| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 2801 | Necessity of realistic philosophy for pedagogy as the bases of general strategy for education of a human being is considered in the article. | 1540 | |||||
| 2802 | The paper reflects the idea of designing an educational discipline based on reflexive approach to the process of studying within the frames of active module education. The aim of active module education is to enhance students’ creativity, forming mechanism of self-realization of a personality of each student as a professional teacher. | 1540 | |||||
| 2803 | Obukhov V.V. .... // Tomsk State Pedagogical University Bulletin. 2007. Issue 1 (64). P. 7-7 .... | 1540 | |||||
| 2804 | Methods as relevant to research of philosophy event as process phenomenon are defined in this article. Event has irreversibility and spontaneity, therefore event is considered in a paradigm to post-non-classical methodology | 1540 | |||||
| 2805 | Psychological meaning of an “imprecated” problem is a methodological correct identification of units of activity. The author states that on condition of attentive reading of E.G. Yudin’s works it is possible to find solutions to this “imprecated” problem as it was laid down Keywords: recollections about E.G. Yudin, problem of activity, systematic approach, methodological analysis of activity, units of activity analysis | 1540 | |||||
| 2806 | The article reveals the essence of value attitude and gives the author’s approaches to the problem of forming value attitude of a future economist to professional activity. The given article is recommended to university lecturers, students, candidates and to all who are interested in the problem of values. Keywords: values, value understandings, value attitude, professionally valuable oriented understanding, professional values | 1540 | |||||
| 2807 | The article considers the problem of influence of development of teacher’s professional experience on the processes of formation and development of innovative component of pedagogical activities, formation of willingness to innovative pedagogical practice. The article accentuates the value of reflexion, creative direction of pedagogical activities, practical thinking, and makes comparison of practical and theoretical thinking in structure of pedagogical experience. The article presents cyclic model of development of experience, within which several stages are singled out. The stages demonstrate the dialectics of teacher’s mastering the components of professional activities. Keywords: innovation, teacher’s willingness to innovative activities, development of professional experience, reflexion, creative direction of pedagogical activities, practical thinking, theoretical thinking | 1540 | |||||
| 2808 | The article discusses issues related to the use of computer technology on the lessons of the geometry and the role of visual thinking in this process. The survey of the most popular computer programs on geometry. Based on the analysis of psychological-pedagogical and educational literature the author proposes to consider an electronic textbook on Stereometry. It is based on the visual presentation of information. Keywords: geometry, stereometry, visualization, electronic textbook, computer technologies, visual thinking | 1540 | |||||
| 2809 | The article deals with the description of the system of training of professionally oriented communication in Russian for foreign students of art faculties. The effectiveness of the complex tasks and exercises, including training texts, are based on materials of artistic specialty, confirmed by the experimental data. Using the proposed system of work can significantly improve the development of communicative competence in professional communication. Keywords: professionally oriented communication, communicative competence, lexical minimum, educational text, lexis for special purposes, stereotyped expression, independent work. | 1540 | |||||
| 2810 | The essence of frame technology is revealed in the given article, also its efficiency and productivity are considered. This system allows students to develop cognitive activity, independent way of thinking and creative abilities. In addition, the technology changes base of the educational pedagogical ambience itself by filling it with the spirit of cooperation and development of the individual. Keywords: frame technology, frame scheme, model of knowledge, slots | 1540 | |||||
| 2811 | In this article there is reflected the influence of education on the economic development bin the modern situations and efficacy of investations into the sphere of education. The theory and the main tendencies of development of human being conceptions. The principles of management of economic development of educational factors are summarized and perfected in this article. Keywords: educational complex, innovations, the innovational development of economy, educational approach, human capital, economic increase, educational process, labour resources | 1540 | |||||
| 2812 | The article deals with studying the notions “stereotype”, “ethnocultural stereotype” and “national cultural stereotype” in cultural linguistics. The juxtaposition of archetypically meaningful stereotypes of two cultures is made as a result of linguocultural comparative analysis of phraseological units containing gastronomical terms, which have been singled out in the Russian and French languages. The general (universal) and specific (unique) stereotypes reflecting peculiarities of Russian and French cultures are determined. Keywords: stereotype, ethnocultural stereotype, phraseological units, gastronomical terms, comparative analysis, universal stereotypes, unique stereotypes, the Russian language, the French language | 1540 | |||||
| 2813 | In the article denominations of body in the Selkup dialects are investigated. The somatic words under study are systematized, their possible historic denominations are offered. The somatic vocabulary developed from denomination of body is analysed. Keywords: Selkup, dialect, somatic vocabulary, denominations of body | 1540 | |||||
| 2814 | The article considers the questions of the use of educational tests for the formation of the skills, systematization of knowledge and monitoring the results of teaching mathematical disciplines at National Research University Higher School of Economics – Perm branch. Presents the technology of the use of educational and methodical complex consisting of multilevel thematic tests according to the main sections of the course of the higher mathematics. The author shares the experience of using tests in teaching of a course of the higher mathematics in an economic university. It is proposed to use the educational tests not only for monitoring the results, but as a training tool for systematization of knowledge and organization of independent activity of students, including their out-of-class work. Keywords: teaching mathematics at higher school, systematization of knowledge, independent work of students, testing system, test tasks | 1540 | |||||
| 2815 | The article considers the development of the future educators training concept, based on the actual value and goal orientations in the development of the continuous pedagogical education. The article describes the value-attitude constituent and theoretical content of the concept. The practical content of the concept represents the processes of pedagogical support of the students’ activities within the integrated educational space of higher pedagogical, general and additional education systems. Such processes include pedagogical probation which comprises educational and work experience internships for the pedagogical higher education institution students. The internships are supervised by the mentors from among the leading educators who work at different levels of educational system. The theory and practice of situation and context based learning and subject-to-subject approach are taken as a basis for educational processes developed within the pedagogical concept. This provides the active involvement of future teachers in professional and quasi-professional situations and in solution of the problems arising within the situations. The creation of the integrated educational space is aimed at the support of a wide range of practice oriented forms and kinds of activities of future teachers in process of performing by them their professional tasks. The creation of such space in educational process of higher education institution is provided by the work of the Center for Additional Physical, Mathematical and Natural Science Education. Further perspectives of the research are connected with the construction of the practical content as a component of the discussed educational concept and the study of the concept’s verification results, which would allow to develop a full and substantiated understanding of the process and results of the pedagogical support in the training of pedagogical university students with the use of the potential of higher, general and additional education integration. Keywords: pedagogical concept, continuous pedagogical education, professional standards of pedagogical activity, practice based approach, pedagogical support, training of future teachers | 1540 | |||||
| 2816 | Pragmatics of speech behavior of public language personality subject to its individual and personal peculiarities in conditions of media communication is not still examined enough. According to this fact in the aspect of influence on mass audience individual and typical linguistic and extra linguistic peculiarities of media discourses of public language personalities of an actress Tatyana Dogileva and film director Vladimir Khotinenko as the members of radio show “Dithyramb” on radio “Echo of Moscow” were considered in the article. Comparative and contrastive analysis allowed to determine some important in the aspect of influence on collective addressee typical and individual gender peculiarities, psychological (temperament, character), social (dependence on status), professional and some speech peculiarities (preference on the level of language means, which reflect specificity of human mentality). For researching of media discourse influence of individual and personal factors of language personalities on mass addressee contextdependent and semantic and stylistic analysis of questions and comments before broadcasting and comments after broadcasting, and analysis of regulative means and structures have been used. Connection of pragmatics of public language personalities’ media discourse with their informational field have been revealed. It was determined that first of all the content of language personality’s message is important, though form of expression also matters. The common factors, which are important for media discourse of creative public language personality’s influence according to the research, are the following: high level of media discourse emotionality as a reflection of not only gender peculiarities, but even cognitive style, that is connected with figurative and metaphoric reality perception used for creative persons. With such variety of regulative means used by language personalities, repetition in aggregate with other means and structures dominates (comparison, parcelling, rhetorical questions, etc). Some individual and personal peculiarities of media discourse may increase influence effect and at the same time reduce it. The results are of interest for theory of speech influence, media linguistics, communicative stylistics of the text. Keywords: language personality, media discourse, informational field of personality, individual and personal factors of influence | 1540 | |||||
| 2817 | Introduction. Various educational organizations create a characteristic educational environment that ensures the specificity of the educational impact on students. The key task of high school is the education and upbringing of a citizen, in connection with which it is advisable to talk about the formation of values that ensure the prosocial orientation of the individual, which in turn finds expression in the creation and preservation of the world and oneself in the world. The impact of the educational environment on the personality of the student is carried out simultaneously with a number of other translators of values: family, friends, the media, etc., which entails the formation of a hierarchy of values of the adolescent in the process of their mutual integration and determines his life perspective. The purpose of the study is to determine the relationship between the formation of the value-semantic sphere of high school students with the current educational environment of educational organizations. Materials and methods. We have used empirical analysis and questionnaire methods. The study of the educational environment was carried out by analyzing the documents presented on the official websites of three educational organizations in the city of Irkutsk (Lyceum No. 2, secondary school No. 45, Women’s Orthodox Gymnasium). The questionnaire of students included the methodology “Emotional orientation of the personality” (by B. I. Dodonov) and “Meaningful life orientations” (by D. A. Leontyev). Results and discussion. The study showed a difference in the development of the emotional and value sphere, which in some aspects differs from the pupils of the Orthodox gymnasium, lyceum and secondary school. Most high school students of all the examined groups purposefully plan their activities, strive to achieve high results, demonstrating socially significant values. Conclusion. The methods used in the study confirmed the differences in the value-semantic sphere of students of three institutions that are different in the characteristics of the organization of the educational environment. It was determined that the glorical emotions associated with the need for self-affirmation are most pronounced among the gymnasium students of the Orthodox gymnasium, the practical emotions caused by the activity, its success – among the lyceum students, communicative – among the students of the secondary school. Keywords: values, value orientations, life-meaning orientations, educational environment, emotional orientation | 1540 | |||||
| 2818 | Litvin A.I., Khon A.V. . // Tomsk State Pedagogical University Bulletin. 1998. Issue 5 (8). P. 50-53 . | 1539 | |||||
| 2819 | The article explores the development of private charity of Tomsk entrepreneurs in the sphere of comprehensive primary and secondary professional education in the sec¬ond half of XIX-XX centuries. | 1539 | |||||
| 2820 | The necessity of creation of concrete-sensitive system of notions describing a man is based. As a system-formed a notion «a track of information» is offered. A man is considered as an information structure, which is formed by outer invironment. Development of a man is understood as a process of materialization in biological structures of outer informational influences & selforganized process of building answer programmes of reaction. By his activities a man makes changes in surrounding informational invironment, this way taking part in the movement of information | 1539 | |||||
| 2821 | The article is devoted to the aspects of professio¬nal education among students of spGrts higher educa¬tional institutes. It grounds the contradiction of metho¬dic-theoretical approaches in application the means of reconstruction in training process of young sportsmen and teaching process of students. It also proves that theoretic-practical theses of the conception of recon¬struction of special capacity for work immediately in the process of sports and teaching practice elabora¬ted experimentally by the author are the modem edu¬cational component of professional training for spe¬cialists of physical culture and sports. | 1539 | |||||
| 2822 | The problems caused by non-compliance of the national system of education with the modern requirements have become extremely critical at the present stage of reforming the Russian society. The modernization of pedagogical education has become one of the ways of confronting the modern challenges. In the article the characteristics of the modern system of continuing pedagogical education is presented, the peculiarities of social order are formulated as well as requirements for pedagogical personnel. Such scientific foundations of modernization of pedagogical education as principles, patterns, trends of development, organizational and pedagogical conditions of modernization of teacher education are determined. | 1539 | |||||
| 2823 | -The article presents a mathematical model of High Educational Establishment (HEE) activity. A program system training simulator of HEE management is created on the basic of this model. The training simulator is oriented for the process of training and retraining of administrative staff. The specifity of the model is that it meets russian real-life conditions and it reflects various aspects of Higher Educational Establishment activity: monitoring of educational process, students and staff, admission committee, infrastructure and etc. Keywords: Education Establishment activity model | 1539 | |||||
| 2824 | In this article is offered the technique of development mathematical competences of student for technical specialties in the time of solution applied tasks. Particularly geometrical tasks are stressed contributing to development of habits of construction and design. Keywords: engineer's education, mathematical competences,pedagogical conditions | 1539 | |||||
| 2825 | The article substantiates the legality of use in teaching vocational education the concept «personal thesaurus», determines the place of this phenomenon in a system of related mental structures and defines a professional personal thesaurus. Keywords: thesaurus, a professional personal thesaurus, internal lexicon, information thesaurus | 1539 | |||||
| 2826 | The article considers the urgency, value, purposes, problems, directions, forms and methods of patriotic education of Russian schoolboys. It proves the pedagogical program of patriotic education of modern schoolboys. The contents and results of realization of the program of patriotic education are presented. Keywords: education, patriotism, patriotic education of schoolboys | 1539 | |||||
| 2827 | Taking into account social and infrastructure specificity of municipal education systems in Russia peculiarities of rural municipal education systems and their influence on the processes of modernization in education are analyzed in this article. Keywords: municipal educational systems, infrastructure specificity, classification of rural municipal educational systems. | 1539 | |||||
| 2828 | The paper is devoted to intersubjective texts as the basis of text centered approach while teaching a foreign language to form lexical skills of professional speaking, the significance of texts as the main teaching element, the necessity of authentic texts as well as their meaning from relative sciences’ point of view dealing with teaching a foreign language. Keywords: intersubjective texts, authentic texts, methodically authentic texts, professional vocabulary, lexical skills, professional speaking. | 1539 | |||||
| 2829 | The influence of different forms of selenium on development of wheat plants in soil culture was studied. It is shown, that formation of structural elements of shoot and productivity of plants Triticum aestivum L. depends on the degree of oxidation of selenium ions and the methods of processing. Specificity of action of different ions of selenium consists in regulation of accumulation of dry substance by the main shoot and shoots tillering, amount of tillering shoots, productivity and quality of grain. Selenate sodium increased wheat productivity, selenite of sodium - quality of grain (the content of starch and protein). Keywords: Triticum aestivum, selenite and selenate sodium, morphogenesis, growth and development of plants, starch, protein | 1539 | |||||
| 2830 | The process of agriculture credit formation was reviewed in Tomsk Guberniya in pre-revolutionary period. The major forms and mechanisms of agriculture credit have been shown. The importance of credit for infrastructure development of Tomsk Guberniya agriculture has been revealed. Keywords: State bank, inspection of small loan, agricultural credit, credit cooperation, credit cooperation unions, agriculture infrastructure | 1539 | |||||
| 2831 | The author demonstrates the necessity of studying the category of “social-perceptual experience”, the structure of social and perceptual experience; emphasizes sensitisation mastering it in the period of primary school age; highlights the issues of formation of social and perceptual experience in the context of inclusive education. Keywords: social experience of the individual, social-perceptual experience, social-perceptual competence, primary school age, inclusive education, people with disabilities | 1539 | |||||
| 2832 | The article shoes the results of the stating experiment on identification of shortcomings of a technique of carrying out laboratory studies in general physics, provides the technique of research and the analysis of processing of the obtained data, reveals the necessity of correction of a technique of carrying out a laboratory practical work for technical university. As a solution of this problem the use of method of immersion during the preparation and carrying out laboratory studies is offered. The offered approach will demand modification of methodical descriptions to laboratory works, by inclusion in them of logical structures with the allocated educational elements of the studied subject, questions for self-examination and tasks of various levels of complexity. Keywords: technical university, general physics, laboratory studies, questioning, stating experiment, forming experiment, logical structures, educational elements, proficiency levels | 1539 | |||||
| 2833 | The research of means verbalizing the modal semantics, and in particular of modal verbs remains urgent in modern linguistics as they express modal values of the possibility and need which are ones of the most important in the cognitive and communicative relation. In its turn, cognitive and communicative needs of society remain variable and that causes semantic function extension of the language means, which are constantly to respond to the needs of society noted above. In this regard the semantics studying of the verb müssen is especially significant. The purpose of the research presented in this article is to reveal specifics and to define the mechanisms of the past and current semantic changes of the verb müssen that have ensured its development as a modal verb according to cognitive and communicative needs of the German society. To that effect the original Old, Middle, Early New and New High German texts were studied. In the selected examples from the given texts by means of the method of semantic interpretation and using the method of contextual analysis the meanings of preterite-present verb müssen functioning as modal verb in the correspondent periods of the development of German language were determined. Due to the consistent usage of the method of comparison and collation in the process of analysis of the meanings their similarities and differences were determined. For more detailed reflection on the transformation development tendency in the semantics of the verb müssen appearing in modal function the methods of mathematical statistics were also used. As a result of the conducted research semantic peculiarities of the verb müssen functioning in various periods of German were specified and the mechanism of the past and current changes is defined. The basic semantic transformation mechanism of the verb müssen into both modal objective and, from Early New High German, into modal subjective semantic is context-induced reinterpretation. Keywords: müssen, subjective modality, objective modality, necessity, probability, context-induced reinterpretation | 1539 | |||||
| 2834 | The article deals with lexicographic material, which allows seeing the features of the concept both in diachrony and in synchrony. There is doubt that dictionaries in Russian and Chinese as lexicographic materials help us to see the semantic and derivational efficiency of the concept and its segments in full. Meanwhile the lexical meanings fixed in the dictionary are what people have in mind when they use the word. Fate is one the most important categories of consciousness, through which a national conceptual picture of the world is built in Russia and in China; therefore comparative analysis of the concept fate in Russian and Chinese is of interest all over the world. In the article we use the comparative analysis method and reveal the similarities and differences in their meanings in Chinese and Russian explanatory dictionaries to disclose different concepts of fate from the root in Chinese and Russian. Through analysis it is concluded that such values as, for example, the will of God, the higher power, fate, lot, stake, fate are characteristic of both languages, while the definitions of order, superstition, development and change are peculiar only to the Chinese language, and the court, the court of God, the verdict – exclusively to the Russian language. Keywords: semantic and derivational productivity, lexical meaning recorded in the dictionary, destiny, national conceptual picture of the world, comparative analysis method | 1539 | |||||
| 2835 | Introduction. Relevance of the research is determined by the interest of modern translation science in search of effective ways of songs rendition, as animation films are getting the significant role as participants of modern crosscultural communication. Aim and objectives. The present paper attempts to discuss main functional, linguistic and structural aspects of song lyrics and analyze methods of their translation, as well as study applicability of these methods to song rendition in animation films. Materials and methods. The research is based on theoretical materials on audiovisual- and song translation, the exemplary texts taken from animation film “Mulan” (Walt Disney, 1998). Results and discussion Belonging to belles-lettres functional style, songs share with poetic texts their lexicosemantic and syntactic features, as well as rythmic and structural organization, which adds to their esthetic value. The specificity of songs in animation films is determined by their dependence on the plot and characters, both the form and the semantics of lyrics being equally important for their full-size foreign understanding. Subtitling and dubbing are the two methods of audiovisual translation, which fit the requirements of song rendition, with the latter as more preferable. Analyzing methods of modern song rendition and their applicability to the translation of songs in animation films, while having in mind certain limitations of both song- and audiovisual translation, we found out that the optimal option probably would be text adaptation, allowing to preserve the semantics and the melody as the two inseparable sides of the song unity. Conclusion. Lexico-semantic, syntactic, stylistic and structural peculiarities of song texts determine the features of their translation. From the whole list of translation options, the gentler one would be adaptation of the text to the original melody. Keywords: animation films, song lyrics, song lyrics translation, audiovisual translation, poetic text | 1539 | |||||
| 2836 | Bykonya V.V. . // Tomsk State Pedagogical University Bulletin. 1999. Issue 4 (13). P. 49-52 . | 1538 | |||||
| 2837 | As it is stated in the article the common logic base is absent in the modern theory of knowledge. The author analyzes the reasons of such situation in the theory of knowledge. As a logic beginning of the development of the theory of knowledge is suggested to use a category «authority» by the author. | 1538 | |||||
| 2838 | In the present article the authors disclosing the genesis of the definitions «quality of education» and «educational techniques» lead the reader to the following final thesis: «the quality of education» as the quality of any other product can be planned. But only a thoroughly planned and strictly fol¬lowed educational technique can guarantee the achieve¬ment of this result. Keywords: - | 1538 | |||||
| 2839 | At the Roots of Tomsk Theoretical School | 1538 | |||||
| 2840 | The article considers various approaches to the definition of the concepts «image of the world», «professional image of the world» are considered. The author takes up the problem of formation of a professional world’s image by the students learning on defectological profile in pedagogical higher schools. Keywords: «image of the world», «professional image of the world», components of a professional image of the world, formation of a professional image of the world | 1538 | |||||
| 2841 | The article discloses characteristics of speech self-education activity. The author of the article expounds questions of organization of activity of students speech self-education; describes the didactic psychological, pedagogical and organizational conditions necessary for successful speech self-education. Keywords: activity of speech self-education, structure of speech self-education activity, conditions of arrangements of speech self-education. | 1538 | |||||
| 2842 | In the article studying the zooplankton of the pool of the river of Chulym are summed up and it is underlined that for the first time for this region there are 129 kinds and 29 subspecies from which 52 kinds and 10 subspecies are specified for the first time for Western Siberia and 4 kinds – for Russia. Zooplanktonic complexes of sites of the pool bottom, average both headwaters and distribution of characteristic kinds of a zooplankton on these sites are considered. Keywords: zooplankton, Rotatoria, Cladocera, Copepoda, zooplanktonic complex, distribution, specific variety | 1538 | |||||
| 2843 | This article presents results of the authors in research about elaboration and realization the program by forming joint activities of students during practical training in physics and the formation of physical ideas at the project level of students in schools and technical university in the organization process of children and the teacher. Keywords: joint activity of children, students, competence to solve problems, forming physical ideas | 1538 | |||||
| 2844 | Laser diagnostics of droplets sprayed by centrifugal atomizer was carried out by the small-angle scattering method. Solution of aerosol optics inverse problem was used for define the distribution function of droplet size in the sprayed liquid by the centrifugal atomizer. Keywords: particle size distribution, small-angle scattering method, laser, photodetector, atomizer | 1538 | |||||
| 2845 | The article deals with the historical conditions for the birth of the state system of standardization of the USSR. Highlights the standardization work carried out in the field of electrical engineering of the Soviet state. It is ranked as the introduction of common standards for power equipment in the development of the electricity sector. Keywords: power, standardization, regulation, electricity, standard | 1538 | |||||
| 2846 | The author considered the intensification of educational process, described contemporary interactive, multimedia and intensive technologies, suggested methodological recommendations for usage of different methods and technologies depending on aim, content and grade level in professional communication. Keywords: communicative competence, elements of education, intensification of education, interactive, role play and multimedia methods and technologies of education, methodological recommendations, aims, content of training | 1538 | |||||
| 2847 | Study of oxidative modification of proteins (OMP) and the average mass molecules (MSM) as markers of the severity of endotoxemia, sensitive to changes in the degree of oxidative stress in the complex, one sample of the biological environment, methodologically justified, since it will increase the information content of each of these parameters and reduce the flow of material used, which is particularly important in clinical biochemistry. OMP evaluation method in combination with MSM implemented by us in accordance with the author’s method (patent for the invention of the Russian Federation no. 2012153044, priority of 12.07.2012, the decision to grant a patent on 14.04.2014, in collaboration) and tested on a model biological system conditions spontaneous and Fe2+-induced OMP. Keywords: oxidative modification of proteins, average mass molecules, methodology, method, model biological system | 1538 | |||||
| 2848 | The article is devoted to the solutions to the equations containing the unknown at the base and index. A detailed analysis of the problem proved that there is no decisive answer as to what conditions need to be imposed on the equation function. The primary way of solving such equations is taking the logarithm of both members of the equation, in this case some roots are lost. It should be noted that equations of such type are studied at school and pupils are to master the skills of solution to such equations. The article suggests algorythm of solution of these equations, analyses certain examples. The conclusions are drawn that solving such equations can greatly contribute to the development of students’ logical thinking as well as their abilities, intuition and cognitive power. Keywords: power function, equation root, acceptable region, complex exponent | 1538 | |||||
| 2849 | In the XXI century sport begins to return the position which it lost at the end of the last century. The Olympic Games-2014 in Sochi, the introduction of GTO (Ready for Labor and Defense ) standards (especially for schoolchildren and students) and the additional points for admission to universities for the delivery of these norms, various sporting events of the regional level – all these things make an impact on the formation of the positive sport’s image among the modern youth. In accordance with this indicator, we have established the percentage of students of higher and secondary education who are engaged in physical culture and sports. We used the technique of the linguistic and cognitive modeling of the concept’s maintenance. We developed the reference points of the sport’s image model on the basis of results of an associative experiment. From the positions of cognitive linguistics it is possible to offer the following definition of the sport’s image: sport’s image is a mental construct formed by means of information influence for the purpose of fixing in the picture of the world of the addressee of a steady set of representations and associations connected with sport. The results of the experiment allow to draw a conclusion that in language consciousness of the native speakers the concept has more values, than it is described in the dictionaries. The results of the associative experiment and the poll allow us to offer the following reference points for modeling of the sport’s image. 1. It is necessary to use the words connected with the concept for the concept’s verbalization in the different types of the propaganda materials designed for young people. 2. It is worth thinking of development of the parallel advertizing campaigns designed for different target audiences taking into account gender aspect. 3. Such way of formation of the image as involvement in this activity of the famous athletes, in this case seems to us demanding a further research. Keywords: sport’s image, propaganda, concept, associative experiment, associative field of a concept | 1538 | |||||
| 2850 | Introduction. The article is devoted to the analysis of the associative potential of precedent texts in media discourse. The relevance of the analysis is due to the communicative-activity approach to the study of language, in line with which the precedent texts act as a means of communication of the author and the addressee, accumulating quantum of cultural information and stimulating the complex of associations in the mind of the addressee. The aim of the article is to precise the specificity of textual associations of precedent phrases in media discourse. Material and methods. The types of associative links of precedent texts are considered on the material of the texts of periodicals Komsomolskaya Pravda, Izvestia, Trud, as well as electronic information portals. The study was carried out in line with the associative course of the communicative stylistics of the text. Results and discussion. The analysis made it possible to reveal typical extralinguistic associations of precedent texts, among which are the name of the author, the title of the work, the name of the character. The associative field of the precedent text includes figurative, thematic, situational, cognitive associations, stimulated both by the precedent text itself and by the topic, the recipient text genre. The results of the study may be of interest in the implementation of such courses as Stylistics, Philological Analysis of the Text, Text Activity in Different Areas of Communication, etc. Conclusion. The analysis showed that the associative field, stimulated by the precedent text, contains a complex of linguistic and extralinguistic associations, which are important for understanding both the precedent utterance and the recipient text. The precedent text, as a rule, has associative support in the recipient text and is a means of organizing the cognitive activity of the reader. Keywords: precedent text, precedent phenomenon, communicative stylistics of the text, publicistic discourse, text associations | 1538 | |||||