Petrov A. V. Russian Classical Literature and Changes in the Modern Educational System // Tomsk State Pedagogical University Bulletin. 2005. Issue 6 (50). P. 112-117

The main ideas and problems of the present situation with the Russian classical literature in teachers and students consciousness are emphasized on the questionnaire materials. Opinions of respondents are viewed against a background of the modern educational reform and recent changes taking place in Russia's society.

Smolyakova D. V. Texts on the History of Mathematics as an Instrument for Mental Education of Basic School Pupils // Tomsk State Pedagogical University Bulletin. 2006. Issue 3 (54). P. 36-39

The paper regards school texts on the history of mathematics as an instrument for mental education of basic school pupils. There was worked out a system of the texts directed at the development of some components of cognitive experience: texts, favoring verbal-symbolic, visual, sensual-emotional ways of information coding; texts, directed at enriching pupils’ emotional-evaluative experience and so on. The importance of each type of the text on the history of mathematics is shown.

Rostovtsev A. N., Sokolova E. M. Technological Education as the Most Practicable Way to Compensate the Children Speech Pathology // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 121-123

The technological education of the junior schoolchildren with the speech pathology is analyzed in the article. The theoretical statements and the results of the research confirm the influence of the technological education on the development of the functional abilities of the children. The research reveals the essence of the concept «compensation», its kinds and the necessity of the programme «Technology» for the junior schoolchildren with the speech defects.

Blinova Olga Iosifovna Typologizing Function of an Inside Form of a Word // Tomsk State Pedagogical University Bulletin. 2007. Issue 2 (65). P. 30-33

The article relates to one of the basic but less studied functions of an inside form of a word, which is connected with the expression of typological features of the world’s languages. On the basis of the results of motivological-comparative analysis of the thematic groups of the Russian, Ukraine, Poland, French, English and German the characteristics of realization of studied function are examined.

Dementyev D. N. Peculiarities of Use of Physical Training Means by Children with Stunted Growth // Tomsk State Pedagogical University Bulletin. 2007. Issue 5 (68). P. 94-96

Stunting is one of the contemporary problems. Carrying out the comprehensive rehabilitation actions with children with stunted growth is essential for recreating their personal and social status. Physical training is one of the most powerful stimulants for the secretion of the growth hormone. Using of the graduated exercises for stunted - growth children during the 1,5 - 2 hours excites the presence of the growth hormone in blood thrice as much

Koval T. S. Concept «Information Culture of Personality»: Evolution of Meaning // Tomsk State Pedagogical University Bulletin. 2007. Issue 7 (70). P. 67-72

The paper is devoted to the exploration of the concept of the information culture of a personality and the evolution of its meaning. The author analyses various aspects of this concept, the stages of its development and tries to find the reason for the absence of unified approaches to the subject

Chervonnyy Mikhail Aleksandrovich, Danilov D. O. Estimation of System Thinking of Learning Senior Classes // Tomsk State Pedagogical University Bulletin. 2007. Issue 10 (73). P. 73-77

In article the problem of psychology-pedagogical diagnostics of formation of system thinking of pupils in training to physics is examined. The estimation of thinking is carried spent by a technique developed on the basis of use of the latent mechanical, electric, optical systems. Experience of its use in educational process is resulted

Koksharov A. A., Orlov A. N. MODELING OF CONTINUITY OF EDUCATION OF CULTURE OF HEALTH OF FUTURE TEACHERS IN THE SYSTEM «PEDAGOGIC COLLEGE - PEDAGOGIC HIGHER EDUCATION INSTITUTION» // Tomsk State Pedagogical University Bulletin. 2009. Issue 10 (88). P. 139-144

Theoretic analysis of the categories «culture of health» and «continuity» is carried out, characteristic of modeling as method of knowledge and method of research is given. The presented model of continuity of education of culture of health of future teachers in the system «pedagogic college - pedagogic higher education institution» is created by means of multicomponent mechanism of modeling. Several components are outlined: need-motivational, cognitive, activity, evaluative-reflexive.

Keywords: secondary and higher professional education, continuity, education of culture of health, modeling, model

Sartakova Elena Evgenyevna EFFICIENCY DIAGNOSTICS OF RURAL MUNICIPAL EDUCATIONAL SYSTEMS MODERNIZATION AND PEDAGOGICAL CONDITIONS OF ITS REALIZATION // Tomsk State Pedagogical University Bulletin. 2009. Issue 11 (89). P. 78-84

The article deals with actual trends of efficiency diagnostics of rural municipal educational systems modernization and pedagogical conditions of its realization, which research actuality is conditioned by the necessity of forming rural education development mechanisms: area nets, including modern models of schools (including incomplete and scanty schools), realizing modern educational programs using innovational educational techniques (technologies); models and techniques (technologies) of preparing teachers for rural area and raising the level of their skill

Keywords: efficiency diagnostics of municipal educational system modernization

Nikulshin Sergey Maevich FORMATION OF PROFESSIONAL COMPETENCE OF TEACHERS IN RURAL UNGRADED SECONDARY INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2009. Issue 12 (90). P. 11-18

A concept of professional competence, summarized the experience of the Institute for Advanced Studies on preparation of trainers to organize professional development of teachers MKSH standards-based general education of the second generation.

Keywords: teacher'sprofessional competence, competence-oriented standards of education

Lorer Viktoriya Valeryevna EMOTIONAL REGULATION IN INFANTS WITH CEREBRAL-ORGANIC DEFICIENCY IN INTERACTION WITH THEIR MOTHERS // Tomsk State Pedagogical University Bulletin. 2010. Issue 3 (93). P. 56-59

The article presents the results of a comparative analysis of strategies of emotional regulation in infants with structural disorders of the brain at 3 and 6 months, describes the features of behavioral repertoire of mothers. It is shown that maternal behavior during mother-infant interaction is correlated with the strategies of emotional regulation in infants.

Keywords: emotional regulation, infant, social interaction, behavior, structural disorders of the brain

Matveyeva A. V. THE SYSTEM OF TRAINING OF PROFESSIONALLY-ORIENTED COMMUNICATION IN RUSSIAN FOR FOREIGN STUDENTS OF ART FACULTIES // Tomsk State Pedagogical University Bulletin. 2011. Issue 2 (104). P. 65-69

The article deals with the description of the system of training of professionally oriented communication in Russian for foreign students of art faculties. The effectiveness of the complex tasks and exercises, including training texts, are based on materials of artistic specialty, confirmed by the experimental data. Using the proposed system of work can significantly improve the development of communicative competence in professional communication.

Keywords: professionally oriented communication, communicative competence, lexical minimum, educational text, lexis for special purposes, stereotyped expression, independent work.

Pronin Viktor Vladimirovich, Revyakin Yuriy Terentyevich, Sitnikov Artur Stepa PROFESSIONAL FOOTBALL AS A CULTURAL PHENOMENON OF MODERN SOCIETY // Tomsk State Pedagogical University Bulletin. 2012. Issue 4 (119). P. 239-243

In the article an attempt to identifi cation of modern football in the process of competitive activity in all its diversity from professional from professional sports management to intra football and by football segments of mass culture, in which fans are an integral and inseparable part of it. The authors consider sub-cultural phenomenon – constructive support – as a tool for positive infl uence of fan’s support on emulative results directly during a football match. In this case the set of identifi ed components of the sports process creates a new mechanism for its stakeholders

Keywords: mass culture, football and by-football subcultures, a constructive support, complex modeling sociocultural objects and relations, stakeholders of modern sports process

Kunashenko Yuriy Petrovich BREMSSTRAHLUNG FROM FAST NEUTRONS // Tomsk State Pedagogical University Bulletin. 2012. Issue 7 (122). P. 49-55

The theory of bremsstrahlung from fast neutrons in electric field of atom is developed. The cross-section of process is derived. The angular and energy cross-section dependence is investigated. There are two possibilities of the photon emission: with and without neutron spin flip.

Keywords: fast neutrons, bremsstrahlung

Medniko Dmitriy Mikhaylovich THE PROBLEM OF SOCIAL PARTNERSHIP IN THE SIBERIAN PERIODICAL PRESS THE LATTER HALF OF THE 1800’S – EARLY 1900’S // Tomsk State Pedagogical University Bulletin. 2012. Issue 9 (124). P. 36-42

The article is the result of studying the issue of social partnership in labor relationships in the Siberian periodical press in the 1800’s – early 1900’s. We have considered the standpoints of the left-wing and liberal press on this problem. Pre-revolutionary Russian liberal press gives an idea of the compromise (which would consider the interests of the bourgeoisie as well as the workers) in solving the labor issue. Unfortunately, the social development of Siberia in Imperial times could not possibly yield such changes.

Keywords: labor relations in Siberia, social partnership, pre-revolutionary periodical press

Bykonya Valentina Viktorovna THE FORMATION OF THE PRONOMINAL SYSTEM IN THE SELKUP LANGUAGE // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 65-69

In the article the rendering of the possible way of pronominal system formation in the Selkup language is offered. Interrogative pronouns were historically the names of mythical ancestors. Tabooing of the names caused the use of allegories in form of interrogative, indefi nite, negative pronouns. The substitutes of the names became the key elements of word formation: kaj “duck” (totem); kaj “who”, “what”, “what”; kajdo “why”, “what for”; kajne “nothing”.

Keywords: Selkup language, pronoun, euphemism, spiritual culture

Felde Olga Viktorovna, Zhuravel Tamara Nikolaevna THE TUVINIAN LANGUAGE IN KRASNOYARSK REGION: THE SOCIOPSYCHOLINGUISTIC RESEARCH // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 159-163

The article deals with the problem of vitality of Tuvinian language as a language of minority, which is functi oning, in close contact with Russian. The analysis of subjective and objective assessment of Tuvinean language vitality is given with the help of psycholinguistic experiment which has been taken in the Usinsk Valley settlements placed on the south of Krasnoyarsk region.

Keywords: language of minority, language of majority, vitality, language situation, language policy, language shift, psycholinguistic experiment

Blagov Vladimir Vasilyevich THE MEANS OF SUBTEXT REPRESENTATION IN M. TSVETAEVA POETRY CYCLE “PROVODA” // Tomsk State Pedagogical University Bulletin. 2012. Issue 10 (125). P. 184-188

Different means and methods of subtext representation in M. Tsvetaeva poetry cycle “Provoda” are studied in the article. Marking out of certain regulative means and implicit structures is proposed to be the major method of revealing the whole semantics of poetry pieces.

Keywords: subtext, subtext representation, implicit meaning, regulation, regulative means and implicit structures

Mendygaliyeva Altnay Kenesovna THE PROBLEM OF CONTINUITY OF THE EDUCATIONAL PROCESS IN PRIMARY AND BASIC SCHOOL // Tomsk State Pedagogical University Bulletin. 2012. Issue 11 (126). P. 182-184

In this article we handle an actual complex problem of succession in education of schoolchildren when they transfer from elementary school to secondary one. The analysis of the methodical literature has allowed the author to discover the basic directions of realisation of succession in training to the mathematician at elementary and basic school. The author managed to highlight the main conditions of readiness of students to teaching in the primary school.

Bologova Natalya Anatolyevna REFLEXIVE POSITION OF COLLEGE MANAGERS: CONCEPTUAL-TERMINOLOGICAL ASPECT // Tomsk State Pedagogical University Bulletin. 2013. Issue 4 (132). P. 25-27

The article covers conceptual-terminological aspect on the problem of reflexive position of college managers. The author discloses concepts and gives interpretations of such definitions as “position”, “professional position”, “reflexive position of college managers”. The author insists to continue the research on the investigated problem.

Keywords: position, professional position, reflexive position, college managers, institution of vocational training

Kupriyanova Irina Evgenyevna, Dashiyeva Bairma Antonovna, Karaush Irina Sergeyevna QUALITY OF LIFE AND MENTAL HEALTH OF TEACHERS WORKING IN DIFFERENT EDUCATIONAL SYSTEMS (GENERAL, SPECIAL, INCLUSIVE) // Tomsk State Pedagogical University Bulletin. 2013. Issue 11 (139). P. 87-93

270 teachers of city schools, 54 teachers of rural schools, 105 teachers correctional schools and special correctional boarding schools were examined. The data on the prevalence of violation of adaptation in this group were obtained. The level of anxiety, the severity of burnout syndrome and quality of life were studied. The programs of prevention of burnout syndrome were offered.

Keywords: educators, violation of adaptation, quality of life, burnout syndrome, anxiety, correction and inclusive education

Ovchinnikova Yuliya Valeryevna, Bogomaz Sergey Aleksandrovich, Gychev Aleksandr Vitalyevich FEATURES OF THE PROFESSION IMAGE OF INDIVIDUALS AT DIFFERENT STAGES OF PROFESSIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2015. Issue 3 (156). P. 28-33

The article deals with the dynamics of the image of the profession substantial characteristics at different stages of professional education involving certain types of crises. Based on the data of the image of the profession in the context of a crisis of professional formation, the existence of obligatory and facultative features in its structure is assumed. The authors suggest the existence of “ideal” image of the profession among students and the unemployed. The structure and nature of the interaction between the obligatory and facultative descriptors of image of profession in each group is analyzed in the article. The assumption about the existence of a unmatched structure of the image profession among students, graduates working in the specialty, and the unemployed is proposed.

Keywords: crises of professional education, image of profession, ideal representations about profession, obligatory and facultative descriptors of profession

Kritskaya Nadezhda Vadimovna FROM THE HISTORY OF RUSSIAN-ENGLISH LITERAL TRANSLATION (PECULIARITIES OF INTERPRETATION OF I. A. KRYLOV’S FABLES BY W. R. S. RALSTON) // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 112-116

Key peculiarities of literal prose translations of I. A. Krylov’s fables by well-known English slavist and interpreter W. R. S. Ralston are discussed in the article. The book Krilof and his Fables, first issued in 1869, enjoyed a great success and added a considerable contribution to propaganda of Russian culture in England. Lexical, syntactical, and stylistic features of the English texts, as well as difficult for translation cases of rendering of realities and proper names are studied. An attempt to explain the author’s choice of literal (exact) translation against the background of free Russian-English interpretations of the time is provided from the historical point of view. The article shows, that literal prose translation of Russian verse, however condemned as imperfect by modern translatology, was a successful and necessary step in its time, aimed at introducing a famous Russian writer to English readers. Ralston’s attempt was even more significant considering the traditional attitude of British authors to regard the fable as literary genre not just prone to, but also welcoming free interpretational transformations. Objectively lacking idiom, imagery and humour of the original, prose versions of Ralston, nevertheless, retrieved at least the true idea of the original fables contents and provided the readers with reliable image of Russian life and folklore.

Keywords: literal prose translation, W. R. S. Ralston, stylistics o the text, fables, I. A. Krylov

Milevskiy O. A. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 70-74

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Genike E. A. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 4 (7). P. 38-43

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Stepanov Alexander Anatolevich . // Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 16-19

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Filonov S. V. The problems of Russian liberalism of the new millenium boundary. // Tomsk State Pedagogical University Bulletin. 2000. Issue 3 (19). P. 56-59

This article represents by itself the historical survey of the Russian liberal phenomenon. The main author's thought is contained in that during all the times of the lib¬eral ideas existence in Russia, they penetrated in a kind of philosophic and religion discourse of intellectuals only. Thus the liberal traditions appeared in the narrow layer of Russian society.

Atrashenko Aleksandr Nikolaevich To the Problem of Education Management Research // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 37-42

Management is the most important function of orga¬nized systems. But in spite of lasting and global inter¬est for scientists and practical specialists in manage¬ment it stil! remains little researched phenomenon. Problems of understanding management come from extraordinary complexity of organized systems, ab¬sence common theory of management and well const¬ructed methodology of research. In this article some problems of understanding phenomenon of manage¬ment and methodological approaches to its research are considered.

Kafanova Ol'ga Bodovna George Sand and the Beginning of the Patriarchic Perception Downfall in the Russian Literature of the XIX Century // Tomsk State Pedagogical University Bulletin. 2006. Issue 8 (59). P. 31-37

The article covers the constituents of the patriarchic perception still thriving in the modem Russian culture, and traces the influence of the works of George Sand on its downfall in the 19th century. The Russian literature of that epoch, both at its grand and inferior level, was affected by the transformations in the morale of the society, alongside with the penetration of the new literary plots, collisions, motives and characters.

Efanova Larisa Georgiyevna THE CATEGORY OF NORM AS AN LINGUISTIC OBJECT // Tomsk State Pedagogical University Bulletin. 2010. Issue 6 (96). P. 21-24

The article contains a short survey of modern notions about semantic category of norm. In the article is motivated the idea of this category as studing in linguistic in the directions, that are in accordance with three main elements of norm estimation (the base, the subject and the object of estimation).

Keywords: estimation, norm, semantic category

Medvedev Igor Borisovich, Skripnichenko V. I. PROBLEMS OF NETWORK CONNECTIVITY FORMATION BETWEEN EDUCATIONAL INSTITUTIONS // Tomsk State Pedagogical University Bulletin. 2011. Issue 13 (115). P. 239-242

In the article such problems as network connectivity formation between educational institutions and the role of pedagogical universities in the process of network educational programs realization are being analyzed.

Keywords: network connectivity, pedagogical universities, educational centres

Ryzhova N. A. NETWORKING INTERACTION OF PRESCHOOL INSTITUTIONS WITHIN AN INTERNATIONAL PROJECT // Tomsk State Pedagogical University Bulletin. 2012. Issue 8 (123). P. 85-87

The article analyzes results of the network project of the Moscow Department of Education and UNESCO “Moscow Education: from infancy to school”. The aim is related to the modernization of preschool education, development and testing of new forms and methods of work, including new versions of the effective interaction of preschool, replicating innovation of preschool education in Russia and abroad.

Keywords: network design, modernization of preschool education

Atrashenko Aleksandr Nikolaevich TYPIZATION OF REGIONAL EDUCATIONAL SYSTEMS // Tomsk State Pedagogical University Bulletin. 2013. Issue 12 (140). P. 152-157

In the article there are considered questions of typization, which allows taking into account the particularities of the regional educational systems in modeling, development and introduction of federal and regional programs of the development.

Keywords: educational system, typization of educational systems, approaches to typization, modeling of the educational systems

Borisova Tatyana Vladimirovna TRAINING INFORMATION CULTURE OF THE YOUNGER SCHOOLCHILDREN // Tomsk State Pedagogical University Bulletin. 2013. Issue 13 (141). P. 207-209

The article presents an analysis of technique of information culture of younger schoolchildren in the municipal educational project “Safe OnLandо.

Keywords: education, information culture, formation technique

Alekseeva E. O., Kataev Sergey Grigoryevich COMPETENCE-BASED MODEL OF A PEDAGOGICAL UNIVERSITY GRADUATE OF PHYSICS SPECIALITY // Tomsk State Pedagogical University Bulletin. 2014. Issue 11 (152). P. 178-181

In this paper the model of the specialist graduate of pedagogical higher education institution of physical or naturalscience specialty based on quantitative estimation of degree of formation of competences is offered. For calculation of the numerical values of competences the earlier developed and adapted indicator method of estimation of competences was used. Such approach allowes for the feedback by monitoring and analysis of dynamics of competence-based portraits. Regular research of the state of portraits at different stages of training gives the opportunity to trace the trend of development of competences of a certain student, and the use of classification procedure allows for the reception of the idea about the portrait distribution of the whole group.

Keywords: educational process, specialist model, competence, indicator estimating method of competences

Eremina Iuliia Anatolevna, Korytova Galina Stepanovna YOUNG CHILD SOCIALIZATION WITHIN INCLUSIVE GROUP // Tomsk State Pedagogical University Bulletin. 2015. Issue 6 (159). P. 31-37

The article reviews the empirical studies of the process of socialization of young children (from birth to three years) under the conditions of inclusive group. Presents the results of the correction of psycho-pedagogical work with normally developing children and children with disabilities in co-education and development. Shows features of programs of psychological support in combination parent-child groups of early development, based on the purposeful formation of a situational-business communication of normative children and children with disabilities with adults, as well as on the gradual inclusion of the child in joint activities with their peers. It was found that the social development of young children with disabilities most successfully runs in group inclusion. The results of the empirical research suggests that the social development of children with disabilities is clearly inferior to normally developing children. Interviews with parents, undertaken at the final stage of study to assess the extent to which their expectations of work groups inclusive and to what extent they are satisfied with its results, show that the condition of these groups have contributed to positive change in view of parents as to the purpose and methods of psychological support and social opportunities for the child at an early age.

Keywords: socialization, early socialization, young children, disabled children, inclusive group, parent-child group of early development

Bartsaeva Elena Vasilyevna TO THE QUESTION ABOUT THE PEDAGOGICAL CONDITIONS OF ADAPTATION OF PRESCHOOL CHILDREN IN INSTITUTIONS OF ADDITIONAL EDUCATION // Tomsk State Pedagogical University Bulletin. 2017. Issue 5 (182). P. 156-159

The article presents a theoretical analysis of the literature on the problem of studying of pedagogical conditions of adaptation of children in institutions of additional education, which allowed us to determine the key concepts of the study: «additional education», «organization of additional education», «structure adaptation», «conditions», «pedagogical conditions». Identified the relevance and importance of additional education in the adaptation of children of preschool age. Disclosed components of the adaptation of children of this age: personal (self-esteem, confidence, emotional well-being), communication (ability to listen, to empathize, to assess themselves and others, to work in a group of peers, to communicate with seniors, to help others, to explain and prove their own opinion, activity (motivation, activity, curiosity), cognitive (basic beliefs about themselves, about other people and the world, elementary grammar, elementary mathematical representations) components. Justified pedagogical conditions of adaptation of preschool children in the organizations of additional education (the creation of the developing environment: spatial, educational, developmental, subjective; the organization of pedagogical support of adaptation of children, involving the implementation of phases: diagnostic, search, advisory-projective, active, reflective stages; interaction of subjects of education, defined as a joint activity of specialists, teachers, parents, aimed at enabling the child to the environment of supplementary education organizations; individual and differentiated approach to children, determining individual help to each child, taking into account his features and abilities in different situations in the learning process, as well as work in the group of children in which through the selection of content, forms, methods, rates and norms of education are optimal conditions for studying of each child).

Keywords: pedagogical conditions, preschool children, supplementary education, institutions of supplementary education, adaptation

Kuchina Svetlana Anatolyevna ELECTRONIC GENERATIVE FICTIONAL TEXTS: LEXICAL, STYLISTIC AND STRUCTURAL ANALYSIS // Tomsk State Pedagogical University Bulletin. 2017. Issue 6 (183). P. 49-55

The article deals with the questions of typology and analysis of electronic fiction text program algorithms. The author pays special attention to the description of the algorithmic principles of generating poetic texts, based on strophic organization, poetic size, algorithmic syntax, and matrix of phrases. The electronic algorithmic generators and generative poems on their basis are the first types of electronic fiction. The novelty of the research is seen in the attempt to understand the program algorithms to generate a literary text not only as a method of text creation, but also as a substantive artistic expression, where the code is regarded as a meaning that needs no verbal accompaniment. The electronic literary text is a complex polycode art object which unites text, image, sound, graphics and animation elements with sense-making functions in its structure. The research urgency is caused by the complex analytic model for generative fictional texts of different types (algorithmic and code). The article gives an overview of generative poetic texts, represented by the works by M. Benabou, P. Braffort and J. Z. Piwkowski. The author presents the classification of electronic poetic texts, divides them into two types: permutational (using rearrangement of elements for the new text generated poems) and combinatorics (using syntactical templates and matrix of phrases). The combinatorics electronic generative poems have rigid grammar structure that optimizes the parameters of generated poetic texts. All permutational electronic generative poems are very close to the tradition and theoretical issues of QULIPO restrictions in the sphere of language and art.

Keywords: generative poetry, algorithm, algorithmic syntax, interactivity, aleatoric, interface

Volkova Evgeniya Vladimirovna COMMUNICATIVE TACTICS AND VERBAL MEANS OF IMPLEMENTING A DOCTOR’S PROFESSIONAL SELF-PRESENTATION STRATEGY IN INSTAGRAM // Tomsk State Pedagogical University Bulletin. 2020. Issue 3 (209). P. 114-123

Introduction. Social networks are currently a platform not only for interpersonal, but also for professional communication. Due to the importance of the communicative aspect for medical activity, doctors support this trend. Thus, the implementation of the doctor’s self-presentation strategy in the social network requires scientific justification. Aim and objectives. The purpose of the research is to identify and analyze the communicative tactics and verbal means of implementing the doctor’s self-presentation strategy in the social network. Material and methods. The research material was the doctor’s media texts of the social network Instagram, created in the genre of network media post-presentation. The reason for choosing the material is the popularity of using the social network for personal and institutional communication on the Internet. The methodological basis of the research is the discursive and communicative-pragmatic approaches to the analysis of the text. Results and discussion. A post on a social network is a communicative event and has three levels of analysis: text, discursive practice, and social practice. The communicative interaction of a doctor and a “mass patient” is formed under the influence of media discourse into an independent discursive practice – medical blogging. Medical communication in the process of public functioning on the Internet reveals the features of mass media, marketing and personalityoriented discourses. The communicative-pragmatic analysis of media texts allowed us to reveal communicative tactics of label communication, communication of information about education, appeals to the profession through images of “I am a doctor” and “I am an expert in the field of medicine”, transfer of subjective information, actualization of devotion to the profession, accentuation of negative information, and ability to overcome difficulties. The linguistic analysis demonstrated the use of typical language means, characteristic of Internet communication. Conclusion. Analysis of the communicative tactics of the doctor’s self-presentation strategy allows us to conclude that the media text of the Instagram social network has a high potential in creating an attractive image of a representative of the medical community. The status of a medical blogger allows a doctor to use communicative tactics of media communication to form a positive professional image in the knowledge of a mass audience.

Keywords: media text, social networks, Internet communication, medical communication, image, self-presentation, Instagram

Obukhov Valeriy Vladimirovich . // Tomsk State Pedagogical University Bulletin. 1998. Issue 2 (5). P. 113-113

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Podaeva Natalija Georgievna . // Tomsk State Pedagogical University Bulletin. 1999. Issue 7 (16). P. 79-84

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Bezhentseva L. M., Revyakin Yuriy Terentyevich Organizational and Methodical Aspects of Conducting Aerobics Classes with Orphan-Girls in the Orphanages // Tomsk State Pedagogical University Bulletin. 2003. Issue 3 (35). P. 94-99

The obtained results of investigations showed that presented methodic of training with the using of fitness aerobics and the elements of callithenics give positing results not only in keeping body from gifting into the state of lowered resistance of girls 10-11 years but makes a great contribution to the correction of heir psychioemotional sentiment and morpohofunctional condition and all-round development psychological process and motor fitness.

Tsitlenok V. S., Sizov Valeriy Vladimirovich Economic Progress as a Measure of Realization of Geoplanetary Worker's Creative Potential // Tomsk State Pedagogical University Bulletin. 2005. Issue 5 (49). P. 5-7

The article touches on the problems of self-development process of world economy special outline - a scientific and innovational one. The authors analyse the process of building up and bringing into use national worker's intellectually creative potential.

Nevraeva I. V. Manager's career success prognosis. // Tomsk State Pedagogical University Bulletin. 2005. Issue 7 (51). P. 55-60

In the article the algorithm for professional success prognosis is described. On the basis of the system analysis the research of the personality potential is car¬ried out. The way of getting a synergy effect in the activ¬ity is investigated.

Voloshin Denis Vladimirovich To the Question of Formation of Professional Competence of the Personnel of the Penal System // Tomsk State Pedagogical University Bulletin. 2006. Issue 10 (61). P. 37-40

The article is devoted to the actual problem – training of professionally competent specialists for the penal system. The author discloses the specifics of activities of the leaders of the penal system, considers the issues of professional competency of the educators who train personnel for the penal system.

Didenko O. A. The Role of Myth as a Basis in Formation of Classic Ancient Greek Culture // Tomsk State Pedagogical University Bulletin. 2007. Issue 11 (74). P. 101-105

In this article the problem of the role of myth in culture of non-archaic type is considered. A myth is not a defining form of culture here, but it preserves main position. On the example of Greek civilization of the classic period we observe this special role of myth

Burtseva Galina Vyacheslavovna THE FACTORS OF SUCCSESSFULL EDUCATING OF ART SPECIALIST // Tomsk State Pedagogical University Bulletin. 2008. Issue 2 (76). P. 36-40

The article describes the conditions, which effectively stimulate the system of cognitive relations in the universities of art and culture being developed on the basis of the unity and interrelationship of teaching and learning activity. From the point of the humanistic pedagogy a specific field, connected with the improvement of pedagogue professional qualifications (long-term application of knowledge, energetic activity position, inborn choreographic abilities, the scene fear, the volition freedom, the awareness of the choice of profession, the pedagogical authority etc.) is revealed. The latter give the opportunity to provide the scientifically based ability to manage the quality of education, the reliability and objectiveness of its results in a creative university.

Keywords: activity approach to teaching, internal and external factors of choreographer training, conscientiuos choice of profession and students'progress motivation, psychophysiological inclinations and movement purpose, performance choreographic creation and sta

Sartakova Elena Evgenyevna, Petukhova L. V. REASONS FOR MODERNIZATION OF RURAL EDUCATION SYSTEMS IN RUSSIA // Tomsk State Pedagogical University Bulletin. 2010. Issue 11 (101). P. 43-48

The article analyzes the philosophical and pedagogical bases of complex structural changes in education of the Russian Federation: the emergence of theories of post-industrial society, modernization, education philosophy, management of educational systems, teaching in rural schools.

Keywords: common historical and pedagogical trends in the municipal education systems in Russia, the rural educational system specifics, tendencies of realization of ideas of modernization.

Galkina Tatyana Vasilyevna THE COMMUNICATIVE APPROACH AS NEW SYSTEM TECHNOLOGY OF MUSEUM IN ARTICLES OF M. S. KAGAN (1970–1990) // Tomsk State Pedagogical University Bulletin. 2011. Issue 11 (113). P. 208-213

In the article, art and museum activities were analyzed with resort to the methodology proposed by M. S. Kagan. It is disclosed that these activities are in complete identity as for communicative interaction. This allows using the methodology to develop models of museum communication, applied to the museum of all profiles.

Keywords: communication, communicative function of Arts, artistic activities, museum as communicative system

Peremitina Nataliya Aleksandrovna BUDGET OF TOMSK: PROBLEMS OF BUDGET FORMATION AND EXECUTION // Tomsk State Pedagogical University Bulletin. 2011. Issue 12 (114). P. 41-45

The article examines the process of formation and execution of local budget in case of municipality of Tomsk, identifies the challenges faced by local authorities in the formation and execution of the municipal budget, presents proposals for increasing a revenue potential of municipalities.

Keywords: municipal budget, local budget revenues, local budget expenditures, the budget of Tomsk, the revenues of the budget of Tomsk, the expenditures of the budget of Tomsk