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# | Article | Downloads | |||||
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4451 | The article deals with psychological and pedagogical concept and the system of updating creativity and ways of its realization, as in the educational process of pedagogical higher school, and in the professional development of teachers. It shows the system of actualization of creative potential, whose components are diagnostic, educational and resource. Psychological pedagogical support of the educational process is carried out during the implementation of the technologies, forms and training methods that ensure mainstreaming of creativity and necessary for the implementation of creative activity. Keywords: update, creativity, psychological and didactic diffi culties, conditions of actualization of creative potential | 967 | |||||
4452 | Forming an all-round well-educated, creatively thinking, having the lateral thinking expert in the sphere of design is the most important task for higher school. One of the most effective forms of educational process is practice “plein air”. Besides solving the general tasks the future designers are involved in the creative activity, based on the ability to analysis and synthesis, on the comparison of proportional, constructive, tonal and color relations in nature. During the “plein air”, such components of personal artistic culture as competence, cognitive development, creativity are formed. Keywords: personal artistic culture, historical and cultural area, objects of nature, historic landmark, “plein air”, creative activity, stylization, transformation | 967 | |||||
4453 | The article investigates the types of characters of Russian and European political history in terms of their private life in Aldanov’s essays. The investigated aspect is semantics of parental home, family and other types of interpersonal relations. The article deals with three Aldanov’s essays – “Uritsky’s Murder”, “Azef” and “Number 14”. Keywords: Aldanov, Kannegisser, Azef, Mussolini, essay, poetics, family, home, politics | 967 | |||||
4454 | The article identifies the preconditions, leading destinations of the methodological base for creating a modern system of additional vocational teacher education in the emerging network society. Keywords: adult education, methodological approaches, pedagogical conditions of andragogical approach realization | 967 | |||||
4455 | In the article, the facial expression constituent of the non-verbal conceptualization of envy in Russian linguistic culture is considered. The major components of the mimic stereotype of envy are specified; ways and means of their language representation are analyzed and systematized as exemplified in literary texts. Keywords: emotion conceptualization, non-verbal conceptualization, facial expression, mimic stereotype, kineme | 967 | |||||
4456 | The article is devoted to the obstructive cholestasis – a type of violation of the outflow of bile from the liver (cholestasis), which is quite common in the clinical practice. An urgent problem is that of evaluation of its degree on the basis of diagnostic systems of marker indicators of metabolic status of the organism (static and dynamic), one of the leading may be the antioxidant activity and the level of oxidative modification of proteins, in combination with the average mass of the molecules – a universal test of the severity of endotoxemia. For such experimental studies (in vitro) it is suitable to develop model biological systems, which will allow to test the sensitivity of the studied metabolic tests to varying degrees of severity of subhepatic cholestasis and in the future – to create diagnostic systems on their basis. Keywords: obstructive cholestasis, modeling biological systems, oxidative modification of proteins, the molecules of average weight | 967 | |||||
4457 | This article covers and discusses one of the types of corporality discourses related to the body – that of cosmetological discourse which has not been considered before. Comparison of cosmetological, medical and advertising discourses helped to formulate the basic criteria for identifying cosmetological discourse as an independent phenomenon. In this article, we try to discover and analyze the characteristics of cosmetological discourse and the key concepts of this discourse: beauty, youth and health. This research helps to model the fragment of the discursive worldimage, in the descriptive and value aspects. This discourse was formulated in the cosmetological field of humans’ activities. Keywords: corporality discourse, cosmetological discourse, medical discourse, advertising discourse | 967 | |||||
4458 | The existing foreign recommendations and international principles of educational programs design and management do not have adaptations for Russia. As a result, there is a need to create uniform principles of educational programs and learning outcomes for the international cooperation, the roadmaps implementation of the leading universities and achievement indicators in the world rankings. In addition, the sphere of information technology is the most rapidly evolving and has a number of features that do not allow students to study all existing technologies, development environments, etc. In this connection, the author identified promising areas of education (such as the development of domestic hardware platforms and equipment; Information Security; the development of mobile applications; design, development, implementation and support of information systems; parallel and distributed computing; design, creation and implementation of converged systems; software engineering; the development of decision support and data management systems; the creation of artificial intelligence, intelligent systems) and their content; offered the principles of formation of actual educational programs (that includes consistency, continuity, flexibility, etc.); as well as formulated specifications and additional competences of IT-graduates, necessary for educational programs design. Integrated use of the proposed solutions allowed: to strengthen existing relations with foreign partners and to expand the scope of international cooperation in the implementation of joint educational programs, research projects and grants; to change the conditions of learning, making them more flexible and adaptable to the constant changes in the professional environment; to make cooperation with employers stronger. Keywords: information technology industry, competences, unified educational space | 967 | |||||
4459 | The article studies the peculiarities of the concept “solitude” on the basis of K. D. Balmont’s poetic discourse which is represented by the books of poems “Burning Buildings” (1900), “Only Love” (1903). The concept under review occupies one of the highest places in the poet’s poetic worldview. The analysis of the concept is based on the position of V. I. Karasik, who distinguishes the figurative, conceptual and value components in the structure of the concept. It is established that the concept “solitude” is mainly explicitly represented by the lexeme “one” in a poetic discourse of K. D. Balmont. Such lexical regulative units as lexical regulative chains and lexical regulative structures based on syntactic parallelism as a particular case of repetition play a very important part in the formation of the concept. It allows us to consider these types of lexical regulative units as concept-forming. It is found out that K. D. Balmont’s lyric character scarcely experiences negative emotions about his spiritual solitude (solitude-privacy). Moreover, he consciously aspires to it. It is approved that the concept “solitude” is implicitly associated with such concepts as “desert”, “soul”, “God” and “freedom”. The connection between the concept “solitude” and the concepts “God” and “desert” is traditional whereas the connection between the concept “solitude” and the concepts “freedom” and “soul” has a completely individual authorial character. Keywords: concept “solitude”, lexical regulative unit, poetic discourse, K. D. Balmont | 967 | |||||
4460 | Yiddish, the language of Ashkenazic Jews, arose about ten centuries ago as a result of contact with various dialects of Medieval German. Of all the Germanic languages, Yiddish looks least Germanic: it uses a Hebrew alphabet and is read from right to left, and its grammar and lexicon have undergone considerable influence not only from Hebrew and Aramaic, but also from various Slavic languages. Between 1890 and 1920 millions of Jews from Central and Eastern Europe boarded ships for America. They were fleeing the tragic events that shook the Old World. So Yiddish language and culture began its journey on a new continent. Los Angeles, Chicago, New York, and Philadelphia were among the cities where Yiddish theaters, newspapers, and book publishers thrived. A Yiddish vaudeville sprang up, featuring performers who could switch in the blink of an eye from dances and funny jokes to sentimental songs. The heart of the culture lay in New York, where Second Avenue acquired the nickname “the Yiddish Broadway.” Yiddish words were quick to enrich American English - words like bagel, bupkes, chutzpah, klutz, schlemiel, schlep, schmuck, tchotchke, etc. Many words and phrases from Yiddish you can encounter today in American books, magazines, newspapers; or hear on television or radio, in movies or nightclubs; or may overhear on the street in many cities in the United States. The borrowings from Yiddish include specific ethnic and religious terms, words of conversational speech, pejorative words and terms of Jewish cuisine. Keywords: Yiddish, borrowings, English, religious terms, words of conversational speech, pejorative words, Jewish cuisine terms | 967 | |||||
4461 | The article deals with analysis of the professional language personality of Natalia O’Shea – a singer, musician, songwriter and leader of the rock-group “Mel’nitsa” (The Mill). The material of research is the texts of the interviews (2004–2017 years). The author of the article describes in detail the three levels of the artist’s professional language personality: 1) the level of professional consciousness; 2) the verbal level; 3) the motivating and pragmatical level. The texts of the interviews give knowledge about N. O’Shea’s views of nature of creative work, things which inspire the artist, her musical and general erudition. Natalia O’Shea considers her creative work as a complicated subjective process of connection of individual impressions and emotions with allusions to literary works, fairytales and myths. The artist compares songwriting with stained-glass window creation, cultivation of flower etc. She notes that her activity as a musician is tightly connected with her scientific interests in philology. Natalia O’Shea knows terminology of music very well. In her stories about songwriting and recording of songs, playing the musical instruments the artist uses not only professional lexis, but different expressive means of language. There are a lot of onyms and a number of citations in speech of the artist. This research is interesting for linguopersonology and communicative stylistics of text. Keywords: professional language personality of the artist, Natalia O’Shea, interview | 967 | |||||
4462 | This article is a part of a larger study on the Siberian modern hagiographic literature for children and adolescents. The study of religious and literary texts of hagiographic character of the Siberian Holy righteous elder Theodore of Tomsk in this article is carried out in the aspect of receptive aesthetics. The first part of the article is devoted to the study of “horizon of expectations” of the young readers of contemporary hagiographic literature. To do this, an experiment was conducted with a written survey of adolescents of secondary and Sunday schools of Tomsk to ascertain the sociology of their reader taste and competence. In the course of the experiment, the students answered the questions of the questionnaire, which allowed to identify the current and potential reader of the hagiographic literature with the existing ideas about the cultural concept of holiness, as well as clarify the attitude of the respondents to the hagiographic literature. The second part of the article presents the results of a study of the reception by children of adolescent age of children’s life-related works about the Siberian saint. Keywords: hagiography, genre, life, receptive aesthetics, reader, experiment, questionnaire, survey, recipient | 967 | |||||
4463 | The article deals with such linguistic units as interjections. The analysis of interjections affects the scope of their semantics, structure and functions. The research is conducted on the material of two unrelated languages – German and Crimean Tatar. The definition of the concept of “interjection” is given, different classifications of interjections are distinguished according to their structure, meaning and functions. The number of interjections in the Crimean Tatar and German languages is determined, and their quantitative analysis is carried out. Interjections form a natural and inalienable affiliation of emotional colloquial speech, give it expressiveness and contribute to a more accurate achievement of the goal of communication. In the system of parts of speech, interjections occupy a special position. They cannot be attributed either to independent parts of speech, or to official ones. Interjections are used to express feelings, emotions, moods, wills without naming them. Many interjections outside speech and intonation have no definite meaning and, depending on the speech situation, they can express the most diverse emotions. From a lexical point of view, interjections are characterized by their uniqueness – they do not call anything and like intonation are expressive, but not meaningful. In the syntactic sense, interjections are not members of a sentence, since they do not have control, adjacency, and coordination links. Keywords: interjection, emotion, emotiveness, primitive interjections, derivative interjections, the Crimean Tatar language, the German language | 967 | |||||
4464 | Suprygina G. G. . // Tomsk State Pedagogical University Bulletin. 1997. Issue 1 (1). P. 23-29 . | 966 | |||||
4465 | . | 966 | |||||
4466 | The article «The meaning building aspects of the religious mentality* is the first authors attempt to approach to the analysis of the main meaning building aspects of the religious mentality as the ground of the mentality in general and confirmation of the culture building role for religious knowledge on every existence levels. | 966 | |||||
4467 | The authors of the article consider main problems of enterprises in Russia and also the reasons of their appearance. One of the main reasons is the lack of planning. The decision of this problem could be, in authors' opinion, building of imitating models of an en¬terprise for a definite period. | 966 | |||||
4468 | The paper treats the problem of necessity of development of such a property of mental operations, as systematization and its influence over the quality of math teaching on the example of the theme «Integers». Characteristics of the property of systematization as well as the types of the tasks favoring the development of systematization are suggested here. We present the results of the experiment of teaching mathematics on the basis of our special system of tasks. | 966 | |||||
4469 | The article discusses the content and methods of training students of pedagogical specializations in teaching the elements of the History of Science in the school course of Physics. The programmer of the educational module «Teaching the history of physic by means of information and communicative technologies» in the framework of the «Theory and methods of teaching Physics» course is proposed Keywords: the history of scientific experiment, educational module, theory and methods of teaching Physics, information and communicative technologies | 966 | |||||
4470 | . | 966 | |||||
4471 | The article reveals the methodological possibilities of individual approaches to the formation of professional selfidentification of college students. Of particular significance, the publication takes in modernization and optimization of the modern education system, aimed at increasing the requirements for the training of specialists in vocational education. Based on analysis of psychological and educational literature the author proves that the content of professional self-serve processes of self-knowledge, self-evaluation and self-actualization. Therefore, the pedagogical mechanisms of professional self-identification of Teachers College students are considered in conjunction with the psychological underpinnings of this process. On the basis of individual approach among subjects there are three groups: the «best team», «a group of correction» and «at risk» Keywords: individual approach, professional self-determination | 966 | |||||
4472 | A mathematical model of the institute of higher education activities is presented in the article. On the basis of this model a program system, so-called institute administration simulator, is built. The simulator is designed to be applied in education and management training. Great attention is paid to the model of infrastructure development of Russian institute of higher education, where basic business processes associated with infrastructure development (such as building and taking areas on lease, library stock institute informatization) are shown. Keywords: modelling of higher school infrastructure, mathematical model, higher education, simulator, management training, business processes, infrastructure development | 966 | |||||
4473 | The article deals with the question of the involvement of children and teenagers in children’s public associations, which offer conditions for social activities. One of the conditions is a social projecting in children’s public organizations. Keywords: children’s social organization, social planning | 966 | |||||
4474 | The article discusses some of the problems of transformation of higher education that takes place in this country as a part of ideology of the competence approach. The ideas of this approach are analysed in a methodological perspective, in the aspects of personal focus, professionalism and subjective activation in education. It shows risks and positive opportunities of that direction of modernization of education, which is given by the ideology and can be traced in a number of practical amendments made in the life of higher school. Keywords: competence approach, modernization, personality, culture, professionalization, activating technology of training | 966 | |||||
4475 | In this short contribution we will review the quantization of U(N) spinning particles with complex target spaces, producing equations for higher spin elds on complex backgrounds. We will focus rst on at complex space, and subsequently present our model on an arbitrary Kahler manifold. In the nal section, we will specialize to (p; q)-forms on arbitrary Kahler spaces and present their one-loop effective actions as well as issues related to Hodge duality. Keywords: sigma models, higher spins, gauge symmetry | 966 | |||||
4476 | The problem of nding consistent cubic AdS interactions of massless mixed-symmetry higher-spin elds is recast into a system of partial differential equations that can be solved for given spins of the particles entering the cubic vertices. For simplicity, we consider elds with two families of indices for which some examples of interactions are explicitly discussed. Keywords: Gauge Symmetry, Field Theories in Higher Dimensions, Space-Time Symmetries | 966 | |||||
4477 | The article presents the results of phenomenological and typological analysis of case-study technology influence on the quality of participants’ collaborative activity and their involvement in educational process. The relation between the involvement degree and the quality of communication of its participants has been revealed. The article is of interest to specialists in the field of psychology, pedagogy, methods of teaching professional foreign language. Keywords: case-study technology, personal, emotional, subject involvement, the quality of communication, collaborative activity | 966 | |||||
4478 | Productivity of Lactuca sativa L. Lolla Rossa in the conditions of protected cultivation under fluorescent polyethylene film and polyethylene terephthalate films (lavsan) was studied in the article. The change in the conditions of plants, growing with the use of modified polymer films, contributes to accelerated growth, development and productivity of L. sativa in relation to plants grown under unmodified polyethylene film. Increase of L. sativa productivity was attended with growth of ascorbic acid (AA) level and change in catalase activity in plant leaves. Keywords: unmodified polyethylene film, fluorescent film, lavsan, Lactuca sativa L., productivity, ascorbic acid, catalase | 966 | |||||
4479 | There are presented experimental results for increasing the resistance and productivity of pear by using foliar nutrition scheme. There are given results of biannual application of foliar nutrition in agricultural enterprise in Lipetsk region. Keywords: pear, foliar fertilization, yield, fruit quality | 966 | |||||
4480 | The article deals with strategic guidelines of the professional mobility development of technical major students due to ongoing changes in the economy, development of new technologies and changes in the structure of employment. The problems of professional mobility in the historical aspect are regarded; promising targets for its development are identified. Keywords: professional mobility, humanization, personality, competence, continuing education, Bologna process | 966 | |||||
4481 | The article is devoted to the aspect of refraction of the author’s consciousness and linguistic identity, in particular poetic device. From a number of poetic images there were selected those which differ in the role of the construction of an individual world view of the poetess I. Lisnyanskiy, and clearly expressed the character of her poetic perception of the world, depicting the main features of her individual style. The article reveals the question about the functional role of the subject of comparison in developing individual concept field. Keywords: linguistic identity, individual style, the subject of comparison, subjective beginning, the author’s representation, linguistic view of the world | 966 | |||||
4482 | The article reviews the experience of situational learning at Vladivostok State University of Economics and Service Academic College in education of students of hotel service specialty. Its kinds, such as situational challenges, exercises, cases are described. The peculiarities of its realization in education and its role in professional and overall competence are mentioned. Keywords: situational learning, situational challenges, cases; competence approach in education, hotel service | 966 | |||||
4483 | The article deals with theoretical and organizational problems of introducing European credit transfer system (ECTS) into Russian non-state higher institutions. The author has come to the conclusion that the introduction of ECTS causes a lot of questions on the part of professors and students of higher educational institutions. It is noted in the article that when working out the conception of the credit system for Russian higher school it is important to discuss principles of credit assessment of educational curriculum content on the basis of planning the results of its realization. The suggested idea is to give higher institutions an opportunity to work out experimental educational standards within the limits of cycle (and perhaps, course) structure of federal state educational standards. Keywords: quality of education, non-state sector of higher education, problems of introducing ECTS | 966 | |||||
4484 | The problem of realization of the state policy in formation of Russian legal culture of citizens is considered in the article. The insufficient number of hours for the studies of the subject “Law” in educational institutions is discovered. On the base of the research, the author proposes to introduce the discipline “Law” for the elementary and basic general education. Keywords: sense of justice, legal education, legal culture, discipline “Law” | 966 | |||||
4485 | The article explains the usefulness of pedagogical technology in the process of preparation of experts in psychology for professional activity in the field of civil aviation. The author has developed program of an experimental course “The features of the professional activity of a psychologist in the aviation industry,” which will help students to equip with a deep knowledge about the features of the professional activity of a practical psychologist in the aviation industry. Keywords: aviation industry, readiness, method, pedagogical conditions, professional work of a psychologist, technology, formation | 966 | |||||
4486 | The article deals with the main reasons for the need to change the organization and content of teacher training. The authors show correspondence of the problems of such training and the stages of the universal cycle of cognitive activity. The article analyzes problems of teacher education and discusses effective steps for their solution. Keywords: concept, education, cognitive activity, teacher training | 966 | |||||
4487 | The article explores contradictions in bioethics and biomedicine in respect of trial subjects on the eample of animals and artificially created beings (genetically modified animals, interspecific hybrids, chimeras). The importance of rethinking the problem of standing and status of the discussed beings as philosophical and anthropological, as well as in ethical and legal dimensions of contemporary culture is actualised. Investigations were carried out with the support of RFH grant № 12-03-00198. Keywords: bioethics, biomedicine, animagl, hybrides, chimeras, trial subject protection, principles of bioethics, animals in experiment | 966 | |||||
4488 | The direction of the application of nonlinear dynamics methods for semiotic diagnostics of social attractors in modern culture is presented (the result of the RFBR project № 14-06-00440). On the basis of semiotic diagnostics of images and symbols of social egoism and social altruism the arguments for the understanding of bioethics as a phenomenon of self-consciousness of modern culture are put forward (the result of the RFH project № 12-03-00198). The finding out about pragmatics of new culture is done within the framework of project № 155 “Methodology of the modeling the semiotic mechanisms of management of educational systems nonlinear dynamics” of the State assignment for Tomsk State Pedagogical University. Keywords: semiotic diagnostics, informational-synergistic approach, attractors of sociocultural dynamics, memory turn, bioethics, social egoism, social altruism | 966 | |||||
4489 | The article considers the question of the organization of work for the implementation of the project method in the educational process on the basis of age characteristics of preschoolers.The actuality of implementation of this method in the educational process of the preschool institution is caused by the fact that it can significantly improve the independent activity of children, develop their creative thinking, the ability to find information about the object or phenomenon of interest and use this knowledge to create new objects of reality, making the educational system of preschool educational establishment open for the active participation of parents. The developed algorithm of the project method allows to implement it in the preschool institution practice, comprehensively solving the problems of upbringing and education of children subject to the relevant conditions. It is noted that the success of the method is due to the needs of preschoollers in the transformation of the world, the cognitive interest, their curiousity towards the surrounding environment, attempts at joint participation in addressing common peer problems, arising from the very nature of public life. Keywords: project management method, project types, stages of pre-school children | 966 | |||||
4490 | Modern society is focused on improving the performance of both technical and humanitarian areas. Modern humanitarian technologies are used in the training, education, allowing you to optimize these processes. Research activities of the teacher is a necessary factor in his professional competence. This determines the need to improve this activity. The most successful methodological approach to solving this problem, the author believes praxiological, and one of the most important mechanisms visualization. These reserves were used by the author to develop and test educational course for master’s programs “Design and assessment of educational systems”. Visualization, a relatively new pedagogy methodology used in teaching undergraduates, allowed to achieve high performance training and trainees’ satisfaction. This methodological approach and visualization techniques can be used for other training courses. Keywords: research activities of the teacher, praxeological approach, visualization, educational program, result of research activity | 966 | |||||
4491 | In the last years in linguistics the problem of speech genres is actively studied by many researchers. Despite the intensive development of genres studies, the question of definition of genre is still open. Following Mikhail Bakhtin, who introduced the concept of “speech genre” the linguistics continues the development of the theory of speech genres. Based on the proposed by Tatyana Shmeleva profile speech genre, which includes seven genre characteristics (communicative purpose, author's image, the addressee’s image, communicative factor of the past, communicative factor of the future, linguistic incarnation), we consider imperative speech genres in the A. P. Chekhov’s 125 letters written by him in the period in the 1890 year. In order to express the imperative mood Chekhov uses specialized and unspecialized forms. The most typical forms of expression are presented in the tables that show the features of imperative speech genres in Chekhov's letters. There is also given amplifying speech accompanying components the imperative form of expression. In the group of specialized forms of expression of the imperative (the form of the 2nd person singular and plural; first person plural; 3rd person singular and plural) the second person singular and plural forms occupy the leading position. The unspecialized forms of the imperative of expression observed in the construction of a performative ask. It was also noted that the imperative speech genres in Chekhov's letters, expressed in the first place, a request (direct and indirect), advice, and suggestion. Anton Chekhov prefers the description form of expression of a direct request. Keywords: imperative speech genres, Chekhov’s letters, forms of description the imperative, requests, advice, wishes | 966 | |||||
4492 | Introduction. The article deals with the communicative strategies and tactics of linguistic manipulation used in the six Christmas messages issued by the Spanish King Felipe VI from 2014 to 2019. Material and methods. The analysis of Felipe VI’s Christmas messages, published on the official website of the Royal House, was based on general scientific methods (description, observation, generalization, and systematization) as well as linguistic analysis methods (linguistic interpretation, content analysis, discursive analysis). Results and discussion. This article describes some features of Felipe VI’s Christmas messages (from 2014 to 2019), taking into account the current political situation of Spain. These texts are considered a ritual genre of institutional discourse and are analyzed in the context of political rhetoric. The paper is aimed to highlight how the messages are used with an ideological purpose to strengthen the image of the monarchy and to convince people of the necessity for peaceful coexistence, respect for the law, and national pride. The article also focuses on the images of the past, the present, the addressee (Spanish society) and the country. The scientific value of this paper is in describing the most popular communicative strategies and tactics of linguistic manipulation used by the Spanish King. Conclusion. The monarch’s Christmas messages can be considered a typical example of ceremonial eloquence in which the Head of State acts as a significant public figure, not only interpreting facts and events in order to preserve the unity of the nation and stability of the country, but also discussing moral issues based on universal values. It was revealed that Felipe VI tends to use a set of communicative strategies and tactics in order to underline the importance of peaceful coexistence in Spain and to emphasize his role as the only guarantor of stability, unity, prosperity and social justice. Keywords: Christmas message, Spanish monarch, Felipe VI, ritual genre, political discourse | 966 | |||||
4493 | . | 965 | |||||
4494 | . | 965 | |||||
4495 | . | 965 | |||||
4496 | During the experiment on white rats exposed to the inhalation influence of ultradispersed piezoceramics, the charateristics of blood serum and kidneys function were studied, the morphological explorations of the internal organs were carried out. The obtained results testify to the feebly marked toxic influence of ultradispersed piezoceramics on the morpho-functional condition of the explored organs and systems. | 965 | |||||
4497 | The research of electronic absorption spectrums and thermal parameters of dichloride copper complexes with various organic ligands is conducted. Were obtained of correlation dependencies between wave distances, temperatures of one ligand molecule sepa¬ration and calculated ligand donor ability by PM3 method. On the basis of experimental performances the spectrochemical number of the ligands was determined. The reference of the researched complexes to orbital-controlled was conducted. | 965 | |||||
4498 | . | 965 | |||||
4499 | Smirnov V. P. . // Tomsk State Pedagogical University Bulletin. 2002. Issue 2 (30). P. 126-130 . | 965 | |||||
4500 | In the article the analysis of the marketing commu¬nications' complex is given: advertising, public relations, personal contacts and sale's stimulation. The most important components of the communi¬cation's process at the educational services market are considered. A special attention is paid to the analysis of the edu¬cational services advertising as an effective means of marketing communications. The recommendations concerning the kinds and the content of advertising information about educational services are given in the article. | 965 |