines in Russia and play a particularly important role in the periods of mass interest in publications of this type. The wide spread of comic satirical aphorism in 1905-1907 is determined both by the formal structure of satirical magazines, which widely used ultra-small genres, and by the genre possibilities of satirical aphorism, which acquires a bright, sharp and universal character. The content of the statement combines accusatory pathos, comic intention, a high degree of generalization and the associated axiomatic categoricity. Self-incriminating statements are put into the mouths of real public figures who become the target of satire. Practical significance. The results of the work would be used in the studying of Russian literature of the 20th century, Russian satire and in lecture courses on the theory and history of satire and aphorism as genre. Keywords: aphorism, satire, sarcasm, satirical magazines, the First Russian revolution, comic, Kozma Prutkov, P. Potemkin | 1703 | |||||
| 525 | In Nabokov’s novel “The Eye” semantics of sleep is researched by means of analysis of plot, narrative and intertextual levels of the work, it is proved that through a dialogue with classical literature Nabokov expresses his interpretation of sleep which corresponds to existential world outlook. Keywords: Russian-language literature abroad, Nabokov, Pushkin, Lermontov, Dostoevsky, motive, sleep, dream, baroque, romanticism, existentialism, consciousness | 1702 | |||||
| 526 | The article deals with the issue of using e-mail for independent students’ learning a foreign language. E-mail is an effective tool of independent study that can be applied at every stage of learning. Different examples of tasks and internet resources that can be used in the process of study are given. Methodological ground of the e-mail necessity for students’ motivation is outlined. Keywords: independent study, e-mail, motivation, authentic material, IT technology | 1702 | |||||
| 527 | The analysis of "dialogic language" theory of art underlying the concept of synthetism of E.I. Zamyatin allows delimiting it from genetically and formally close to it symbolist and vanguard concepts of synthesis. "Neorealism" of Zamyatin is considered in the wide cultural context of the epoch. | 1701 | |||||
| 528 | In this paper the concept of learner autonomy is reviewed in its historical development in pedagogy and in foreign languages teaching. The opinions of different scientists on the problem of learner autonomy development in a learning process are given, the projects carried out in this field of research are described, the conditions necessary for successful learner autonomy development are stated, the factors which served as a stimulus for the development of learner autonomy concept are analyzed. Keywords: teaching foreign languages, lifelong learning, learner autonomyм | 1701 | |||||
| 529 | In the scientific-methodical aspect the methodical comment exists in two basic forms: as a type of information-methodical products and as an expert evaluation. Both forms are significant and necessary for theoreticians and practitioners of the educational process. In this article methodical comment is examined as a means of development and evaluation of the professional competence of the teacher of a foreign language. The most appropriate base (informative material) for methodical comments in the course of teachers’ training is proposed (methodical statements, quotes from scientific and educational literature, a description of the methods, techniques, methods, forms of teaching, educational activity results). Examples of tasks from foreign textbooks, which can be considered analogous to methodological commentary and author’s examples of methodological comments are provided. Such tasks were developed by the author of this publication for National Students’ Olympiads on the methods of foreign language teaching “Foreign language (English) and methods of teaching it” (Tomsk, Tomsk State Pedagogical University, 2016), and their use has fully justified their scientific and methodological value as a form of evaluation of professional competence of foreign language teachers. The criteria of evaluation of the methodical comments are given (pithiness, validity and completeness of the comment, actuality of the comment in terms of matching the realities of modern language education, knowledge of professional terminology, examples as a support to the comment, observance of time limits). Keywords: methodical comment, professional competence, means of development of professional competence, foreign language, foreign language teacher | 1701 | |||||
| 530 | The article is devoted to the problem of tolerance, its philosophical, sociological and psychological analysis; the evolution of this notion is traced. The widely known disproportion between the means of understanding and defining of tolerance and constantly growing number of empirical evidence which explain the mechanisms of origin of such phenomenon as tolerance | 1700 | |||||
| 531 | The article deals with the educational objectives of the subject “Physical Training” in modern elementary school, its place in the overall development of the child. The author highlighted content lines and types of lessons, characterized the activity approach to lessons and classes in physical training. Keywords: description of the graduate, educational tasks, parts and content of the subject, physical training lesson | 1700 | |||||
| 532 | The implementation of master programs is considered. An assessment of the quality of the implementation of master programs on example of Department of Television and Control of the Tomsk State University of Control Systems and Radioelectronics was conducted. For the assessment, a questionnaire was conducted among subjects of the educational process. The main advantages and disadvantages of master programs on electromagnetic compatibility at the department of Television and Control are revealed. Factors influencing the decrease in the effectiveness of the educational process are revealed. The organization of a contact area of a teacher with students and the implementation of scientific work in the framework of training in the magistracy were considered. A set of measures to improve the implementation of master programs, related to the organization of the educational process, the revision of the formats of work with students, the conduct of research activities undergraduates is developed. The results of partial implementation of this complex were presented. Tests for verification of the residual knowledge of students and for internal monitoring of the quality assessment of the educational process were developed. The testing was conducted and it’s results were analyzed. The importance of conducting a systematic assessment of the educational process quality was shown. Keywords: higher education, master programs, quality of education, electromagnetic compatibility | 1700 | |||||
| 533 | have caused the appropriate reforms in the forms of educational process organization, methods, means of study and control at an institution of higher education. Therefore, it is necessary for us to reveal the topicality of distance study within the framework of this article, on the whole, and an electronic textbook, in particular, for the students of non-linguistic institution of higher education, to determine the most optimal methods, means of study and control of foreign language. First of all, it is necessary for us to give the definition of distance study. Distance study – the form of educational process organization, when the study, for instance, of a foreign language is realized at a distance, with the help of computerized telecommunication systems. For many years this form of study has been implemented as a postal tuition. Distance study provides of many opportunities in contrast to different forms of a postal tuition. | 1699 | |||||
| 534 | With the help of questionnaire DOTS of A.Tomas at the big number of respondents (more than 3000) different age (from 16 till 75 years) the degree of display of 13 features of temperament (general activity, approach, mood, sensitivity, intensity, отвлекаемость, a rhythm of dream, a rhythm of meal, a rhythm of habits, persistence and flexibility of behaviour) has been investigated. Four types of age dynamics of features of temperament are described: 1) progressing increase in a degree of display of this or that feature; 2) progressing decrease in the corresponding size; 3) increase in a parameter at mature age and decrease in an old age; and 4) change of a parameter only at older persons. The opinion expresses, that these features are determined, natural morfo-functional changes in a brain and in an organism as a whole, connected to processes of the general ageing an organism. Keywords: features of temperament, age dynamics, types of changes | 1699 | |||||
| 535 | In the story Varenka Kovalenko sings the song The Winds Blow several times. In the song a young woman talks of her passion to her lover, or fiancйe who is separated from her and leaves either for different distant place, or even for exile. The author of this song is the Ukrainian poetess of XVII century Marusya Churay. We can see the shade of her fate casting on Varenka. Varenka’s brother Mikhail Kovalenko used to call his colleague Belikov - a Swallower, or Spider after the play of M. Kropivnitsky. The revelation of Ukrainian origins of the Chekhov’s story gives the opportunity to consider implied sense in the Burkin’s monologue its Lyric (Varenka) and Dramatic ( her brother Mikhail) sides. Keywords: narrator character Ukrainian world allusion implied text | 1699 | |||||
| 536 | The article concerns some investigation aspects of hagiographic tradition in Russian literature of classical period. Some artistic handling of narrative texts and various methods of introduction narrative elements in secular works are analyzed. Illustrative materials are works by masters of Russian prose from A. I. Gertsen to A. A. Abramov. Keywords: hagiographic traditions, narrative texts, Russian prose | 1699 | |||||
| 537 | The article gives the definition to the concept of general-cultural competence and its structure, pedagogical prerequisites for its formation in pre-school children by means of museum pedagogy. The pilot program developed by the author reveals pedagogical potential of developing general-cultural competence in pre-school children by means of using cultural and educational resources of museums, active methods of training in museum-excursion environment. The article suggests a pilot program of forming cultural competence of pre-school children within a “museumkindergarten” system. It also suggests addressing cultural values and using museum pieces in the process of training and developing of pre-school children. Keywords: general-cultural competence, competent approach, museum environment, museum pedagogy, museum and pedagogical process, museum and pedagogical program | 1699 | |||||
| 538 | This article is devoted to the problem of competitiveness forming among university graduates. We have given the definition of a competitive specialist and made up the model of competitiveness of University graduates. In our research work we have proved the dependence of competitiveness level from the quality of higher education, from successful management of competitiveness forming of University graduates. Keywords: competitiveness, higher education, graduates | 1699 | |||||
| 539 | The article considers the issue of global migration as a social phenomena specific for the process of globalization that transformed national social stratifications into parts of unique global social structure eligible by international differentiation of labour. The conclusion is that labour migration as a form of social contradiction stipulated by way of social production creates internal tension for national systems of capitalistic centres. Keywords: labour migration, migration, global social structure, social contradiction, interethnic tension | 1699 | |||||
| 540 | The paper investigates sound images in Lermontov's lyric poetry. The authors point out that the sound ac- quires a special methaphoric symbolic meaning in the artistic system of the poet and subdivide it into sound images (sound-farewell, sound-wellcome, sound-death, sound-high perseptions, etc.). Sound images in their psychological as well as philosophic symbolistic mean- ings in Lermontov's lyrics are analysed. | 1698 | |||||
| 541 | The article regards a combination of classical and non-classical types of artistry in the poetic book “Leaves of Grass”. The expressing of live “growth” phenomenon in the book’s poetics (time, space, figures, perception) and developing of the text from the myth and poetic unity of “I” and the World to their tragic harmony are investigated in the article | 1698 | |||||
| 542 | The article points to systematization of different types of regulative structures on the basis of existing research on communicative style of the text. The introduced typology of regulative structures takes into account range of criteria, which reflects method of the text as a form of communication. Keywords: regulativity of text, regulative means, regulative structures, types of regulative structures, regulative strategy | 1698 | |||||
| 543 | The author considers, how the fundamental oppositions “body – soul”, “flesh – spirit”, “matter – consciousness” in conditions of metempsyhoosis in A. I. Slapovsky’s adventure story “I – not I” reveals. The review total for boundary of the 20–21st of centuries of “scientific” consideration of the problem “soul – body” corresponds to the art concepts, postmodernist and surrealistic under the form, but social under the maintenance. The art-philosophical plan of Slapovsky reveals against similar art decisions. Keywords: modern prose, A. I. Slapovsky, “I – not I”, psychologism, metempsyhoosis, the adventure (a picaresque) romance, opposition “soul – a body”, actual art | 1698 | |||||
| 544 | The article gives the results of comparison of illocutionary speech acts in sports commentaries in the USA and Russia under linguocultural paradigm. Sports commentary has made the system of its genres complicated over years. Description of discursive personality in the framework of sports commentary requires knowledge of basic speech genres and speech acts. We can see the tendency of individualization in sports commentary because it incorporates certain emotionally-estimated units (lexical and grammatical). Thus the analysis of speech genres specificity in sport commentary is of particular interest to scholars. Speech genres structure the communicative space of native speakers. Sports commentators, as bearers of different languages and cultures prefer different speech genres. Study of this specificity is of the interest of both foreign and domestic linguists. This is the first comparative analysis of the system of speech genres of sports commentators, as bearers of different cultures. That determines the scientific novelty of this study. Sports commentaries in artistic gymnastics (Russian and English) are the material of this study. We paid particular attention to the analysis of system of illocutionary speech acts using discourse analysis. The article describes the results of the analysis of illocutionary speech acts in sports commentary that determines the nature of functioning of the language personality. Keywords: speech genre, speech genres specificity, system of speech genres, illocutionary speech acts, sports commentary | 1698 | |||||
| 545 | The article is devoted to additional methodical preparation of the students V of a rate to work in conditions of profile school on the basis of development and realization of a special rate: Profile training and preparation of the future teacher. In clause there is a speech about changes in a society connected to them by new tasks of education, about functions of profile school, her of a history in Russia. The contents of a special rate is given, the questions considere during realization of a rate are designated. Given clause will be useful both teachers, and students of pedagogical high schools interested by a problem of preparation of the teacher’s staff for work in conditions of profile training | 1696 | |||||
| 546 | The goal of the article is to analyze the status componentґs state of modern German within the main continuum. The descending status of German in its motherland is caused by the tendencies of Germanyґs Americanization and, as a result, by language democratization. This problem can be solved by a balanced model of German language policy. Keywords: language state, state analysis, language policy, the social prestige of languages, vertical media, exoglossy | 1696 | |||||
| 547 | The article presents a description of natural, climatic, environmental, socio-economic peculiarities of Altai Republic and regards their influence on forming of the educational sphere of the region. The particular features of Altai Republic (multi-national composition and low density of population, predominance of agricultural production, adverse weather and climate conditions, environmental problems, high variety of ethnic and religious traditions etc.) make a considerable impact on forming the republic's social basis. | 1695 | |||||
| 548 | The article deals with the problems of semantic updating of the lexical structure of the Russian language for the last two decades, one of the types of the semantic derivation – the expansion of semantics of lexical units is considered. | 1695 | |||||
| 549 | The article introduces classification of integrative projects. It also presents methods of self-study organization for students of technical universities and development of integrative projects in Mathematics and Computer Science. Keywords: mathematics, computer science, projects, integrative projects, student self-study | 1695 | |||||
| 550 | The author shows the contribution of former officers to the organization and development of the military educational system in Siberia. The data about the number, living and labour conditions of commanding and teaching staff of military educational institutions in Siberian military district are provided as well as the data about the changes which took place in them and in the attitude of the Soviet power to them. | 1694 | |||||