| # | Article | Downloads | |||||
|---|---|---|---|---|---|---|---|
| 3001 | This article is devoted to attempts of adaptation of artistic and moral lessons of "the holy Russian literature" (T. Mann) in the works of some foreign writers of the XXth century. The works by K.Chapek, T. Wilder, M. Westmacott (A. Christie) are considered in the context of "Russian version" of the panto-Christian "myth" about fallen person rebirth. | 1995 | |||||
| 3002 | The article actualizes the methodological problem of festival phenomenon conceptualization in the culture and describes the experience of its integral model reconstruction. | 1995 | |||||
| 3003 | The article of L.S. Kisteva presents one of the trends in the development of the new Russian drama - verbatim-drama - with the play «Submergence» by E. Narshi taken as an example. | 1995 | |||||
| 3004 | The development of the methodical system for physical education in technical university requires the effective use of PC and local corporative network along with Internet. The goal of paper is to designate the possible directions for to integrate both pedagogical and computer technologies in its applications in physics | 1995 | |||||
| 3005 | In the article the originality of aesthetic actualisation of the concept the city of Tomsk in regional poetry comes to light. The author allocates four directions of associative-semantic expansion of the concept: topological, anthropological, cultural-historical and mythological. It is possible to consider that the basic tendency of realisation of the concept in the regional poetic discourse is a mythologization of the image of the city by means of use of laudatory rhetoricians. Keywords: aesthetic actualisation of concept, a regional poetic discourse, directions of associative-semantic expansion | 1995 | |||||
| 3006 | In this article the peculiarities of verbalization of the concept “Earth” in the Selkup and Russian languages are observed, key lexemes objectifying the studied concept are analyzed, common and characteristic conceptual features are distinguished. Keywords: the concept “Earth”, conceptual feature, verbalization, the Selkup language, the Russian language | 1995 | |||||
| 3007 | In the article, art and museum activities were analyzed with resort to the methodology proposed by M. S. Kagan. It is disclosed that these activities are in complete identity as for communicative interaction. This allows using the methodology to develop models of museum communication, applied to the museum of all profiles. Keywords: communication, communicative function of Arts, artistic activities, museum as communicative system | 1995 | |||||
| 3008 | The article deals with the possibility of networking in various social education institutions and socialization of young people in contemporary Russian society. Networking is fulfi lled through the implementation of programs of education and socialization of students, which is the main component of the overall federal education standards of the school. A social networking project, integrating educational resources of the social environment serve as the mechanism. Keywords: program of education and socialization, social project, social partners in education, social and personal competence of students, educational resources of the environment | 1995 | |||||
| 3009 | The article deals with the problem of religious tolerance in Tomsk media; addresses the subjects of articulation and attribution of religious tolerance and intolerance. As a result of the number of references is the dominant denominations, which have a negative or a positive attitude to foreign religions. The analysis allows us identifing the media as teams representing the Tomsk tolerant attitude to confessions. Keywords: religious tolerance, religious intolerance, religion, media of Tomsk | 1995 | |||||
| 3010 | The article deals with theoretical and organizational problems of introducing European credit transfer system (ECTS) into Russian non-state higher institutions. The author has come to the conclusion that the introduction of ECTS causes a lot of questions on the part of professors and students of higher educational institutions. It is noted in the article that when working out the conception of the credit system for Russian higher school it is important to discuss principles of credit assessment of educational curriculum content on the basis of planning the results of its realization. The suggested idea is to give higher institutions an opportunity to work out experimental educational standards within the limits of cycle (and perhaps, course) structure of federal state educational standards. Keywords: quality of education, non-state sector of higher education, problems of introducing ECTS | 1995 | |||||
| 3011 | The article presents eight-year expererience of Tomsk State Pedagogical University for organizing children’s activities in the communities. It demostrates substantive and organizational-methodical implementation features of sports and recreational components of the discussed social and pedagogical practices. The data of empirical research, reflecting the effects of sports and recreational summer camps for children in residential areas. The prospects for research in the context of scientific and pedagogical knowledge related to sports and recreation aspects of summer recreation for children in the community. Keywords: physical recreation activities , organization of summer camps for children, children’s playground | 1995 | |||||
| 3012 | The article is focused on ekphrasis serving as a term to designate verbal representation of a work of fine arts in literature. Ekphrasis is analysed as presented in the poem “Portraits” written by the famous English poet Ted Hughes. Specific features of ekphrasis and various linguistic means of its manifestation are subjected to analysis. A dialogic form of ekphrasis is employed in the poem. The main features embedded in the archetypal scheme of an ekphrastic dialogue are revealed in the poem under analysis. The mysterious message sent by the portrait of the heroine with the doppelganger in the background is deciphered not by the artist as the connoisseur and the interpreter, but by the poet whose role is that of a naпve listener. Keywords: English poetry, Ted Hughes, “Portraits”, fine arts, ekphrasis, ekphrastic dialogue, the archetypal scheme, an image coming to life, mysterious message of the picture, the motif of a doppelganger | 1995 | |||||
| 3013 | The article considers the experience of implementation of a system for development of younger schoolboys’ culture of intellectual activity. The author shows the possibility of using intellectual games in the educational process at school; reveals the main factors, determining the effectiveness of methods of pedagogical leadership by intellectual games; pedagogical conditions of construction of intellectually educational space. The use of the chess game in the educational process in elementary school is examined through an elective course that combines math, logic and chess. Describes the features of training social pedagogues for the formation of students’ intellectual culture through animation activities in the course “Pedagogy of intellectual and leisure activities”. Keywords: culture of intellectual activity, younger schoolchildren, chess, intellectual games, social pedagogues’ training, pedagogical conditions, the ability to learn | 1995 | |||||
| 3014 | The article presents an analysis of the linguistic means of expression of semantics of mental and physical states and their functional load in the stories by L. S. Petrushevskaya. In the process of representation of the studied semantics the traditional two-component models (the predicate and the carrier of the state) are characteristic of the syntactic level, on the semantic level attention focuses on the degree of intensity and depression. The simplicity of language means of expression is one of the key characteristics of creative works by L. S. Petrushevskaya. Conversational vocabulary, abundant urban slang, simple sentences, short gloomy phrases of the characters create a special artistic world of the author. In characters’ feelings expression there are no middle, neutral, «etiquette» of emotions, there is always felt anguish and emotional intensity: loved, wept, hard, etc. Hate is expressed indirectly, through the prism of despair and powerlessness. An analysis of the semantics of language means of expression in L. S. Petrushevskaya’s stories states the evidence of their artistic significance in the process of describing characters’ images. Laconic and simple shapes clearly highlight the depth of the feelings and experiences of the characters, the description of the emotional, physical and mental state generates a representation of the inner world of the characters, their perception of reality. Keywords: semantics of the state, story, model, character | 1995 | |||||
| 3015 | The article analyzes the little studied component of the national culture – the religious artistic discourse of the first third of the XX century: lyrical texts, created mainly, in the conditions of exile and camps of 1920–30. Tatyana Nikolaevna Grimblit’s literary heritage, extracted from archival sources, is compiled into scientific circulation. She composes several dozen poems, which can be regarded as a kind of an auto-commentary on her life. The poetic texts of T. Grimblit are lined up in a certain plot, revealing the main landmarks of the heroine’s spiritual path and reflecting the appearance of the epoch. The religious-ethical picture of the world of T. Grimblit is investigated, based on the Christian doctrine and defining the specifics of the chronotopic system of lyric poetry. Specifics of the spatial poetics of lyrical texts T. Grimblit are determined: the principle of dichotomy, which includes an image of an obese socium, on the one hand, and sacred reality on the other. To the spiritual sphere is not only the world of the soul of the lyrical heroine, but the images of natural being, incl. Siberian chronotope. The ways of modeling the movement of Siberia in the lyrics of T. Grimblit are analyzed: retrospective, implicit, natural philosophical. The chronotope of Siberia is recreated in a retrospective aspect and with an implicit position, which determines its positive characteristics in the text: as a native space for the heroine, performing the functions of protection and being the source of inspiration. The Siberian chronotope is comprehended by the author in the natural-philosophical aspect: as a sign of the divine presence in the earthly world. The natural-philosophical interpretation of the image of Siberia in T. Grimblit’s lyrics is supplemented by an indication of specific toponyms, as well as an appeal to universal formulas that go back to the folklore tradition. Keywords: Siberian text, chronotope, world view, spatial poetics, ambivalence, religious and philosophical lyrics, natural philosophy, Christian discourse, opposition center – periphery, folklore formulas, lyrical heroine | 1995 | |||||
| 3016 | The article presents the results of research and scientific-methodical work of the professional-pedagogical community of Tomsk State Pedagogical University in designing the modular educational programs for training bachelors of pedagogical education on the basis of Federal State Educational Standard of Higher Education 3++ through coordination of the FSES and professional standards. The authors suggest approaches to designing the structure of modular educational programs for training teachers at the University at the undergraduate level and determine the grounds for the allocation of their modules with the designation of the invariant and variable component. The didactic features of modular educational programs – from goal-setting to the final evaluation of their effectiveness are substantiated. The results of designing the list of professional competencies of bachelor graduates for the modular educational program 44.03.05 Pedagogical education (with two profiles of training) (bachelor level) and the description of the content and organizational characteristics of such a modular educational program are presented. The materials of the article can be used by the heads of the main educational programs and administrative and management teams of Russia’s pedagogical universities in the context of transferring students to BEP (basic educational program) mastering created in accordance with the requirements of FSES HE 3 ++ in conjunction with professional standards of pedagogical activity. The content of the article is based on the use of the method of theoretical analysis, expert method, focus group method, pedagogical design methods. Author’s scientific and methodological developments of TSPU specialists are a means of implementing innovative transformations of bachelor’s practices of training a teacher in a university. Keywords: pedagogical education, professional standard of the teacher, the main educational program for bachelor training, professional competences, professional educational module, demonstration exam | 1995 | |||||
| 3017 | Stepanov A.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 1 (10). P. 16-19 . | 1994 | |||||
| 3018 | The author of the article makes an attempt to prove that the true characters of Zabolotsky's poem are nei¬ther elements of nature, nor Gods of the antique Panthe¬on, but two great poets of the XIX and XX centuries Fjodor Tjutchev and Velimir Khlebnikov and co-opposing paradigms of their poetical languages. | 1994 | |||||
| 3019 | The article suggests the results of comparative analysis of modern means of programming (programming languages, SCDB, CASE means). The expert estimation of these means opportunities and speed of their development is given. The characteristic features of adaptive training in the field of programming are enumerated. The principles of creation of corresponding methodical provision are formulated: system types, classification on specialization of software and levels of their studying, self-sufficiency (a case provision), development, modality. | 1994 | |||||
| 3020 | In the course of phraseology as a field of linguistics there has been a heated discussion on the character of the phraseological constituent. Hereupon different views on the origin of the component of phraseological units are analyzed and arguments to prove its wordness are suggested. | 1994 | |||||
| 3021 | Based on the Russian and German languages data the paper reviews the phenomenon of language redundancy, distinguishing between the functional and obligatory redundancy. Within the latter, the author differentiates between the systemic and structural-systemic redundancy; exposing the role of structural-systemic redundancy synchronically and diachronically, as well as its typological import into characterizing the morphological categories. | 1994 | |||||
| 3022 | In this paper the content of “patience” and “tolerance” notions in the aspect of their national specificity is investigated. For such purpose these notions had been examined on the basis of estimation of connected with them phenomena, which were reflected in semantics of the Russian language units and short folklore texts. Besides this way the attitude to these phenomena in Orthodox ethic tradition had been also taken into account. | 1994 | |||||
| 3023 | The epoch of computer technologies brings new opportunities of linguistic investigation of fiction. Computer selection of linguistic units greatly accelerates processing of the material and provides mathematically accurate data. The opportunity of analyzing massive texts allows a diachronic investigation of linguistic units in a fiction text. Application of computer methods to linguistic analysis of a piece of fiction gives additional information for the description of author’s style, characters and idea. | 1994 | |||||
| 3024 | In this article the theoretical model of the training of the future teacher for the forming of younger pupils’ productive experience is presented and the conditions of its realization are determined. The significance of the worked out model is stipulated by the several facts. First of all they are stipulated by the latest demands that are made on the training qualities of the teacher who works in primary school besides that it is stipulated by the peculiarities of the forming productive experience in the primary-school-age. Secondary the model is set by the necessity of the realization of the readiness of a future teacher to the productive experience forming in the primary-school-age in a concrete and specific teaching result. The professional teacher’s training content of a future primary school teacher has practical, proceeding and subject-subjective nature | 1994 | |||||
| 3025 | The article observes the process of growing and developing the preface as a literary form contributing to the increase of the work’s semantic potential including the mock comprehension of the basic substantial and structural components of the classical drama | 1994 | |||||
| 3026 | The article devoted researching characteristic of peat. It have been cited result of getting and application products from peat for solving nature management problem. It have been displayed effictivine being obtained chemicals with oil pollution elimination. Keywords: peat, meliorant and sorbent based on peat, hydrocarbon-oxygenating microorganisms, petroleum, recultivated soils, biodegradation of oil, technological lands | 1994 | |||||
| 3027 | The article deals with the reception of the prose by Maria Zhukova from the viewpoint of gender literature studies. In her works, the writer develops new story plots, introducing non-traditional characters. Keywords: 19th century fiction, gender perspective, women’s literature | 1994 | |||||
| 3028 | The article deals with the first form of implementation of European education, introduced by Peter I – Russian students sending abroad. It gives the opinion on the effectiveness of this policy, as expressed by his contemporaries, and researchers. The author assesses the learning outcomes “volunteersо from the point of view of their influence on the course of modernization processes in Russia New time. The author views the results of “volunteersо learning in terms of its influence on the course of modernization processes in Russia in modern times. The author used previously unpublished archival material. Keywords: Petrine era, education, reforms, modernization, elite | 1994 | |||||
| 3029 | On the basis of analysis of archival materials, historical and pedagogical studies characterized the unique experience of foster care in Siberia during the formation of the Soviet government. There is also an analysis of public documents governing the foster care in the 20th of the XX c., and the conditions of transferring children from orphanages to foster care families; benefits that children receive at the device in a new family. The authors show that the patronage system in 20-s of the twentieth century did not bring the expected results, which have been associated with many formalities. The article may be of interest to practitioners and social workers at the organization of foster care with regard to the historical and regional peculiarities of Siberia. Keywords: foster care, orphan, the 20ies of the XX c., orphanage, benefits, farm | 1994 | |||||
| 3030 | Introduction. The purpose of this research is to develop the concept of a dictionary of gender-marked vocabulary, which reflects the concepts of male and female in the Middle Ob region dialects. The study is novel in that it shows the creation of a dictionary that reflects the male and female spheres in their complex sociocultural interaction and regional specifics for the first time in Russian lexicography. The dictionary includes dynamic parameters of gender vocabulary, and as a result their informative capabilities are expanded. The applicabiliry of creating a dictionary of gender-marked vocabulary is coming from the nesessity to form a source study base for studying Siberia as a structure of steadfast development. At the same time, it can be used to identify factors contributing to the preservation of the traditional Siberian culture. Material and methods. Autobiographical texts recorded from 1946 to 2016 on the territory of century-old traditional dialects distribution in the Middle Ob region are used as the source. The study is carried out using the lexicographical method, the advantage of which is that one can study in detail the objects of lexicography, as well as their features and functioning in the language. Results and discussion. The dictionary includes gender lexical units that are part of the gender conceptual sphere. The dictionary includes both direct nominations of concepts (the core of the nominative field) and the nominations of individual cognitive features of a concept (periphery of the nominative field). The dictionary is formed according to the thematic principle and contains the following groups of gender-marked vocabulary: general denomination of a person depending on gender; nominations indicating age and marital status; units reflecting family hierarchy status; denominations representing biological features that are specific only to a certain gender individuals; nominations reflecting traits of character, appearance; ones that call men and women by professional activities, labor processes; ceremonial words; nominations, characterizing the female and male spheres. The structure of the dictionary entry consists of three main parts: headword part, interpretation part of the capital lexical unit, illustrative part. Conclusion. The dictionary supplements the multifaceted description of the Middle Ob dialects. At the same time, it contributes to the new aspects’ identification in gender analysis. The concept of the dictionary is based on the theoretical provisions of gender dialectology and dialect lexicography. All components of a dictionary entry (headword, definitions, notes, illustrative material) reflect the richness of folk speech, testify to a more fragmented division of the world, carried out on other grounds than in the literary language, and reflecting the specifics of rural society and traditional culture. Keywords: dictionary, dialect, gender, gender dialectology | 1994 | |||||
| 3031 | . | 1993 | |||||
| 3032 | The article presents he results of definition of teaching efficiency the integrated course of natural sciences in 10 classes. This course combines theoretical knowledge with complex laboratory works. The testing was carried out on the questions that have word-outlook orientation, which were studied in the section of natural sciences course «The Structure of the Universe on large scale». In the process of testing results analysis the graphic methods of results representation, statistical processing of the received data by Pirson criterion (criterion of 6-square) were used. These results indicate the formation of theoretical generalizations, and the formation of initial scientific and world-outlook ideas among the pupils of experimental classes, while among the schoolchildren of control classes these ideas practically have not been changed. On the basis of the received data the conclusion is made that the subject of natural sciences in the 10 classes due to its integrative character, organic combination of the theory and laboratory works contributes to the effective formation of modern world outlook of the pupils. | 1993 | |||||
| 3033 | In the article the experience of practical realization of the project of Multilevel Continuous Education System (MCES) in closed settlement of the nuclear industry of Siberian Chemical Plant in Seversk. Tomsk region is analyzed. The investigation shows that MCES under conditions of Industrial implemented into Closed Administrative Territorial Unit (CATU) Seversk allows involving in educations process a large number of children and youth. This provides a possibility of purposeful formation of harmonically developed personality oriented to conducting of professional activity at factories and organizations of the Nuclear Department of the Russian Federation. The results of the investigation can be applied for solving similar tasks in the towns of the RF Nuclear Department, and also in other towns of Russian Federation. | 1993 | |||||
| 3034 | The article characterizes the condition of West Siberian Teachers’ Institutes during the First World War. It shows the influence of The war on the inner life and order of these institutions and describes the process of crisis phenomenon intensification in the field of pedagogical education against the background of social and economic problems in wartime. Keywords: West Siberian Teachers Institutes, the First World War, pedagogical education | 1993 | |||||
| 3035 | A quantitative estimation of components of biological cycle is given. Identified reserves of phytomasse mortmass and net primary production of mountain fen Gorno-Altai in the Eshtykеl. Revealed the strong influence of permafrost on biological processes mountain fen. Stock vegetable substances either fen Altai close to stocks Tundra bogs. Reserve live phytomass is 4143 g/m2, and net primary production - 1285±142 g/m2 per year. Keywords: mountain fen, net primary production, stocks ofphytomass, mortmass, carbon cycle | 1993 | |||||
| 3036 | The article accounts for the choice of research subject with the reference to the works of Russian and foreign scientists and it highlights the results of the conducted research. It explains the process of disturbed social cognition in schizophrenia patients and shows how social cognition impairment can result in social functioning defi cits. Keywords: social cognition, impairment in social cognition, schizophrenia, positive and negative symptoms, social anhedonia, social functioning, reduction in social functioning | 1993 | |||||
| 3037 | The article is devoted to the theoretical and practical aspects of formation valuable attitude to the teacher`s profession in universities of education in the Republic of Korea. It presents the teacher`s social status in the Republic of Korea, data about the attitude of students learning at university of education to the future profession and reasons of that. Keywords: teacher, university of education, valuable attitude to profession, Republic of Korea | 1993 | |||||
| 3038 | The article is the result of study of the reasons of completion of forcible crimes by juveniles. We consider psychological and crime detection aspect in research on criminal behaviour and personality of a juvenile criminal as important. Keywords: psychological and crime detection feature to personalities of the criminal, forcible crime, personality of a criminal, juvenile criminal, way of completion of a crime | 1993 | |||||
| 3039 | The author of the article presents her own vision of the biography of Ioannikiy (Pavlutsk) in the context of the Russian Orthodox Church in Siberia in the 18th century. The historiography and new sources are provided. Keywords: Ioannikiy (Pavlutski), history of the Russian Orthodox Church, history of Siberia in the 18th century, Tobol Eparch, Kiev-Mogilа Academy, historiography, source studies | 1993 | |||||
| 3040 | Introduction. Considering the problems with graphical training and formation of graphical culture of secondary school students is timely and relevant due to reducing the number of teaching hours devoted to the study of graphic disciplines. In this regard, to search for new opportunities and develop educational-methodical support for improving the quality of graphics education of students in high school is of high interest now. The aim of this study is to identify the general level of students’ graphical culture, importance of the graphical training course in the secondary school, as well as to identify ways and means to enhance the graphic education of the students. Material and methods. Research materials, used in this study, are the data collected from the literature on graphic culture and graphical preparation of students, and education process in secondary school. In this study we used general scientific analysis methods: synthesis, comparison, surveillance and questioning, interrogating and performing graphic assignments by the students. Results and discussion. We defined the term “graphic culture” in the context of this study, determined the structural components of graphic culture, the stages of graphic education of high school students, examined the ways and means of improving the quality of graphic preparation, in particular, by studying the “Technology” course. We have provided detailed information on pedagogical and psychological counseling and the implementation of graphic assignments by students. Conclusion. We have proposed the following strategies for better accumulation of graphic knowledge and skills during secondary school studying. First, to use the structural-logical schema when studying different subjects. Second, to include the graphic disciplines to the list of complementary courses, elective courses, and as additional education of secondary school students. Third, to pay a special attention to graphic education at the classes on technology, purposefully forming students’ knowledge and skills in reading and making of drawings, sketches, diagrams, as well as of a general aesthetic perception of the objects of surrounding world. Keywords: graphic culture, graphical preparation of students, graphic disciplines, teaching-methodical maintenance, computer technology | 1993 | |||||
| 3041 | . | 1992 | |||||
| 3042 | Obukhova E.A. .. Tomsk State Pedagogical University Bulletin. 1999. Issue 3 (12). P. 40-41 . | 1992 | |||||
| 3043 | The article presents the concept of the load dosing at the special-preparatory stage of weightlifting sport and the influence of the load dosing on the competi¬tion results. The method of the moderate intensity loading during the period of preparation for the contest was proposed in accordance with some medical parameters and final competition results. The studies have shown that the training cycle of the moderate intensity is more adequate to the adaptation ability of the organism of weightlifting sportsmen and gives higher training effect in compari¬son with the training of the high intensity. | 1992 | |||||
| 3044 | The article represents well-grounded criteria, indexes, characteristics of the indexes, qualitative evaluation of structural components of professional rehabilitation activities and preventive measures of physical training teachers. | 1992 | |||||
| 3045 | Three conceptual models of the computer scholastic programs are considered. The first is founded on use the information approach and is oriented on building of the CBI programs. Rests are founded on idea of the artificial intelligence. It Is Described main variants and generalized structures of the models. It is shown that forerunner in realization more simply; however, realiza¬tion of the knowledge-based computer scholastic pro¬grams provides the more qualitative process of the edu¬cation. | 1992 | |||||
| 3046 | The article considers the basic resources of task-oriented teaching method to develop intellectual skills in the process of training students for mathematics; efficiency of application of the technology of training technical higher educational institution students for mathematics in developing intellectual skills and abilities for self-development is disclosed. The technology is developed on the basis of functional personality-oriented, system and competence approaches. Keywords: intellectual skills, task-oriented method, study project, self-development | 1992 | |||||
| 3047 | The article explores I.I. Kozlov's «assumed» translated texts as a specific adaptation translation genre of English lyrical works to the Russian poetic reality. There have been analyzed the adaptation mechanisms which allowed longterm functioning of some of his translations in the national Russian literature as original Russian texts. Keywords: Romantic poetic translation, «assumed» translated texts, adaptive translations, genres of translation, genre russification | 1992 | |||||
| 3048 | The article deals with the peculiarities of informative speech genres in discourse of ordinary personality. The main arts of messages are defined, which convert the gist of these genres. The generalization of signs of use of informative genres in the text body of German language personality is given. Keywords: German folk-spoken discourse, ordinary language personality, informative speech genres. | 1992 | |||||
| 3049 | Two antropological strategies (selfness and perichoresis) represented in the Christian culture are comparatively analyzed. It is claimed that these anthropological strategies are conceivable only in the personalistic paradigm, according to which a person a self-identical reality, a “center” capable of “anthropological openness” perceived as constitutive disconnection – forming person's constitution, person's identity structure as an anthropological topos, made with the sum of person's communicative acts. Keywords: person, human, Christian culture, anthropological strategies, synergy anthropology, anthropological opening | 1992 | |||||
| 3050 | In the XXI century sport begins to return the position which it lost at the end of the last century. The Olympic Games-2014 in Sochi, the introduction of GTO (Ready for Labor and Defense ) standards (especially for schoolchildren and students) and the additional points for admission to universities for the delivery of these norms, various sporting events of the regional level – all these things make an impact on the formation of the positive sport’s image among the modern youth. In accordance with this indicator, we have established the percentage of students of higher and secondary education who are engaged in physical culture and sports. We used the technique of the linguistic and cognitive modeling of the concept’s maintenance. We developed the reference points of the sport’s image model on the basis of results of an associative experiment. From the positions of cognitive linguistics it is possible to offer the following definition of the sport’s image: sport’s image is a mental construct formed by means of information influence for the purpose of fixing in the picture of the world of the addressee of a steady set of representations and associations connected with sport. The results of the experiment allow to draw a conclusion that in language consciousness of the native speakers the concept has more values, than it is described in the dictionaries. The results of the associative experiment and the poll allow us to offer the following reference points for modeling of the sport’s image. 1. It is necessary to use the words connected with the concept for the concept’s verbalization in the different types of the propaganda materials designed for young people. 2. It is worth thinking of development of the parallel advertizing campaigns designed for different target audiences taking into account gender aspect. 3. Such way of formation of the image as involvement in this activity of the famous athletes, in this case seems to us demanding a further research. Keywords: sport’s image, propaganda, concept, associative experiment, associative field of a concept | 1992 | |||||